The document discusses strategies for launching a green chemistry program at a university. It outlines the 12 principles of green chemistry and identifies key stakeholders to involve. It provides suggestions for choosing an initial campaign, including building on existing issues of interest and choosing projects that can be completed within a year. Examples of potential early campaigns highlighted are mercury thermometer collection, a surplus chemical exchange program, switching labs to non-flammable solvents, and exploring alternatives to HF acid. The document stresses engaging faculty and expanding initiatives over time.