Mobile Payment Solution - Alcatel-Lucent - Cartes 2009 - Paris - November 2009
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Alcatel-Lucent touchatag presentation on mobile payment solution in the session on NFC and Contactless of the Cartes 2009 conference.
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Mobile Payment Solution - Alcatel-Lucent - Cartes 2009 - Paris - November 2009
- 1. Mobile Wallet 2.0 & Accor Services case study touchatag, an Alcatel-Lucent Venture Toon Coppens Cartes 2009 November 2009
- 14. Partnership Announcement: touchatag, an Alcatel-Lucent venture, and Clear2Pay partner on technology for mobile payment framework
- 15. Press release: Alcatel-Lucent partners with Clear2Pay for mobile payment framework Gateway Banking Post Pay Systems Voucher BO APIs Telco – Non Banking PingPing SVA Interactive Billboard Application Correlation Server Stored Value Accounts Server Profile server Subscribers Points of sale
- 16. Future scenarios
- 17. Future scenarios Mobile Payment+ Solutions A.E. (APIs) Ecosystem Proximity payment – P2P/Remittance –Ticketing – Loyalty – Vouchering - Coupon Mobile Advertising Solutions A.E. (APIs) Ecosystem ALU Advertising meets Sales + Internet of Things + Mobile as Scanner Shopping of the future Wallet + Screen + Location + Content + Communication
- 18. 1. Advertising meets sales = Bridge between CRM, advertising, direct marketing and sales Advertising Direct & PoS Marketing Sales CRM & Analytics 1. Receive Mobile Ad SMS 2. Personalized coupon in m-wallet 3. Redeem coupon at PoS 4. Consult balance
- 19. 2. Wallet 2.0 Tag (identity), Screen & wallet Personal context (location) + + Social relevance (communication, Internet) =
- 20. MOBILE WALLET 2.0 ? PAY BY PHONE AND SHARE YOUR SHOPPING DAY
- 21. MOBILE WALLET 2.0 ? PAY BY PHONE AND CONTROL YOUR ECO FOOT PRINT
- 22. MOBILE WALLET 2.0 ? TOUCH WITH PHONE TO RENT
- 23. MOBILE WALLET 2.0 ? SCAN WITH MOBILE CAMERA AND SEE YOUR DISCOUNTS
- 24. 3. Shopping of the future + + = + recommendations + shopping list… Interact with the products: Internet of Things
- 25. SHOPPING OF THE FUTURE ? YOUR PERSONAL SHOPPING ASSISTANT AND SCANNER
- 26. Thank You! [email_address] @touchatag http://business.touchatag.com
Editor's Notes
- Touchatag’s NFC – RFID service enables the long tail of contactless applications: For consumers: Low cost RFID starter package with 1 RFID reader (HF RFID, at 13.56MHz) and 10 tags Website with templates to easily link RFID tags (and 2D barcode) tags to various applications Application templates include web based applications, local applications (e.g. Skype, iTunes) and telecommunication applications (e.g. SMS, call) Tags configured via the web interface can also be read out via NFC phones For application developers: Provide the touchatag Software as a Service (SaaS) functionalities via a REST API to easily get started with RFID/NFC without needing the details on the technology Checkout the touchatag developer network on http://www.touchatag.com/developer For operators and enterprises: Contactless wallet 2.0, enabling them to provide contactless (RFID and NFC) based (mobile) payments Various applications (payment, loyalty, coupon services, interactive advertising) Stored Value Account Mobile wallet application
- Accor-Service: Leading provider of employee incentives in Europe and Latin America Lunch meal vouchers Gift vouchers # 30 Million beneficiaries (employees) under portfolio in 40 countries # 1 Mio affiliates (PoS) under portfolio in 40 countries 800 Mio EUR Turn Over (lunch meal vouchers in Belgium) Switch from paper to e-vouchers via contactless tag with payment application Interactive Bill-boards and Displays : ClearChannel ‘ swipe through’ Fidelity Program : ProximityBBDO Stimulation of tag usage Communication tools for user community Distribution of press-vouchers New outlets (vending machines) nearby large employer New commercial packages and stimulation of kiosk sales Opt-In management : RMB Objective of pre-roll-out phaze Validate acceptance and business model by beneficiaires, commercial patners
- Drivers Cost-savings at Accor-Service and Accor-Service customers BUT Substitution not sufficient, re-thinking what an Accor eTag could mean for beneficiaries Should fidelize employee Should be revenu creator by other value added services besides payment Touchatag provides catalogue of own or 3rd party added value services for employee or affiliate Segmentated eCouponing Interactive Bill-boards and Displays Fidelity Other commercial products: press-vouchers Interactive Bill-boards and Displays : ClearChannel ‘ swipe through’ Fidelity Program : ProximityBBDO Stimulation of tag usage Communication tools for user community Distribution of press-vouchers New outlets (vending machines) nearby large employer New commercial packages and stimulation of kiosk sales Opt-In management : RMB Objective of pre-roll-out phaze Validate acceptance and business model by beneficiaires, commercial patners
- Contactless payment, touching a Clearchannel billboard with an integrated RFID reader with a contactless Accor Services Card. Created in cooperation with Clearchannel and Proximity BBDO.
- Interactive billboard, touching a Clearchannel billboard with an integrated RFID reader with a contactless Accor Services Card. Created in cooperation with Clearchannel and Proximity BBDO.
- Checking balance on a kiosk using contactless card and buying a newspaper via a simple touch
- ACS: correlation, tag/reader/app management