The document analyzes and summarizes the title blocks of four different music magazines: Kerrang, Rolling Stone, NME, and Vibe. Kerrang targets a rebellious male audience aged 16-20 with its loud graffiti style font and imagery related to rock music. Rolling Stone appeals to a more mature 18-25 audience with a retro diner style font reflecting indie rock. NME targets a young hip male audience aged 14-20 with its bold simplistic abbreviation and desire to appeal to youth. Finally, Vibe is a mainstream urban publication targeting a diverse teen audience focused on popular music genres like R&B and rap.

1. Title Block analysis
By Callum McCormick

2. • The genre for the Title block Kerrang suggest it is a rock magazine. The font
is bold and expressive in a rustic graffiti style. This reflect the image of rock
with this loud rebellious font, the word Kerrang is an onomatopoeia which
sounds like a guitar being smashed. The thin lines running thou the title
block could either be the title cracking or symbolises guitar strings which is
the most popular instrument in the genre.
The colours being used is predominantly bold black, this is used to catch
the eye of the audience and support the statement of the magazine. There
is a splash of red in the right hand corner which could symbolise blood. The
connotations that are attached to the thick black font is that of rebellious
attitude, it seems to be stencil on and creates a rustic raw feel it is used to
capsulate the feeling of rock. This magazine is aimed at a adolescent
demographic, probably aged 16-20 male. This is due in part to the genre,
the majority of the fans are male, and the rebellious attitude.

3. • The Title block Rolling Stone suggest a more indie rock magazine. Unlike
Kerrang which evokes a hard-core young rebellious rock. This title block
suggest a more independent trendy sort of rock with less of an edge. This is
shown is the old school retro font that puts me in mind of a 60s dinner, this
along with the strong red eye catching colours. The strong red with the 3d
effects creates an eye popping effect that reflects this retro indie feel. This
strong font is intently old school, that infers the overall indie trendy feel, it
appear to be etched in metal that evokes a feeling of old school rock, it is
more like a band name then a title block. The target audience would be a
more mature audience with a less rebellious and trendier feel. Since it is
rock the target audience would be predominantly male, and would be aged
between 18-25. This would make this magazine targeted to a young adult
demographic.

4. • The title suggest that this publication is an indie rock, however unlike
rolling stones is less mainstream and appeals to a more niche
demographic. The colours are bold and eye catching and has creates an
indented effect, with the red being indented by the red and white.
These colours are used to express that younger indie rock publication
image. The font is bold and simplistic that appeals with its sleek
design, the abbreviation NME or young music musical express shows
the desire to appeal to a young hip demographic. The publication
would appeal to a predominantly male audience aged 14-20 and
focuses of a teen demographic.

5. • The Title block, for the musical magazine vibe, suggest a main urban
rnb/ rap as the central genre. The word Vibe means to enjoy oneself by
listening to popular music, this reveals the genre of the magazine
which is dedicated to popular music. The Colour used is bright white it
lacks personality on its own and thus can adjust to different types of
music and genres. The font again is large and eye catching with thick
white typography, it again could be fitted in to any mainstream genre.
The title is to enjoy popular music and can adapt to any genre and is a
mainstream publication. The target audience would then be extremely
divers, since it is a main stream audience, but would probably be
targeted at teen demographic.