This document provides a primer on conducting interviews to gain consumer insights. It outlines 16 lessons for effectively understanding consumers' thoughts, feelings, and behaviors related to categories and brands. The key lessons are to listen without judgment, let consumers define terms in their own words, make an emotional connection, and dig deeper for underlying motivations beyond surface opinions. The goal is to uncover both logical and illogical consumer truths that can provide opportunities for innovation.
The document provides 16 science-based tips for improving sales techniques. Some of the key tips include contacting leads within 5 minutes, making multiple attempts to reach leads, calling in the early morning or late afternoon when buyers are more receptive, using positive body language and language to build rapport with buyers, presenting multiple options to buyers to reduce their perception of risk, and asking insightful questions to learn about buyers' needs and create a more enjoyable buying experience. The overall message is that incorporating insights from social psychology, neuroscience, and behavioral economics can help boost sales performance.
The document provides guidance on success in sales and marketing. It discusses treating each year as a new opportunity to build your achievements and make a difference. It emphasizes focusing on goals, attitudes, habits, relationships, and reaching your full potential. Developing the right habits, managing relationships effectively, and continuous self-improvement are keys to maximizing success.
၂၀၁၆ ခုႏွစ္၊ ဇြန္လ (၁၉) ရက္ေန႔ (တနဂၤေႏြေန႔) မွာ က်င္းပျပဳလုပ္ခဲ့တဲ့ Better Future Better Myanmar - 2016 (Do the job you love, love the job you do)
စီးပြားေရးဆိုင္ရာ အခမဲ့ေဟာေျပာပြဲမ်ားရဲ႕ ေျခာက္ႀကိမ္ေျမာက္ေဟာေျပာပြဲမွာ ပါေမာကၡ ေဒါက္တာေအာင္ထြန္းသက္ Do the job you love, love the job you do ေခါင္းစဥ္နဲ႔ ေဟာေျပာခဲ့တဲ့ PowerPoint Slide ျဖစ္ပါတယ္။
Personal Management Merit Badge PresentationRobert Casto
This document provides an overview of the Personal Management merit badge presentation by Robert Casto. It outlines the requirements covered, including developing a savings plan for a major purchase, tracking expenses and income in a budget for 13 weeks, and discussing concepts like emotions around money, buyer's remorse, and charitable giving. The presentation encourages participation, asks attendees about their financial experiences, and provides examples and discussions to help scouts complete some of the badge requirements.
This document outlines the 8 steps to success according to TIENS Pak. It begins by discussing the importance of dreaming and setting goals. It emphasizes committing fully to your dreams and goals. It then discusses making a name list of potential business partners and how to expand your network. It provides tips for inviting people and presenting the business plan and products. It stresses the importance of follow up after initial presentations to answer questions and handle objections. The overall message is that success requires setting goals, committing to achieve them, building your network, clearly presenting the opportunity, and following up on leads.
A sea change is required for a person who is going to start a career saying bye to studies. This presentation gives an insight into the basic change required by the candidate in order to adjust himself/herself to the corporate culture.
This can also useful for the candidates who are going to attend an interview.
Success in Sales and Marketing Part 1- BASIS Marketing TrainingKenny Ong
Part A: Success in Sales & Marketing begins with your own Potential (1 hour)
1. Attitude, Character, and Habits
2. Maximizing your Potential
3. Building Relationships and Networks
4. Sales & Marketing: Why both are important
Part B: Success in Marketing (30 mins)
1. Overview of Marketing Strategies and Concepts
2. Introduction to Different marketing Options: Mass/Indirect Marketing Techniques, Targeted/Direct Marketing Techniques, Guerilla and Word-of-Mouth Marketing
3. How to develop a “Total Marketing Plan” introduction
Part C: Success in Sales (1½ hours)
1. Sales Mindset
2. Laws of Selling
3. How to Influence other people
4. Tele-Sales Tips
5. Practical and Easy-To-Learn Techniques to increase sales
The document discusses 4 ways that college career centers can do more with less resources. It suggests innovating the culture by experimenting and focusing on being respected rather than liked. It also discusses engaging students through comprehensive self-assessment and video tutorials. For job searches, it emphasizes personal branding and marketing oneself as a "business-of-one". For alumni support, it notes the need for alternative online resources and addressing different stages of the career lifecycle.
The document provides 16 science-based tips for improving sales techniques. Some of the key tips include contacting leads within 5 minutes, making multiple attempts to reach leads, calling in the early morning or late afternoon when buyers are more receptive, using positive body language and language to build rapport with buyers, presenting multiple options to buyers to reduce their perception of risk, and asking insightful questions to learn about buyers' needs and create a more enjoyable buying experience. The overall message is that incorporating insights from social psychology, neuroscience, and behavioral economics can help boost sales performance.
The document provides guidance on success in sales and marketing. It discusses treating each year as a new opportunity to build your achievements and make a difference. It emphasizes focusing on goals, attitudes, habits, relationships, and reaching your full potential. Developing the right habits, managing relationships effectively, and continuous self-improvement are keys to maximizing success.
၂၀၁၆ ခုႏွစ္၊ ဇြန္လ (၁၉) ရက္ေန႔ (တနဂၤေႏြေန႔) မွာ က်င္းပျပဳလုပ္ခဲ့တဲ့ Better Future Better Myanmar - 2016 (Do the job you love, love the job you do)
စီးပြားေရးဆိုင္ရာ အခမဲ့ေဟာေျပာပြဲမ်ားရဲ႕ ေျခာက္ႀကိမ္ေျမာက္ေဟာေျပာပြဲမွာ ပါေမာကၡ ေဒါက္တာေအာင္ထြန္းသက္ Do the job you love, love the job you do ေခါင္းစဥ္နဲ႔ ေဟာေျပာခဲ့တဲ့ PowerPoint Slide ျဖစ္ပါတယ္။
Personal Management Merit Badge PresentationRobert Casto
This document provides an overview of the Personal Management merit badge presentation by Robert Casto. It outlines the requirements covered, including developing a savings plan for a major purchase, tracking expenses and income in a budget for 13 weeks, and discussing concepts like emotions around money, buyer's remorse, and charitable giving. The presentation encourages participation, asks attendees about their financial experiences, and provides examples and discussions to help scouts complete some of the badge requirements.
This document outlines the 8 steps to success according to TIENS Pak. It begins by discussing the importance of dreaming and setting goals. It emphasizes committing fully to your dreams and goals. It then discusses making a name list of potential business partners and how to expand your network. It provides tips for inviting people and presenting the business plan and products. It stresses the importance of follow up after initial presentations to answer questions and handle objections. The overall message is that success requires setting goals, committing to achieve them, building your network, clearly presenting the opportunity, and following up on leads.
A sea change is required for a person who is going to start a career saying bye to studies. This presentation gives an insight into the basic change required by the candidate in order to adjust himself/herself to the corporate culture.
This can also useful for the candidates who are going to attend an interview.
Success in Sales and Marketing Part 1- BASIS Marketing TrainingKenny Ong
Part A: Success in Sales & Marketing begins with your own Potential (1 hour)
1. Attitude, Character, and Habits
2. Maximizing your Potential
3. Building Relationships and Networks
4. Sales & Marketing: Why both are important
Part B: Success in Marketing (30 mins)
1. Overview of Marketing Strategies and Concepts
2. Introduction to Different marketing Options: Mass/Indirect Marketing Techniques, Targeted/Direct Marketing Techniques, Guerilla and Word-of-Mouth Marketing
3. How to develop a “Total Marketing Plan” introduction
Part C: Success in Sales (1½ hours)
1. Sales Mindset
2. Laws of Selling
3. How to Influence other people
4. Tele-Sales Tips
5. Practical and Easy-To-Learn Techniques to increase sales
The document discusses 4 ways that college career centers can do more with less resources. It suggests innovating the culture by experimenting and focusing on being respected rather than liked. It also discusses engaging students through comprehensive self-assessment and video tutorials. For job searches, it emphasizes personal branding and marketing oneself as a "business-of-one". For alumni support, it notes the need for alternative online resources and addressing different stages of the career lifecycle.
This module is the final module and it explores the concept of presenting the idea to target audiences. Within this module the key areas that are discussed are, improving communication skills, body language and managing nerves.
Dating Skills For Engineers ( 2013 Version)iain.verigin
I begin by discussing Seth Godin's "Be Remarkable". Then I focus on four skills – Listening (Marshal Goldsmith), Communicating (Heath Brothers), Helping (Edgar Schein), and Don’t Be An Asshole (Robert Sutton). In recent years this lecture has earned a fun nickname Dating Skills for Engineers.
The document provides etiquette guidelines for various situations including introductions, conversations, business meetings, dining, thank you notes, dating, clothing and grooming. It emphasizes the importance of first impressions, listening, appropriate attire, polite manners and consideration for others. Key points are making others feel comfortable, showing respect through small gestures like saying please and thank you, and being aware of body language and personal space.
This document outlines seven keys to getting more clients than you can handle as an independent professional. The keys are: 1) Focus on solutions to client problems and needs, 2) Seek out ideal clients who inspire you, 3) Embrace your authentic self, 4) Develop a clear personal brand, 5) Articulate what you do clearly, 6) Use a simple selling process focused on solutions, and 7) Use self-promotion techniques like referrals and networking to find new clients. Taking these simple steps around attitude and action is said to naturally and authentically build business.
The document discusses the key aspects of professionalism, including seven core values - accountability, altruism, compassion, excellence, integrity, professional duty, and social responsibility. It also lists some tips for developing professionalism, such as making a good first impression, listening to others, seeking mentors, and learning business etiquette. Overall, the document provides a definition of professionalism and its importance for employees and workplaces.
This seminar discusses strategies for competitive selling and achieving success through balance in life. It covers selling techniques, strategies for success, and maintaining balance. The presentation provides tips for individual sales calls, including preparing for the call, presenting the product, handling objections, negotiating, and closing the sale. It emphasizes listening to customers, asking for the order, and maintaining existing customers. Achieving balance is presented as balancing priorities like work, family, health, spirituality, and personal fulfillment. Finding balance is portrayed as an important part of living life to its fullest potential.
This document provides information on dealing with conflict through transactional analysis and assertiveness. It discusses transactional analysis concepts including ego states (parent, child, adult), types of transactions (complementary, crossed, ulterior), and life positions. It also covers assertiveness versus passive, aggressive, and passive-aggressive behaviors. Additional topics include dealing with anger, preventing workplace violence, and conflict management styles such as forcing, avoiding, accommodating, compromising, and collaborating.
1) The document discusses the importance of having the right attitude and thinking positively in order to succeed in ebiz. It emphasizes focusing on personal growth, helping others, and creating leaders rather than just making sales.
2) Many tips are provided on how to improve one's mindset and approach, such as continually learning, having long-term visions, treating uplines and downlines well, and prioritizing productive work over just being active.
3) Mistakes and failures are seen as opportunities to learn and improve. The overall message is that success in ebiz comes through developing strong character and empowering others rather than superficial or short-term goals.
This document discusses lifestyle options after retirement. It begins by defining retirement and discussing traditional views of retirement. It then emphasizes the need to rethink, reinvigorate, and reinvent one's lifestyle in retirement. Various lifestyle options are presented, such as part-time work, volunteering, learning new skills, encore careers, and lifestyle careers. The document provides advice on assessing one's passions, relationships, dreams, and finances to find fulfilling options. It also discusses barriers like age and offers guidance on determining one's goals and considering options like staying with one's current employer but changing roles, finding a new job in a similar or different field, becoming a consultant, buying or starting a home-based business, and learning slowly to
This document summarizes an entrepreneurship merit badge workshop at BYU. It discusses key concepts like the characteristics of entrepreneurs, identifying opportunities, evaluating opportunities through feasibility studies, and starting a business. Scouts are given requirements to interview an entrepreneur, evaluate potential business ideas, create prototypes or financial plans, and do a small business project to earn the merit badge. The workshop aims to teach scouts skills in opportunity recognition, planning, marketing and developing an entrepreneurial mindset.
Prince wants to find a way to explore his potentials and impact the world. He feels his current job does not allow this. The document provides many ideas for Prince, including gaining more education, finding problems to solve, volunteering in areas of interest, and taking personality tests to identify his strengths. The most practical ideas are to get work experience in different areas of interest and qualifications related to those areas. The most disruptive idea is to choose a problem to solve and work to find an innovative solution. The author's favorite idea is to instantly place Prince in his perfect future situation.
To make a good first impression when meeting customers, focus on actively listening to them, shifting attention to their accomplishments with praise, and giving your full attention without being self-important. People make quick judgments in the first seven seconds, so dress professionally, be on time, smile, make eye contact, and have a firm handshake to establish trustworthiness and credibility from the beginning. Give customers your undivided attention without distractions to connect and leave them feeling important.
The document provides tips for making a good first impression when meeting customers to establish trust and build long-term relationships. It emphasizes that people make quick judgments about others within the first 7 seconds of meeting and that first impressions matter. Some key tips include dressing professionally, being on time, smiling, making eye contact, actively listening more than talking, shifting the focus to the other person by praising them, giving your full attention by avoiding phones and other distractions, and maintaining a positive outlook.
This module explores the concept of entrepreneurial mind sets, developing entrepreneurial thinking, finding inspiration and discovering the benefits of creative thinking
This document provides an overview of an entrepreneurship merit badge workshop covering the key requirements to start a business. It discusses identifying opportunities, conducting feasibility studies that cover technical, market, financial and human resource factors. Students are challenged to "start" their own business over two weeks by developing an idea, feasibility study, and promotional materials including a written business plan. The workshop emphasizes that entrepreneurship requires passion, vision, preparation and hard work to turn opportunities into successful businesses.
This document discusses developing a positive professional image. It notes that people are constantly observing behavior and forming opinions about competence and character. A positive professional image is essential for career success no matter one's age or field. Tips include making a good first impression in the first three seconds, exhibiting a positive attitude, using confident body language, knowing the image you want to project, and ensuring one's online presence matches their professional image. The conclusion emphasizes that a professional image involves dress, communication, body language, and electronic media use.
You strive to make a positive impression on your boss. That is a great attitude to have but it is not enough.
Your personal and work habits may or may not please your boss. Do you know what habits does your boss hate and love?
I have just read two great articles by Ross Bonander at AskMen and I would like to share them with you via powerpoint presentation, under my Managing Your Boss Series.
Hope you like it.
Wong Yew Yip
attribution http://www.citehr.com/442066-habits-bosses-hate-habits-bosses-love.html#ixzz2V9g9fRGT
The document discusses professionalism in the workplace. It defines professionalism as having high ethical standards, work motivation, and a desire to do one's job well with a positive attitude. It provides tips for behaving professionally, including taking work seriously, maintaining an appropriate office atmosphere, having a positive attitude, dressing appropriately, using confident body language, avoiding distractions, communicating issues to supervisors, and taking responsibility. The overall message is that behaving in a professional manner through one's work, communication, appearance, and attitude is important for being successful at a job.
A White Paper on Education Reform. Taking the most innovative and comprehensive look. Full of ideas for brands to create new content and enhance education / stop poverty. A Must Read for Account Planners.
32 Inspiring Photo Quotes with Lessons on Life, Business and Social MediaSourav Ghosh & Team
This document contains 32 inspiring photo quotes on various life lessons related to life, business, and social media. Each quote is accompanied by a short description or lesson. The quotes address topics such as making peace with one's present situation, letting go of expectations of others, controlling one's reactions, trusting in life, recharging oneself, and the importance of great customer service for businesses. The document is intended to share life lessons that the author has learned through their own experiences.
This module is the final module and it explores the concept of presenting the idea to target audiences. Within this module the key areas that are discussed are, improving communication skills, body language and managing nerves.
Dating Skills For Engineers ( 2013 Version)iain.verigin
I begin by discussing Seth Godin's "Be Remarkable". Then I focus on four skills – Listening (Marshal Goldsmith), Communicating (Heath Brothers), Helping (Edgar Schein), and Don’t Be An Asshole (Robert Sutton). In recent years this lecture has earned a fun nickname Dating Skills for Engineers.
The document provides etiquette guidelines for various situations including introductions, conversations, business meetings, dining, thank you notes, dating, clothing and grooming. It emphasizes the importance of first impressions, listening, appropriate attire, polite manners and consideration for others. Key points are making others feel comfortable, showing respect through small gestures like saying please and thank you, and being aware of body language and personal space.
This document outlines seven keys to getting more clients than you can handle as an independent professional. The keys are: 1) Focus on solutions to client problems and needs, 2) Seek out ideal clients who inspire you, 3) Embrace your authentic self, 4) Develop a clear personal brand, 5) Articulate what you do clearly, 6) Use a simple selling process focused on solutions, and 7) Use self-promotion techniques like referrals and networking to find new clients. Taking these simple steps around attitude and action is said to naturally and authentically build business.
The document discusses the key aspects of professionalism, including seven core values - accountability, altruism, compassion, excellence, integrity, professional duty, and social responsibility. It also lists some tips for developing professionalism, such as making a good first impression, listening to others, seeking mentors, and learning business etiquette. Overall, the document provides a definition of professionalism and its importance for employees and workplaces.
This seminar discusses strategies for competitive selling and achieving success through balance in life. It covers selling techniques, strategies for success, and maintaining balance. The presentation provides tips for individual sales calls, including preparing for the call, presenting the product, handling objections, negotiating, and closing the sale. It emphasizes listening to customers, asking for the order, and maintaining existing customers. Achieving balance is presented as balancing priorities like work, family, health, spirituality, and personal fulfillment. Finding balance is portrayed as an important part of living life to its fullest potential.
This document provides information on dealing with conflict through transactional analysis and assertiveness. It discusses transactional analysis concepts including ego states (parent, child, adult), types of transactions (complementary, crossed, ulterior), and life positions. It also covers assertiveness versus passive, aggressive, and passive-aggressive behaviors. Additional topics include dealing with anger, preventing workplace violence, and conflict management styles such as forcing, avoiding, accommodating, compromising, and collaborating.
1) The document discusses the importance of having the right attitude and thinking positively in order to succeed in ebiz. It emphasizes focusing on personal growth, helping others, and creating leaders rather than just making sales.
2) Many tips are provided on how to improve one's mindset and approach, such as continually learning, having long-term visions, treating uplines and downlines well, and prioritizing productive work over just being active.
3) Mistakes and failures are seen as opportunities to learn and improve. The overall message is that success in ebiz comes through developing strong character and empowering others rather than superficial or short-term goals.
This document discusses lifestyle options after retirement. It begins by defining retirement and discussing traditional views of retirement. It then emphasizes the need to rethink, reinvigorate, and reinvent one's lifestyle in retirement. Various lifestyle options are presented, such as part-time work, volunteering, learning new skills, encore careers, and lifestyle careers. The document provides advice on assessing one's passions, relationships, dreams, and finances to find fulfilling options. It also discusses barriers like age and offers guidance on determining one's goals and considering options like staying with one's current employer but changing roles, finding a new job in a similar or different field, becoming a consultant, buying or starting a home-based business, and learning slowly to
This document summarizes an entrepreneurship merit badge workshop at BYU. It discusses key concepts like the characteristics of entrepreneurs, identifying opportunities, evaluating opportunities through feasibility studies, and starting a business. Scouts are given requirements to interview an entrepreneur, evaluate potential business ideas, create prototypes or financial plans, and do a small business project to earn the merit badge. The workshop aims to teach scouts skills in opportunity recognition, planning, marketing and developing an entrepreneurial mindset.
Prince wants to find a way to explore his potentials and impact the world. He feels his current job does not allow this. The document provides many ideas for Prince, including gaining more education, finding problems to solve, volunteering in areas of interest, and taking personality tests to identify his strengths. The most practical ideas are to get work experience in different areas of interest and qualifications related to those areas. The most disruptive idea is to choose a problem to solve and work to find an innovative solution. The author's favorite idea is to instantly place Prince in his perfect future situation.
To make a good first impression when meeting customers, focus on actively listening to them, shifting attention to their accomplishments with praise, and giving your full attention without being self-important. People make quick judgments in the first seven seconds, so dress professionally, be on time, smile, make eye contact, and have a firm handshake to establish trustworthiness and credibility from the beginning. Give customers your undivided attention without distractions to connect and leave them feeling important.
The document provides tips for making a good first impression when meeting customers to establish trust and build long-term relationships. It emphasizes that people make quick judgments about others within the first 7 seconds of meeting and that first impressions matter. Some key tips include dressing professionally, being on time, smiling, making eye contact, actively listening more than talking, shifting the focus to the other person by praising them, giving your full attention by avoiding phones and other distractions, and maintaining a positive outlook.
This module explores the concept of entrepreneurial mind sets, developing entrepreneurial thinking, finding inspiration and discovering the benefits of creative thinking
This document provides an overview of an entrepreneurship merit badge workshop covering the key requirements to start a business. It discusses identifying opportunities, conducting feasibility studies that cover technical, market, financial and human resource factors. Students are challenged to "start" their own business over two weeks by developing an idea, feasibility study, and promotional materials including a written business plan. The workshop emphasizes that entrepreneurship requires passion, vision, preparation and hard work to turn opportunities into successful businesses.
This document discusses developing a positive professional image. It notes that people are constantly observing behavior and forming opinions about competence and character. A positive professional image is essential for career success no matter one's age or field. Tips include making a good first impression in the first three seconds, exhibiting a positive attitude, using confident body language, knowing the image you want to project, and ensuring one's online presence matches their professional image. The conclusion emphasizes that a professional image involves dress, communication, body language, and electronic media use.
You strive to make a positive impression on your boss. That is a great attitude to have but it is not enough.
Your personal and work habits may or may not please your boss. Do you know what habits does your boss hate and love?
I have just read two great articles by Ross Bonander at AskMen and I would like to share them with you via powerpoint presentation, under my Managing Your Boss Series.
Hope you like it.
Wong Yew Yip
attribution http://www.citehr.com/442066-habits-bosses-hate-habits-bosses-love.html#ixzz2V9g9fRGT
The document discusses professionalism in the workplace. It defines professionalism as having high ethical standards, work motivation, and a desire to do one's job well with a positive attitude. It provides tips for behaving professionally, including taking work seriously, maintaining an appropriate office atmosphere, having a positive attitude, dressing appropriately, using confident body language, avoiding distractions, communicating issues to supervisors, and taking responsibility. The overall message is that behaving in a professional manner through one's work, communication, appearance, and attitude is important for being successful at a job.
A White Paper on Education Reform. Taking the most innovative and comprehensive look. Full of ideas for brands to create new content and enhance education / stop poverty. A Must Read for Account Planners.
32 Inspiring Photo Quotes with Lessons on Life, Business and Social MediaSourav Ghosh & Team
This document contains 32 inspiring photo quotes on various life lessons related to life, business, and social media. Each quote is accompanied by a short description or lesson. The quotes address topics such as making peace with one's present situation, letting go of expectations of others, controlling one's reactions, trusting in life, recharging oneself, and the importance of great customer service for businesses. The document is intended to share life lessons that the author has learned through their own experiences.
This document discusses challenges facing education reform for low-income, inner city children. It argues that (1) education reform alone will not solve high drop-out rates, as poverty and lack of social/emotional stability at home greatly impact students' ability to learn; (2) stable home environments and meeting students' basic needs are more important than specific school or after-school programs; and (3) comprehensive, long-term interventions that provide social services and address issues facing students' families may be needed for meaningful education reform.
Lisa Radin is a brand strategist and generalist located in Highland Park, Illinois. She has worked with over 100 brands across many industries, including non-profits, consumer packaged goods, food service, beverages, retail, business-to-business, home and office products, and more. Lisa has made and saved over $30 million for the brands she has worked with. She can be contacted at the phone number, email, Twitter, or address provided when businesses want to significantly grow their brand.
Lisa painted vinyl records from 2001-2005, interpreting the music into unique artworks. She researched the artist and album to develop custom designs for each record. Lisa sold the painted records through various retailers and art shows. The records proved popular as gifts, especially for men and music fans. While a difficult medium to work with, as 20% of records were destroyed in the painting process, Lisa's business grew through marketing, sales, and developing her brand over several years.
Lisa painted vinyl records from 2001-2005, interpreting the music into unique artworks. She researched the artist and album to develop custom designs for each record. Lisa sold over 30 of her first painted records within 3 months at a local CD retailer. Her business, Recollection Records, aimed to transform memories into art by painting records and providing background on the music and design interpretation. Lisa handled all aspects of the business including branding, sales, promotions and marketing.
Direct Selling Guidelines 2016 – Regulations for Indian MLM / Network Marketi...Sourav Ghosh & Team
The document provides details about the Direct Selling Guidelines 2016 in India, including a summary of the key points. It discusses:
- The need for official guidelines to distinguish legitimate direct selling companies from illegal pyramid schemes, which had caused confusion.
- A summary of the main guidelines for direct selling companies, such as requiring registration, prohibiting purchase requirements or recruitment-based compensation, and establishing policies around refunds and cooling-off periods.
- A summary of the guidelines for direct sellers, such as requirements to provide accurate information to consumers and obtain prior consent before visits.
- The hope that these guidelines will help legitimate direct selling businesses while curbing illegal schemes, bringing much-needed regulation to the industry
An entrepreneur story on taking a hobby and turning it into a business - loaded with marketing and creative insights. Learn how to find an #aha - applicable to any business. It's a great story even if you don't like music.
Secrets of Network Marketing / MLM / Direct Selling SuccessSourav Ghosh & Team
Everyday countless people join Network Marketing industry with big dreams and hope but then most of them quit after some time saying "it doesn't work".
Why?
Because most new distributors never get to learn few SIMPLE secrets to succeed in this business.
I wasted 5+ years on unproductive activities as a Network Marketer. Finally when I learned the right way to do this business, I felt it as an obligation to share with everyone else in our industry. Earlier you learn these secrets, you'll be able to save more time, money and energy.
I shared those simple secrets in this PDF.
Disclaimer: If you are looking for any shortcut to success, then please look elsewhere.
- Creative problem solving and creativity are often stifled in people between the ages of 10-20 through discouragement of questioning and imagination in education.
- Only 5% of adults consider themselves creative despite 95% of children aged 5-10 being strongly creative.
- Various techniques can help stimulate creativity like mind mapping, brainstorming, looking for new connections and perspectives, and avoiding criticism of ideas.
This document summarizes key points from the book "The Magic of Thinking Big" by David J. Schwartz. It discusses how developing a positive mindset and belief in oneself can lead to success. Specifically, it emphasizes believing you can succeed, building confidence by overcoming fears and excuses, thinking in a big and creative way using positive language, and seeing yourself as an important person who can achieve their goals. The summary provides practical techniques from the book on cultivating this type of thinking for personal and professional prosperity.
This document provides 6 ways to make yourself the most valuable employee. They are: 1) Sell your time to your employer by adding value and doing whatever they ask with a smile. Do not steal time back. 2) Positively influence your environment by being kind, encouraging others, and modeling good behavior. 3) Avoid drama by helping resolve problems rather than contributing to them. Do not share personal information or listen to gossip. 4) Learn all you can about your employer and industry by researching online and setting up alerts. 5) Expect only a paycheck and do not seek social connections or affirmation at work. The document encourages learning more coping skills from the author's book and online resources to be successful.
The document discusses the concept of being proactive. It states that when people are proactive, they make good choices in how they respond to situations with a calm attitude. They are prepared for what may happen and do things to help ensure positive outcomes. When things do not go their way, proactive people remain calm rather than becoming unhappy. It also distinguishes between things people can and cannot control in their lives.
Seven habits of highly effective peoples - Gerhardtgenesissathish
The document provides an overview of leadership qualities and strategies for career success based on Stephen Covey's Seven Habits of Highly Effective People. It discusses the importance of understanding the big picture, empowering and developing people, and adapting to different situations. It also covers personal leadership through strategic planning, mentors, and continuous self-improvement. Teamwork, culture, and the four levels of leadership are examined. Finally, the seven habits are summarized with a focus on being proactive, beginning with the end in mind, and putting first things first.
The document provides an overview of leadership qualities and Stephen Covey's Seven Habits of Highly Effective People. It discusses that effective leadership requires understanding the big picture, empowering and developing teams, and adapting to different situations. It also outlines the seven habits which include being proactive, beginning with the end in mind, putting first things first, thinking win-win, seeking first to understand, synergizing, and sharpening the saw.
The 7 Habits of Successful People document outlines habits that lead to success. It discusses:
- Working smarter, not harder, and striving for accuracy before building momentum.
- Finding a niche by becoming an expert and improving existing products.
- Building a reputation on integrity, quality and value while constantly improving products.
- Listening to customer needs and planning for success with long-term goals.
- Being creative, adaptable, and promising more than expected to deliver exceptional results.
The document provides guidance on personal branding and success principles. It discusses developing a positive mindset and belief in oneself, taking initiative, avoiding excuses for failure, thinking creatively, taking action on ideas, making others feel important, and maintaining enthusiasm. Specific tips include focusing on important rather than petty issues, putting people and problems in proper perspective, using positive language, and reviewing ideas to cultivate and fertilize them. The overall message is that success comes from belief, positive thinking, taking action, making progress, and uplifting others.
This document provides guidance on qualitative interviews for consumer insight. It discusses defining issues to address, creating ideas to get consumers' attention, and exploring insights to solve issues and inspire ideas. It recommends starting with understanding consumers' values, behaviors, and preferences in context. Questions are provided to understand motivations and barriers to behaviors, as well as triggers to start new behaviors. Understanding consumers' identities, values, and brand archetypes is also discussed. Tips are given to listen to consumers' stories, ask follow up questions, and remain focused on solving business issues.
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The document provides guidance on preparing for group discussions (GDs) and interviews. It outlines common mistakes to avoid in GDs such as arguing, not listening to others, and lacking knowledge. It also discusses the importance of communication skills, teamwork, confidence, and understanding group dynamics. For interviews, the document recommends preparing answers to common questions, avoiding arguments, and highlighting your strengths and achievements. The overall message is to practice actively, stay positive, and focus on presenting your skills and qualifications for the role.
The document provides guidance on preparing for group discussions (GDs) and interviews. It outlines common mistakes to avoid in GDs such as arguing, not listening to others, and lacking knowledge. It also discusses the importance of communication skills, teamwork, and confidence. For interviews, the document recommends preparing answers to common questions, avoiding arguments, and highlighting achievements. The overall message is to practice actively, learn from mistakes, and approach GDs and interviews with a positive attitude.
This presentation outlines Stephen Covey's 7 Habits of Highly Effective People. The 7 habits are: 1) Be Proactive, 2) Begin with the End in Mind, 3) Put First Things First, 4) Think Win-Win, 5) Seek First to Understand, Then to Be Understood, 6) Synergize, and 7) Sharpen the Saw. The presentation provides examples of each habit and actions individuals can take to practice each habit in their daily lives. The goal is for individuals to gain control of their lives, improve relationships, make smarter decisions, build positive perspectives, and become effective people through developing these 7 habits.
Prezentacija sa predavanja "Navike koje stvaraju uspeh" g-dina Kevina Berna (Kevin Byrne), vlasnika britanske kompanije Checkatrade, koja je prošle godine dobila prestižnu nagradu Best Customer Focus National Award 2010. Predavanje je održano u suorganizaciji EDIT Centra i Eduka Centra 12.10.2011. u Eduka Centru - Novi Sad, Mite Ružića 1.
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Similar to Interviewing For Insights – A Primer Rev 2 Lisa Radin (20)
Interviewing For Insights – A Primer Rev 2 Lisa Radin
1. Interviewing for Insights – A Primer
Work in Process a/o 11.18.10, Rev. 2
Prepared by: Lisa Radin, Creative Strategist
http://www.linkedin.com/in/strategicvisionlgr
Twitter: @milguy23
2. Corporate Craziness – A lesson in lesson
aka – Why writing this:
• Email from brand manager billion $ CPG
– Interviewing for insights, how should I do it?
• If CPG not hiring expert, would think:
– Training staff for insight skill would rank high
– Desire to avoid waste/spend:
• Recruiting, location expense, planning time, stipend, catering, video
• Lack of true insights; obtain conversations but relatively useless
• Ideas gained not flushed out; incorrect drivers of change
2Insights Primer by Lisa Radin
3. Importance of Lessons – Training
Having right people, right skills to excel?
• Would you ski down a mountain w/o lessons?
• Run a marathon without training, intense prep?
• Have secretary pitch a multi-million $ new business just
because she’s nice and has gift of gab?
• Think your 17 yr old driver knows enough to race w the pros,
as in NASCAR?
NO
Training is needed to do job right, or
major accidents will happen
3Insights Primer by Lisa Radin
4. Insights Primer – Sharing My Ways
• Lessons are directional, conceptual and subject to change
• Use as thought-starters; rough draft
• Learn from someone doing for 25 years
• Applied to CPG, FMCG, B2B and B2C: brand, category, distribution, service
– Universal approach
• Always works, but fine-tuning always needed
• Never be afraid to ask questions, dig. People like to talk if you give them
‘room’ and unthreatened, friendly environment.
– You, or interviewer in control of creating friendly ‘place’:
– Never the interviewee fault for not talking or providing ideas – need
skills to find.
• Read lessons in basic skills and good luck.
Insights Primer by Lisa Radin 4
5. Lesson 1: Insights – Understand What You Seek
• Goal(s): Deep dig on how people think, feel, perceive
brands/category and what influences them to think and act a
certain way.
• Both
– Emotional and sometimes illogical*
– Rational and sometimes illogical*
* Do Not Judge Logic. You are there to understand the
illogical – that is the goal; that is window of opportunity.
5Insights Primer by Lisa Radin
6. Lesson 2: The Customer is Always Right
• Perception is Reality
– Consumer perceptions even if not logical, are real.
• Their ‘truths’ are the only ‘truths’ that matter.
• Corporate truths or interviewer truths don’t matter.
• Don’t inject your attitudes, company attitudes to sway opinion
– Your job = to find customer insights/opinion, their truths.
– Leave your personal or corporate/brand baggage at the doorstep.
• What you think, or what your VP/CEO wants to happen, doesn’t matter
when gaining insights.
– You and company are not in control of consumer thoughts, beliefs, attitudes.
Save that for later, when you want to control the gaps (ideas) that were found
with marketing, packaging, branding, advertising strategies/tactics, etc.
– Right now, during the insights process, consumer is #1 and you/company
relatively invisible to process aka ‘not important’.
• This is difficult for most companies to accept and reason outside insights
types are hired.
6Insights Primer by Lisa Radin
7. Lesson 3: Cleanse your brain
• While the ultimate purpose of insights =find the big idea(s)
against brand
• Must cleanse brain of everything you know, think you know.
• Mentally dump your brand woes/problems, competition –
everything you wish to get out of the meeting into a paper
bag and lock away in your closet.
– This mental exercise reduces clutter of vested interests and opens
mind to freely listen, question, connect thoughts/nuances (dots) when
speaking/listening with consumer along w observing non-verbal cues.
– Must cleanse and prep your brain for ‘incoming’ insights.
7Insights Primer by Lisa Radin
8. Lesson 4: Become a “Living Sponge”
• With a ‘clean brain’ and an open-mind, preconceived notions
on how people should think, or feel no longer exist.
• You are now a ‘living’ sponge
– There to soak up every piece of information, thought,
feeling, lifestyle issue impacting thought, etc. that you can
extract from your subject.
– You must listen to ‘the verbal’ and watch ‘the non-verbal’.
• Look up non-verbal cues: facial expressions, animated style, body
movements.
• When explaining with their body – what’s the tone, the actual
movements? All inputs for later use.
8Insights Primer by Lisa Radin
9. Lesson 5: Don’t Talk Too Much
• You are not being interviewed. You are not the customer. Your thoughts
don’t matter. Stop talking and let the consumer talk.
• Say as little as you can to start the process and be sure the interviewee
explains in their own words – common marketing phrases.
– While ‘category’ is common-speak, man-on-the street can call
toothpaste cat: place to go to get rid of bad breath.
– While retail aisle is common-speak, interviewee can view as ‘the place’
or ‘section of store’ or ‘confusing store area’ or Target.
• The big ideas are in the details
• Assume nothing. Let consumer define everything in their own words.
Don’t talk too much. And, strive to obtain detail.
9Insights Primer by Lisa Radin
10. Lesson 6A: THINK. So What Do You Want To Learn?
– Feelings and Thoughts about Category
• Category comes 1st
• Why are they ‘there’ in the first place?
– Be sure they define ‘category’ in their own words – ‘A place where
XYZ, the place my mother loves, need it to breathe’…
– Your definition of category may be different than their definition.
– If it’s toothpaste category – don’t assume everyone brushes teeth or
thinks relevant, important .
» They need to tell you the importance of category in their terms.
» Remember previous lessons – ‘You know nothing, must make
them tell you’
• How lifestyle, age, life issues (fears, anxieties, health, joy-drivers, special
interests), family situation (kids, spouse, problems at home), work,
cultural mindset, dreams, hopes - all impact using category.
– What they love and like re category (positive things)
– What they hate, dislike re category (major frustrations, or negative things)
10Insights Primer by Lisa Radin
11. Lesson 6B: THINK. So What Do You Want To Learn?
• Feelings and Thoughts about Brands. (same approach as 6A)
– Brand comes after category.
– What do they think/feel about certain brands?
• Don’t prompt. Let them talk about brand names they use and why they use for
certain reasons and or occasions.
– If they know only partial brand names, let them describe package,
merchandising, where found in store – don’t adlib. You don’t want your own
opinion!
– If listening to earlier conversation re category, ask how chosen brands fit their personal
needs, attitudes, beliefs, etc.
– Remember, the details provide the opportunity.
• If they think a certain way and favorite brand only delivers 80% of happy-factor,
that’s a potential opportunity.
• How lifestyle, age, life issues (fears, anxieties, health, joy-drivers, special interests),
family situation (kids, spouse, problems at home), work, daily living, cultural
mindset, dreams, hopes - all impact the brands they purchase.
– What they love and like re brands (positive things)
– What they hate, dislike re brands(major frustrations, or negative things)
11Insights Primer by Lisa Radin
12. Lesson 7: The Big Encounter
• Control your judgments; first impressions.
• Ugly people can have great ideas.
• Obese people can have great ideas.
– Are they obese due to a medication, health problem?
• Beautiful people can have good, or bad ideas.
• Messy or smelly people could have a bad hair day, fight with
their kid, or a broken shower.
• While observing hairstyle, hair color, dress/fashion, shoes,
purse, car brands, or personal hygiene – your first impressions
can be spot-on, or completely off-base.
• Must keep open-mind beyond first impression.
– Ugly, obese, smelly, strange people buy your products – don’t rule out
their thoughts. Big mistake!
12Insights Primer by Lisa Radin
13. Lesson 8: Connecting
• Must make positive emotional connections to increase comfort-factor.
• Use child development skills/phrases for positive behavioral response:
– Praise: “Impressive thought, tell me more.”
– Honesty: “I never knew that, can you explain?”
– Compassion: “That must be difficult, how does that impact you?”
– Engage: “I need your help.”
– Set Goals: “Here to learn about your thoughts/feelings re XYZ”
• Learn re the ‘whole person’ not only ‘person using a given brand’
– What makes them ‘tick’?
Insights Primer by Lisa Radin 13
14. Lessons 9-25: In Process
• We’ll see how Lessons 1-8 are received prior to moving
forward!
14Insights Primer by Lisa Radin
15. About The Author
• Doing insights since 1980; called it ‘understanding people’ and ‘Grandmother
Research’
• Good story: In 3 weeks for a new business pitch to Searle and later recycled to
Mead-Johnson did Grandmother Research in OTC meds.
– While talking to coworkers, friends and neighbors found most frustrating
illness was the flu and no OTC to help ‘as can’t keep anything down and loss of
vitamins/minerals’. In addition, people remembered their moms giving them
hot tea as compassionate drink.
– Created FLU FOOD concept, sprinkle pain reliever with vitamins/minerals that
when mixed w water behaves like hot tea.
– No clue if this concept led to Sandoz introduction of Theraflu® which was
introduced 3 years later and became the fastest growing drug store category.
– All I can tell you? Identified big idea by talking to people and did in less than 3
weeks.
– Introduction of Theraflu led to OTC med segmentation by illness that still
dominates the category.
• Strong believer that good ideas are in the minds of consumers – must listen and
dig to discover.
15Insights Primer by Lisa Radin
16. Back Cover
• The ideas and thoughts presented are those of Lisa (Friedman) Radin.
• If you don’t agree, that’s OK, my feelings won’t be hurt.
• Nothing is ever set in stone, things change. But the basics are here should
you wish to learn.
• Have fun, gaining insights an adventure like no other.
• Companies so wrapped up in thinking a certain way, they find it difficult to
believe their consumers. Insights works to uncover true feelings re brand.
But company management must accept to move forward to innovate.
• Many believe if talk to consumers will learn insights, not true. It’s not
about talk, it’s about deep feelings behind the talk. If going to try and get
insights, try to do it right. This primer is intended to help companies who
want to DIY insights (do-it-yourself).
16Insights Primer by Lisa Radin