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Big Data in Healthcare: Hype and Hope 
How can we find the path to precision medicine? 
Bonnie Feldman, DDS, MBA | www.drbonnie360.com | @DrBonnie360 | drbonnie360@gmail.com
© 2014 - All rights reserved.
Medical Data 
Owners: Consumers, caretakers 
Sources: Patients, providers 
Users: Patients, providers, R&D, payers 
Examples: vitals, fitness, history 
© 2014 - All rights reserved. 
Patient 
Clinical 
Financial 
R&D 
Owners: Providers, patients 
Sources: Patients, providers 
Users: R&D, patients, providers, payers 
Examples: EMRs, images, Dx, Tx 
Owners: Payers, 
Sources: Providers 
Users: Payers, providers, regulators 
Examples: claims, cost, payment, utilization 
Owners: Academics, pharma 
Sources: Providers, patients 
Users: Researchers, developers 
Examples: trials, screening libraries
© 2014 - All rights reserved.
Different Perspectives from: 
•Andrew Kasarskis Co-director, Icahn Institute for 
© 2014 - All rights reserved. 
Genomics and Multiscale Biology 
• Colin Hill CEO of GNS Healthcare 
•William King CEO Zephyr Health 
•Jonathan Hirsch Founder and President Syapse
Icahn Institute GNS Healthcare Zephyr Health Syapse 
What Integrate Big Data to 
build models of 
biology and thus 
better diagnose, 
treat + prevent 
disease 
© 2014 - All rights reserved. 
Value based Big data 
analytics for 
personalized 
interventions that 
deliver better 
population health 
Organizes health 
information that 
makes it useful and 
accessible for anyone 
Precision medicine 
platform that 
enables healthcare 
providers 
How Aggregation and 
mining of clinical, 
preclinical + basic 
research data, 
molecular + other 
profiling tech, emr 
and other data 
sources 
Value- based 
analytics that 
combine economic 
and clinical models 
to predict the right 
interventions targets 
for best outcomess 
Integrates health 
data from thousands 
of disparate source 
lets users find 
insights by viewing 
data in context 
Semantic computing 
based Precision 
Medicine Platform 
aggregates genomic, 
molecular, outcomes 
and cost data 
For Whom Patients 
Providers 
Health Care 
Innovators 
Payers Life Science 
Companies 
Commercial team 
Medical affairs team 
Providers 
Oncology 
Cardiovascular 
Genomic Medicine
Open Questions 
•What has worked? 
•What has not worked? 
•How is your business model evolving? 
•Dreams for the future? 
© 2014 - All rights reserved.
+1.310.666.5312 
drbonnie360@gmail.com 
www.drbonnie360.com 
@DrBonnie360 
Bonnie Feldman 
DDS, MBA 
Business Development 
for Digital Health

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Big Data in Healthcare: Hype and Hope at NY eHealth Collaborative

  • 1. Big Data in Healthcare: Hype and Hope How can we find the path to precision medicine? Bonnie Feldman, DDS, MBA | www.drbonnie360.com | @DrBonnie360 | drbonnie360@gmail.com
  • 2. © 2014 - All rights reserved.
  • 3. Medical Data Owners: Consumers, caretakers Sources: Patients, providers Users: Patients, providers, R&D, payers Examples: vitals, fitness, history © 2014 - All rights reserved. Patient Clinical Financial R&D Owners: Providers, patients Sources: Patients, providers Users: R&D, patients, providers, payers Examples: EMRs, images, Dx, Tx Owners: Payers, Sources: Providers Users: Payers, providers, regulators Examples: claims, cost, payment, utilization Owners: Academics, pharma Sources: Providers, patients Users: Researchers, developers Examples: trials, screening libraries
  • 4. © 2014 - All rights reserved.
  • 5. Different Perspectives from: •Andrew Kasarskis Co-director, Icahn Institute for © 2014 - All rights reserved. Genomics and Multiscale Biology • Colin Hill CEO of GNS Healthcare •William King CEO Zephyr Health •Jonathan Hirsch Founder and President Syapse
  • 6. Icahn Institute GNS Healthcare Zephyr Health Syapse What Integrate Big Data to build models of biology and thus better diagnose, treat + prevent disease © 2014 - All rights reserved. Value based Big data analytics for personalized interventions that deliver better population health Organizes health information that makes it useful and accessible for anyone Precision medicine platform that enables healthcare providers How Aggregation and mining of clinical, preclinical + basic research data, molecular + other profiling tech, emr and other data sources Value- based analytics that combine economic and clinical models to predict the right interventions targets for best outcomess Integrates health data from thousands of disparate source lets users find insights by viewing data in context Semantic computing based Precision Medicine Platform aggregates genomic, molecular, outcomes and cost data For Whom Patients Providers Health Care Innovators Payers Life Science Companies Commercial team Medical affairs team Providers Oncology Cardiovascular Genomic Medicine
  • 7. Open Questions •What has worked? •What has not worked? •How is your business model evolving? •Dreams for the future? © 2014 - All rights reserved.
  • 8. +1.310.666.5312 drbonnie360@gmail.com www.drbonnie360.com @DrBonnie360 Bonnie Feldman DDS, MBA Business Development for Digital Health