In this presentation, I aim to analyse a double-page spread from the film 'Skyfall' using media specific language and explaining how the key terms make the poster effective.

1. Ancillary Task 1: ‘Researching
and Analysing a Double-Page
Spread Article’
I will be researching and analysing a double page spread from a film magazine. It will
be a recent double-page spread based on a contemporary example. I will be aiming to
use specific media language in order to be able to then construct my own double-page
spread based on my documentary.
I have found a double-page spread from the film text ‘Skyfall’ (2012). I will be analysing
the conventions and techniques used to construct this double-page spread in order to
prepare myself for construction my own double-page spread.

2. Headline
Gutter
Introductory
Title of the film
Main Image
Informs audiences of
the main character
which in this case is
James Bond.
Journalist/Author
Mise-en-scene, Costume
Mise-en-scene,
Setting
Format -Landscape
Film Magazine Title

3. House Style
The house style consists of the use of consistent font, colour
Scheme and layout. The colours are consistent as they double
Page spread uses dark/dim colours such as grey, black and brown.
The font is consistent as it is simple bold and easy for readers to
Understand. The layout is also very simple and doesn’t give any
Spoilers in order for audiences to experience ‘something new’.
In my double-page spread I aim to use consistent colour schemes
Most likely dark/grey colours in order to illustrate the struggle of
Victims of bullying. These colours can be seen as simple which will
Also match the rest of the film magazine. The font I will be using
Will be simple in order for audiences to understand the
information I will be presenting. The layout will also be simple so
that readers will be able to find specific information easily.

4. Mise-en-scene, Costume
Informs audiences that the main character shown in
the double-page spread is a formal character. This is
due to the fact he is wearing a suit which could infer
that he is a business man possibly a spy or agent. The
use of costume allows audiences to distinguish the
roles of different character. In my double-page spread I
wish to employ a main image of a student which
therefore means the costume will be a school uniform.
This will connote to audiences that bullying is still an
issue in most London schools.

5. Headline
Simple bold text to appeal to James Bond fans. Due to the fact
most of the James bond series were all similar in the past, the
producers decided to incorporate new techniques into this film.
Therefore ’something old’ suggests to James Bond fans that they
wont lose the things they liked in previous franchises but they will
also experience ‘something new’ which will give them new
experiences which they will most likely enjoy. In my double-page
spread I will employ a headline which will most likely quote the
Documentary title which is: ‘You Can’t Hurt Me: Bullying Amongst
Young People.’
• “Something old, something new”
The language used here has significant meaning. The
‘something old’ represents continuity. In this case it
illustrates to audiences that the Bond series did not change
much in order to give audiences familiarly. However, the
‘something new’ offers optimism for the future. In relation
to ‘Skyfall’ it means that audiences will experience new
Experiences in order for them to see something new rather
Than repetitive boring scenes from previous James Bond
Films. In my double-page spread I will try to employ such
language techniques in order to persuade audiences to
watch my documentary and genuinely be interested in it.

6. Title of the film
The title of the film which is ‘Skyfall’
simply informs audiences what the
film is called. This allows them to
then find it easily on the internet or
on other platforms such as Amazon
Prime or Netflix. I will be using my
title ‘You Can’t Hurt Me: Bullying
Amongst Young People’ as it will
allow audiences to find the
documentary online easily.
Introductory
Introduces readers to the film text and gives them a
Simple insight of what the film will be about. The quote:
“BOND IS BACK WITH SKYFALL” prepares audiences,
Especially fans that the James Bond film series is back
Ready for them to watch. The quote: “WHILE PROTECTING
THE FUTURE OF THE FRANCHISE.” suggests that audiences
will experience something new when at the same time
being used to the old style franchises. In my introductory I
will state what my documentary is briefly about and the aims
of it.
‘Total Film’ is the
title of the film
magazine.

7. Mise-en-scene
Setting
The setting is a significant part
Of the mise-en-scene. Clearly from
this film poster it is obvious the
setting is isolated and grey. This
connotes the film may hold
mysteries. This creates audiences
to gather enigmas which would
eventually be answered throughout
the film. I will be employing a school
setting as my documentary is mostly
about bullying in a school setting.
Gutter
These gaps make a clear distinction
between the paragraphs which
makes it clear for audiences to read
and understand more easily. I will be
using gutters between my
paragraphs is order to help
audiences understand the text more
easily and clearly.
Author/Journalist
The small text which says ‘WORDS
JANE CROWTHER’ informs audiences of
who has written the article text for
the film. I will be choosing a famous
film reviewer as my article author.

8. Language Analysis
1. “Gone are the days when 007 was the only action man on the block.”
This quote suggests that the film producer of ‘Skyfall’ had to change parts of
the film in order to appeal to audiences as now that technology is advancing
many film producers are constructing similar films. This will inform audiences
that the new ‘007’ has something new for audiences to offer (Blumer&
Katz).
2. “Skyfall’s thrilling opening chase sequence..” the word ’thrilling’ suggests
audiences will be able to experience excitement and pleasure. This quote
also gives them a hint about the possible scenes which could take place in the
film.
3. “the call to prayer begins: the barking tannoys from minarets sending pigeons wheeling in the air and causing even more
hustle.” This quote suggests that the movie will be bringing thrilling experiences to audiences and uses the ‘the call
to prayer beings’ in order to illustrate to audiences that the action will be extraordinary. The rest of the quote suggests that the
Film has loads of enigmas which audiences have to depict in order to understand. This makes the film more interactive and
interesting for audiences to understand.
I will be using language techniques such as alliteration, metaphors and puns in order to appeal to readers more effectively. This
will catch their attention and encourage them to find out more about my documentary.

9. By Natalia Brzezinska