Web & Social Media Analytics Previous Year Question Paper.pdf
Music double page
1. Abbie Corbett
Evaluation
Although these are two different magazines, one is a Q magazine and one is an NME magazine, they do have similarities as well
as their obvious differences. Like most double page spreads, they each have a main headline, images, text and a certain house
style. They use quite similar colours apart from a few, such as the large amount of red that is used on the NME magazine.
However, both of these magazines have a certain house style and the thing they have in common is that they both keep to the
same house style through the other magazines that have been made. On the other hand, there are some differences. For
example the NME magazine seems to focus a lot more on the main image rather than the text, as there is only a small amount
of text used but a large image that is very eye catching. This is different on the Q magazine because although the image is big
and covers both pages, there is a quite a large amount of text used which balances out the ratio of image to text. One of the
main things that both of the magazines have in common is the fact that it is obvious what band or artist is being presented. For
example, the large images give it away to audiences and as well as this, the bands name and artists name is used more than a
few times to properly aware audiences who and what this article is about. To conclude, both of these magazines are based
around the same sort of genre of music and so therefore there will be some similar features on the pages and articles etc, bu t
because they aren’t the same exact magazine there will obviously be differences like within the house style. These are bound
to be different because they like to keep their own magazines unique from others to keep people buying, so they aren’t all th e
same otherwise there would be no point in buying more than one type of magazine brand.
2. Abbie Corbett
House Style: The colours used on these pages are quite dull
this is because most of the colour shown is coming from the
background image that is used to fill the two pages. The colour
of the text is mainly white and has a little bit of blue; this is so
that the image can be the center of attention. These colours
however work really well together as it isn’t standing out too
much. Q magazine tends to keep to the same house style, so
that audiences can identify with the magazine and when they
see this magazine, they will know it is a Q magazine.
Text: The text used on this double page spread of Qmagazine is
quite informal and there is a lot of taboo language used. This
could be a convention of all Q magazines, but also it suggests
that the reason this type of language used is because of who the
article is about. It is an interview with the band Oasis, we can
see this as Liam Gallagheris featured across the whole double
page. It is set out in a more formal way, but still uses bad
language and explains how the band actually is.
The Guttenberg Design Principle: It seems like the Guttenberg Design
Principle can be applied to this magazine, as in the top left corner is the
primary optical area, where peoples eyes are drawn to first and this is
where the main headline has been placed that will certainly interest
audiences straight away.Then in the terminal area, a little piece of writing
has been placed there that is a lot smallercompared to the other text,
showing it is hardly important. Then in the strong fallow area is a image of
the band and there isn’t really anything in the weak fallow area.
Main Image/Images: The
main image shown is of a
member of the band Oasis,
Liam Gallagher. This image
fills both pages and the band
member is shown to be
holding a cigarette in the
foreground, with what looks
like plastic cups in the
background, possibly used for
alcohol. This image makes it
clear to audiences what the
band is like, from this images,
it helps to establish genre of
rock, this band isn’t a pop
band or a boy band, it is clear
they are some sort of rock
band. There is another image
used which is a lot smaller
and it is a black and white
one that shows the rest of
the band Oasis.
Headline: The headline
says “We’ve booted the
door off its hinges!” There
is a use of an exclamation
mark to emphasis how the
actual words were said by
the band Oasis and not
only this, but the words
have been shorten down,
almost like slang words.
There is a use of ellipsis
when it says “we’ve”
rather than we have,
which could be a way in
which the magazine has
tried to get their
audiences to identify with
the band being shown, as
it is Q magazine and many
teens/young adults do
read this magazine. The
language is also quite
aggressive, which again
describes and gives
audiences an idea of how
Oasis is as a band. For
example, they have been
known to be quite violent
themselves at times and
they don’t change the way
they act for people. Other
than this, the typography
itself is big bold and it
stands right out to
audiences, exaggerating
this strong band and how
they come across.
Design Balance: The double page spread has been set out in a
formal way, as it has most writing on one page and then it allows
us audiences to see the main image on the other page, even
though the text used is quite informal, the design of the
magazine is formal and neat. They have included a large image,
but have balanced this out with quite a large amount of text,to
keep audiences interested.
3. Abbie Corbett
The Guttenberg Design Principle: This double page spread
is very formally balanced and in a certain order. The
guttenberg design principle can be applied to this
magazine. As it follows the design principle, from adding
the most interesting information or titlesin the strong
fallow area and leaving audiences eyes to drift down
towards the weak fallow area, which is just small text
from the interview that won’t be of most interest to
audiences.
Design Balance: The design balance of this magazine is well
balanced and is set out very formally. There are four rows of text
with two on each different page, with the image slightly towards
the center and the headline all the way across both of the pages.
It looks well set out and it is neat.
Main Image/Images: The
main image is of the music
artist Rita Ora herself which
covers both pages, but her
body and face is more so on
the left hand side. The image
doesn’t include much in the
photo, however, it means we
are able to focus more on
Rita Ora. From the image, I
think that audiences will be
able to see what sort of
genre of music the artist is. It
is quite clear the genre of her
music is pop or RnB. There is
only this image only used,
there are no other images,
but it again allows us to
focus more on the text and
the big bold lettersthat read
her name.
House Style: The house style of this magazine is kept
similar and therefore allows audiences to identify with
the different magazines. The colours used are quite
typical of an NME magazine; they are red, black and
white. This again links back to the actual house style of
the NME magazine. These colours are typical, but they
appeal to audiences and they catch people’s eye and this
is what the magazine is aiming to do.
Headline: Unlike on the
magazine above from Q,
this magazine from NME
has the headline as the
music artist’s name. It
reads in big bold red text,
‘Rita Ora’ Straight away,
audiences know that
these magazine pages
must have something to
do with this artist, as the
name has been spread
across both pages and is
the center of attention.
Also, the colour of the
headline is the same as
some of the text that is
used on the pages.
Therefore it is trying to
keep the same house
style.
Text: The text used on these pages is informal to a certain
extent,there is no explicit language used, but Rita still talks as
though she would with friends or family. It isn’t an interview
with big words used, which when audiences read this, they
will feel more comfortable and will be able to identify a lot
more with the artist. Some of the text is in red and some is it
black. The reason some is in red is to make it clear that a
question is being asked and then Rita will give her response.