This document provides a summary of a magazine cover and contents pages for Kerrang magazine. Some key points: - The cover uses bright colors, bold text, and a close-up image of Taylor Momsen to attract readers. It promotes various articles and posters inside. - The contents pages continue the Halloween theme with dark colors and an image of Taylor Momsen with gold glitter tongue. It lists articles through text and small images. - A double-page article spread features a spanning photo of Taylor Momsen across both pages. The text is in a small white font against a black background to fit more information. It discusses her new album and views. - Throughout, the magazine aims to represent the

1. Music Magazine Textual
Analysis
By Katie Pearl

2. Language The main model in this
magazine cover has a direct mode
of address by staring straight into
the camera which establishes a
relationship with the reader. This
image of Taylor Momsen is a close
up and was most likely to be taken
in a studio, she is also situated
taking up the majority of the front
cover which follows the
conventions of music magazines.
This magazine cover has many
different puffs including a
‘massive Halloween special’ inside
a box out of a pumpkin. There are
also ‘awesome posters’ advertised
at the centre of the top of the
page which act as a lure as it may
be an incentive for the reader to
buy the magazine.
The colour palette for this
magazine is red, yellow, black and
white which creates a house style
and allows the brand to be instantly
recognisable through the
continuity. Red connotes passion,
along with black which also
connotes power and all the colours
are very bright so they are eye
catching and would stand out on a
shelf.
The feature article cover line is
larger than the others as this is
what will sell the magazine.

3. There are also many tag words
including ‘awesome’, ‘secrets
revealed’ and ‘massive’. The
words create a buzz around the
magazine and make the
magazine appear to be special
and something worth buying.
The cover lines adhere to the
rule of the thirds by being on the
right hand side of the page and
this is also the place where the
reader will first read the article.
These cover lines advertise the
stars and articles inside the
magazine.
This magazine cover also uses
many language techniques,
such as alliteration with ‘creepy
clowns’ which create rhythm
and help the reader remember
the article. The editors also
write that ‘Andy spills his guts’
this signifies that Andy told the
magazine personal information
and is also a form of a
metaphor and a hyperbole.
The typography is all in capital
letters although there is a range
of different fonts and sizes used
to make it interesting but to
also highlight the difference of
importance of the information.

4. There is a website advertised on
the bottom left of the page,
along with the barcode, price,
issue and issue number. The
price is given in pounds and
Australian dollars which suggests
Kerrang magazine has a global
readership which prominent
loyal readers in Australia as well
as England. The website allows
readers to access more
information and establish loyalty
within those readers. The issue is
‘Oct 29 2016’ which suggests this
magazine publishes weekly
editions.
The masthead is towards the
top of the page in the top
centre third, which adheres to
the rule of thirds. The main
model is covering the majority
of the title which suggests the
magazine is so iconic and
recognisable that the whole title
doesn’t need to be shown. This
also shows that the main star is
of higher importance than the
masthead.

5. Audience The primary target
audience for Kerrang magazine are
16-34 year old males in the ABC1
demographic and explorer
psychographic. The secondary
target audience would be 16-34
year old females also in the ABC1
demographic and explorer
psychographic. Kerrang are
successful in reaching their
audiences through magazine, radio,
TV and with a large online media
presence. They have 745,000
Facebook fans and 920,000
listeners tuning into Kerrang’s radio
show every week.
Representation The
representation of this magazine
is very dark and gory and links
into the zeitgeist of Halloween.
Kerrang is successful in
representing their brand as being
loud (both in content and
design), alternative and wild.

6. Institution Kerrang is
published by Bauer Media
Group who also publish Q
magazine and MOJO. It was first
published in 1981 as a one off
insert in the Sounds newspaper.
In the 2000s it became the
best-selling British music
newspaper. The founder of
Kerrang is Alan Lewis and the
editor is James McMahon. They
are the biggest selling weekly
music magazine in the world
and sell three times the amount
that NME does.
Genre The genre of this
magazine is rock and this is
directly shown through the
stars they display in the
magazine such as Andy
Biersack, Taylor Momsen and
My Chemical Romance.

7. Language The colour palette for
this contents page is black and
yellow which connote danger
and darkness along with white
which allows the important
information to stand out. These
were the same colours as on
the front cover to show the
continuity and follow on the
house style.
There is one main image
dispersed with typography and
a few smaller images and the
layout is very similar to the
front cover.
The main star has Halloween
makeup on, continuing the
theme and the image is a
close up. The main model
also has a direct mode of
address by staring straight
into the camera and
establishing a relationship
with the reader.
She has her tongue out
signifying defiance although
her tongue is covered in gold
glitter looking glamorous and
extravagant.

8. This page follows the
conventions of contents
pages by having of image of
the front cover shown with
extra information next to it.
In the bottom right hand
corner, the posters are
advertised again. This shows
the importance of these
posters to the magazine in
acting as a lure for an
incentive for the readers to
buy the magazine.
The pugline is also shown on
the contents page addressing
the issue number and date
of issue.
This magazine also
challenges stereotypes of
contents pages by not having
a masthead anywhere on
this page. There is a title on
the top right hand side of the
page although this is smaller
than usual and is bold.

9. Under the masthead, there
is a note from the deputy
editor detailing their usual
editor is on holiday and
pointing out some of the
Halloween inspired content.
This contents page also has a
column on the right hand
side of the page illustrating
what is in the magazine
along with page numbers so
the reader can go straight to
the page they are interested
in. This challenges the
conventions of having
smaller pictures linked to
articles as the pictures on
this contents page are linked
to a lure and the editor’s
note and has one image
dominating the page.
Audience The target
audience for this magazine
is 16-34 year olds in the
ABC1 demographic and
psychographic through the
use of young artists and in
the rock genre.
Institution Kerrang
magazine is published by
Bauer Media Group who
also publish Q magazine,
Grazia and heat. Bauer
Media Group have a
worldwide circulation of 38
million magazines a week
with their many brands.

10. Language This
double page spread
adheres to the rule
of thirds by having
space for three
columns on each
page. However the
image of the star,
Taylor Momsen,
challenges
stereotypes for
double page
spreads as the
image lies across
both pages with
the typography in
between.
This is an effective
layout for impact
although it is
difficult to see her
face because of the
fold in the page.
This double page
spread is the
feature article so is
usually the reason
the reader bought
the magazine and
therefore the star,
Taylor Momsen,
dominates the
pages.

11. There is a lot of
negative space in
this double page
spread although
this helps to frame
the writing and
images.
The masthead also
appears on every
page at the bottom
next to the page
number which
adheres to the
typical conventions
of magazines.
The colour palette
for this double page
spread is black,
white and red which
connote power,
danger and
dominance. These
colours are also used
in their house style
and shows their
continuity.
There is a pull quote
on the left page
which is in capital
letters and a large
font size to highlight
the importance of it.
This pull quote is
quite controversial to
make the reader
read the article and
to spark an interest.

12. The typography is
white against the
black background as
the majority of the
writing is a small
font. This would be
to portray as much
information as
possible to meet
the readers wants
although this
articles covers four
double page
spreads. This is also
why there isn’t a
main title on this
page as it was
shown on the
previous double
page spread and
this page is a
continuation of the
same article.
This double page
spread also uses a
range of language
techniques to make
the article more
interesting. For
example, alliteration
is used with ‘Fear
Factor’ making the
extract memorable
and rhythmic.
Furthermore, this
article is called the
‘Halloween
Spooktacular’ in the
top right hand corner
which is a pun and is
comical.

13. Taylor Momsen is
starring in this
magazine for synergy as
she is selling a her third
album, Who You Selling
For which was released
a week before this
Kerrang magazine was
released. This helps her
promote herself and
her album along with
generating sales for the
magazine. The narrative
of this double page
spread is about her
views, life and recording
her music.
There is a red box out
running along the
bottom of both pages
with information
about what frightens
Taylor Momsen. This
is more personal
information which is
shown with pictures
alongside the writing.
These make the
double page spread
look more interesting
and the readers eyes
are drawn straight to
it as the box out is
bright red. It also has
blood splatters in the
corner to act as
continuity for the
Halloween theme.

14. Representation This
double page spread
reflects and represents
the rock genre by
having a stereotypical
rock artist looking
defiant and provoking,
with the knife in her
hand. She is looking
straight into the
camera as a direct
mode of address which
establishes a
relationship with the
reader. She is also
wearing the clothing of
a rock artist with the
leather jacket, wearing
clothes in all black,
with dark makeup and
silver chains.
Audience This double
page spread would be
aimed at Kerrang’s
younger, female
audience as they
would target the fans
of Taylor Momsen. Her
fans are female, 16-25
year old rock listeners
in the explorer
psychographic and E
demographic as she
would have
established an amount
of her fans from
starring in Gossip Girl.

15. Institution This
magazine is
published by Bauer
Media Group who
publishes other
magazines
including Empire,
Q and heat. Bauer
Media Group is
Europe’s largest
privately owned
publishing group
with over 300
magazines along
with radio stations
and TV stations.