The movie poster uses an unconventional horizontal format to showcase multiple creepy images related to the film. In the center is a young female character named Layla staring ominously at the viewer. Surrounding pictures set the sinister atmosphere and hint at the plot. Unusual design choices like the rough "Layla" font and red tagline create an eerie tone to intrigue audiences.

1. The tag line is
cryptic and creates
enigma
The character is
young which
creates a sense of
innocence in
contrast to the The main picture in
other mise-en- the middle of the
scene and the image is of the
films character looking
occurrences. down on the viewer.
This gives the
audience an element
of fear and gives
‘Layla’ the main
character a feeling
The text ‘Layla’ is in
of power.
an old fashioned,
creepy, rough font.
The facial
expression
is blank and
The black
there is no
colours in the
fear, she is
background
looking
create a sinister
directly
atmosphere.
down the
camera.
This shows
she is not
the victim.
The colour of the text is red, this colour
To follow the normal codes has the connotations of danger,
and violence and fear.
Conventions of the movie The other images
poster it has the directors surrounding the main
names, the main cast and image are of where the
The fact that the poster is horizontal does ‘New Wave
other cast. It is not in large film is set, this gives
not match most movie posters codes and Productions’
writing as it is not what most conventions however it could be on the the audience an slight
on the print
people are interested in, it is side of a bus or a billboard to advertise the idea of the plot.
and the film
just added information that film. titles
is needed on most posters

2. The set out of the
poster
I decided as we had a lot of
separate pictures on are poster it
was better to have it horizontal as
we can fit all the images on
without it looking too compact.
It was hard with not many examples
being horizontal in out research but
we found one that was perfect and
linked to ours in a number of ways.
The ‘Sinister’ poster was horizontal
like ours, it also had the names of the
film along the top and the tagline. We
took some inspiration from this poster
but our images are completely
different.
We incorporated a few pictures in to one
print, this goes against most horror poster
codes and conventions. We wanted to do this
to set the scene as well as involving the main
character. As the name of the film does not
give much away we decided to have a more
than one picture to give the audience a clue
of what the film is going to involve.

3. I conducted some small surveys before we
went ahead with the planning of what the
name of the film would be called and we
used these to match what the public wanted Setting
to see. However we had to make sure the
options we gave out matched the codes and
The Woods
conventions of a horror film and that we
A house
could achieve these aims. To ensure this we Warehouse
only gave the public limited options to pick Hotel
from.
Image - Scare Factor
Image
Young Girl
Young Boy The victim
Woman Name Choice
Man
The setting
Amy
The Character Lucy
Ailsa
Layla
The weapon

4. Layla
Deciding on the font to use was hard as there are
so many options on Microsoft Word and
www.Dafont.com . This was a group decision as we
could not decide on what fitted best with the
storyline of the film.
Lay layla
la Layla Layla
Layla
Layla
They thought they were alone
First we researched past popular tag lines and found some that
interested us:
• "They won't stay dead.“-Night of the Living Dead
• "Who will survive and what will be left of them?“- The
Texas Chainsaw Massacre
• "In space, no one can hear you scream.“-Alien
• "If this one doesn't scare you, you're already dead!“-
Phantasm
• "Be afraid. Be very afraid.“- The fly
• "Ding dong. You're dead.“ - House
Then we came brainstormed some of our
own ideas: