Apresentação de Sarah Harmon, Country Manager do LinkedIn em Portugal e Espanha no XVI Congresso Nacional do Marketing
Executive Playbook: 12 Steps to Become a Social Leader https://lnkd.in/er5pPdH
David beats Goliath: build an employment brand to compete with the big guys |...LinkedIn Talent Solutions
Ed Nathanson, Founder, Red Pill Talent
Jon Stanners, Global Head, Talent Acquisition, Talend
Bernd Leger, VP, Marketing, CloudLock
We all know having a great employment brand is critical to any talent attraction strategy, but how do you do it with little to no budget and get the big results that can compete for talent with well-known larger companies? This session will show you how to build an effective employment brand with neither the resources nor the built-in product recognition a lot of the larger companies enjoy. This session is geared toward small companies and organizations.
Check out the best of Talent Connect: http://bit.ly/1MBqz6m
Leadership Training as Value Creation Process in Indonesia: Strengthening Cur...Tri Widodo W. UTOMO
Presented in Panel Discussion on “Revolusi Mental: Creating Shared Value in Public Sector for Sustainable Innovation and Development”, held by NIPA in cooperation with United In Diversity (UID) and Australia-Indonesia Partnership in Economic Governance (AIPEG)
Dr. Tri Widodo W. Utomo, MA
Deputy Chairman for Innovation
National Institute of Public Administration (NIPA)
Republic of Indonesia
The phenomenon of vagueness, manifested by terms and concepts like Tall, Red, Modern, etc., is quite common in human knowledge and it is related to our inability to precisely determine the extensions of such terms due to their blurred applicability boundaries. In the context of Ontologies and Semantic Web, vagueness is primarily treated by means of Fuzzy Ontologies, namely extensions of classical ontologies that apply truth degrees to vague ontological elements in an effort to quantify their vagueness and reason with it. Nevertheless, while a number of fuzzy conceptual formalisms and fuzzy ontology language extensions for representing vagueness in ontologies have been proposed by the community, the methodological issues entailed within the development process of such ontologies have been rather neglected. In this talk we position vagueness within the overall lifecycle of semantic information management and we present IKARUS-Onto, a methodology for engineering fuzzy ontologies that covers all typical ontology development stages, from specification to validation.
David beats Goliath: build an employment brand to compete with the big guys |...LinkedIn Talent Solutions
Ed Nathanson, Founder, Red Pill Talent
Jon Stanners, Global Head, Talent Acquisition, Talend
Bernd Leger, VP, Marketing, CloudLock
We all know having a great employment brand is critical to any talent attraction strategy, but how do you do it with little to no budget and get the big results that can compete for talent with well-known larger companies? This session will show you how to build an effective employment brand with neither the resources nor the built-in product recognition a lot of the larger companies enjoy. This session is geared toward small companies and organizations.
Check out the best of Talent Connect: http://bit.ly/1MBqz6m
Leadership Training as Value Creation Process in Indonesia: Strengthening Cur...Tri Widodo W. UTOMO
Presented in Panel Discussion on “Revolusi Mental: Creating Shared Value in Public Sector for Sustainable Innovation and Development”, held by NIPA in cooperation with United In Diversity (UID) and Australia-Indonesia Partnership in Economic Governance (AIPEG)
Dr. Tri Widodo W. Utomo, MA
Deputy Chairman for Innovation
National Institute of Public Administration (NIPA)
Republic of Indonesia
The phenomenon of vagueness, manifested by terms and concepts like Tall, Red, Modern, etc., is quite common in human knowledge and it is related to our inability to precisely determine the extensions of such terms due to their blurred applicability boundaries. In the context of Ontologies and Semantic Web, vagueness is primarily treated by means of Fuzzy Ontologies, namely extensions of classical ontologies that apply truth degrees to vague ontological elements in an effort to quantify their vagueness and reason with it. Nevertheless, while a number of fuzzy conceptual formalisms and fuzzy ontology language extensions for representing vagueness in ontologies have been proposed by the community, the methodological issues entailed within the development process of such ontologies have been rather neglected. In this talk we position vagueness within the overall lifecycle of semantic information management and we present IKARUS-Onto, a methodology for engineering fuzzy ontologies that covers all typical ontology development stages, from specification to validation.
Presentation held by K.U. Danyaro, J. Jaafar, and M.S. Liew at the Agricultural Ontology Service (AOS) Workshop 2012 in Kutching, Sarawak, Malaysia from September 3 - 4, 2012
Digital workplaces - skills for technologistsDorje McKinnon
An interactive talk for technologists and software developers to learn about : needs analysis, personas, user stories, paper prototyping.
This talk was given at #CodeCamp Auckland on 3 October 2015 with the goal of introducing technologists to ways they can improve the products they're developing using personas and needs analysis.
This is an improved version of the talk I gave to #codecamp in Christchurch a few months ago.
Jonathan Vrban is a Hawaii resident who enjoys home improvement, gardening projects, and preparing food. Jonathan Vrban often cooks with fresh herbs he grew himself.
Savory pastries are a trendy alternative to sweet treats right now. Try out this easy savory brioche pudding recipe from Williams-Sonoma next time you serve brunch. This dish is best when made the night before.
Karolina Szymańska, założycielka i CEO agencji OWL PR, opowiedziała jak agencja komunikacji działa przy projektach zaangażowanych społecznie i wydarzeniach kulturalnych.
Under the direction of Craig Raucher, an experienced executive in the transportation industry and a longtime basketball fan, groups of adults from their mid-20s up to retirement age have gathered for fun and friendly competition for decades as the Staten Island Basketball League (SIBL). 2015 marked a major milestone for the league, as it honored its 35-season history. New York’s Public School 8, which hosts the SIBL’s activities, has a long history, too, and Craig Raucher and the other players appreciate its 100-year-old hardwood court and wooden backboards, so reminiscent of the 1986 feature film Hoosiers.
Can XBRL be used by NFPs and small businesses to gain internal efficiences with their accounting and financial reporting functions?
The Maryland Association of CPAs recently set out to see for oursleves and using a set of tools from Altova were able to use XBRL successfully to map our financial data, moving it into KPI software, and believe it can be used to populate tax filings, produce on-line financial statements and much more.
The project was done with our Director of Finance, Skip Falatko, CPA and a college student intern, Tom Hood IV (Salisbury University) with inpsiration and coaching by Eric E. Cohen of PWC (and a founding member of XBRL).
This case study was produced by Altova after hearing about our use of XBRL GL to tag and embed XBRL into our general ledger and then map to our financial statements and the US GAAP taxonomy. From here we can map to IFRS, our KPI system, and much, much more.
and did we say that we did this with an accounting intern?
We do think it is a powerful new technology that can reshape the financial reporting supply chain much like barcodes transformed the mfg and distribution supply chains.
IBP Insight:
Digitalizing the Automotive Customer Relationship – Changing Dynamics in Customer Communication
Im Bord Display wird dem Fahrer des Wagens eine Nachricht angezeigt:
„Sehr geehrter Herr Müller, die Wettervorhersagen für die nächste Woche sagen Frost an. Wir empfehlen den Wechsel auf Winterreifen. Ihr Autohändler Schmidt bietet Ihnen das Reifenwechsel-Komplettpaket für 60 Euro inkl. Auto-Wintercheck an. Bestätigen Sie diese Nachricht mit „OK“, um direkt telefonisch mit dem Autohändler zur Terminvereinbarung verbunden zu werden.“
Das Beispiel zeigt: Die digitalisierte Welt und Big Data eröffnen den Automobilherstellern und ihren Händlern eine Vielzahl neuer Möglichkeiten, um in einem kontinuierlichen Dialog mit ihren Kunden zu treten. Datenquellen wie das Connected Car oder Webportale zur Verwaltung des eigenen Fahrzeugs ermöglichen es, dem Kunden zielgerichtete Angebote zu machen. Traditionell war das Kundenbeziehungsmanagement fest bei den Autohändlern verankert. Hersteller waren zwar unterstützend durch Kommunikationsvorlagen oder die Analyse von Kundendaten involviert, sie hatten allerdings wenig Transparenz hinsichtlich der konkreten Kundeninteraktion. Die Kommunikation war weitestgehend standardisiert und ausgelegt für eine große Masse an Kunden auf festgelegten Zeitpunkten.
Neue Datenquellen wie Connected Car, Webportalen oder Social Media werden weitestgehend zentral von den Herstellern verwaltet. Um deren volles Potenzial nutzen zu können, müssen sie mit den Kundendaten beim Händler verknüpft werden. Nur so ist eine gezielte und maßgeschneiderte Kontaktaufnahme möglich.
Dabei gilt es jedoch, Herausforderungen zu überwinden. Automobilhersteller und Händler müssen enger zusammenarbeiten, um die Kundeninformationen an zentraler Stelle zu sammeln, sie zu analysieren und so eine ganzheitliche Kundenkommunikation zu schaffen. Zudem müssen auch die Kunden einen klaren Mehrwert in der Kommunikation sehen, um ihr Einverständnis für die Nutzung und Verknüpfung ihrer persönlichen Daten zu einem 360-Grad-Kundenprofil zu geben.
Die Experten der Unternehmensberatung Iskander Business Partner besitzen jahrelange Expertise im Bereich Customer Relationship Management (CRM) und haben die Chancen und Risiken eines digitalen Kundenbeziehungsmanagements im Automobilbereich analysiert. Wie werden Hersteller und Händler in der Zukunft mit den Kunden in Kontakt treten? Welche Voraussetzungen müssen erfüllt werden? Und wie müssen Hersteller und Händler zusammenarbeiten?
The Internet is a global system of interconnected computer networks that link several billion devices worldwide.
Any device can communicate with any other device.
Through a series of tubes!
The Role of Transparency & Authenticity in Building a Trusted Brandahadden
Presented at the Brand Strategy Innovation Summit | Sept 11 | Los Angeles
by Alison Hadden, Head of Brand Strategy at Glassdoor
If a brand is defined by the place it holds in the heart, mind, and wallet of its customers, trust is the currency exchanged at the core of this relationship. Gain trust with your customers and brand loyalty is yours. Lose it and you’re forced into a transactional relationship that turns your brand into yet another commodity.
Now, new digital technologies and the emergence of the sharing economy have brought transparency and authenticity to the forefront of the conversation around brand health and the development of a trusted brand.
Learn how legacy and newcomer brands are quickly establishing trust with consumers and its impact on brand health, awareness, and business performance.
Empower your employees to become social championsSiobhan Ward
Your employees are becoming your best marketing asset. Research shows that a person is 3x more likely to trust a post from a company’s employee than the company itself. That means that you have a trusted branding source right at your door.
How can you engage and lead your company’s employees - your most valuable asset in branding your business?
Join our webcast to learn how to:
• Lead a socially engaged team
• Empower your employees to become social champions
• Use social to help grow your business
Empower your employees to become social championsLinkedIn Europe
Your employees are becoming your best marketing asset. Research shows that a person is 3x more likely to trust a post from a company’s employee than the company itself. That means that you have a trusted branding source right at your door.
How can you engage and lead your company’s employees - your most valuable asset in branding your business?
Check out our presentation to learn how to:
• Lead a socially engaged team
• Empower your employees to become social champions
• Use social to help grow your business
We recently surveyed 500 global business executives about what they are looking for from content providers. Simultaneously, we asked 500 marketers who participate in content creation about how they are building their content strategy. The disconnect between the two is often stark. With 93% of companies surveyed planning to maintain or increase their investment in content creation in the coming year, addressing these gaps between reader need and company strategy is critical to building a compelling content program.
Presentation held by K.U. Danyaro, J. Jaafar, and M.S. Liew at the Agricultural Ontology Service (AOS) Workshop 2012 in Kutching, Sarawak, Malaysia from September 3 - 4, 2012
Digital workplaces - skills for technologistsDorje McKinnon
An interactive talk for technologists and software developers to learn about : needs analysis, personas, user stories, paper prototyping.
This talk was given at #CodeCamp Auckland on 3 October 2015 with the goal of introducing technologists to ways they can improve the products they're developing using personas and needs analysis.
This is an improved version of the talk I gave to #codecamp in Christchurch a few months ago.
Jonathan Vrban is a Hawaii resident who enjoys home improvement, gardening projects, and preparing food. Jonathan Vrban often cooks with fresh herbs he grew himself.
Savory pastries are a trendy alternative to sweet treats right now. Try out this easy savory brioche pudding recipe from Williams-Sonoma next time you serve brunch. This dish is best when made the night before.
Karolina Szymańska, założycielka i CEO agencji OWL PR, opowiedziała jak agencja komunikacji działa przy projektach zaangażowanych społecznie i wydarzeniach kulturalnych.
Under the direction of Craig Raucher, an experienced executive in the transportation industry and a longtime basketball fan, groups of adults from their mid-20s up to retirement age have gathered for fun and friendly competition for decades as the Staten Island Basketball League (SIBL). 2015 marked a major milestone for the league, as it honored its 35-season history. New York’s Public School 8, which hosts the SIBL’s activities, has a long history, too, and Craig Raucher and the other players appreciate its 100-year-old hardwood court and wooden backboards, so reminiscent of the 1986 feature film Hoosiers.
Can XBRL be used by NFPs and small businesses to gain internal efficiences with their accounting and financial reporting functions?
The Maryland Association of CPAs recently set out to see for oursleves and using a set of tools from Altova were able to use XBRL successfully to map our financial data, moving it into KPI software, and believe it can be used to populate tax filings, produce on-line financial statements and much more.
The project was done with our Director of Finance, Skip Falatko, CPA and a college student intern, Tom Hood IV (Salisbury University) with inpsiration and coaching by Eric E. Cohen of PWC (and a founding member of XBRL).
This case study was produced by Altova after hearing about our use of XBRL GL to tag and embed XBRL into our general ledger and then map to our financial statements and the US GAAP taxonomy. From here we can map to IFRS, our KPI system, and much, much more.
and did we say that we did this with an accounting intern?
We do think it is a powerful new technology that can reshape the financial reporting supply chain much like barcodes transformed the mfg and distribution supply chains.
IBP Insight:
Digitalizing the Automotive Customer Relationship – Changing Dynamics in Customer Communication
Im Bord Display wird dem Fahrer des Wagens eine Nachricht angezeigt:
„Sehr geehrter Herr Müller, die Wettervorhersagen für die nächste Woche sagen Frost an. Wir empfehlen den Wechsel auf Winterreifen. Ihr Autohändler Schmidt bietet Ihnen das Reifenwechsel-Komplettpaket für 60 Euro inkl. Auto-Wintercheck an. Bestätigen Sie diese Nachricht mit „OK“, um direkt telefonisch mit dem Autohändler zur Terminvereinbarung verbunden zu werden.“
Das Beispiel zeigt: Die digitalisierte Welt und Big Data eröffnen den Automobilherstellern und ihren Händlern eine Vielzahl neuer Möglichkeiten, um in einem kontinuierlichen Dialog mit ihren Kunden zu treten. Datenquellen wie das Connected Car oder Webportale zur Verwaltung des eigenen Fahrzeugs ermöglichen es, dem Kunden zielgerichtete Angebote zu machen. Traditionell war das Kundenbeziehungsmanagement fest bei den Autohändlern verankert. Hersteller waren zwar unterstützend durch Kommunikationsvorlagen oder die Analyse von Kundendaten involviert, sie hatten allerdings wenig Transparenz hinsichtlich der konkreten Kundeninteraktion. Die Kommunikation war weitestgehend standardisiert und ausgelegt für eine große Masse an Kunden auf festgelegten Zeitpunkten.
Neue Datenquellen wie Connected Car, Webportalen oder Social Media werden weitestgehend zentral von den Herstellern verwaltet. Um deren volles Potenzial nutzen zu können, müssen sie mit den Kundendaten beim Händler verknüpft werden. Nur so ist eine gezielte und maßgeschneiderte Kontaktaufnahme möglich.
Dabei gilt es jedoch, Herausforderungen zu überwinden. Automobilhersteller und Händler müssen enger zusammenarbeiten, um die Kundeninformationen an zentraler Stelle zu sammeln, sie zu analysieren und so eine ganzheitliche Kundenkommunikation zu schaffen. Zudem müssen auch die Kunden einen klaren Mehrwert in der Kommunikation sehen, um ihr Einverständnis für die Nutzung und Verknüpfung ihrer persönlichen Daten zu einem 360-Grad-Kundenprofil zu geben.
Die Experten der Unternehmensberatung Iskander Business Partner besitzen jahrelange Expertise im Bereich Customer Relationship Management (CRM) und haben die Chancen und Risiken eines digitalen Kundenbeziehungsmanagements im Automobilbereich analysiert. Wie werden Hersteller und Händler in der Zukunft mit den Kunden in Kontakt treten? Welche Voraussetzungen müssen erfüllt werden? Und wie müssen Hersteller und Händler zusammenarbeiten?
The Internet is a global system of interconnected computer networks that link several billion devices worldwide.
Any device can communicate with any other device.
Through a series of tubes!
The Role of Transparency & Authenticity in Building a Trusted Brandahadden
Presented at the Brand Strategy Innovation Summit | Sept 11 | Los Angeles
by Alison Hadden, Head of Brand Strategy at Glassdoor
If a brand is defined by the place it holds in the heart, mind, and wallet of its customers, trust is the currency exchanged at the core of this relationship. Gain trust with your customers and brand loyalty is yours. Lose it and you’re forced into a transactional relationship that turns your brand into yet another commodity.
Now, new digital technologies and the emergence of the sharing economy have brought transparency and authenticity to the forefront of the conversation around brand health and the development of a trusted brand.
Learn how legacy and newcomer brands are quickly establishing trust with consumers and its impact on brand health, awareness, and business performance.
Empower your employees to become social championsSiobhan Ward
Your employees are becoming your best marketing asset. Research shows that a person is 3x more likely to trust a post from a company’s employee than the company itself. That means that you have a trusted branding source right at your door.
How can you engage and lead your company’s employees - your most valuable asset in branding your business?
Join our webcast to learn how to:
• Lead a socially engaged team
• Empower your employees to become social champions
• Use social to help grow your business
Empower your employees to become social championsLinkedIn Europe
Your employees are becoming your best marketing asset. Research shows that a person is 3x more likely to trust a post from a company’s employee than the company itself. That means that you have a trusted branding source right at your door.
How can you engage and lead your company’s employees - your most valuable asset in branding your business?
Check out our presentation to learn how to:
• Lead a socially engaged team
• Empower your employees to become social champions
• Use social to help grow your business
We recently surveyed 500 global business executives about what they are looking for from content providers. Simultaneously, we asked 500 marketers who participate in content creation about how they are building their content strategy. The disconnect between the two is often stark. With 93% of companies surveyed planning to maintain or increase their investment in content creation in the coming year, addressing these gaps between reader need and company strategy is critical to building a compelling content program.
Interbrand pioneered the idea that brands have tangible value, making brands a boardroom conversation. Strong brands generate growth and value. They drive superior financial returns for their businesses.
Brand is a platform for communicating the business strategy to audiences. It is the business strategy brought to life. The modern brand is equivalent to how the world experiences your company, reflected through the brand experience at every interaction and touch-point.
But managing your brand seamlessly across the entire customer experience to deliver business growth is a real challenge. There are thousands of things you could change to improve the brand experience. You need a clear roadmap to identify and prioritise actions that will have the most impact on growth.
Interbrand's proprietary Brand Strength framework is a framework for the organisation, an analysis based on research and data from across the business. The process creates focus and opportunities for quick wins and longer term initiatives to drive brand and business growth.
Connecting your activities to research, analysis and business results will build a business case for more investment in marketing capabilities.
Good PR is the key to any company’s success. Communicate often, and communicate well!
How can PR leverage social media to tell a better story and reach a far wider audience? From 24/7 social listening to influencer engagement, here are 10 ways in which social media is changing the way you do PR for your organization.
5 Tips to Create Successful Content in the COVID-19 | GMA WebinarsGraceChong37
The 1st in Asia | Growth Marketing Academy
🙌🏻Register for FREE and watch the recording whenever you’re FREE!🙌🏻
👉🏻Join Now: https://bit.ly/3kUligs
【5 Tips to Create Successful Content in the COVID-19 Era Like The Economist】
✍🏻What will I learn…
1.How to optimize your content marketing efforts in the harsh period
2.How to communicate effectively with customers and find the right balance between “tone-deaf” and “COVID-fatigue”
3.How businesses can stay relevant, emerging at the end of this crisis as winners
4.Current examples from The Economist to showcase these skills
👨🏻💼Meet Our Speaker - Alice
Alice is the Head of marketing in APAC, Content Solutions, at The Economist. She oversees the strategy and amplifications for content marketing campaigns in the region. She is in charge of social media, email marketing, and PR of sponsored campaigns, and she works closely with the advertising and events team on integrated projects. She has led amplification efforts for successful integrated programmes such as the Safe Cities Index.
🐾We will update the webinars, if you want to get more marketing knowledge, please subscribe to our channel!
👉🏻 learn more: https://www.growthmarketer.academy/
What’s one of the first things you do before you buy something? You go online and look for reviews, recommendations, advice, some type of social proof that validates your decision right? Despite the powerful influence of these social networks and communities of interest, brands continue to expand their social footprint rather than going to the places where decisions about their products and services are made. The biggest challenge brands face today is not what social network to join but how to decide what conversations across the vast social web to pay attention to.
In a presentation packed with actionable insights into leveraging the influence of the social web, you will learn how to:
· Identify the most relevant conversations and decision-driving communities
· Join the most critical conversations and add value
· Leverage brand advocates and influencers
· Measure the impact of social influence activities
1.Intorduction To begin with, we have decided to come up with a.docxchristiandean12115
1.Intorduction
To begin with, we have decided to come up with a product called “Build Your Future.” The purpose for our brand “Build Your Future” is to help people find that perfect spouse they’ve been missing or searching for. Who wouldn’t want the perfect spouse for someone who’s always going to be there for you and never cheat. “Build Your Future” is also for people who are lonely and don’t have what it takes to get the person they want. Our company will be building human like robots with artificial intelligence from the ground up based off the buyer’s preference. Consumers will have the choice of everything they would want to be included in their person of interest for instance; hair color, skin color, height, weight, and personality.
2. Method
The mastermind behind the planning came about via social media. Social media is a platform that allows many individuals to create and share their ideas in social networking. So as I prepared to do my secondary research, I used social media sites like Facebook, Twitter, and Instagram to gather all the intake I needed for our new products. While doing this, we found many sources like “Being single hits very hard at night”, “I deserve everything and then some”, “The older you get the harder it is to like somebody”, “This generation will really have you kicking it solo”, and many more. Going about this process gave me a lot of information I needed, being that almost everyone in this generation communicate through the internet.
Based off of our research for our secondary data, we decided to provide surveys amongst several individuals. In the survey, we asked if any would want to find their significant other the natural way or build one. Out of a total of 100 surveys, 75% of the people requested build as their choice. Also in the survey, we provided other questions regarding the choice of building their soulmate like; descriptive features, personality traits, and other qualifications that would matter in their case for their spouse to convey. The answers to those questions would help significantly being that our new product has the ability to assemble whatever you would prefer your spouse to have. Interviews were also conducted to go off of the surveys presented to strongly justify the individual’s choice and honesty.
3. Summary of Secondary Research
4. Target Market
Target market consists of anybody who is seeking love. Teenagers, Young Adults, Senior Citizens, and Middle Age People of all ages. On our website we will have a We always see people complain or have problems with their spouse no matter the age this product will be useful and helpful. Build Your Future gives these people the ability to have it all and create just what you want in a spouse.
5. Product Description and Benefit Analysis
Our product is an actual man or woman you have the opportunity to create and build your own spouse. The benefits of this product gives the.
Within People - A Guide to Bringing Values to LifeWithin People
How do you define your values to drive growth - and begin to live them in your culture? Full of case studies and practical tips, this guide was designed by Within People for leaders who use culture to drive their business forward, but are struggling to get values to work for them.
Hello. Every year here at Make Believe we create ‘The Hot Issue’, a review of the most common engagement challenges we’ve
worked on recently. 2015 was a bumper year of fascinating insights, ideas and inspiration so we thought we’d share!
The rate of transformation continues to accelerate creating a range of engagement challenges both internally and externally, for most clients. New product launches, brand strategy challenges and managing digital communication remain usual suspects. That
said, clients are adopting more innovative approaches
to identifying customer needs, making insights more impactful,
developing innovation and driving cultural change. We’ve summarised your BIG5 Hot Issues in this document,
we’re sure some if not all will be familiar.
A APPM no âmbito do seu compromisso de suporte aos profissionais de marketing, realizou um estudo do impacto verificado e estimado por parte deste surto epidémico mundial. Este estudo visa capacitar a associação e a sociedade sobre os desafios que os nossos profissionais detetam e eventualmente encontrarmos formas de apoio das várias entidades com as quais a APPM poderá exercer a sua influência. Apresentamos-lhe os primeiros resultados
Partilhamos consigo a Apresentação feita pela Helena Gouveia, Diretora de Marketing IKEA Portugal no Congresso Nacional do Marketing no dia 27 de Novembro na Nova SBE Carcavelos, em Lisboa
Partilhamos consigo a apresentação de Filipe Macedo da Comon no passado dia 27 de Novembro no Congresso Nacional do Marketing na Nova SBE em Carcavelos
"Analítica na Inovação e Disrupção" por Luís Bettencourt Moniz, Marketing Manager da SAS, no evento Marketing Marathon da APPM, no dia 23 de Maio na ESTGV em Viseu.
No próximo dia 6 de Dezembro e venha assistir a um evento único. 25 Oradores, divididos por 4 paineis, vão discutir o tema central do congresso, como será o Futuro profissional de Marketing? que Funções, que recursos humanos e que competências necessitam as empresas e as marcas? E como se estão a adaptar as Empresas neste quadro de mudança extrema e de competição global? Inscrições: www.appm.pt
No próximo dia 6 de Dezembro e venha assistir a um evento único. 25 Oradores, divididos por 4 paineis, vão discutir o tema central do congresso, como será o Futuro profissional de Marketing? que Funções, que recursos humanos e que competências necessitam as empresas e as marcas? E como se estão a adaptar as Empresas neste quadro de mudança extrema e de competição global? Inscrições: www.appm.pt
A APPM anuncia o programa do XVIIIº Congresso Nacional do Marketing que irá realizar-se no próximo dia 28 de Junho no Auditório da nova sede da EDP, em Lisboa e irá contar com um programa em torno do tema a “O QUE APRENDEMOS COM O PASSADO PARA CONSTRUIR O FUTURO” Inscrições e informações em www.appmsnm.com
Millward Brown and WPP have published the 2016 BrandZ™ Top 100 Most Valuable Global Brands ranking and report. The annual report, now in its 11th year, provides great insight on the value of global brands across 14 categories.
The 2016 report shows how brands that are leading in innovation have disrupted conventional ways of doing business. Some innovative brands have risen to the top of the ranking and others have just made the list. We also demonstrate how strong brand value helps brands stay in the Top 100 year after year.
This year we’ve taken a look at the B2B brands in the Global Top 100. See our analysis on how B2B brands differ from B2C brands and what they can learn to better promote their brands to drive growth and attract top talent.
A XVII Semana Nacional do Marketing, promovida pela APPM - Associação Portuguesa dos Profissionais de Marketing, irá decorrer de 30 de Maio a 3 de Junho, com eventos em Lisboa (Congresso Nacional de Marketing) e no Porto (Marketing Leaders Night), e em diversas Universidades de Norte a Sul do País. O tema deste ano é dedicado ao fenómeno da Economia Colaborativa e contará com um conjunto de oradores nacionais e internacionais único. Inscrições em: www.appm.pt/snm-2016
Partilhamos o mais recente estudo "The Infinite Dial 2016" um estudo Norte-Americano já na sua 18ª edição. Analisa os mais recentes fenómenos da mídia digital e dos diferentes comportamentos de consumo. O estudo cobre as áreas: Smartphones, Conteúdos, TV, Rádio, Podcasting, Social Media e comportamento dos consumidores.
source: Edison Research / Triton
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
7. 7
CEO Sociability yields multiple dividends
News Reputation Trust
The Company behind the Brand: In Reputation We Trust, Weber Shandwick, 2011
8. 8
CEO as trusted as Employees
2014 Edelman Trust Barometer Annual Global Study
Company’s CEO Company’s Employee Media Spokesperson
Think about different types of information you may read, see or hear about a company. For each topic,
select which person you trust most to provide you with credible and honest information about a company.
12. 12
Give them what they want
Relationship Economics, Linkedin / Altimeter Group, 2014
13. Support your Strategy with Data
6% 6% 7% 8%
10% 11%
70
29%
44%
52%
0%
10%
20%
30%
40%
50%
60%
Talent Brand Index
14. Keep cultural differences in mind
14Weber Shandwick and KRC Research, The Company behind the Brand: In Reputation We Trust
15. Hotel and tripadvisor
Knife fork and plate / Toque de chef
Executives at Socially Engaged
Companies are…
More likely to actively
encourage employee use
of professional social media
Relationship Economics, Linkedin / Altimeter Group, 2014
At some point in your life, you had a terrible experience in an awful restaurant somewhere. Twenty years ago, you only had the ability to stand up, make a snappy comment to the waiter, and leave. Telling your friends and relatives about that terrible experience did also help to make you feel better.
Fast forward to 2015 – social media and review sites like Trip Advisor have changed the business landscape forever. Now, as an angry customer, with a few well-placed reviews or tweets, you have the power to create a wave of distrust and fear. In a similar way, restaurants and hotels have adapted and can respond to your review. They understood that silence is the worst answer to bad critics. Their brand is out there, being discussed. They need to engage.
In large global organizations like the ones represented in this room, designated experts build and implement communications strategies to preserve their brands. And of course, every employee of the company should be encouraged to act as brand ambassador. Every employee, even the top execs, even the Chef himself. Because their voice will resonate differently. Because they have something unique to bring to the conversation.
Today, CEOs are ranked like restaurants. They are part of the online conversation. They want it, or not, they’re out there. They need to participate, engage, respond. They need to « be social » because they have the power to enhance their reputations and the reputation of their companies.
They do not have to go all-out socially, but having some social presence is beneficial. Social “lite” might just be enough.
But what does « being social » mean?
Satya Nadella is the current Chief Executive Officer of Microsoft. He was appointed in 2014 and here’s his 1st tweet.
What I am going to say? How often? On which social network? Those are important concerns. Unfortunately, having a Linkedin or a Twitter profile doesn’t mean « being social ».
A “social” CEO does at least one of the following:
He/She Engages on the company website
The corporate website remains “digital ground zero” for anyone seeking information about a company and its leadership. A social CEO will be featured on the site with rich media: messages, pictures or video.
Authors an external blog
e.g. Linkedin Influencer program or publishing platform
Appears in videos on the company YouTube channel
Even on an annual basis, as Maurice Lévy in the famous greetings video from Publicis!
Having said that, “Being Social” cannot be limited to just social networks. Many CEOs who don’t participate in social media are actually communicating with employees through company intranets (50%) or other internal channels. On Noodle, one trendy intranet solution that you may already know, CEOs can even hold an internal blog.
As a senior leader, you represent your organization and people want to know who you are. As I’ve previously said, building your employer and personal brand is crucial to shaping others’ perceptions of you. A presence on social media is a must-have for anyone looking to cultivate a strong, authentic brand. Consumers want to form relationships with the companies they buy from and that means hearing from you. It’s no longer enough to offer a great product or service. If you want people to buy what you’re selling, consumers expect to know what you stand for.
But again, why should CEOs care? What are the benefits for them and for their companies?
NEWS
When asked about the most important benefits of CEO’s sociability, 80% of executives answer “greater ability to share company news”. CEOs appear as the most valuable channel when it comes to sharing information. Engaging employees is critical to align day to day decision-making with company strategy. Social CEOs have the ability to arm employees with news they can use to help spread positive word of mouth.
REPUTATION
By being social, CEO can raise both their reputations and the reputations of their company.
Company
Weber Shandwick found that a two-thirds (66%) of consumers say that their perceptions of CEOs affect their opinions of companies and the products they sell. Executives, too, recognize the importance of leadership reputation – they attribute nearly one-half (49%) of a company’s reputation to the CEO’s reputation. Without any doubt, CEO’s sociability is critical to bolster the overall reputation of organizations.
Themselves
In the same survey from Weber Shandwick, Social CEOs are rated significantly higher on the following qualities: open, honest and respectful. They are also more likely to be seen as friendly, spontaneous and personal than unsocial CEOs.
TRUST
If CEOs want to reassure their key stakeholders and their employees, build media relations, bring transparency, they need to have a voice on Social media.
Here’s a recent survey on how the general public perceives CEO, employees and media spokesperson, when they share company news. We’ve just asked them: how much do you trust those guys, when it comes to the following topics « Working conditions, Integrity and, Business practices ».
What we see is that
the media spokesperson is always far behind, on any of the subjects.
With regards to working conditions, employees are far more trustworthy. 3X more the CEO.
But look at « integrity » and even more significant « business practices », CEOs are as trusted as employees. They have greater credibility, therefore they should be the ones communicating on those subjects!
Face your fears
I think fear is the root cause of many of the excuses I hear from leaders about why they aren’t on social media. Leaders are afraid they’ll say the wrong thing or that their messages will be misinterpreted. Unfortunately, your words and actions can be still taken out of context even if you avoid the conversation altogether – regardless of the platform. If you don’t speak for yourself, others will speak for you. Being active online allows you to steer the conversation and be a part of the discussion.
The benefits of social engagement are great but is your CEO up for it?
First of all, your CEO doesn’t have to be Richard Branson. Branson is of course, the best example for a leader- ambassador on social media. Branson is more than a CEO. He’s almost a brand by himself. He’s a star.
But your CEO doesn’t have to be a star to be social.
Look at Mark Hurd, CEO at Oracle. The general public doesn’t know much about him, but he’s there : writing about business related themes to make sure his brand resonates, both his personal brand, and his company’s.
You may know James Caan for being one of the most influential CEOs and investors in the UK. James Caan comes from the staffing industry; he is an influencer on Linkedin and is posting almost every week. He gives tips around job interviews and shares some other of his « business secrets » as he calls them. James Caan likes to say that his engagement with social media generates new business opportunities for him. He wouldn’t waste his Sunday afternoons writing blogs otherwise.
So once all doubts about the benefits or the profile of your CEO have been cleared, how do you convince him or her to become social?
And what advice can you get from companies that have successfully socialized their top execs?
In order to convince your CEO and the leadership team in your organisation, you need to base your recommendation on the business objectives. Understand what keeps your leaders up at night and show them how going social can help them rest easy.
Is talent attraction the 1st priority?
Talent brand is already a hot topic for CEOs. In fact, 93% of them say they’re changing their talent brand strategy or recognize that they need to. They have a key role to play in that strategy by going one step further and have a voice on social networks.
Is it about building morale.
Your CEO has just appointed a Head of Happiness, making clear that employee engagement is key for the business. Great news: social media can help. Actually, employees from socially engaged companies feel more optimistic about the future of their organization. (52% of them, Relationship Economics)
Are we looking at the bottom figure?
How can you prove that social media engagement will have a direct impact on profitability? If you listen to employees working at the most socially-engaged companies, the do feel that sales are made easier by leveraging social media. 57% of them expressed that opinion in our latest survey.
And remember James Caan’s story about the investments he secured thanks to his blogging activity.
Once the business objectives are clarified, it’s time to build a plan and choose the right KPIs.
Establish a baseline up-front and explain where you want to go. This will help you track impact and progress over time. Going social does not happen instantly
One metric companies have used effectively with top execs is the Talent Brand Index: an index measuring the attractiveness of a company’s talent brand. It can be viewed over time to measure progress and also viewed against peer companies to help organizations see where they stand.
It’s also important to localise your strategy and take into account the cultural aspect, especially for global organisations.
The level of social engagement from CEOs varies from one region to the other. The reluctance of your CEO to use social media might be partially explained by culture and upbringing.
In the cosmetics industry, Avon ex-CEO Mrs Jung explained in a rare interview in 2000 that she was not shy, but grew up in a traditional Asian household and was, therefore, "reserved.“
Les chefs qui gagnent les étoiles Michelin mais c’est l’établissement dans son ensemble qui les affichera.
Le CEO est le 1er vecteur de changement dans une organisation. Son implication personnelle sur les réseaux sociaux contribuera de manière certaine à la transformation digitale de l’entreprise.
Merci.
At Linkedin, we’ve got plenty of ressources to help you drive the social revolution in your organisation. From playbooks to training program for social leadership, we’re here to help.