The company's brand identity is the collection of all elements that it creates to portray them as having an authentic, trustworthy image. This can be different from their “brand image” or even just branding though these terms are sometimes treated interchangeably in business settings. The term "branding" refers to the process of creating and shaping a company's unique perception in the world’s eyes. The goal for any business, whether they are big or small is always to leave make its mark on society with what it offers customers. This includes how people perceive them as well.

1. How to Develop a Great Brand
Identity? Things to Take Care Of
Influencive Media

2. How to Develop a Great Brand Identity? Things to Take Care
Of
● The company's brand identity is the collection of all elements that it creates to portray
them as having an authentic, trustworthy image. This can be different from their “brand
image” or even just branding though these terms are sometimes treated
interchangeably in business settings.
● The term "branding" refers to the process of creating and shaping a company's unique
perception in the world’s eyes. The goal for any business, whether they are big or small
is always to leave make its mark on society with what it offers customers. This includes
how people perceive them as well.

3. What are the Ingredients of an Impactful Brand Identity?
Take some time to think about your answers. What do you want the world to know when they see or hear
“You”? Who are YOU as a brand and why does that identity matter now more than ever before?
Every brand is made up of some basic principles:
● Define your mission statement
● Understand your beliefs and values
● Treat your brand as a person and recognize its personality
● Realize what makes you, YOU
● Determine how your brand should ideally communicate

4. Building the Base
● Your corporate design assets are everything that determines how your brand is perceived. These
tangible elements include logos, packaging designs for products or services offered by a business;
websites with graphics to match the personality of their Facebook page and Twitter account
respectively. For example, stationery such as letterheads can be customized according to the brand
requirement.
● Nailing your design is like nailing down the foundation of a building. It's important for creating and
maintaining an authentic business that can represent you well as part of its brand identity. A
successful company needs more than good ideas – it also needs a solid foundation to stand upon.

5. Evolving Brand Design
Before starting to create your design elements, you need to have a total understanding of the design
principles and build a structure off of them. Some of the elements that are important when designing the
assets are:
● Typography - Fonts are an essential part of branding, and choosing the right one can make or break
your company. Make sure you choose typography wisely; it’s not just about picking something pretty.
There are four basic types of typography; Serif, San serif, Script, and Display.

6. Evolving Brand Design
● Color Scheme - The power of color has been scientifically proven to affect our moods,
behavior, and simply the way we perceive things. When you are designing your brand's image
make sure that it is consistently applied across all channels for people who see them through
various media sources such as print advertisements or web design logos, to have an accurate
impression about what messages your brand is conveying.
● Shape/Form - Logos are a crucial part of any brand and they can have an intense effect on
how customers perceive your business. For example, if you use soft edges with rounded
corners in the logo design then people will think that this is more family-friendly than one made
out of sharp shapes like squares or triangles because it gives off more of an industrial vibe.

7. Building Blocks of Brand Identity
● Website: Having a well-designed website is important for any type of business. Your customers will
always check out your site before they purchase from you, so make sure that it reflects the brand
identity and personality traits of whom you are trying to sell and what.
● Packaging: Product packaging has a lot of potential to improve customer experience and drive
sales. Whether you're thinking about the bottle for your cold-brew beverage, or designing an adorable
mailer that'll hold clothing orders from customers who bought things online - don't underestimate how
important good design can be when it comes down to deciding what these products will look like.
● Business Cards:Business cards are a must-have for any professional who does business
development. They offer the chance to reinforce a positive opinion of yourself in potential clients' or
customers’ eyes by offering them an easy way to remember you and what they can expect from
working together with you. When designing yours, keep it simple – keep one side blank so that
someone could write down all of their contact information.

8. Conclusion
The success of your business largely depends on the strength and clarity of its brand identity. This is what
differentiates you from all those other businesses out there, shows customers whom they can rely on, and
tells people about things like what high-quality services are being offered at affordable rates.

9. Contact Us!
● Email: info@influencive.media
● Website:https://influencive.media/
● Phone #: +1 (755) 235-2126
● Address:315 Nanners Way Corona WYOMING CA 92882, United States