Application to the City of Sudbury Expression of Interest Downtown Sudbury Community Improvement Plan Planning Services Division for the City of Sudbury

1. Application to the City of Sudbury
Expression of Interest
Downtown Sudbury
Community Improvement Plan
Planning Services Division for the City of Sudbury

2. Ron Bascom 705-507-9444 2
Table of Contents
Proponent Contact Information...................................................................................3
Project Team..........................................................................................................3
Project Description ..................................................................................................3
Proposed Improvements ...........................................................................................4
Property Details......................................................................................................5
Proposed Start and Completion Times.........................................................................10
Programs Being Applied for Under the Downtown Sudbury Community Improvement Plan .......10
Amount of Incentive Applied For ...............................................................................10
Description of Benefits the Proposed Improvements Will Have On the Property, The Business and
Downtown Sudbury ...............................................................................................11
Work Estimates and Project Financing.........................................................................12
Revitalization of Downtown Sudbury ..........................................................................13
Increase in the Residential Population of the Downtown ..................................................13
Creation and Retention Of Employment Opportunities ....................................................13
Growth in The Municipal Assessment Base...................................................................14
Growth in Municipal Property Tax Revenue ..................................................................14
Intensification ......................................................................................................14
Synergy with Other Downtown Projects.......................................................................15
Improvements to The Public Realm ............................................................................16
Completeness of Application ....................................................................................16
Appendix A - Engineer Drawings................................................................................17
Appendix B - Electronic Sign Permit............................................................................18

3. Ron Bascom 705-507-9444 3
Proponent Contact Information
-----------------represented by --------
Address: -------
City: Sudbury, ON.
Postal Code: ------
Telephone Number: ----
Email address: ----
Website address: --------
Project Team
Business owner: ----------
The following contractors are hired:
1. Electrical Contractor (1)
2. Stockholm Contractors (3-4)
3. Installers (3)
Project Description
-----------------is looking to set up two signs and refacing two walls in the process. The
first one is a 7 ft. x 17 ft. fully animated Billboard Sign on Elm St and Notre Dame Ave.,
on the North side wall at the Rainbow Mall located in Downtown Sudbury in order to
establish a new look and attract more visitors to the city. The height is 15 ft. from the
ground and the weight is 950 lbs. The cost of the Judo Digital Screen is $15,000 for the
purchase and setup of the screen plus the refacing of the walls.
The second one is to be placed on Lorne Street and Oak St., same size 7 ft. x 17 ft. The
area is also gaining the attention of the public because it is on the way to downtown
Sudbury, and the Rainbow Mall. As of 2016, the Sudbury Star mentioned the area being

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next in getting a make-over1. The sign is to be placed 8 ft. from the ground and weight
760 lbs.
[ENGINEER DRAWINGS ATTACHED IN APPENDIX A]
Permits have been obtained for this venture. Permit #B17-0160 is in place at this time,
issued on March 24, 2017. Permission is granted for the installation of the electronic
signs on this shopping and commercial area.
[PERMIT COPY ATTACHED IN APPENDIX B]
Proposed Improvements
The proposed improvement includes:
A. The refacing of two walls:
1. On Elm Street and Notre Dame Ave. in Sudbury, Ontario at the Rainbow Mall*.
2. On Lorne Street and Oak St.
*This is our primary focus at this time.
B. The installation of two signs:
1. On Elm Street and Notre Dame Ave. in Sudbury, Ontario at the Rainbow Mall*.
2. On Lorne Street and Oak Street.
*This is our primary focus at this time.
The jobs include:
1. Construction of new wall
a. New Frame
1
https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0ahUKEwjhsvHVgdLTAhUCw
4MKHchgCngQFggqMAA&url=http%3A%2F%2Fwww.thesudburystar.com%2F2016%2F04%2F11%2Flor
ne-street-in-sudbury-to-get-makeover&usg=AFQjCNG9k2_1J-vxiQXXjGhSEkndB5G69Q&sig2=d5jBuh-
ctesRf_gFE5zPgw

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b. New Shape
c. New Stockholm
d. New Front
2. The Installation of the electronic sign
Property Details
1. Rainbow Mall:
An incredible opportunity has come to -----------------at this time, and we are definitely on
board for this venture. The following are two pictures, they depict the current look of the
mall and the second one shows how it will look once we place the electronic sign on it. It
adds to the appearance and it creates a sense of modernism that all of us from Sudbury
are anxiously awaiting.

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With the experienced growth in population and business needs in the City of Sudbury,
the mall has had to develop its own capacity as well. The expansion plans have been in
place for a while now, with renovations at the top of the list. It is a complex mall, with
one of the city’s most prestigious addresses. Housing the Radisson Hotel and
Convention Centre, it attracts a lot of people on a daily basis. It has a two-story car
garage with additional ground parking. The entire mall is more than one million square
feet and about 300,000 of it is used for retails stores and 350,000 for office space. It has
food and entertainment including a gym, grocery store and other department stores. It is
the office location for CIBC, the National Bank Financial, government offices, Hatch
Engineering and more. There are over 74 stores and the mall is looking at continuous
expansion moving forward. It employs more than 2000 employees in the office spaces.
The food court has over 12 establishments and looking to expand this as well. There is
parking for 1000 cars with an expansion in sight. The Radisson Hotel and Conference
Centre has 147 rooms, 3 banquet halls, a restaurant and bar, and a swimming pool.
This is what the main floor plan looks like:
This is what the upper level floor plan looks like:

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The mall is currently looking for viable ways to fill more space and expand on the space
in order to accommodate a bigger demand. Its current leasing opportunities include:
● Long and short term leasing
● Big box retail
● Specialty leasing
● Promotional kiosks
● Office space
2. Lorne and Oak St.

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This particular intersection is one of interest because of the fact that Lorne street leads
directly to downtown and everyone passes by it on their way to the downtown core.
Therefore, it is important to also take into consideration the need for this area to also be
improved in order to expand on the core and make it a more viable and profitable area.

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In the area, there are several establishments including:

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Proposed Start and Completion Times
Projected Start Time Frame:
● May 2 to May 18
Duration:
4 weeks for each wall/board
Programs Being Applied for Under the Downtown
Sudbury Community Improvement Plan
Applying for:
● The Facade Improvement Grant program
Amount of Incentive Applied For
Amount applying for:
1. First Sign Construction: $15,000
2. Second Sign Construction: $15,000
3. Total for Both Sign Constructions: $30,000
4. Total Sign Board Cost for Both: $40,000
5. Total Costs with Board: $70,000
6. Total Contribution/Investment from Owner, Ron Bascom, for Two Boards:
$40,000
7. Total required for grant: $30,000

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Descriptionof Benefits the Proposed Improvements
Will Have On the Property, The Business and
Downtown Sudbury
The primary focus of this application is the Rainbow Mall. The downtown core in the city
of Sudbury has approximately 587 businesses. About 9,000 people are employed
downtown on a daily basis. All bus routes must go through the local bus terminal across
the street from the Tower Entrance to the Rainbow Centre. This means that with the
addition to the mall, there will be immediate exposure. This, in turn, will mean that more
businesses will advertise through the signage. This also means that there will be more
avenues of advertising available to keep the community informed and to allow other
newer businesses to advertise as well at very low rates. There are 12,000 people living
within 1 kilometer walking distance from the downtown core. About 70% are working
citizens. There is a vast window of opportunities in the downtown core that must be
taken into consideration when reviewing this application. This is just the tip of the
iceberg, per se, as there is a vast need to re-energize the downtown core and create a
more metropolitan feel to it.
Some facts about the city:
Population: 165,000 - If 9,000 approximately are employed and 70% of the population
is working, then, the city is looking at at least 106,500 potential employees and/or
employers ready to be a part of the development of the downtown core and beyond
within the city limits.
Daily number of shoppers in downtown Sudbury: 23,000 - this could easily triple
given more advertising, more employment opportunities, more disposable income - all
made possible through the installation of these electronic signs.
There are several downtown buildings to consider that will either want to also have their
own electronic sign or will benefit from advertising on the boards to be situated as per
this application, these include:
● The local bus terminal
● Federal building
● Provincial building

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● Family and small claims court
● City hall
● All major banks
● Townhouses
● High-rise residential buildings
● Senior housing
● Laurentian Architecture Laurentienne
According to this figure above, there is more of a service-producing sector in Sudbury
than goods-producing, which infers the need for advertising avenues at lower rates2.
Work Estimates and Project Financing
Work Estimates:
The work for each billboard sign is expected to take 4 weeks.
Project Financing:
2
http://tenelm.ca/wp-content/uploads/2014/12/Rainbow-Brochure.pdf

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Beyond the help from this grant, the company is looking at financing options through
private organizations including the bank and other credit unions, family members,
investors and more.
Revitalization of Downtown Sudbury
Revitalization of the Downtown Sudbury core can be made possible through the use of
electronic signs as it lights up the night and provides a sense of being in a commercial
district, more so than a residential area that is connected to the downtown core. Given
that Sudbury is a service-oriented city, for the majority of its businesses, there is a need
for marketing avenues and this electronic sign is the beginning of this match to the
demand. The company -----------------provides prices that 85% lower than usual
marketing and advertising firms. The CPM for digital billboard is generally between $2 to
$5 instead of the $14 to $25 for newspaper/radio/TV advertising. The company is also
looking at a more environmentally safe way to advertise as it requires no printing.
Increase in the Residential Population of the
Downtown
More advertising opportunities means more businesses will flock to the downtown core,
which will see the increase in revenue and disposable income of community members
and the city as a whole. This will open up more job opportunities, which in turn will
attract more people to the city, as they take advantage of the city’s commercial
opportunities. Furthermore, given that this will help increase the current municipal
budget through its tax revenue, the city will enjoy better infrastructure, more
renovations, better emergency budgets, more events and a better quality of life overall.
Creation and Retention Of Employment
Opportunities

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The creation of employment is done through the availability of easy and affordable
advertisement. Through this, businesses are encouraged to engage in commerce, and
consumers will be more encouraged to spend. This will open up the doors to more
employment opportunities and new business ventures. No longer will people need to go
outside of the city to find employment. If there is an opportunity for more businesses,
and an attraction for businesses to come to Sudbury, then the entire city will benefit.
Growth in The Municipal Assessment Base
Growth on a municipal level will be facilitated through the electronic boards in that it will
invite new visitors to the city, adding to the already $180-million-revenue from tourism
the city gains on a yearly basis. The electronic signs will increase its business, retail and
financial sectors by inviting more employees to stay within the city and not travel outside
of it looking for employment opportunities. This means that as they are employed, more
tax revenue will be returned to the city for a better renovation budget and an increase in
funds for emergency and infrastructure purposes. Through the acquisition of more
businesses, the city will see a great increase in tax revenue as well, which will later
accommodate for more renovations and a better funded city.
Growth in Municipal Property Tax Revenue
More businesses mean more disposable income and more revenue for the city.
Through business and personal taxes, the City of Sudbury can increase its tax revenue
by at least 10% in the first year and ever so increasing as the years continue and more
signs are installed, more life is brought to the downtown core.
Intensification
The city is currently expanding and major projects have begun as of March 2017,
including:

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Phase 1 Official Plan
The Drafting of the Official 5-year Plan Review
This includes:
● Population, housing and employment projections
● Growth and development
● Housing
● Local food production
● Source water protection
● Climate change adaptation
● Refined lake water quality management
● Planning for the aging population
The downtown Sudbury Master Plan including the endorsement of recommendations,
vision and strategic plan of action with the goal of revitalizing the downtown core by
increasing the levels of investment and activity, better connecting it to the surrounding
areas, rebalancing its streets and improving quality of place3.
Phase 2
Transportation background study and Water Wastewater Master Plan.
Synergy with Other Downtown Projects
This is an excellent venture and directly in synergy with other downtown projects and
the overall goals of the city to attract and retain more commerce. As the city continues
to build more life into the downtown core, construction becomes an imperative part of
the process. Our venture is directly associated with the projects currently being planned.
The city is currently spending $33 million on road construction, condominiums are being
built everywhere, new homes - in other words, our amazing city is finally getting the
makeover it so needs and deserves. We are happy to be a part of this development and
will contribute as much as possible to this goal.
3
https://www.greatersudbury.ca/inside-city-hall/official-plan/phase-1-official-plan-review/

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Improvements to The Public Realm
The public realm will benefit as it will enjoy of more employment opportunity, more
disposable income, more commercial options and more fun. Overall, the city wants to
see that there is growth and city officials are putting in the effort to better everyone’s
quality of life. With opportunities for growth, even more encouragement is facilitated for
further commerce, which in 10 years from now will translate into great tax revenues for
the city, incredible infrastructure, avenues of revenue and quality of life.
Completeness of Application
The application phase 1, Expression of Interest, is hereby complete.

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Appendix A - Engineer Drawings

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Appendix B - Electronic Sign Permit