The document provides 8 tips for improving marketing brochures: 1) Make the brochure valuable enough that people would pay for it, 2) Use catchy designs, fonts, and images to engage audiences, 3) Tell a compelling story with examples and one-liners, 4) Use informative graphics and pictures instead of long texts, 5) Include clear captions for all pictures, 6) Limit content and use blank space to keep readers engaged, 7) Offer incentives to prompt action from readers, 8) Make it easy for readers to connect by including contact details. Following these tips can help boost prospects for any marketing strategy using brochures.

1. 8 KILLER TIPS
that will dramatically improve your
SUCCESS IS NOT FAR
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creativity never ends!

2. Make your marketing
so useful people would
pay for it.
-Jay Baer
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3. Here are 8 never failing tips to set your marketing brochure on a
Marketing brochures continue to be an integral part of the traditional printed
documents used to draw attention of the prospects. As a direct marketing
medium, marketing brochures have undergone a sea change in recent times,
with digital channels making a huge impact.
winning track.
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4. Why should the audience read the
brochure in the first place? Does it have
something in it that’s even close to the
definition of “valuable”? Give your
brochure an enticing look.
Boost your prospects by designing around
the contemporary templates and themes.
Catchy headlines, attractive fonts and
mind-blowing imaging... these all play out
their roles in retaining the attention of the
audience much longer than a bland piece
of paper.
Give them
the best seat
in the house
BRANDING / WEB / DIGITAL sales@designjuice.in www.designjuice.in

5. This requires planning to set the tone right.
Think about a story line. Start with defining
the purpose of releasing the brochures
and how it will help the customer
understand the product better. Use
examples from lab developments, and
demonstrations.
Enliven your storyline with bold and
catchy one-liners...
Get
to the point
subtly
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6. Give the subscriber more to visualise
than read. Brochures need to be quick
fair mediums, delivering the intended
message in few pages. Use images,
collage pictures and lot of graphics. If
you still wish to retain the traditional
content-based brochure design, opt for
info-graphics. It generates a lot of
attention and gets that streak of
creativity flowing.
Insert
pictures
that speak...
BRANDING / WEB / DIGITAL sales@designjuice.in www.designjuice.in

7. With pictures, you still need to provide the context
of putting them in the first place. Short, crisp and
clear captions instantly make their impact on the
reader’s mind. Push subtle marketing descriptions
in a compelling manner to suggest why you are
positioned better in the market compared to
competitors.
...and
don’t forget
to caption them
BRANDING / WEB / DIGITAL sales@designjuice.in www.designjuice.in

8. Less is always more, and when it comes to putting right words in the brochure, avoid
crowding. Focus on putting information in a logical manner, defining your communication
effectively. Include filler content, but don’t squeeze too much information everywhere. Some
blank space is always good, especially when you are trying to keep the person engaged.
Weigh
your content in gold
BRANDING / WEB / DIGITAL sales@designjuice.in www.designjuice.in

9. Give your reader a “goodie” pointer to act
on. A bonus discount, gift voucher for early
bird visitors or an exclusive 121 meeting on
a specific date- all these throw-away
pointers allow the reader to act instantly
and reach out to you.
Prompt
action
from them
BRANDING / WEB / DIGITAL sales@designjuice.in www.designjuice.in

10. Offer enough channels on private B2B
or social media pages to generate
leads out of the brochure. Add
address, contact information
(telephone number, email, FAX, etc.)
and links to Facebook and Google+
page of your business. Push a short
brief on prompting your reader to
avail sign-up or a QR code pitch.
Make it
easy
to connect
BRANDING / WEB / DIGITAL sales@designjuice.in www.designjuice.in

11. Be playful, be bold and direct, and don’t
stick to the ‘box’. After all the hard work you
took to build a flawless brochure, there is
one more thing that can dent your
objective. Bad Packaging! Wrap up your
brochure with smart and professional
packaging. Upscale your product by
packaging correctly and creatively that
complements the whole idea of selling it in
the first place.
Wrap it
up in class
BRANDING / WEB / DIGITAL sales@designjuice.in www.designjuice.in

12. Whether your sales strategy revolves around an
aggressive email marketing or a smooth offline
marketing, getting the right brochure concept will
definitely make positive impact.
Whether your sales strategy revolves around an
aggressive email marketing or a smooth offline
marketing, getting the right brochure concept will
definitely make positive impact.
BRANDING / WEB / DIGITAL sales@designjuice.in www.designjuice.in

13. Branding
Content Strategy
Corporate Identity
Marketing Collaterals
Sales Collaterals
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Search Engine Optimization (SEO)
Social Media Marketing
Pay Per Click (PPC)
Social Media Campaigns
Website Strategic Planning
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Content Management System
Web Applications Development
UI / Applications
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creativity never ends!