#calendars #technology #design #brand #low #production #cost #imagery #branding #forthcoming #events #phone #numbers #website #urls

1. #calenders #technology #design #brand #low #production #cost #imagery #branding
#forthcoming #events #phone #numbers #website #urls
BENEFITS OF USING CALENDARS TO MARKET YOUR BRAND BY RUSH HOUR
PRINTING AND GRAPHICS
Technology is here to stay and so are the digital calendar platforms that come with it. However, a
lot of people still prefer a big, fun, printed calendar for easier reference. It is common place to
find a calendar sitting on a desk or hanging on a wall every time you walk into someone’s office.
According to a recent study, on average, a person checks his/her calendar 10 times a day. A
calendar is something that it’s paid for only once and lasts a whole year; therefore, 10 times a
day all year round makes a lot of impressions at a very low cost.
From a designs’ point of view, calendar can come in sizes and shapes so your options are
basically limitless. Therefore, if you are looking for an effective, flexible and inexpensive way to
market your brand, then calendars are your way to go. The following are the benefits of using
calendars to market your brand.
 HIGH REACH/IMPRESSIONS
Calendars are not only used all year round but they can also be used anywhere. Be it in offices,
schools or homes, any where your calendar is placed goes a long way in promoting your
business.
 LOW PRODUCTION COST
Calendars are much more affordable compared to radio, TV or even newspaper advertising – and
not forgetting they also last longer.
 BRANDING OPPORTUNITIES
When your brand’s calendar is staring at your prospects every single day, they are bound to
notice your slogan and logo in the long run and when they need your services they are sure to
remember your business and make contact.
 HIGH QUALITY IMAGERY

2. Calendars gives you a good opportunity of using imagery about your brand and choosing great
photos gives your prospects more reason to look at the calendar other than just checking the date.
 FORTHCOMING EVENTS
A lot of people use calendars to schedule and keep appointments. Anything from client
appointments, business meetings, deadlines, birthdays, school holidays are all documented in the
calendars making them very useful tools.
Therefore, send your potential customers a free calendar next time you want them to have a
bird’s eye view of your brand and the following are tips on how you do it effectively.
 Ensure that you clarify that the calendar came from you by using your branding anywhere
possible.
 Always include a call to action such as your phone numbers and website URLs, social
media handles they can follow or even special offers.
 Inform and remind your prospects of forthcoming events, if any, that they can attend.
 Include leaflets or Infographics.
 Also include dates for your next magazines or newsletters.
 Include promotional materials special for each calendar recipient.
 You can even consider the use of tear off cards useful for promo redemption all year
long.
Your prospects will not only see your calendar as a marketing material but they will also
appreciate it as a gift. Contact Rush Hour Printing and Graphics and check out the available
options for size, shapes, calendar themes and styles that are only limited by your imagination.