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Changing the marketing industry
Augmented Reality
who am I?
• Four years with Foxtons
• Seven years with Atlas International
• Believer of using modern technology to enhance staff and client journey
• Started working with and understanding AR on May 6th 2010 - "all
agents need to look at how this sort of technology could enhance their
own marketing stance and it could add huge secondary publicity as well"
what is AR?
• "It is the combination of several technologies
that work together to bring digital information
into visual perception" and must:
• Combine real and virtual information
• Be interactive in real time
• Operate and be used in a 3D environment
explosion of interest
source: Google Trends
forms of AR
“SIMPLE” AR
Videos
Audio information
Email functions
Call options
SMS options
Calendar reminders
“SIMPLE” AR
Videos
Audio information
Email functions
Call options
SMS options
Calendar reminders
“COMPLEX” AR
3D Modelling
Geo-Layering
Live interactivity
“COMPLEX” AR
3D Modelling
Geo-Layering
Live interactivity
Demonstration
time...
This slide is where I demonstrated some uses of AR which
obviously cannot be shown here.
However please visit the following YouTube links to see some
examples of using AR:
3D Car –
http://www.youtube.com/watch?v=g16e9kT7CWA
3D Property –
http://www.youtube.com/watch?v=Hx4DeBmgeCY
General Use for AR –
http://www.youtube.com/watch?v=RQjvTkpOnkg
how do people know?
how can we help?
costs?
• Set up fee from £250
• Per “page” cost from £75 - unlimited links
• Bulk discounts available
• “AR design” available
Special offer for
£50 set up fee and
£40 per page
£50 set up fee and
£40 per page

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Basic Augmented Reality Explanation

  • 1. Changing the marketing industry Augmented Reality
  • 2. who am I? • Four years with Foxtons • Seven years with Atlas International • Believer of using modern technology to enhance staff and client journey • Started working with and understanding AR on May 6th 2010 - "all agents need to look at how this sort of technology could enhance their own marketing stance and it could add huge secondary publicity as well"
  • 3. what is AR? • "It is the combination of several technologies that work together to bring digital information into visual perception" and must: • Combine real and virtual information • Be interactive in real time • Operate and be used in a 3D environment
  • 5. forms of AR “SIMPLE” AR Videos Audio information Email functions Call options SMS options Calendar reminders “SIMPLE” AR Videos Audio information Email functions Call options SMS options Calendar reminders “COMPLEX” AR 3D Modelling Geo-Layering Live interactivity “COMPLEX” AR 3D Modelling Geo-Layering Live interactivity
  • 6. Demonstration time... This slide is where I demonstrated some uses of AR which obviously cannot be shown here. However please visit the following YouTube links to see some examples of using AR: 3D Car – http://www.youtube.com/watch?v=g16e9kT7CWA 3D Property – http://www.youtube.com/watch?v=Hx4DeBmgeCY General Use for AR – http://www.youtube.com/watch?v=RQjvTkpOnkg
  • 8. how can we help?
  • 9. costs? • Set up fee from £250 • Per “page” cost from £75 - unlimited links • Bulk discounts available • “AR design” available
  • 10. Special offer for £50 set up fee and £40 per page £50 set up fee and £40 per page

Editor's Notes

  1. Show Nick's business card Leaflets Property details