Augmented Reality (AR) is changing many businesses and industries around the world. AR is different to Virtual Reality (VR) or one would say AR is one step ahead of VR. AR gives the user the ability to interact with the technology that is created using computer-generated enhancements and an existing reality. This technology is developed into Apps which need to be used on mobile devices. Here are some great examples of AR in the Retail Industry.

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5 Ways Businesses Could Use
Augmented Reality
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2. Augmented Reality (AR) is changing many businesses and industries around the
world. AR is different to Virtual Reality (VR) or one would say AR is one step ahead of
VR. AR gives the user the ability to interact with the technology that is created using
computer-generated enhancements and an existing reality. This technology is
developed into Apps which need to be used on mobile devices. Here are some great
examples of AR in the Retail Industry.
VR is slightly different and is typically achieved by wearing a headset while playing a
3D game or watching a 3D movie and candidates who train to become pilots use this
particular technology in flight simulators.

3. However, industries use AR to do amazing things such as holograms. Therefore, an
Organization will be able to differentiate itself from its competition by using a feature
such as AR in its business operations.
In this post, we will look at 5 ways businesses could use AR in its operations to make
the business more profitable and gain a competitive advantage.
Showcasing Products

4. Showcasing Products

5. Training and Education

6. It is a proven fact that students capture only a mere 10% knowledge in University
lectures in class due to various reasons, therefore, AR technology would be a great
substitute and will assist the lecturers to interact with its students better by
explaining complexed processes step by step so that it is easily understood by
students and since it is a new technology it will keep the students entertained and
engaged as well.

7. Mechanical and Automotive

8. The automobile industry could also benefit from the AR technology. Many
engineers in vehicle manufacturing companies from around the world are sent to
the main office or the hub of the original manufacturer to gain more knowledge of
its vehicles and the costs associated with the travel and training needs to be borne
by the Parent Company or its Overseas Branch and this will impact the bottom line
profits. Therefore, using the AR technology, the Engineers in the Parent Company
could train all the Engineers in other parts of the world. The senior engineers in the
Parent Company will be able to demonstrate each step without having to physically
be present. This will allow even inexperienced engineers to repair the damages of
the newest vehicles. Furthermore, this method could be adapted to any other
industry too (Manufacturing, Garments etc).

9. External Collaboration

10. A challenge majority of the businesses encounter these days is to get its staff who
are working in the field in other States or Cities organized for an important meeting
or a discussion. True enough that one could use Skype, Video Call or Conference
Call but since the staff is not present physically at the meeting, therefore, getting
the attention of everyone will be quite a challenge using the above-mentioned
methods. However, AR technology will be able to offer indirect things such as
expressions, eye contact, body language thereby, prompting all the attendees to be
on their best behavior and give attention to every detail thus, enhancing the
effectiveness of the meeting. AR technology could even be used in external
meetings with clients who are based overseas.

11. Virtual Prototyping

12. Before a new product is launched to the market, it is recommended that
prototyping is done to capture any design issues and refine the product and also, it
assists the entrepreneurs to find suitable investors for the project using the
prototype. However, prototyping new products could be very expensive and time-
consuming. But with the AR technology, entrepreneurs can develop virtual models
of their product which can interact with the real world in real time.

13. Summary
For your business to gain a competitive edge, you need to adopt a business
strategy where you will not compete in the same space as your competitors.
Therefore, Augmented Reality is a new technology which could be used in your
business at any stage to overcome competition through differentiation and win in
the marketplace.

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