This document contains the resume of Astha Sethi, a UX designer with over 7 years of experience. She has worked at companies like EvolutionCo, Nykaa, and Newfold Digital in UX roles. She also has experience mentoring students in UI/UX through programs at Freelancers Academy, ImagineXP, and Designerrs Lab. Her education includes a B.Design degree from Symbiosis Institute of Design specializing in User Experience.

1. EvolutionCo
UX Lead | 2019 - 2020, UX Designer | 2017 - 2019
Nykaa
UX Designer | 2016 - 2017
Freelancers Academy
UI/UX Mentor | 2019 - Present
Developed course material for topics such as user research, wireframing,
color theory, usability and provided one – to – one assistance in the
portfolio-building UI/UX case study.
ImagineXP
UI/UX Mentor| 2019
Trained newcomers in the UX Jumpstarter Course with the ImaginXP 6D
UX design process, to execute UX design from concept to delivery,
including interaction patterns, and rapid prototyping.
Symbiosis Institute of Design
B.Design 2013-17 | Pune, India
Visual Communication Design
Specialization - User Experience
Hurix Digital
UX Design Intern | 2016
Led the usability testing of an LMS-
Assessment Portal and revamping of
the company's website.
Interaction Design Foundation
UX Manangement | 2020
Strategy and Tactics of managing UX
UX Maturity | ROI | Managing Teams
Nihilent Technologies
UX Design Intern | 2015
Conducted user research and created
wireframes of a mobile application for
a virtual credit card.
Amura Marketing
Design Intern | 2014
Designed icons, print advertisements
and, social media graphics for the
real estate of Maharashtra, India.
ASTHA SETHI
USER EXPERIENCE DESIGNER
MY BELIEF
EDUCATION
CERTIFICATION
INTERNSHIPS
WORK EXPERIENCE
MENTORING EXPERIENCE
I value the user-centred design approach that ensures the decision-making is informed from the outside world and then
taken into the inside world. Easier using an interface is, merrier its users are, and rewarding it feels to me.
Designerrs Lab
UI/UX Mentor | 2019 - Present
Mentored candidates to dive deep into the design thinking process, solve
problems from scratch, create great user experiences, and get hands-on
experience working on a live project.
Newfold Digital (Formerly Endurance Group)
UX Designer | 2020 - Present
Implemented an employee engagement platform WeConnect, and
explored all the possible domains and mediums.
Designing flows for web hosting services to help business owners
grow their online presence.
Helped redesign the online shopping experience on mobile and web.
namaste@astha.design

2. MILESTONES
TOOLS
RELATED TALKS AND PRESENTATIONS
INTERESTS
MIT Design Innovation Workshop | 2015
Created a game concept of using a 3D space via a 2D perception as part of a "Creating Engaging Playful
Experiences" track conducted at the workshop as an initiative by the MIT Media Lab.
UX Design Management | 2020 | Online
Presented the high UX maturity model in generating the highest ROI from the UX process, which is helpful in
convincing the stakeholders about the business value of user experience.
Design
AdobeXD, Sketch, Principle, Zeplin, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Axure
Google Code In | 2011
Got a recognition for contributing icon design, wallpaper design, interface wireframing for the following open
source organizations: GNOME, VLC, FreeBSD, and Inkscape.
The Art of Creating Addictive User Experiences | 2020 | Online
Introduced the core principles of gamification, presented how it can create addictive user experiences and thus,
add great value into the UI/UX deliverables.
User Experience Design Workshop | 2019 | Mumbai
Conducted an activity where candidates roleplayed the world’s worst experiences in digital spaces and discussed
their implications in providing the best user experience.
Art & Craft Poetry & Storytelling Dance & Drama Nutrition & Fitness
Productivity
Miro Board, Microsoft Office Suite, Apple Keynote and Pages, Google Drive Suite, Canva, XMind
namaste@astha.design