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WHAT IS A MATURITY MODEL? 
In this section, we’ll present the Embedded Analytics Maturity Model, which 
outlines the various approaches from simple to complex. To set the stage, let’s 
use the example of GPS in cars to illustrate the innovation model for embedded 
technologies. As you can see, what started out as a separate product evolved 
into a core car component, which created a new product category of 
self-driving cars. The same evolution exists for Embedded Analytics. 
INDEPENDENT GPS DEVICE EMBEDDED GPS NAVIGATION 
KEY FEATURES 
+ bolted on your windshield 
– disjointed user experience 
+ no value for the auto manufacturer 
KEY FEATURES 
+ within driving console 
– improved user experiece 
+ auto manufacturers capture value 
INTEGRATED FUNCTIONALITY GPS AS A CORE CAR COMPONENT 
KEY FEATURES 
+ highlight gas stations when fuel is low 
+ route based on trac and weather 
KEY FEATURES 
+ create new ways of travel 
[e.g. self-driving car] 
+ reach new user groups [blind, elderly] 
+ build new business

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Embedded Analytics Maturity Model

  • 1. WHAT IS A MATURITY MODEL? In this section, we’ll present the Embedded Analytics Maturity Model, which outlines the various approaches from simple to complex. To set the stage, let’s use the example of GPS in cars to illustrate the innovation model for embedded technologies. As you can see, what started out as a separate product evolved into a core car component, which created a new product category of self-driving cars. The same evolution exists for Embedded Analytics. INDEPENDENT GPS DEVICE EMBEDDED GPS NAVIGATION KEY FEATURES + bolted on your windshield – disjointed user experience + no value for the auto manufacturer KEY FEATURES + within driving console – improved user experiece + auto manufacturers capture value INTEGRATED FUNCTIONALITY GPS AS A CORE CAR COMPONENT KEY FEATURES + highlight gas stations when fuel is low + route based on trac and weather KEY FEATURES + create new ways of travel [e.g. self-driving car] + reach new user groups [blind, elderly] + build new business