The short presentation includes a lightning paced introduction to why ecosystems are important for automotive OEMs, peaks behind the curtain at some of Google’s intentions in the space and looks at how OEMs can use the cloud to turn buyers into lifelong customers. CloudMade is a leader in the automotive ecosystem space. Our software solutions are used by the world's biggest OEM groups to create addictive experiences that lead to lifelong loyalty.

1. Use The Cloud To Create A Lifelong
Relationship Between Car and Driver
Nick Black – Chief Product Officer
Presented at Autotech Council – Car Compute
Sep 2015

2. Company Confidential . CloudMade
“The single most
important decision
in evaluating a
business is pricing
power”
Warren Buffet – Chairman & CEO,
Berkshire Hathaway

3. Company Confidential . CloudMade
Pricing power is derived from:
1. Differentiation – how different a product
is from its competitors
2. “Lock in” a.k.a. stickiness – a high cost of
switching to a comparable product

4. Company Confidential . CloudMade
“Businesses compete at their own peril if
they don’t recognize lock-in, protect
themselves from its adverse effects, and
use it to their advantage when possible.”
Hal Varian – Chief Economist, Google

5. The Big Opportunity:
Leverage The Cloud To Build
a Lifelong Relationship
With Customers

6. Learning To Drive

9. Buying Family Car

10. Upgrading to Sports Car
10

11. Requires The
Car And The Cloud
To Work Together

12. Company Confidential . CloudMade
Simple Slide
Predict Learning
CLOUD
Predict Learning
CAR
Company Confidential . CloudMade
How CloudMade Predicts Future Behavior
CLOUD
SyncSync

13. Products In Use Today
13
Modular machine learning environment with
cloud (AWS, Azure, Linux), car (Linux, Android,
QNX) and device (iOS, Android) SDKs.
Cloud based content aggregation and
management system supporting fast, cost
effective sync of location data from cloud to car
or device.
A fast, efficient bi-directional sync layer with
robust security, engineered to protect driver’s
personal data.
Smart Data
Hybrid Data
Mapsafe

14. Get Started With Us
www.cloudmade.com