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Basic Social Marketing Overview
The document discusses the importance of a digital marketing strategy, highlighting various aspects such as social media engagement and the ROI of marketing efforts. It presents statistics on social media usage and emphasizes the significance of interaction over mere follower counts. The material is aimed at businesses seeking to enhance their digital marketing presence and understand consumer engagement patterns.
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Basic Social Marketing Overview
- 1. Trousers and Toilets;the reason why you need a digital marketing strategy James Dearsley Dorking Halls Business Meeting November 2012 www.thedigitalmarketingbureau.com
- 2. Content Email Marketing Mobile Marketing Marketing Video TV Marketing Marketing Pay Per Radio Click Marketing What is Social SEO Digital Media Marketing? www.thedigitalmarketingbureau.com
- 3. “What's the ROIof putting your pants on every day? It's hard to measure but there's negative consequences for not doing it” Scott Monty, Chief Media Officer, Ford Motor Company “being connected on Facebook is more important than having a flushing loo” British Science Museum study, 2011 www.thedigitalmarketingbureau.com
- 4. 2nd Largest search engine in the world Most visited site in the world Over 1 million accounts added every day Fastest growing Social Network ever Largest business to business network More than 400 million users www.thedigitalmarketingbureau.com
- 5. Traffic Branding PR Generation Local Lead Search Generation Sales Customer Generation Service www.thedigitalmarketingbureau.com
- 6. Obama Romney 21.7million followers 1.6million followers 31.6million likes 11.6million likes 254,000 subscribers 27,000 subscribers 1.5million followers 68,000 followers It has been far closer than this figures would lead you to believe however Social Media is all about engagement rather than following www.thedigitalmarketingbureau.com
- 7. Twitter Comparison: TotalFollowers 2.5K 2,112 2.0K 1.5K 1.0K 552 422 500 0 Twitter Engagement Details Comparison Mentions Retweets @Replies 80 71 70 60 48 50 40 30 25 20 16 9 8 10 6 3 2 0 www.thedigitalmarketingbureau.com
- 8. Fan Page Comparison:Total Fans 1.6K 1,454 1.4K 1.2K 1.0K 800 600 400 239 200 138 0 Fan Page Comparison: Total Engagement Total Engagement Engagement as % of Fans 16 5% 14 4.3% 14 5% 4% 12 4% Fan Interactions 10 3% 8 3% 6 1.7% 2% 6 4 1.0% 2% 4 1% 2 1% 0 0% www.thedigitalmarketingbureau.com
- 9.
- 10. Common Myths My brand I don’t Not my will get have time audience hurt by a complaint www.thedigitalmarketingbureau.com
- 11. James Dearsley Managing Director TheDigital Marketing Bureau www.thedigitalmarketingbureau.com
Editor's Notes
- #4 Facebook was ranked the 5th highest answer of what was most important to them. Sunshine was first followed by Internet Connection. NHS was 6th with Facebook 5th. Toilet was 9th. Also in the top 10 however were e-mail and having a smart phone. Behind the laughability factor it is quite telling what people are viewing as important nowadays.
- #5 Never be concerned about having a presence on all of these but you have to ask should you be on there on a business level of just a personal levelThe glory is that these link up with other activity i.e. content marketing/blogging/email marketing and this is why I believe that a/ a strategy is needed and b/ it is the future of advertising moving forward.
- #6 Focussing on SM marketing a lot of people view it wrongly. They think it is only about traffic generation and therefore sales. This is untrue and is often the problem that marketing managers, Financial directors and also Internet Marketing Consultants have with it. You have to define what you want it for and then go from there.
- #11 I don’t have timePoppycock – you may not have time to learn all about it and know where you are meant to be but you do have time to run campaigns or at the very least, make some timeNot my audienceFastest growing segment on FB is 55yr old women40% of Facebook's active users are over age 35.52% of 55-64 year old internet users have joined a social network.My brand will get hurt by a complaintYes and that is why crisis management comes in and social media monitoriing is so important. You can actually turn people around very quickly and impress people by your speed.