Domino's Pizza is the second largest pizza chain in the United States, founded in 1960. It now has over 8,500 stores across 55 countries. Domino's first opened in India in 1996 and now has over 274 stores across 55 cities. 70% of its revenue comes from home delivery services. Its vision is to be the best pizza delivery company in the world. Objectives include introducing value meal concepts and a toll-free number for deliveries. The goal is to make customers loyal to the brand and increase their customer base. Domino's holds a 51% market share of the pizza market in India, compared to 21% for Pizza Hut and 23% for McDonald's.

2.  Founded in 1960 by Tom
Monaghan.
 Second-largest Pizza chain in
the United States. about
8,500 corporate and
franchised stores in 55
countries.
 Domino's Pizza outlet in
India opened in 1996.
 Close to 274 outlets in 55
cities of India.
 70 percent of its revenue
comes from home delivery
service & around 30 percent
is over-the-counter sales.

3. Vision
Dominos Pizza vision is to be
exceptional people on a mission to
be the best pizza delivery company
in the world.
Objectives
Introduce value add meal concept
Have a toll free number to call on
deliveries
GOAL
Customer for life
Increase no. of customers

4.  51% Dominos
 21% pizza hut
 23% mc donald
 5% others

6. SEGMENTATION
Geographic
 Region – dominos outlets in
different countries is a way of
segmenting their market
 City – they also segment the
cities as class i, class ii,
metros, small towns.
Demographic
 age – under 13years, 13 to 21
years21 to 35 years, 35 to 50
years, 50+ years.
 family income – lower
middle class, middle class,
upper middle class, high class

7. POSITIONING
Uniqueness & Taste

8. 1.PRODUCT
• Pizzas
• Pastas
• Breadsticks
• Cheese Dips
• Beverages
• Chocolava




9. DOMINOS HAS
DISTRIBUTED IN 4 PART
 WESTEN REGION
 SOUTN REGION
 NORTH REGION
 ESTERN REGION

10. CUSTOMERS CAN ORDER THEIR
PIZZAS BY CALLING A SINGLE
COUNTRYWIDE
HAPPINESS HOTLINE 1800-111-123
. IN FACT, DELIVERING IN 30
MINUTES
 GIFT COUPEN
SALE PROMATION
 Advertising
Tv Ads. Newspaper
Khushiyon ki Home Delivery CORPORATE DISCOUNT
PERSONAL SELLING

11. STRENGTH WEAKNESS
• MORE OUTLETS- EVEN IN SMALLER LACK OF VARIETY
TOWNS
• LESS THAN 30 MINUTES HOME OUTLETS LACK SPACE
DELIVERY
• QUICK SERVICE AT OUTLETS
NO OPTIONS FOR
• CUSTOMER SATISFACTION
BIRTHDAY PARTIES AND
• EXCELLENT OFFERS
• GOOD PROMOTIONS
CORPORATE LUNCHES
OPPORTUNITY THREAT
 Growing fast food market-  Emergence of pizza hut-
scope for expansion world’s #pizza market
 Introduce more varieties  Better quality and variety of
 Bigger outlets competitors
 No take away counters for
pizzas

12. CUSTOMER FOR LIFE
•L….LISTEN
•E….EMPATHIZE
•A…APOLOGIZE
•D…DO WHAT THE CUSTOMER
NEED
•S…STAND BY YOUR PROMISE

13.  Introduce new options
to menu.
 Create more outlets and
locations.
 Advertising through
newspaper, television
and internet of the new
options
 Create new helpline for
customers to order the
food.