2. INTRODUCTION
 Founded in 1960 by Tom Monagan
 Entered India in 1996 with its first outlet in Delhi
in the name of Dominos India pvt ltd
 However was changed to "Jubilant Food Works
Ltd" in 2009
 70% of its revenue is from the free home delivery
service and 30% from over the counter sales

3. AIM TO....
Be the best pizza delivery company
in the world
To have customers for life by
delivering the perfect service

4. PRODUCTS
 Pizza
 Garlic bread & stuffed garlic bread
 Wraps and rolls (veg/non-veg)
 Pasta (veg/non- veg)
 Chicken wings
 Variety of cheesy dips
 Beverages and desserts

5. MARKET RESEARCH
45%
8%
7%
19%
21%
Sales
Pizza Pasta
Stuffed garlic bread Wrap and rolls
Beverages and desserts

6. MARKET RESEARCH
 Pizzas are doing good but the customers need
more variety in terms of it.
 The stuffed garlic bread and the pasta are not
being much preferred by the customers

7.  Observation
1. Stuffed garlic bread – jalapenos and corn
stuffing which is giving a bland taste
2. With pasta giving a little undercooked taste
3. Pizzas have limited varieties and for choice pay
extra

8. B C G MODEL
Pizza
Pasta,
stuffed garlic
bread
Nutty choco
lava cake

9. SEGMENTATION
, TARGETING &
POSITIONING
 GEOGRAPHIC :-urban and sub-urban
 DEMOGRAPHIC :- Age, Family and Income
 BEHAVIOURAL :- Any occasion

10.  Target :- all the age group (kids, youth and
adults)
 People who prefer to have snacker at times.
 Positioning
 Taste and uniqueness
 All day meal
 Whenever they think of having pizza first thought
should be dominos

11. Cheesy lasagne baskets
 Flat pasta sheets, cheese, semi spicy filling
having an Italian touch
 Available in both
Veg & non-veg
PRODU
CT

12. Panzarotti
1. It is covered with soft salted bread which is stuffed
with (basic:-cheese, paprika, capsicum)filling and
baked
2. Option of veg/non-veg (spicy paneer & chicken)
3. Side snacker that gives you full feeling when you
don’t to have much.

13. Customize your pizza..
 Choose the base of your bread
 Choose the toppings you wish to have (new toppings
intoduced)
 Applicable for the value meal also
 Price plays an important part

14. PLACE
 Currently having 576 outlets in 123 cities
 Stores are centrally located making it convenient for
both the customers to walk in and deliverers to do
their job
 Distribution channels are followed through
takeaways, telephone ordering and online ordering
 To maintain the quality the food item is carried in a
heat wave bag

15. SUPPLY CHAIN
WHEAT DOUGH
WAREHOUSE
REFRIGERATED
TRUCK
RETAIL OUTLET

16. PRICE
 For customized pizza no extra charges would be
charged it will be same as per the pizza treat and
special criteria.
 Panzarotti: veg :-Rs 65
non-veg:- Rs75
 Cheesy lasagne baskets: veg:-Rs95
non veg:-Rs105

17. PROMOTION
 New schemes at every intervals
 Introduce pizza festival
 Online: website will have separate section “watch
out” which has all new updates
 Hoardings and news paper

19. CONSUMER
BEHAVIOUR
Object of purchase :- pizzas and snackers
Objective of purchase :- uniqueness and taste
Organisation of purchase:-youth, family, children
Occasion of purchase :birthdays, parties, family
time
Outlet of purchase :- malls, centrally located retail
outlets

20. Ab khushiyon
mai no
compromise

21. Thank you

22. QUESTIONS ASKED
 Do you like dominos pizza?
 What do you prefer more pizza or the
snacker?
 Do you like all the snackers?
 Which snacker you don't prefer or feel has no
value for money?
 Does your pizza give you value for money?
 If we came up with new product in the sncker
segment would you try?

23.  Himani Chowhan 13031
 Hetanshi Desai13030
 Palak Aggrwal-13047
 Isha Aggrawal-13033
 Anubhav Lal 130007
 Sayalee Deore 13061