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STATUS OF GARMENT
INDUSTRY IN INDIAOVER
THE LAST FIVE YEARS
-Manasri Kalita
-M.Sc.(II)
-L-2023-CS-329-M
-College of Community Science
CONTENT
 Introduction
 Production
 Marketing
 Distribution
 Consumption
 Export trends
 Conclusion
INTRODUCTION
oGarment Industry in India: The garment
industry in India has shown significant growth
and evolution over the last five years,
becoming a key player in the global market.
This industry has faced challenges including
fluctuations in raw material costs, evolving
consumer preferences and competition from
the other manufacturing hubs.
OBJECTIVE
oThis presentation aims to provide a comprehensive overview of the
current status of the garment industry in India, highlighting key
trends in production, marketing, distribution, consumption and export
patterns over the past five years
PRODUCTION TRENDS
oIndia is one of the largest producers of cotton and jute
in the world.
oIndia has also become the second-largest manufacturer
of PPE in the world.
oThe domestic apparel & textile industry in India
contributed to 2% to the country’s GDP, 7% of
industry output in value terms.
oThe market size of the industry is projected to grow at
a 10% CAGR to reach $350 Bn by 2030.
oThe number of enterprises in the Textiles market is
projected to amount to 17.25k in 2024.
MARKETING STRATEGIES
oBrand promotion: Strategies and activities
for raising awareness and generating interest
in particular clothing brand.
oAdvertising Campaigns: To promote clothing
brands to targeted audience.
oDigital Marketing Initiatives: Online
channels & technologies for promotion.
oMarket Segmentation & Targeting: Dividing
into distinct groups of consumers for better
understanding of customer’s needs and
preferences.
DISTRIBUTION CHANNELS
oSupply Chain Management
oRetail Distribution
oWholesale Operations
oE-commerce Platforms.
oLogistics Optimization
oMarket Access Strategies
CONSUMPTION PATTERNS
oDomestic Demand Dynamics
oCustomer Preferences
oBuying Behavior Insights
oFashion Trends Impact
oCultural Influences
Export Trends
oIndia is the 6th largest exporter of textiles and
apparel products in the world with a massive
raw material and manufacturing base.
oThe domestic apparel and textile industry
contributes approximately 2.3% to India’s
GDP, 13% to industrial production, and 12%
to exports in 2024.
oThe industry is looking at new markets such as
Latin America, Australia, and Israel to boost
exports.
o In Feb 2024, exports of Indian textiles grew
19.54%.
CONCLUSION
In conclusion, the garment
industry’s success hinges n
adapting to evolving consumer
preferences, leveraging
technological innovations and
navigating informed
frameworks. By implementing
informed strategies and
embracing future trends,
industry players can drive
sustainable growth and
competitiveness in an ever-
changing market environment.
THANK YOU

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Status_of_garment_in_India_over_the_last_five_years.pptx

  • 1. STATUS OF GARMENT INDUSTRY IN INDIAOVER THE LAST FIVE YEARS -Manasri Kalita -M.Sc.(II) -L-2023-CS-329-M -College of Community Science
  • 2. CONTENT  Introduction  Production  Marketing  Distribution  Consumption  Export trends  Conclusion
  • 3. INTRODUCTION oGarment Industry in India: The garment industry in India has shown significant growth and evolution over the last five years, becoming a key player in the global market. This industry has faced challenges including fluctuations in raw material costs, evolving consumer preferences and competition from the other manufacturing hubs.
  • 4. OBJECTIVE oThis presentation aims to provide a comprehensive overview of the current status of the garment industry in India, highlighting key trends in production, marketing, distribution, consumption and export patterns over the past five years
  • 5. PRODUCTION TRENDS oIndia is one of the largest producers of cotton and jute in the world. oIndia has also become the second-largest manufacturer of PPE in the world. oThe domestic apparel & textile industry in India contributed to 2% to the country’s GDP, 7% of industry output in value terms. oThe market size of the industry is projected to grow at a 10% CAGR to reach $350 Bn by 2030. oThe number of enterprises in the Textiles market is projected to amount to 17.25k in 2024.
  • 6. MARKETING STRATEGIES oBrand promotion: Strategies and activities for raising awareness and generating interest in particular clothing brand. oAdvertising Campaigns: To promote clothing brands to targeted audience. oDigital Marketing Initiatives: Online channels & technologies for promotion. oMarket Segmentation & Targeting: Dividing into distinct groups of consumers for better understanding of customer’s needs and preferences.
  • 7. DISTRIBUTION CHANNELS oSupply Chain Management oRetail Distribution oWholesale Operations oE-commerce Platforms. oLogistics Optimization oMarket Access Strategies
  • 8. CONSUMPTION PATTERNS oDomestic Demand Dynamics oCustomer Preferences oBuying Behavior Insights oFashion Trends Impact oCultural Influences
  • 9. Export Trends oIndia is the 6th largest exporter of textiles and apparel products in the world with a massive raw material and manufacturing base. oThe domestic apparel and textile industry contributes approximately 2.3% to India’s GDP, 13% to industrial production, and 12% to exports in 2024. oThe industry is looking at new markets such as Latin America, Australia, and Israel to boost exports. o In Feb 2024, exports of Indian textiles grew 19.54%.
  • 10. CONCLUSION In conclusion, the garment industry’s success hinges n adapting to evolving consumer preferences, leveraging technological innovations and navigating informed frameworks. By implementing informed strategies and embracing future trends, industry players can drive sustainable growth and competitiveness in an ever- changing market environment.