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DMX
Earl Simmons
‘WHO WE BE’


I artist I chose to engage with for this
assignment is Earl Simmons, AKA DMX.



The reason for this is he has been in and
out of the spotlight and news for the past
decade and is currently making a
comeback.
‘WHO WE BE’ cont’d


DMX is a rap artist and member of the
“Ruff Ryders”, who became popular in the
1990’s and had his first 5 albums debut at
number 1, the only artist to had ever
accomplished this. DMX is one of the best
selling hip-hop artists of all time.
Online Presence


DMX does have a social media presence
but it is not very big. He does have a
twitter account (@DMX) as well as a
facebook. Other than that he is not very
active with social media. He once stated
on a radio talk show that he was not good
with computers and did not know how to
use such social media sites.
Online Communities


The online communities that exist around
DMX are mostly fan made communities
where they share news heard about the
artist. There are also the community of
fans connected to his Facebook and
Twitter accounts that are now being used
more often than before. DMX is now
constantly interacting with his fans as well
as posting tour dates.
Online Communities cont’d


There are also online communities for the
group called the “Ruff Ryders’ which DMX
is a part of.
Find your audience


I do not feel that DMX has found his
audience. Being that he is not computer
literate, it would be impossible for DMX
to interact with his audience in some of
the most effective ways unless he paid
someone to do so for him. That being
said, it is clear that he has yet to do so by
visiting his pages.
Find your audience cont’d


DMX has also been to jail numerous times
which seems to have turned away a lot of
his previously large audience. Therefore, I
feel that DMX has not found his audience
because most of it is waiting online in
social media.
Post meaningful, shareable
content


Although DMX does not use social media
to his full potential, he does post some
meaningful and important shareable
content. DMX still shares if he is coming
out with a new album or a tour and he will
also share the dates for the tour.
Engage your current fans
DMX engages effectively with his fans by
being featured on many popular talk
shows and radio shows.
 The only thing I feel DMX is not doing is
using social media to its full potential to
interact with his fans.

Post consistently


DMX engages with his audience
consistently by going on radio shows and
talk shows and really in no other ways. He
is used to not having to reach out to
people because he was so popular, they
would reach out to him.

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Dmx

  • 2. ‘WHO WE BE’  I artist I chose to engage with for this assignment is Earl Simmons, AKA DMX.  The reason for this is he has been in and out of the spotlight and news for the past decade and is currently making a comeback.
  • 3. ‘WHO WE BE’ cont’d  DMX is a rap artist and member of the “Ruff Ryders”, who became popular in the 1990’s and had his first 5 albums debut at number 1, the only artist to had ever accomplished this. DMX is one of the best selling hip-hop artists of all time.
  • 4. Online Presence  DMX does have a social media presence but it is not very big. He does have a twitter account (@DMX) as well as a facebook. Other than that he is not very active with social media. He once stated on a radio talk show that he was not good with computers and did not know how to use such social media sites.
  • 5. Online Communities  The online communities that exist around DMX are mostly fan made communities where they share news heard about the artist. There are also the community of fans connected to his Facebook and Twitter accounts that are now being used more often than before. DMX is now constantly interacting with his fans as well as posting tour dates.
  • 6. Online Communities cont’d  There are also online communities for the group called the “Ruff Ryders’ which DMX is a part of.
  • 7. Find your audience  I do not feel that DMX has found his audience. Being that he is not computer literate, it would be impossible for DMX to interact with his audience in some of the most effective ways unless he paid someone to do so for him. That being said, it is clear that he has yet to do so by visiting his pages.
  • 8. Find your audience cont’d  DMX has also been to jail numerous times which seems to have turned away a lot of his previously large audience. Therefore, I feel that DMX has not found his audience because most of it is waiting online in social media.
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  • 10. Post meaningful, shareable content  Although DMX does not use social media to his full potential, he does post some meaningful and important shareable content. DMX still shares if he is coming out with a new album or a tour and he will also share the dates for the tour.
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  • 12. Engage your current fans DMX engages effectively with his fans by being featured on many popular talk shows and radio shows.  The only thing I feel DMX is not doing is using social media to its full potential to interact with his fans. 
  • 13. Post consistently  DMX engages with his audience consistently by going on radio shows and talk shows and really in no other ways. He is used to not having to reach out to people because he was so popular, they would reach out to him.