Hello Monday — Craft It Like You Mean ItJakob Kahlen
The first half of this presentation is a walkthrough of the philosophy behind the Creative Digital Agency Hello Monday. The second half is a selection of cases with focus on UX, visual concept and digital crafts processes of projects for clients such as: MoMA, Nespresso, Google and Hello Monday's own app: Beanie & The Balloonist.
I was sifting through some old files of mine and found this guidebook I put together for my junior planners when I was still working in Korea.
The presentation deck might be a bit old (it's in 4:3 format), and slightly more tailored to how I saw the state of strategy & planning in Korea, but a lot of its content should still hold true today.
Hope you enjoy the read!
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
Hello Monday — Craft It Like You Mean ItJakob Kahlen
The first half of this presentation is a walkthrough of the philosophy behind the Creative Digital Agency Hello Monday. The second half is a selection of cases with focus on UX, visual concept and digital crafts processes of projects for clients such as: MoMA, Nespresso, Google and Hello Monday's own app: Beanie & The Balloonist.
I was sifting through some old files of mine and found this guidebook I put together for my junior planners when I was still working in Korea.
The presentation deck might be a bit old (it's in 4:3 format), and slightly more tailored to how I saw the state of strategy & planning in Korea, but a lot of its content should still hold true today.
Hope you enjoy the read!
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
Mapping the customer experience: innovate using customer experience journey mapsJoyce Hostyn
Do you know what your organization looks like from your customer’s perspective? In the digital age, silos and organizational bureaucracy manifest themselves through your digital presence. You can bridge these silos and overcome a bureaucratic inside-out mindset by visualizing the customer (learner, elder, citizen, patient, employee) experience through a customer experience journey map that captures both actual and emotional aspects of the customer experience. Then, map in hand, you can use it to design great outside-in customer experiences for your organization.
The key to attracting your ideal clients more easily is to be known for a BIG idea. An idea your clients use to produce results in their lives/business.
In this webinar you'll learn:
• Which of the Four Big Ideas is best suited to you
• Create a context that takes your performance to new levels
• Invent the rules that make you an expert in your field.
Green Flag Branding Solutions is dedicated in a focused manner for all brand objectives in an experiential marketing domain where customer engagement is a top priority. Through this medium, strong and influential BRAND CONNECTION can be established, societal messages can be delivered and direct communication with the target audience is possible in an effective way.
We are committed to provide every solution related to Marketing, BRAND Building and Event Services for better BRAND Interaction and Experience.
- Promotion
- Merchandise
- Rural Marketing
- Direct marketing
- Awareness Campaign
- In-shop Activation
- Lead Generation Program
- Registration Management
- Road Shows
- Activations in Malls, Residential Societies
For any quires write to us at: contactus@greenflagdeals.com or events@greenflagdeals.com.
For direct connect call us at: 9986366664, 9008266664. Visit us at: www.greenflag.in
There has been much debate about the power, effectiveness and longevity of influencers. As social media platforms change, the realms of how influencers work with brands change - and the surrounding regulation evolves to keep up. Companies must understand how to harness influencer needs, and how to genuinely matter to people
128 High Converting Growth Hacks - the most epic growth hacking listHelvijs Smoteks
Because of nothing much to do - we read 2 105 publications and articles. Result? The most comprehensive growth hacking list up to date.
All the growth hacks divided in easy to view AARRR sections - for pirates and growth hackers.
Building a Sales and Marketing machine for a B2B software company involves many functions working together. This slide deck explores the process of funnel design that is highly buyer centric. It looks at the Buyer journey, and how to successfully construct a buying process that they buyer will enjoy going through, which is very different from the typical sale process that is designed from the vendors standpoint, and fails because the buyer is not motivated to go through the steps.
YouTube content strategy that explains how brands and small business owners can grow on YouTube using the Help, Hub, Hero content model developed by YouTube.
#socialmedia #video #YouTube
You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
How to Integrate Influencer Marketing into your Marketing Mix – Business Case...Onalytica
Influencer marketing has grown massively in popularity over the last few years. You might have read that 70% of marketers are actively planning influencer marketing campaigns. However, many are still unsure as to how to connect with influencers, how to drive engagement, how measure the impact, or, crucially, how to secure internal buy-in.
This presentation will address those questions and provide a clear and logical framework for your influencer marketing programme.
Learn how to:
Translate your business objectives into influencer marketing objectives through case studies and engagement models.
Engage influencers organically (without paying them).
Effectively measure success.
How to Create the Perfect Social-Media PostGuy Kawasaki
These are the slides that Guy Kawasaki and Peg Fitzpatrick used for a webinar hosted by Mari Smith. The purpose of the webinar was to help people create "the perfect posts" for social media. The presentation uses a classic top-ten format.
Retail Challengers - Presentation by Dominik Richter, Founder & CEO of Hello Fresh at the NOAH 2015 Conference in Berlin, Tempodrom on the 10th of June 2015.
If you’re a fan of buzzword bingo, you may have added a new word to the card recently. ‘Always-On’ has been mentioned more and more as an important new approach for marketers. But what does it actually mean?
http://www.fivebyfiveuk.com/2012/03/arriving-at-a-definition-for-always-on-marketing/
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
Mapping the customer experience: innovate using customer experience journey mapsJoyce Hostyn
Do you know what your organization looks like from your customer’s perspective? In the digital age, silos and organizational bureaucracy manifest themselves through your digital presence. You can bridge these silos and overcome a bureaucratic inside-out mindset by visualizing the customer (learner, elder, citizen, patient, employee) experience through a customer experience journey map that captures both actual and emotional aspects of the customer experience. Then, map in hand, you can use it to design great outside-in customer experiences for your organization.
The key to attracting your ideal clients more easily is to be known for a BIG idea. An idea your clients use to produce results in their lives/business.
In this webinar you'll learn:
• Which of the Four Big Ideas is best suited to you
• Create a context that takes your performance to new levels
• Invent the rules that make you an expert in your field.
Green Flag Branding Solutions is dedicated in a focused manner for all brand objectives in an experiential marketing domain where customer engagement is a top priority. Through this medium, strong and influential BRAND CONNECTION can be established, societal messages can be delivered and direct communication with the target audience is possible in an effective way.
We are committed to provide every solution related to Marketing, BRAND Building and Event Services for better BRAND Interaction and Experience.
- Promotion
- Merchandise
- Rural Marketing
- Direct marketing
- Awareness Campaign
- In-shop Activation
- Lead Generation Program
- Registration Management
- Road Shows
- Activations in Malls, Residential Societies
For any quires write to us at: contactus@greenflagdeals.com or events@greenflagdeals.com.
For direct connect call us at: 9986366664, 9008266664. Visit us at: www.greenflag.in
There has been much debate about the power, effectiveness and longevity of influencers. As social media platforms change, the realms of how influencers work with brands change - and the surrounding regulation evolves to keep up. Companies must understand how to harness influencer needs, and how to genuinely matter to people
128 High Converting Growth Hacks - the most epic growth hacking listHelvijs Smoteks
Because of nothing much to do - we read 2 105 publications and articles. Result? The most comprehensive growth hacking list up to date.
All the growth hacks divided in easy to view AARRR sections - for pirates and growth hackers.
Building a Sales and Marketing machine for a B2B software company involves many functions working together. This slide deck explores the process of funnel design that is highly buyer centric. It looks at the Buyer journey, and how to successfully construct a buying process that they buyer will enjoy going through, which is very different from the typical sale process that is designed from the vendors standpoint, and fails because the buyer is not motivated to go through the steps.
YouTube content strategy that explains how brands and small business owners can grow on YouTube using the Help, Hub, Hero content model developed by YouTube.
#socialmedia #video #YouTube
You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
How to Integrate Influencer Marketing into your Marketing Mix – Business Case...Onalytica
Influencer marketing has grown massively in popularity over the last few years. You might have read that 70% of marketers are actively planning influencer marketing campaigns. However, many are still unsure as to how to connect with influencers, how to drive engagement, how measure the impact, or, crucially, how to secure internal buy-in.
This presentation will address those questions and provide a clear and logical framework for your influencer marketing programme.
Learn how to:
Translate your business objectives into influencer marketing objectives through case studies and engagement models.
Engage influencers organically (without paying them).
Effectively measure success.
How to Create the Perfect Social-Media PostGuy Kawasaki
These are the slides that Guy Kawasaki and Peg Fitzpatrick used for a webinar hosted by Mari Smith. The purpose of the webinar was to help people create "the perfect posts" for social media. The presentation uses a classic top-ten format.
Retail Challengers - Presentation by Dominik Richter, Founder & CEO of Hello Fresh at the NOAH 2015 Conference in Berlin, Tempodrom on the 10th of June 2015.
If you’re a fan of buzzword bingo, you may have added a new word to the card recently. ‘Always-On’ has been mentioned more and more as an important new approach for marketers. But what does it actually mean?
http://www.fivebyfiveuk.com/2012/03/arriving-at-a-definition-for-always-on-marketing/
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
I created this presentation for the CEO Roundtable for the Nashville Business Incubation Center. This deck gives insight on how business owners can turn social media likes into sales leads.
Learning Digital Marketing - A Beginner's guide to Online MarketingAarti Mohan
Digital marketing is important, innovative, crucial, complex and lots of fun. Here's a brief guide to simplify digital marketing to help you take your products, services, ideas to the masses.
Online marketing will continue to grow in importance so it's critical for all business owners to deeply understand how this medium works and how they can leverage the internet to grow their businesses.
This presentation is a broad introduction on the power and importance of digital marketing and social media marketing. Please share if you like this!
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONGZaheer Nooruddin
Digital and Social Media Strategy Excellence at Golin Hong Kong - an integrated communications and marketing agency with a worldwide network. Contact: Zaheer Nooruddin, Head of Digital Innovation, Asia at znooruddin@golin.com
Helpful advice on how to grow your business using social media marketing. Covering planning, defining your audience, creating content and some useful time hacks and time saving tips.
This 30 minute presentation was given at the 2014 Rochester Young Professionals Entrepreneurs Expo. Included are just a few tips for those who need to kick start their social media marketing efforts.
Social Media Marketing Agency White Label Program - Vulpine InteractiveDerric Haynie
Would you like to offer your client's social media services on top of your existing agreement?
Or maybe you'd rather refer a social media lead to us and sit back and collect your referral commission?
This is our White-Label program explained so that you can begin to sell high-quality social media services to your clients at a price that might even be cheaper than doing it yourself in-house.
In order to become a part of our white-label or referral program, please contact derric.haynie@gmail.com
8 Key insights from day two at Content Marketing World 2013King Content
In this slideshare we present the 8 key insights from speakers at day two of Content Marketing World 2013.
If you couldn't attend the event or you missed an important session, we have you covered!
www.kingcontent.com.au
Social Media Marketing Agency Referral Program Deck - Vulpine InteractiveDerric Haynie
Do you know a lot of people that might benefit from social media marketing services?
Are you looking to help brands and companies further their digital presence, but can't do all the work yourself?
Then you might be a perfect fit for our referral program. We offer a 10% referral commission for each client closed for the first 1 year of service.
To apply to the referral program, please contact derric.haynie@gmail.com
Double your remarketing conversion rates, turn Facebook into your PR machine, make your company look way bigger than it is, get your way effortlessly in that customer service problem, get the job you want, or drive awareness of a new product.
No PowerPoint. We’re going behind the scenes, logging into several campaigns to show you how we do it– to create campaigns live.
You don’t have to be a programmer, have a big budget, or have a lot of marketing experience. This is about using the “dollar a day” technique to make Facebook work for you. Also known as the “influence the influencer” or “Inception” approach, these 6 phases are evergreen, meaning you can let them run forever.
In this session, we will share examples of applying these techniques and the strategy behind them.
DMIEXPO - Mordy Oberstein - Google’s Machine Learning: What has Changed & Why...Morning Dough
Google’s ability to interpret content qualitatively has changed the entire way it sees the web. Learn how Google’s advancements have changed the way it approaches sites. Explore the idea of site profiles: what they are, how Google forms them, & how they’re used to gauge a site’s overall authority.
DMIEXPO - Arosal - Where To Hold Your IP: The A To Z Guide For Digital MarketersMorning Dough
Arosal will walk you through the challenges and pitfalls which characterize the global tax scene post-BEPS, specifically as regards IP Boxes and the so-called ‘Nexus’ approach. We shall walk you through the process of registering and protecting your IP, whilst designing a robust international structure which will stand up to any BEPS-related challenge.
Furthermore, Arosal will outline the services which you will require, and the process through which these will be obtained regarding the implementation of your structure, whilst focusing on the tax optimization of the group’s entire structure as concerns all types of taxes. Finally, we shall discuss the administration of your international structure, and comment on the way forward in the global market place.
DMIEXPO - Keith Kouzmanoff - The Essential Strategies for Effective Inbox Del...Morning Dough
When a person subscribes to your email list if they don’t receive the email in their inbox? The likely hood of them finding it in the spam folder is about 3 percent. You should have a solid plan to send emails focused on inboxing and continuously maintain/monitor these priorities for successful email campaigns. These session will explain fundamental as well as advance critical steps that will help you continue to build your email list and let you focus on the creative side of emails. The focus of this session will touch the following; Confirmation Email, The Welcome Email, and then a variety follow up emails in which most use encompassing; promotional , triggers, funnels, seasonal, post-purchase, delivery tracking, newsletters, and the abandoned cart email. Mastering the foundation of inbox strategies is the quintessential key to any successful email delivery program.
DMIEXPO - Ajay Goyal - Maximum ROI in Bulk Emailing by IPv6 – Optimum deliver...Morning Dough
Following are the main points:
1. What is the meaning, purpose and importance of IPs?
2. What is the meaning of IPv4 and IPv6?
3. What is the role of IPs in Bulk Emailing?
4. Why IPv4 is an obsolete version in Bulk Emailing?
5. How to get maximum in-boxing by sending email through IPv6?
6. How to get maximum deliverability by sending email through IPv6?
7. How to avoid spamming protection even though using 3rd party or purchased list?
8. How to ensure delivery to TLDs, even after their protection?
9. How can cost be reduced by using IPv6?
10. How to get faster deliverability (fastest) through IPv6?
11. How to get page one ranking at google SERP (Search Engine Ranking Page) while using IPv6?
12. Why IPv6 is faster than IPv4 and how does it create effect on the performance in Bulk Emailing?
DMIEXPO - Anna Brody - How To Get Influencers To Sell Your Products Over And ...Morning Dough
Social Affiliate Marketing differs in its essence from the classic affiliate marketing which mostly bases it’s success on knowledge in digital marketing. However influencers can influence their followers’ purchasing decisions with no spend at all and reach conversion rates as high as 9.5% (and more).
DMIEXPO - Jitendra Vaswani - These 5 Affiliate Marketing Growth Hacks Can Hel...Morning Dough
How to choose offers and get best offers from different digital marketplaces Overcoming challenges with power of business networking and taking it to a whole new level with marketing strategies Optimize, automate, and delegate your marketing efforts so you can increase your impact while spending less time online How to become an influential affiliate blogger: FREE Edition.
DMIEXPO - Anna Gita - 3 Affiliate Golden Rules to take you From 3 Figures to ...Morning Dough
Reaching success and maintaining it as an affiliate marketer requires knowledge and various skills. In order to succeed in the competitive environment you need to know these important 3 affiliate golden rules.
DMIEXPO - Fran Jakubowicz - Lead Forms Are Old School: Here Are The Next Gene...Morning Dough
Traditional, static lead gen forms are going out of style. Users today don’t just want to submit a form and wait for a response. Instead, they’re looking for more personal, interactive communication. Learn hot lead-gen tactics which will take you into 2020 and beyond.
DMIEXPO - Jason Hunt - 5 Tips To Guide The Customer Journey Using Facebook AdsMorning Dough
98% of first-time visitors to your website DO NOT buy. You create a post, hit publish and may even boost it. You tell yourself you’ll give it a week. After spending $100, you’re still not seeing the results so you give up and tell yourself that social media doesn’t work. This happens all too often. I’m here to show you how to effectively guide the customer journey with Facebook advertising. You need to approach that user the same way you would approach that person sitting at the bar. Do you use lame pick up lines at the bar? Because driving your business down the throats of your potential customers is the same thing! Get to know your audience, engage them and warm them up. In this session, we’re going to help you get better results by guiding the customer journey.
DMIEXPO - Dan Chen - 2020: The Year of eCommerce Media (Amazon, Alibaba, Goog...Morning Dough
As eCommerce is keeping growing faster than ever, a new opportunity arise: eCommerce
media. Join this session to learn how you can utilize it for your online activities.
FacebookTwitterLinkedInWhatsAppEmailShare
DMIEXPO - Shmuel Herschberg - Discover The Simplest Ways To Increase Email Ma...Morning Dough
Are we are entering “the post template era” of email marketing? Join us as you will learn key insights and get actionable takeaways that you can implement immediately to help improve your deliverability, engagement, and email marketing efforts.
This session presents Google Ads next generation of advertising – 3 key factors that have been proven to drive the greatest impact for Google Ads advertisers.
We will focus on clarifying each metric definitions, recent updates, implementation method and best practices. Following this session, attendees will be able to make immediate changes and make sure their activity is aligned.
DMIEXPO - Ariel Averbuch - The 4 Steps To A Powerful Viral Post On FacebookMorning Dough
Viral posts are currently a major loophole in Facebook’s algorithm, allowing marketers to get substantial exposure to their brand at minimal costs, if any.
However, not many know that there is actually a proven formula to create a successful viral post and in this unique lecture Ariel will expose the 4 steps for creating powerful posts that fire up a whole new level of engagement for your business page.
Pull out your laptops and smartphones and experience the power of this formula during the lecture by creating your first viral post.
DMIEXPO - Yahav Hartman - Insights From Managing Over 45m/mo. In Facebook AdsMorning Dough
How to Achieve Immediate Business Impact by Unlocking Facebook Advertising Scaling Limits in Enterprise and Big Spenders environments.
Master Attribution on the Front End with The “ARR Method”
How to apply Smart Exclusions across Acquisition, Retargeting, and Retention
campaigns.
Rely 100% on Facebook reporting to SCALE and optimize as part of a larger marketing
mix.
How to always win Facebook attribution discussions with clients.
Mastering content in 2020
Scaling using a Modular Ad Account Build
Creative Concepts & Media Buying Distribution – How to effectively test different creative
concepts.
Utilizing existing data to tailor creative combinations of ad copy, formats, placements,
and demographics Success on Autopilot
How to set up Facebook Ad Accounts to run profitably without human touch
Facebook Media Buying Automation Tactics you should be using today.
DMIEXPO - Yaniv Zaid - Creative Persuasion: How To Sell More, Get High Prices...Morning Dough
This Lecture reveals innovative and successful tools for increasing your income, building your professional authority, creating and maintaining a community of customers, engaging in creative marketing, and maximizing your sales.
Dr. Zaid will talk about:
asking and getting high prices for your products and services, even in a “saturated” market
thinking creatively at all times, even in a competitive market
turning compliments into income and motivating people to act, even if they had not been planning to buy from you
creating a growing community around you and “educating” it to patronize you and not your competitors
marketing and selling differently and more effectively than do your competitors
making as many people as possible talk about you as much as possible, saying only good things
and more…
Dmiexpo 09 - Gilad Sasson - Cannabis and Digital Marketing – Big DealMorning Dough
Gilad Sasson
Digital & SEO Senior Consultant. Gilad is a professional web marketer dealing with Internet marketing, SEM (search engine optimization, organic+paid), UI, Content, Analysis, Growth hacking, twitter handle: @algoholic Specialties: Search & Search Marketing, Web based ventures, Senior level consulting.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. DOTLUNG.COMLEARN WITH DOT
CONTENT STRATEGY
Each piece of content must have a purpose:
• Content to Grow
• Content to Sell (Call to Action)
• Content to Build your Brand
6. DIGITAL STRATEGIST
#WORKWITHDOT
By creating a multiplatform digital strategy, I raise your social and
professional status. I build and enhance your very own community
of loyal perspective clients, increasing revenue, overall value, and
ultimately your bottom line.
Introducing a social
strategy
Dialogue —
• Direct meaningful conversation
• Build authentic meaningful
relationships by listening, asking
thoughtful questions & commenting
back
• DM, PM, Messenger
DOTLUNG.COM
#LEARNWITHDOT
7. DOTLUNG.COMLEARN WITH DOT
The Fact
Social media isn’t a one a way street,
its a two way tango! Conversations generate
higher organic reach & awareness.
8. The Hack
Open 1-1 #dialogue in DM, let’s have
more conversations & less announcements.
DOTLUNG.COMLEARN WITH DOT
10. DIGITAL STRATEGIST
#WORKWITHDOT
By creating a multiplatform digital strategy, I raise your social and
professional status. I build and enhance your very own community
of loyal perspective clients, increasing revenue, overall value, and
ultimately your bottom line.
Introducing a social
strategy
Relatable —
• Relatability = More Likeability
• Relatable content is relevant content
= evergreen.
• Make them feel an emotion so they
can relate
DOTLUNG.COM
#LEARNWITHDOT
14. DIGITAL STRATEGIST
#WORKWITHDOT
By creating a multiplatform digital strategy, I raise your social and
professional status. I build and enhance your very own community
of loyal perspective clients, increasing revenue, overall value, and
ultimately your bottom line.
Introducing a social
strategy
Authenticity —
• Your vibe attracts your tribe.
• Authenticity & transparency = real
followers
• Fake it till you make it = fake followers
DOTLUNG.COM
#LEARNWITHDOT
15. DOTLUNG.COMLEARN WITH DOT
The Fact
Honesty is currency in social. 90% of
millennials say brand authenticity is
important. Younger consumers prefer 'real
and organic' over 'perfect and packaged.’
16. The Hack
Use Raw & Real Story Content.
Stay true. Stay you.
DOTLUNG.COMLEARN WITH DOT
18. .
DIGITAL STRATEGIST
#WORKWITHDOT
By creating a multiplatform digital strategy, I raise your social and
professional status. I build and enhance your very own community
of loyal perspective clients, increasing revenue, overall value, and
ultimately your bottom line.
Introducing a social
strategy
Giving value —
• Give give give, give some more value.
• GaryVee’s “Jab Jab Jab Jab, Right Hook”
• Educate, Entertain,Trigger, Inspire,
• “Edutainment” Method
• Give high value + high quality content.
DOTLUNG.COM
#LEARNWITHDOT
19. DOTLUNG.COMLEARN WITH DOT
The Fact
Social media marketing: comes down to one
thing and one thing only. What value are you
providing?
20. The Hack
Take care of the people & the people will
take care of your business.
DOTLUNG.COMLEARN WITH DOT
22. DIGITAL STRATEGIST
#WORKWITHDOT
By creating a multiplatform digital strategy, I raise your social and
professional status. I build and enhance your very own community
of loyal perspective clients, increasing revenue, overall value, and
ultimately your bottom line.
Introducing a social
strategy
Opinion —
• Have an opinion - good, bad or ugly.
• Opinions instigate dialogue,
controversy, conversation, more
opinions spike engagement!
• Brands need to take a stand!
DOTLUNG.COM
#LEARNWITHDOT
23. DOTLUNG.COMLEARN WITH DOT
The Fact
Among millennials surveyed globally,
75% say that brands should contribute to society.
24. The Hack
Let the world know what your brand or
business stands for through words & actions.
DOTLUNG.COMLEARN WITH DOT
27. DIGITAL STRATEGIST
#WORKWITHDOT
By creating a multiplatform digital strategy, I raise your social and
professional status. I build and enhance your very own community
of loyal perspective clients, increasing revenue, overall value, and
ultimately your bottom line.
Introducing a social
strategy
Niche —
• If you target everyone you get no one.
• Tighten your niche for superior
conversion rates to grab the attention of
your market with highly targeted
messaging.
• Find your niche, build your tribe!
DOTLUNG.COM
#LEARNWITHDOT
28. The Hack
Niche down to serve 250 people:
“Smallest Viable Audience”
Use hashtags an inch wide and a mile deep.
DOTLUNG.COMLEARN WITH DOT
30. DIGITAL STRATEGIST
#WORKWITHDOT
By creating a multiplatform digital strategy, I raise your social and
professional status. I build and enhance your very own community
of loyal perspective clients, increasing revenue, overall value, and
ultimately your bottom line.
Introducing a social
strategy
Selling & Scaling —
• Highlight audience’s problem or pain
• Help them focus on the solution you
offer
• Tell how they apply/take action to buy
(CTA)
• System to Scale the Sales!!!
DOTLUNG.COM
#LEARNWITHDOT
31. DOTLUNG.COMLEARN WITH DOT
THE DRAGON’S FORMULA
D
Dialogue
R
Relatability
A
Authenticity
G
Give value
O
Opinion
N
Niche
+ + + + +