DMIEXPO - Yahav Hartman - Insights From Managing Over 45m/mo. In Facebook Ads

•

0 likes•137 views

How to Achieve Immediate Business Impact by Unlocking Facebook Advertising Scaling Limits in Enterprise and Big Spenders environments. Master Attribution on the Front End with The “ARR Method” How to apply Smart Exclusions across Acquisition, Retargeting, and Retention campaigns. Rely 100% on Facebook reporting to SCALE and optimize as part of a larger marketing mix. How to always win Facebook attribution discussions with clients. Mastering content in 2020 Scaling using a Modular Ad Account Build Creative Concepts & Media Buying Distribution – How to effectively test different creative concepts. Utilizing existing data to tailor creative combinations of ad copy, formats, placements, and demographics Success on Autopilot How to set up Facebook Ad Accounts to run profitably without human touch Facebook Media Buying Automation Tactics you should be using today.

Insights from Managing
Over $70M/mo. in
Facebook Ads
Unlock Facebook Advertising Scaling
Limits

Back to Basics
Optimize Acquisition according to Retention

The ARR Method
FULL-FUNNEL ORCHESTRATED GROWTH

Orchestrated FULL-FUNNEL Targeting
Strategy

The Expanded ARR Method
ONLY FOR BIG SPENDERS

How to Retarget only FB AcquIsition Traffic

Strategy Budget
Optimization
Prospecting Incrementality
Budget Allocation
Exclusions Importance

AOV $100
Lifetime Value from a non-FB acquired
Customer

AOV $250+
Lifetime Value from a Facebook Acquired
Customer

eRFM Lookalikes Effect
Result from Leveraging CRM Data & eRFM micro-segmentation:
Increase in AOV Increase in ROAS
3x 2.5x

Convert Audiences You Never Reached Before

Easy WIN Audience
Top Seed Audiences Concept
20% Lookalike
International lookalikes

Navigate Your Business
Instead of Optimizing
Your Ad Account.

Scaling Strategies
Bid Testing
Horizontal scale (360 Coverage/permutations)
Vertical Scale

DCO for creative testing
Bonus Tips
Optimize to Reach vs Conversions on funnel stages
PPE
Invite Page likers

Top ad comment - more real estate
Bonus Tips
DPA in Conversions over Catalogue Sales
Unsubscribe link + LP

DCO for creative testing
CBO
ABO with CBO
Larger audiences , less ad sets, min/max budget

DMIEXPO - Yahav Hartman - Insights From Managing Over 45m/mo. In Facebook Ads

If you’ve ever done any paid search advertising, chances are you’re sitting on a gold mine of insightful data! A Search Engine Optimization (SEO) campaign is far more likely to generate a strong return if it is seeded with Pay-Per-Click (PPC) data. In this presentation, you will learn: • How to leverage historical PPC data to increase your marketing ROI • How to identify and realize efficiencies when managing SEO & PPC in tandem • How a data-driven approach to Search marketing can influence your brand in other channels • How YOU can begin to aggregate data for more effective integrated campaigns At Web Liquid, we’ve always believed in a data-driven foundation for all digital marketing investments. The analytical insights of Search Engine Marketing, from both the paid and organic/SEO channels, help us to paint a more colorful picture of all our clients’ initiatives.

Dynamic & call only campaign ppt

SoftProdigy - We know software!

Advanced PPC

Elizabeth Marsten

How to Setup Google Remarketing?

PPCexpo

Search Retargeting: Expanding Paid Search

aiCommerce

Kampagnenautomatisierung und Automatisierte Kampagnen - Bulkerstellung, Regel...

AllFacebook.de

This document summarizes a three-phase PPC campaign for Funky Pigeon to increase Father's Day sales by 40% while reducing spend by 40%. Phase 1 focused on maximizing search performance through keyword, creative, and automation optimizations. Phase 2 added precise audience targeting using demographics and retargeting. Phase 3 expanded reach across social, video and display. The results included a 1763% ROI increase, 35% higher clickthrough rate, and 210% more sales. The client was pleased with Found's performance, energy and attention to detail.

Kirana king digital plan

mediaant

Social Media Marketing Ltd.

cpotten

This document summarizes various digital marketing services including search engine optimization (SEO), pay per click (PPC) management, social media marketing (SMM), website design and development, and bespoke digital marketing packages. It provides examples of SEO services like keyword analysis and website audits. PPC management services highlighted include lead generation, reporting, and account management. SMM services mentioned include social media campaigns, content creation, and engagement. Case studies demonstrate success in reducing costs, increasing sales and traffic from PPC and social media marketing. Contact details are provided at the end.

Digital plan moms company Delhi NCR

mediaant

Media buying digital currency PPT, Rekha Mahto Digital marketing Strategy

Rekha Kumari

Dragos Smeu - Campanii PPC pentru E-Commerce (2012.12.13, Club Prometheus)

Lumea SEO PPC

Crash Course: Use Facebook Ads to Improve Your Search KPIs

Balihoo, Inc.

Behavioral targeting

Anil Batra

This document discusses behavioral targeting, which is the ability to serve relevant content, products, or advertisements to users based on their past online behavior. It works by tracking users' behaviors across websites using cookies and placing them into segments. Common behaviors tracked include pages viewed, visits, search keywords, and purchases. Content and ads are then tailored for each segment. Behavioral targeting delivers more personalized experiences for users and more effective campaigns for advertisers compared to traditional "broadcast" approaches.

2 Cent Facebook Clicks

edinson1200

This document announces that a new training called "2 Cent FB Traffic Review" is now available, which provides a technique for marketers to get low-cost clicks of 2 cents on Facebook ads even in competitive niches. The training reveals the exact method the author used to dominate Facebook ads and get 2 cent clicks in competitive areas through step-by-step Facebook ad campaigns. A free ebook can be downloaded with more details.

A Framework to deal with change. Actionable marketing planning.

davidsonea

I’ve always been a fan of the Smart Insights RACE planner. It doesn’t overcomplicate. Clearly references the steps in the marketing and sales funnel, but also emphasises the importance of customer success and referrals. With the serious case of FUDs out there; (Fear, Uncertainly and Doubt)... I thought it would be useful to put together my take on actionable plan to the changing situation against this RACE framework and the associated KPIs.

New Product Strategy- Online Marketing

Manu Fotedar

Webinar: Facebook Ads Targeting Tips to Maximize ROI

Funnely

This document outlines Susana Cipriota's webinar on maximizing ROI through Facebook targeting. The webinar agenda covers demand generation, audience insights, demand capture, targeting tips, and key metrics. Susana discusses different targeting options like interests, behaviors, demographics and custom audiences. She provides recommendations on optimizing interest targeting, using location data, lookalike audiences, and capturing demand through website custom audiences and Facebook pixels to improve ROI and conversions.

wearedbp.com - Facebook ROI

Ivan Fernandes

This document discusses using Facebook data and metrics to maximize return on investment (ROI) from Facebook marketing. It provides examples of various Facebook metrics that can be tracked, such as awareness, customer lifetime value, and acquisition costs. The document advocates developing a 360-degree Facebook fan program to increase performance visibility and using metrics to guide Facebook targeting, campaigns, and management to improve ROI.

ARM yourself with Exponea - 7 tips for growth

Exponea

Profitable PPC in a Cost of Living Crisis - Non-Speaker Version.pdf

GregHolland24

Goal Setting and KPIs for SEO by Sheila Dela Pena

Glen Dimaandal

Intent Based Segmentation by CleverTap

CleverTap

Marketers today are dealing with a completely different type of customer - one that demands instant gratification, and has very little patience to wait. Customer journeys today are so dynamic that it is impossible to expect results using manual, rule-based marketing tools. In this webinar, we discuss how forward-looking brands are using data science to predict user intent to create the perfect marketing campaign for their target audience.

How Can CPA Based Business Models Survive In The Future

auexpo Conference

The document discusses how online advertising works and lessons for advertisers and publishers to be successful in the future. It notes that advertisers are shifting spending towards performance-based models like CPA. However, advertising works best as a combination of channels like display, search, affiliate marketing and email. A holistic approach is needed to understand the customer journey and how channels influence each other. Success requires integrated tracking across channels, tailored creatives for each, and yield management to optimize returns.

2016 Amazon Virtual Summit: CPC Strategy

Tinuiti

What's hot

Concern Digital Training 26th August 2015

Vanessa Vallejo

Increasing the Visibility of Your Business Online

Vanessa Vallejo

Maximising Google Search and Display - DMX Dublin Conference March 2013

Vanessa Vallejo

Behind the Search Award Win

Found.

Kirana king digital plan

mediaant

Social Media Marketing Ltd.

cpotten

Digital plan moms company Delhi NCR

mediaant

Media buying digital currency PPT, Rekha Mahto Digital marketing Strategy

Rekha Kumari

Dragos Smeu - Campanii PPC pentru E-Commerce (2012.12.13, Club Prometheus)

Lumea SEO PPC

Crash Course: Use Facebook Ads to Improve Your Search KPIs

Balihoo, Inc.

Behavioral targeting

Anil Batra

2 Cent Facebook Clicks

edinson1200

A Framework to deal with change. Actionable marketing planning.

davidsonea

What's hot (13)

Concern Digital Training 26th August 2015

Increasing the Visibility of Your Business Online

Maximising Google Search and Display - DMX Dublin Conference March 2013

Behind the Search Award Win

Kirana king digital plan

Social Media Marketing Ltd.

Digital plan moms company Delhi NCR

Media buying digital currency PPT, Rekha Mahto Digital marketing Strategy

Dragos Smeu - Campanii PPC pentru E-Commerce (2012.12.13, Club Prometheus)

Crash Course: Use Facebook Ads to Improve Your Search KPIs

Behavioral targeting

2 Cent Facebook Clicks

A Framework to deal with change. Actionable marketing planning.

Similar to DMIEXPO - Yahav Hartman - Insights From Managing Over 45m/mo. In Facebook Ads

New Product Strategy- Online Marketing

Manu Fotedar

Webinar: Facebook Ads Targeting Tips to Maximize ROI

Funnely

wearedbp.com - Facebook ROI

Ivan Fernandes

ARM yourself with Exponea - 7 tips for growth

Exponea

Profitable PPC in a Cost of Living Crisis - Non-Speaker Version.pdf

GregHolland24

Goal Setting and KPIs for SEO by Sheila Dela Pena

Glen Dimaandal

Intent Based Segmentation by CleverTap

CleverTap

How Can CPA Based Business Models Survive In The Future

auexpo Conference

2016 Amazon Virtual Summit: CPC Strategy

Tinuiti

5 Advanced Strategies to Supercharge Your RLSA Campaigns

Tinuiti

How to Craft an Account-Based Marketing Budget with Kwanzoo and MarianaIQ [PPT]

Kwanzoo Inc

2018 is fast approaching, and it's time to start crafting your B2B marketing budgets for the new year. But with account-based marketing now on everyone's radar as the fastest and most effective way to engage key buyer groups at your target accounts, how can you plan your ABM budgets in order to run effective ABM across display, social, search, and PPC? Join Mariana CEO Venkat Nagaswamy, Kwanzoo CEO Mani Iyer, and Host & Moderator Kelly J Waffle, Kwanzoo's VP of Marketing, for an educational and actionable webinar on how to plan your ABM budgets based on your goals, company size, and more.

PPC in a Cost of Living Crisis - BrightonSEO 2023 (3).pdf

GregHolland24

This document discusses strategies for maintaining profitability in paid search marketing during a cost of living crisis. It recommends (1) advertising only in-stock products to drive more efficient spend, (2) being more strategic with ad spend by optimizing bidding strategies and visibility vs. position, and (3) understanding customer long term value by leveraging first-party data for smarter bidding and targeting new rather than existing customers. Specific tactics discussed include inventory filtering in Google Ads and Search Ads 360, adjusting goals and bidding tiers, and testing geo-targeted brand keyword exclusions.

Marketing Automation: Nurturing, Prioritizing, and Recycling Leads to Convert...

Demandum

How to build a holistic search strategy that works

HannahIJohnson1

Far too often, SEM and SEO are managed in silos, leaving users with a disjointed search experience and causing brands to lose potential customers. SEO and SEM are complementary channels, which requires both teams to be unified in order to optimize the user experience and drive conversions. This presentation goes over: Educate key stakeholders about why the shift to holistic search is necessary Evaluate your program from search query to conversion to identify areas of opportunity and growth Understand how those elements translate to day-to-day account management Create the plan for how your teams will work together moving forward

True Action Introduction

Christian Wenzel

TrueAction is an online marketing agency that provides end-to-end eCommerce services including search, SEO, affiliate, media, and email marketing. They have over 300 employees across offices globally. Some key facts about their business include that they drove over $500 million in sales for clients in 2009, have analytics on over $5 billion in sales, and pride themselves on their marketing expertise and integrated approach. Their services include paid search, SEO, display advertising, affiliate marketing, and social media marketing to help drive sales and brand awareness for clients.

List Owner Overview

Troy Warren

This document discusses how appending lifestyle and purchase behavior data to marketing lists can increase revenue through improved lead nurturing and sales effectiveness. It recommends jointly venturing with ClaimYourDeal.com, which provides risk-free list appendage services to overlay additional consumer data onto lists, allowing for more targeted campaigns. Benchmark data shows list appendage can increase sales by up to 300% by improving lead scoring, nurturing, and segmentation. The joint venture enables intelligently targeting offers while increasing marketing productivity and ROI through automated campaigns.

The Business Case for ABM Part 2 with Kwanzoo and Obility

Liz Mallett

Marketo Adbridge overview

Marketo

London Hair Architects Proposal

Push

This document provides an overview of a digital marketing agency's Facebook advertising services. Some key points: - The agency uses a process-driven strategy to develop custom Facebook ad campaigns for clients, focusing on filling the entire marketing funnel from awareness to sales. - They utilize various targeting and bidding strategies, along with dynamic creative optimization tools, to increase ad performance and engagement. - The agency will set up tracking, audiences, and ad types to optimize campaigns and measure results. Regular reviews will be conducted with clients over the first few months. - Services include an initial account build/optimization for £997 plus monthly management fees, with the goal of reducing customer acquisition costs through their ROI analysis tools and testing approaches

The Paradigm: From Sales to Profits Using Optimization Analytics

Vivastream

The document summarizes a presentation about how CVS Caremark has utilized lift modeling and constraint-based optimization analytics to deliver targeted offers through their point-of-sale channel. It discusses how CVS implemented lift modeling to improve their ExtraCare loyalty program's return on investment by better predicting which customers would generate incremental sales. The presentation outlines CVS's process of developing predictive models, testing different targeting and offer assignment strategies, analyzing results, and refining their approach in an iterative way. It emphasizes balancing analytic techniques with business knowledge and testing multiple approaches.

Similar to DMIEXPO - Yahav Hartman - Insights From Managing Over 45m/mo. In Facebook Ads (20)

New Product Strategy- Online Marketing

Webinar: Facebook Ads Targeting Tips to Maximize ROI

wearedbp.com - Facebook ROI

ARM yourself with Exponea - 7 tips for growth

Profitable PPC in a Cost of Living Crisis - Non-Speaker Version.pdf

Goal Setting and KPIs for SEO by Sheila Dela Pena

Intent Based Segmentation by CleverTap

How Can CPA Based Business Models Survive In The Future

2016 Amazon Virtual Summit: CPC Strategy

5 Advanced Strategies to Supercharge Your RLSA Campaigns

How to Craft an Account-Based Marketing Budget with Kwanzoo and MarianaIQ [PPT]

PPC in a Cost of Living Crisis - BrightonSEO 2023 (3).pdf

Marketing Automation: Nurturing, Prioritizing, and Recycling Leads to Convert...

How to build a holistic search strategy that works

True Action Introduction

List Owner Overview

The Business Case for ABM Part 2 with Kwanzoo and Obility

Marketo Adbridge overview

London Hair Architects Proposal

The Paradigm: From Sales to Profits Using Optimization Analytics

More from Morning Dough

DMIEXPO - Dennic Yu - Facebook Advertising – Cracking the Code

DMIEXPO - Yahav Hartman - Insights From Managing Over 45m/mo. In Facebook Ads

Recommended

Recommended

More Related Content

What's hot

What's hot (13)

Similar to DMIEXPO - Yahav Hartman - Insights From Managing Over 45m/mo. In Facebook Ads

Similar to DMIEXPO - Yahav Hartman - Insights From Managing Over 45m/mo. In Facebook Ads (20)

More from Morning Dough

More from Morning Dough (20)

Recently uploaded

Recently uploaded (20)

DMIEXPO - Yahav Hartman - Insights From Managing Over 45m/mo. In Facebook Ads