This document describes an email marketing program that guarantees to pay dealers based on car sales generated rather than email clicks. It explains that email is the preferred channel for personal communications according to surveys. The program involves analyzing the dealer's market, suppressing existing customers, creating customized email content, targeting relevant audiences, deploying emails, monitoring sales and providing analytics on returns. Dealers are promised an average of 35 car sales through the risk-free, 100% success rate program.

1. Guaranteed
Email
Marketing
Program
PAY FOR SALES
NOT FOR CLICKS.

2. Why Email Marketing?
Email tops both text and social
as the preferred channel for
personal communications.
(45% Email | 36% Text | 13% Social)
Info
provided
by
“New
Research:
Email
is
Consumers’
Preferred
Direct
MarkeBng
Channel”
–
Exact
Target
&
Blue
Kangaroo
Survey
conducted
by
Research
Now
with
WebStar
Research
on
behalf
of
ChoozOn
CorporaBon,
September
2012
45
36
13
77% of consumers said they prefer to receive
permission-based marketing communications
through email.
7 in 10 people say they made use of a coupon
or discount from a marketing email in the
prior week.
The #1 reason? It works.

3. The Evidence…results.
“I never realized how much an impact email
marketing could have. This is a great way to
boost sales, almost effortlessly.”
- Dave Douglas, Rosen Group
Georgia Toyota Dealer
35 Cars Sold
Florida Honda Dealer
38 Cars Sold
California Chrysler Dodge Jeep Dealer
45 Cars Sold

4. How it works.
STEP 1: We Analyze Your Market
We cross reference your market with our
proprietary database to identify all of the
automotive opt-in email addresses with
matching postals.

5. How it works.
STEP 2: Suppress Your Database
Our goal is generate NEW customers for you.
In order to do that, we start by suppressing
your database, eliminating your current
customers from our email marketing efforts.

6. How it works.
STEP 3: Get Creative
Messaging is key when
talking to potential
customers. We design
custom email creative
with your branding,
hooks and are both
Tier 1 compliant and
co-op compliant.
You’re brand stays
consistent and
relevant, allowing a
professional appeal to
potential customers
creating more
interaction.

7. How it works.
Info
provided
by
“Email
AnalyBcs”
–
Litmus
(August,
2013)
and
“The
mobile
Consumer”
–
Nielsen
(Feb
2013)
Compliant and Mobile Optimized
Statistically 49% of email is now opened on a
mobile device and 75% of people used email on
their smartphone in the last month. If you’re
message isn’t mobile ready, its not ready at
all.

8. How it works.
STEP 4: Create the Ultimate Audience
We query our database of over 180 million opt-
in consumers with matching postal codes. We
have behavior filters that allow us to really
dissect your market to deliver consumers that
are ready to buy.
Info
provided
by
“Email
AnalyBcs”
–
Litmus
(August,
2013)
and
“The
mobile
Consumer”
–
Nielsen
(Feb
2013)

9. How it works.
STEP 5: Deployment
We use “white-listed” servers to insure
maximum delivery and compliance.
We send a minimum of 100,000 emails initially,
only to be followed by a series of different
emails.

10. How it works.
STEP 6: Monitor Sales
We “slow launch” every email campaign and
monitor it’s success so that we can make
necessary changes on the fly in order to best
capture the audience. We also monitor the
sales progress and do a sales match on the
backend so you know we only take credit for
the cars sold from this program.

11. How it works.
STEP 7: Full Campaign Breakdown
We provide the dealer with detailed analytics
and an ROI report so they can see the value
delivered.

12. 100% Risk Free!
We’re confident you’ll hit your goal or
we’ll play the difference. We have a 100%
success rate, averaging over 35 matches
sold per campaign.
• Increase Sales and Service
• Acquire New Customers
• Identify Responders
• Gain Valuable Knowledge of
Consumers in Your Market