A quick deck that covers data points around why product launches are so important, how email can be a major marketing lever, and becnhmark data that will guide time of day and day of week by industry
This document discusses DREAM & DO, a company that connects marketers to customers through digital experiences. It summarizes how DREAM struggled for 9 months to execute an email program with their previous provider but was able to launch the program in one day and see a 45% increase in subscribers after switching to MessageGears. It also discusses how DREAM was able to greatly increase the sophistication of their email marketing operations, including hyper-personalized messaging and AI/ML systems, while decreasing IT involvement and doubling their ROI. The document promotes MessageGears' cross-channel orchestration platform and touts its honors and ability to handle even the most demanding marketers' programs.
This document describes an email marketing program that guarantees to pay dealers based on car sales generated rather than email clicks. It explains that email is the preferred channel for personal communications according to surveys. The program involves analyzing the dealer's market, suppressing existing customers, creating customized email content, targeting relevant audiences, deploying emails, monitoring sales and providing analytics on returns. Dealers are promised an average of 35 car sales through the risk-free, 100% success rate program.
This document summarizes a presentation given at a digital marketing event about using email and automation as linchpins in modern marketing success. The presentation discusses how email has become a central bridge between digital channels due to its ability to collect user data across devices. It provides two case studies showing how using engagement scores and behavioral data in email personalized the messaging and increased click-through rates, and how matching email addresses to digital profiles allowed targeted Facebook ads that achieved a 60x return on ad spend. The key takeaway is that email and automation can drive significant growth when used to innovate beyond traditional lead generation.
Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement eMarketer
eMarketer is pleased to moderate a special webinar presentation by Sysomos that focuses on the best approach to building a responsive content marketing engine, with examples from brands that have already done it.
Email Marketing: Tools and Strategies
Email, the channel we forget to invest in is one of the biggest revenue generators in the history of digital online marketing. Learn internet marketing best practices that drive optimal open rates, CTR and deliverability as well as introduce you to cutting edge techniques, tools and strategies.
* Greg Cangialosi, CEO, Blue Sky Factory
This document discusses DREAM & DO, a company that connects marketers to customers through digital experiences. It summarizes how DREAM struggled for 9 months to execute an email program with their previous provider but was able to launch the program in one day and see a 45% increase in subscribers after switching to MessageGears. It also discusses how DREAM was able to greatly increase the sophistication of their email marketing operations, including hyper-personalized messaging and AI/ML systems, while decreasing IT involvement and doubling their ROI. The document promotes MessageGears' cross-channel orchestration platform and touts its honors and ability to handle even the most demanding marketers' programs.
This document describes an email marketing program that guarantees to pay dealers based on car sales generated rather than email clicks. It explains that email is the preferred channel for personal communications according to surveys. The program involves analyzing the dealer's market, suppressing existing customers, creating customized email content, targeting relevant audiences, deploying emails, monitoring sales and providing analytics on returns. Dealers are promised an average of 35 car sales through the risk-free, 100% success rate program.
This document summarizes a presentation given at a digital marketing event about using email and automation as linchpins in modern marketing success. The presentation discusses how email has become a central bridge between digital channels due to its ability to collect user data across devices. It provides two case studies showing how using engagement scores and behavioral data in email personalized the messaging and increased click-through rates, and how matching email addresses to digital profiles allowed targeted Facebook ads that achieved a 60x return on ad spend. The key takeaway is that email and automation can drive significant growth when used to innovate beyond traditional lead generation.
Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement eMarketer
eMarketer is pleased to moderate a special webinar presentation by Sysomos that focuses on the best approach to building a responsive content marketing engine, with examples from brands that have already done it.
Email Marketing: Tools and Strategies
Email, the channel we forget to invest in is one of the biggest revenue generators in the history of digital online marketing. Learn internet marketing best practices that drive optimal open rates, CTR and deliverability as well as introduce you to cutting edge techniques, tools and strategies.
* Greg Cangialosi, CEO, Blue Sky Factory
State of Transactional Email 2018 (Benchmark report)SparkPost
Transactional email is a fundamental part of the customer experience and is increasing in importance in our app and cloud-based economy. It now plays a critical role in acquiring and retaining customers. To understand how organizations are utilizing this important communications channel SparkPost surveyed more than 1,800 organizations to gain insight into their use of transactional email. From overall strategy to specific tactics – such as sending patterns, deliverability, technologies used and people involved – the results are both eye-opening and instructive.
Unlocking Email’s Hidden Opportunities to Create a Competitive AdvantageSparkPost
Learn how to leverage the power of analytics and competitive intelligence to uncover opportunities to gain an edge
on competition and capture subscriber attention.
Media Lounge Emarketer Presentation 032708Dmytro Lysiuk
- The document discusses trends in behavioral targeting (BT) advertising spending and adoption. It notes that BT spending is growing much faster than overall internet advertising and that marketers see BT as an important tactic.
- However, the document also notes challenges around data tracking, privacy concerns, and the conservative approach of large advertisers. While marketers want targeted ads, publishers want revenue and individuals have privacy concerns.
- The summary concludes that while interest in BT is high, challenges around data, privacy and marketer conservatism remain issues holding the industry back from full adoption.
Media trends in 2017: A look back at the dataParse.ly
In January, media professionals identified the role of journalism in society, monetization, and mobile optimization as their top three priorities for 2017. Now we’re taking a look back at the data to see how these trends played out over the course of the year.
Email Marketing Trends, Tools And Tactics For eCommerce BusinessMakeWebBetter
Email marketing has always been an immense part of the digital marketing strategy of any eCommerce Business. But to carry out it efficiently, you need to know effective strategies and trends, also you need to take the help of tools available for it. So let us look at few trends, strategies, and tools that helps you in your email marketing strategy.
Strong Connections: Linking your strategy, to goals, to dataAmy Sample Ward
These slides were delivered as part of the Internet Kick-off at the 2011 Blackbaud Conference for Nonprofits in Washington DC by Amy Sample Ward. Learn more at http://amysampleward.org or http://nten.org
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014Aquent
Understanding technology and consumer behavior is important to the success of any content marketing strategy. The landscape is changing dramatically because of an increase in consumer mobility, localization, personalization, and wearable technology. These changes matter to the future of your business!
In these slides, Kyle Lacy will uncover five influential trends, and how to enhance your business in the next year.
eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...eMarketer
Opens and clicks are important metrics to measure how email as a channel is performing, but it’s only part of the story. Topics in this webinar include: Why marketers still rely on email as a solid-performing channel; What email performance benchmarks are most critical to marketers today; How big data and real-time optimization tactics are helping practitioners ensure emails are relevant to their end user; What emerging email practices businesses are adopting, such as interactive email and predictive content.
Aquent/AMA Webcast: Marketing to Your Customer's BrainAquent
Our brains are hard-wired with preferences and behaviors that every marketer needs to understand. For years, Roger Dooley, Author and Founder of
Dooley Direct has been writing about how to use brain and behavior research to improve marketing, advertising, and sales process. In this webcast, Roger will talk about the latest neuromarketing research that will help you understand how to market directly to your customer's brain.
Pooja Naidu, Head of FT Group Products, Financial Times Hilary Ip
The document discusses how the Financial Times uses a "North Star" metric to guide product development. Their North Star is called the Engagement Score, which measures a customer's Recency, Frequency, and Volume of engagement (RFV). This single metric correlates strongly with renewal rates. Three case studies show how optimizing for RFV through initiatives like myFT and speed improvements increased customer engagement and value. The key takeaways are to identify a simple, proven metric like an Engagement Score to act as a North Star, focus effort around that single metric, and regularly challenge its validity.
This presentation is from Performance Marketing Summit 2014 in Denver, CO (June 17, 2014). Session description: Consumers are true multi-channel explorers, they move seamlessly between devices, channels & platforms. This session will cover unique ways to measure ROI by evaluating post behavior.
The Best of the 2017 State of Email Survey Research SeriesLitmus
More than 3,500 marketers responded to Litmus’ 2017 State of Email Survey, which asked about all aspects of the email marketing program and powered a year-long series of reports, including the...
- 2017 State of Email Workflows report
- 2017 State of Email Deliverability report
- 2017 State of Email Creative report
This presentation highlights the most interesting and actionable insights from those reports, including…
1. The best ways to improve your email production process
2. The subscriber acquisition sources that most endanger your deliverability
3. The best ways to make your email creative more effective
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and BeyondAquent
Salaries are rising, but so are challenges for the majority of marketing professionals, according to a recent study conducted by Aquent and the American Marketing Association (AMA).
The document discusses how to create effective mobile and tablet advertising campaigns. It emphasizes engaging audiences with interactive and feature-rich creative assets tailored to each device. The key is understanding audience usage data to distribute targeted messages through mobile channels. Metrics should evaluate distribution, interactions, and ROI to continually optimize campaigns based on insights from performance data.
Using the latest Econsultancy research Jim gives us insights into key digital trends - from increased focus by marketers on customer experience to the growing sophistication of personalisation strategies. In doing so he explores the central role email will play in this evolving landscape.
1. The document discusses trends in inbound marketing, including the rise of mobile usage and voice searches.
2. Key points covered include Google updating its algorithms like mobile-first indexing, the growth of voice searches, and new features like Local Services Ads from Google.
3. The summary emphasizes that mobile is a top priority, Google continues changing its approaches, and Facebook remains an important marketing platform.
At the recent IABC World Conference, Denise Cox spoke about the key internal metrics every internal communicator should me measuring.
If you would like to receive the slides as a PDF - get in touch and we'll be happy to send them on marketing [@] newsweaver.com
This document summarizes key trends in how millennials engage with media content:
- Millennials primarily consume short-form video and mobile content on social platforms like Facebook and Buzzfeed is a major source of content for them.
- As platforms and media landscapes change, millennials are engaging with content across multiple platforms through sharing on platforms like Pinterest, Facebook, and others.
- Effective content for millennials conveys identity, emotions, or social information in order to inspire sharing.
eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the HypeeMarketer
The advent of new algorithms, faster processing and cloud-based data is making it possible for many companies to experiment with artificial intelligence (AI). While marketing and sales are particularly ripe for innovation, there is still a lot of confusion in the marketplace. This presentation will help marketers see past the mysticism and get started with AI in 2018.
The document discusses how organizations can become strategic partners by improving their ability to measure the performance of internal communications across multiple channels. It notes that while 98% of organizations feel measurement is important, only 16% are satisfied with their current measurement abilities. To become a strategic partner, the document recommends getting data on primary channels like email and intranet, measuring across channels, using insights to take action and viewing reports by employee demographics. This will allow organizations to understand audiences rather than just page views and share performance across campaigns and the business as a whole.
Este documento presenta 10 de los animales más raros y feos del mundo. Entre ellos se encuentran el lagarto volador, el tarsí, el aye-aye, el mono de trompa, el axolotl, el armadillo rosado, el uakari, la topoestrella, el blobfish y la maría teresa española. Los animales descritos varían en tamaño, hábitat y características físicas peculiares.
TitanPad is a collaborative tool that allows multiple users to edit a document simultaneously. It provides different color-coded cursors for each editor to identify contributions and includes chat, revision history, and full-screen viewing options to facilitate real-time group work on shared documents.
State of Transactional Email 2018 (Benchmark report)SparkPost
Transactional email is a fundamental part of the customer experience and is increasing in importance in our app and cloud-based economy. It now plays a critical role in acquiring and retaining customers. To understand how organizations are utilizing this important communications channel SparkPost surveyed more than 1,800 organizations to gain insight into their use of transactional email. From overall strategy to specific tactics – such as sending patterns, deliverability, technologies used and people involved – the results are both eye-opening and instructive.
Unlocking Email’s Hidden Opportunities to Create a Competitive AdvantageSparkPost
Learn how to leverage the power of analytics and competitive intelligence to uncover opportunities to gain an edge
on competition and capture subscriber attention.
Media Lounge Emarketer Presentation 032708Dmytro Lysiuk
- The document discusses trends in behavioral targeting (BT) advertising spending and adoption. It notes that BT spending is growing much faster than overall internet advertising and that marketers see BT as an important tactic.
- However, the document also notes challenges around data tracking, privacy concerns, and the conservative approach of large advertisers. While marketers want targeted ads, publishers want revenue and individuals have privacy concerns.
- The summary concludes that while interest in BT is high, challenges around data, privacy and marketer conservatism remain issues holding the industry back from full adoption.
Media trends in 2017: A look back at the dataParse.ly
In January, media professionals identified the role of journalism in society, monetization, and mobile optimization as their top three priorities for 2017. Now we’re taking a look back at the data to see how these trends played out over the course of the year.
Email Marketing Trends, Tools And Tactics For eCommerce BusinessMakeWebBetter
Email marketing has always been an immense part of the digital marketing strategy of any eCommerce Business. But to carry out it efficiently, you need to know effective strategies and trends, also you need to take the help of tools available for it. So let us look at few trends, strategies, and tools that helps you in your email marketing strategy.
Strong Connections: Linking your strategy, to goals, to dataAmy Sample Ward
These slides were delivered as part of the Internet Kick-off at the 2011 Blackbaud Conference for Nonprofits in Washington DC by Amy Sample Ward. Learn more at http://amysampleward.org or http://nten.org
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014Aquent
Understanding technology and consumer behavior is important to the success of any content marketing strategy. The landscape is changing dramatically because of an increase in consumer mobility, localization, personalization, and wearable technology. These changes matter to the future of your business!
In these slides, Kyle Lacy will uncover five influential trends, and how to enhance your business in the next year.
eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...eMarketer
Opens and clicks are important metrics to measure how email as a channel is performing, but it’s only part of the story. Topics in this webinar include: Why marketers still rely on email as a solid-performing channel; What email performance benchmarks are most critical to marketers today; How big data and real-time optimization tactics are helping practitioners ensure emails are relevant to their end user; What emerging email practices businesses are adopting, such as interactive email and predictive content.
Aquent/AMA Webcast: Marketing to Your Customer's BrainAquent
Our brains are hard-wired with preferences and behaviors that every marketer needs to understand. For years, Roger Dooley, Author and Founder of
Dooley Direct has been writing about how to use brain and behavior research to improve marketing, advertising, and sales process. In this webcast, Roger will talk about the latest neuromarketing research that will help you understand how to market directly to your customer's brain.
Pooja Naidu, Head of FT Group Products, Financial Times Hilary Ip
The document discusses how the Financial Times uses a "North Star" metric to guide product development. Their North Star is called the Engagement Score, which measures a customer's Recency, Frequency, and Volume of engagement (RFV). This single metric correlates strongly with renewal rates. Three case studies show how optimizing for RFV through initiatives like myFT and speed improvements increased customer engagement and value. The key takeaways are to identify a simple, proven metric like an Engagement Score to act as a North Star, focus effort around that single metric, and regularly challenge its validity.
This presentation is from Performance Marketing Summit 2014 in Denver, CO (June 17, 2014). Session description: Consumers are true multi-channel explorers, they move seamlessly between devices, channels & platforms. This session will cover unique ways to measure ROI by evaluating post behavior.
The Best of the 2017 State of Email Survey Research SeriesLitmus
More than 3,500 marketers responded to Litmus’ 2017 State of Email Survey, which asked about all aspects of the email marketing program and powered a year-long series of reports, including the...
- 2017 State of Email Workflows report
- 2017 State of Email Deliverability report
- 2017 State of Email Creative report
This presentation highlights the most interesting and actionable insights from those reports, including…
1. The best ways to improve your email production process
2. The subscriber acquisition sources that most endanger your deliverability
3. The best ways to make your email creative more effective
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and BeyondAquent
Salaries are rising, but so are challenges for the majority of marketing professionals, according to a recent study conducted by Aquent and the American Marketing Association (AMA).
The document discusses how to create effective mobile and tablet advertising campaigns. It emphasizes engaging audiences with interactive and feature-rich creative assets tailored to each device. The key is understanding audience usage data to distribute targeted messages through mobile channels. Metrics should evaluate distribution, interactions, and ROI to continually optimize campaigns based on insights from performance data.
Using the latest Econsultancy research Jim gives us insights into key digital trends - from increased focus by marketers on customer experience to the growing sophistication of personalisation strategies. In doing so he explores the central role email will play in this evolving landscape.
1. The document discusses trends in inbound marketing, including the rise of mobile usage and voice searches.
2. Key points covered include Google updating its algorithms like mobile-first indexing, the growth of voice searches, and new features like Local Services Ads from Google.
3. The summary emphasizes that mobile is a top priority, Google continues changing its approaches, and Facebook remains an important marketing platform.
At the recent IABC World Conference, Denise Cox spoke about the key internal metrics every internal communicator should me measuring.
If you would like to receive the slides as a PDF - get in touch and we'll be happy to send them on marketing [@] newsweaver.com
This document summarizes key trends in how millennials engage with media content:
- Millennials primarily consume short-form video and mobile content on social platforms like Facebook and Buzzfeed is a major source of content for them.
- As platforms and media landscapes change, millennials are engaging with content across multiple platforms through sharing on platforms like Pinterest, Facebook, and others.
- Effective content for millennials conveys identity, emotions, or social information in order to inspire sharing.
eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the HypeeMarketer
The advent of new algorithms, faster processing and cloud-based data is making it possible for many companies to experiment with artificial intelligence (AI). While marketing and sales are particularly ripe for innovation, there is still a lot of confusion in the marketplace. This presentation will help marketers see past the mysticism and get started with AI in 2018.
The document discusses how organizations can become strategic partners by improving their ability to measure the performance of internal communications across multiple channels. It notes that while 98% of organizations feel measurement is important, only 16% are satisfied with their current measurement abilities. To become a strategic partner, the document recommends getting data on primary channels like email and intranet, measuring across channels, using insights to take action and viewing reports by employee demographics. This will allow organizations to understand audiences rather than just page views and share performance across campaigns and the business as a whole.
Este documento presenta 10 de los animales más raros y feos del mundo. Entre ellos se encuentran el lagarto volador, el tarsí, el aye-aye, el mono de trompa, el axolotl, el armadillo rosado, el uakari, la topoestrella, el blobfish y la maría teresa española. Los animales descritos varían en tamaño, hábitat y características físicas peculiares.
TitanPad is a collaborative tool that allows multiple users to edit a document simultaneously. It provides different color-coded cursors for each editor to identify contributions and includes chat, revision history, and full-screen viewing options to facilitate real-time group work on shared documents.
Este documento presenta varios artículos de una revista especializada en tecnología de la información. El primer artículo describe las principales amenazas cibernéticas emergentes como los sitios maliciosos, phishing en redes sociales y correo electrónico, y malware en dispositivos móviles. El segundo artículo discute los desafíos que enfrentan las organizaciones para brindar una experiencia consistente a los clientes a través de múltiples canales como redes sociales y dispositivos móviles. El tercer artículo presenta
Este documento contiene varias notas y mensajes de amor dirigidos a diferentes personas como una pareja, amigos y familiares. El autor expresa su gratitud y aprecio por el apoyo y momentos compartidos, y desea lo mejor para ellos aunque se esté despidiendo.
Entregando Exitosamente un Megaproyecto Internacional - Webinar, April 2016Aconex
El documento describe el uso exitoso del sistema Aconex para la gestión de documentos y procesos en el proyecto del Metro de Riad en Arabia Saudita. El proyecto involucró a múltiples organizaciones y tuvo varios retos como plazos apretados y una estructura organizativa compleja. El sistema Aconex ayudó a ordenar la información, mejorar la accesibilidad y confiabilidad de los datos, y acelerar los procesos como las aprobaciones y revisiones. El uso del sistema redujo los tiempos de respuesta y mejoró la productiv
La isla de Creta fue el centro de la antigua civilización minoica, considerada una de las más antiguas de Europa. Los minoicos habitaron Creta entre los años 3000 a.C. y 1400 a.C., destacándose por sus palacios decorados con frescos que reflejaban la vida cotidiana y su escritura en lineal A y B. El más importante palacio minoico fue el de Cnosos, sede del legendario rey Minos.
El presente está orientado hacia la solución, a mediano plazo y mediante el diseño de programas de personal, de los problemas originados por el desempeño de la gente. Esto es para empleados de la administración publica de la Argentina.
El documento describe un podcast como un archivo de audio digital, generalmente en formato MP3, al que los usuarios pueden acceder de forma automática a través de una suscripción. Los podcasts ofrecen contenido diverso como programas, música, clases o novelas habladas de forma gratuita. Los usuarios pueden escuchar los podcasts cuando y donde quieran una vez descargados.
Accion judicial contra adjudicación de licencia para repetidorastvpy
1) Un grupo de empresas de televisión presenta una acción de inconstitucionalidad contra una resolución de CONATEL que modificó el reglamento de televisión. 2) Alegan que la modificación viola principios constitucionales como el libre acceso al espectro electromagnático y la igualdad, al permitir que CONATEL otorgue licencias directamente sin licitación. 3) Esto perjudica a las empresas accionantes y beneficia a otras, agotando el espectro de forma arbitraria y causando interferencias. Piden la nulidad de la resol
Boletín Asociaciones Vecinales Basurto y San Gabriel - Verano 2012betionejgv
El boletín describe un concurso de ideas y dibujos convocado por la Asociación de Vecinos de Basurto para imaginar cómo les gustaría ver transformado el barrio de Basurto. También discute los servicios públicos como la salud y la acción social en el barrio, e incluye información sobre el proyecto de urbanización de la parcela de Garellano y las 1,050 viviendas planeadas allí. Por último, incluye opiniones diversas sobre si la urbanización de Garellano es excesiva.
El documento presenta una agenda sobre aspectos legales del consumidor en el comercio electrónico en Colombia. Se introduce la Cámara Colombiana de Comercio Electrónico, que promueve el uso de las tecnologías en los negocios. Luego, se resumen los principales derechos y deberes de los consumidores según el Estatuto del Consumidor. Finalmente, se destacan aspectos relevantes para el comercio electrónico como el retracto, las obligaciones de los proveedores, la reversión de pagos y medidas cautelares.
El documento resume varias noticias locales de San Andrés de Giles. Incluye un robo en el barrio San Francisco donde encontraron la camioneta robada, dos prófugos con antecedentes y la cámara del centro de monitoreo tomó imágenes del vehículo robado. También habla sobre la división en la Unión Cívica Radical local entre dos sectores, uno que apoya a Mónica Naser como precandidata a intendenta y otro sector opositor. Finalmente, incluye un artículo sobre consumismo y obsolescencia programada
This incident report form collects information about a workplace injury. It requests details about the date and location of the incident, the injured employee, their job and supervisor, the nature of the injury, treatment received, and witness information. The form also includes sections for describing the sequence of events, identifying unsafe conditions and acts, required and available personal protective equipment, safety rules and training, and actions to prevent recurrence. Completing the form requires selecting options from drop-down menus and checkboxes as well as providing descriptions in text boxes.
Presentacion general latino internationalPedro Ortega
Latino International es una empresa de servicios dedicada al comercio exterior, logística y transporte internacional fundada en 1999 en México. Ofrece servicios de asesoría, transporte terrestre, marítimo y aéreo, comercio internacional y almacenamiento con presencia global a través de asociaciones. Su misión es brindar un servicio eficiente y de calidad a clientes en diversos sectores como energía e ingeniería.
- Forrester evaluated the mobile banking offerings of 32 large banks across 11 countries based on criteria like account information, functionality, and platform support.
- Turkey's Garanti bank scored highest overall by offering a wide range of transfers, payments, and next-generation features such as digital wallets and product research.
- While all banks performed well in some areas, the report found room for improvement everywhere, such as using mobile devices more for cross-selling additional products.
Este documento describe varias profecías bíblicas que se están cumpliendo, incluyendo la llegada del jinete blanco del Apocalipsis y el derramamiento de las copas de la ira de Dios. También habla sobre la importancia de despertar el espíritu de profecía en todos para que puedan revelar los secretos contenidos en la Biblia. En menos de 3 oraciones.
The document provides guidance for conferencing managers to promote the use of conferencing solutions within their organizations. It discusses preparing the conferencing environment, such as conference rooms and desktop setups. It also covers preparing the infrastructure for scheduling, personnel, billing, issue tracking, and insourcing vs outsourcing options. Finally, it offers tips on marketing conferencing services through collateral, training, documentation, demonstrations, meetings, and usage reports to drive adoption. The overall goal is to help conferencing managers get employees to use and benefit from these solutions.
1. Have a game plan by defining your audience, determining your message and goals, and creating a schedule.
2. Build your email list by providing an opt-in and emphasizing value.
3. Get creative with simple, branded designs focused on content. Consider mobile viewing.
4. Test and adapt your emails by measuring successes, failures and ROI to improve performance.
5. Press send by using an email marketing service for distribution, list management and analytics.
The document outlines 5 keys to effective email marketing:
1. Have a game plan - Define your audience, message, goals, frequency and schedule.
2. Build your list - Get subscriber permission and make signups easy. Maintain list hygiene.
3. Get creative - Keep design simple yet pleasant. Focus on effective branding and content. Consider mobile.
4. Test and adapt - Test across email clients and measure successes/failures like bounce rates.
5. Press send - Use an email marketing service rather than a standard email account for distribution and analytics.
This document discusses how brands can use email as the foundation of their customer relationship strategy in a Web 2.0 world where consumers are exposed to many advertising messages across multiple channels. It provides statistics that show email has the highest return on investment of any digital marketing channel and explains how top brands drive email relevance and performance through personalization, segmentation, behavioral targeting, and real-time content optimization.
Email Marketing - From Best Practices to Best Results - Gina NykerkBrandAidConference
The document discusses the importance of conducting an annual email audit to create lasting and effective email marketing programs. It recommends evaluating four key areas: email strategy, email infrastructure, email practices, and data security. For each area, it provides questions to consider such as whether goals were achieved, delivery rates, email content performance, and security breaches. The overall message is that a thorough review process allows organizations to assess past performance and make informed decisions to improve future email marketing efforts.
This document provides guidance on designing effective and persuasive emails. It discusses trends in email marketing like the growth of mobile access and high rates of inactive subscribers. The key recommendations are to send the right message at the right time, including personalized and relevant content tailored to individual subscribers. Automated emails triggered by subscriber behavior, like abandoned cart reminders, can boost engagement and sales with much higher ROI than traditional broadcast emails. Overall, the document emphasizes designing emails to educate and engage subscribers rather than just promoting products.
The death of email has been greatly exaggeratedTable19
Email Marketing. Is it on its deathbed; an ancient channel that has no place in today's marketing mix? Or one of the most effective weapons in your arsenal? At Table19 we took an in-depth look at the state of email marketing today and found that far from dying out, email marketing is actually evolving at a rate of knots. ROI is on the up, and so is projected spend. If you'd be interested to find out why, and discover the three key elements that we believe deliver the optimum email experience, just let us know.
We'd be more than happy to talk you through our findings.
Email marketing is not ‘dead’ and in fact is a strong component of great content marketing. Understanding the email ecosystem and usage trends is critical to continued optimization of the channel.
How to Get the Most Out of Your Email CampaignSparkPost
Email marketing continues to be the foundation of the digital marketing toolkit, yet marketers could still use the medium more effectively. In fact, 96% of campaigns evaluated failed Forrester’s email user experience best practices review.*
If you are sending more and more emails, but are not seeing corresponding increases in engagement and revenue, you could be losing out on a golden opportunity to benefit from email marketing’s high success rates.
Attend this Webinar to learn:
• Current consumer attitudes toward email marketing
• How marketers can respond to end user needs
• Where existing email programs fall short
• How to increase engagement and ROI
*Source: The Best And Worse Of Email Marketing, Forrester Research, Inc., June 20, 2014
Featuring guest speaker Shar VanBoskirk of Forrester Research and Jose Santa Ana of Message Systems
The document discusses trends in email, mobile, and social media marketing. It introduces Blue Sky Factory, a company that provides email marketing services. Key points made include that email is still the dominant online application, mobile internet usage is growing rapidly, and social media grew 752% in 2008. The document recommends leveraging these different channels, including email, social media platforms, mobile apps, and more to regularly communicate with customers and prospects.
Breakthrough Strategies in Fundraising - July Hawaii Webinarmikekierce
This document discusses strategies for using technology to improve fundraising over the next decade. It emphasizes that fundraising is still based on relationships and technology can help expand communications to build more relationships. Various tools are presented, including databases to manage donor information, email and social media for communication, and analytics to benchmark performance. The overall message is that technology takes fundraising further when used to enhance relationships.
This document summarizes an agenda for an email marketing trends event in 2014. The agenda includes presentations on research findings from an email marketing report, a case study on data-driven personalization from EasyJet, and a discussion of segmentation strategies. Key findings from the research include that email remains critical for marketing, ROI from email has increased to 2500%, and emphasis is growing on data-driven segmentation and personalization. The EasyJet case study shows how using customer data to personalize emails can boost sales. The segmentation discussion cautions that automation requires human input and that reducing contact frequency may hurt engagement and revenue.
A presentation given to third and fourth year Business students on Email Marketing at Niagara College, as presented by Real Email Consulting.
Learn about the basics behind Email Marketing, including where Email fits in Online Marketing, response curves, the metrics available, and the basics behind managing an Email Campaign.
Perfect Your Email Marketing shows you how to use advanced tactics in your email marketing strategy including segmentation, automation, triggers and transactional emails, dynamic segments and dynamic content, split testing, lead nurturing, demographic and behavioral strategies and scheduled email and recurring email campaigns.
Do you find it tough to cut through the noise and reach your workforce? What about getting employees to take action? Marketers have worked on optimizing communications and results for decades, and it’s time to borrow from their playbook. More and more human resources teams are gaining access to the tools and metrics used by marketers, opening the door to new data and empowerment. You can leverage these marketing tactics and best practices within your own organization as you prepare your company for the next wave of HR innovation.
In this webinar, you’ll hear directly from marketers who spend most of their time implementing complex B2B and B2C marketing campaigns. They will share highlights of what they have learned from years of marketing and experimentation. You will learn about the tactics that work best, those that don’t and the tools that you can leverage when you put on your marketing hat.
Specifically, you will learn about:
Marketing tactics that are most useful for improving HR outcomes.
Why experimentation is crucial for marketing success and how to experiment.
How leading HR teams are leveraging marketing metrics on a daily basis.
Email Marketing Workshop Part 4: Let's Get CreativeVivastream
The document provides guidance on creating effective email creative. It begins with summarizing key trends in email marketing like the continued importance of email and growth of mobile. It then discusses aligning creative goals with business strategies by knowing the audience, planning strategy, and defining success metrics. The remainder of the document offers best practices for various elements of email design like anatomy, copy, landing pages, and subject lines to improve performance. The overall message is that understanding audience and goals is crucial for strategic email creative that drives results.
Presented on June 10, 2011 by Mack Campbell at the DFW Philanthropy Conference, this session included a discussion of best practices for website and email design, as well as benchmarks and fundraising through social media.
Internet marketing for small businesses in the trade industry, specially commercial roofers. Presentation given at national sales conference for Duro Last in Orlando, Fl. Jan 2011.
Integrating social influencer outreach into your email outreach efforts- Simm...Online Marketing Summit
BrightWave Marketing is an email marketing agency that specializes in strategic optimization of email programs. The document discusses the history of email marketing and how email continues to be an important channel. It provides tips on email best practices like optimizing subject lines and sending on certain days/times. The conclusion emphasizes treating email permissions with respect and taking a specialized approach to email marketing.
Similar to Optimizing Your Product Launch Through Email (20)
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
Compitive analysis on Noise pvt Ltd.pptxSauravDey45
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
4. When I ran an email marketing
team, we DID!
Year 1
Year 2
Year 3
Digital River’s marketForce team tripled email revenue in 3 years.
5. How did we do it?
Some tactics included:
Focusing on product launches
Investing in the email program
Targeting our audience
Optimizing sends by industry (time of day, day of
week)
6. Why is the product launch important?
Product launch campaigns tend to
generate 50% or more revenue than
standard campaigns!
Email sales can generate over 40%
of ALL online sales
8. Many companies are investing more
money into their email programs
•39% of companies in the retail/ecommerce space are increasing email budget.
•38% in computer hardware/software space.
Source: Marketing Sherpa, Email Benchmark Guide 2010
9. In fact, email and social marketing
are experiencing the most growth
Source: Marketing Sherpa, Email Benchmark Guide 2010
10. Know your target demographic
Online
Activity
Use Email
Use Search
Engines
Research
Products
Rate a
Product
18-32
33-44
45-54
55-63
64-72
All Online
Adults
73+
94%
93%
90%
91%
79%
79%
91%
90%
93%
90%
89%
85%
70%
89%
84%
84%
82%
79%
73%
60%
81%
37%
35%
29%
30%
25%
16%
32%
•78% of people share something through the internet by emailing a link.
•22% use social media as the primary way of sharing.
Source: Marketing Sherpa, Email Benchmark Guide 2010
11. In a typical year, we sent 750 million
marketing emails
We had a lot of data to analyze!
12. What is the best day of week to send
an email? (1 of 2)
Weekend purchase activity has
increased in the Software segment.
Sunday is by far the best time for
B-to-C in the Internet Security
segment.
13. What is the best day of week to send
an email? (2 of 2)
Gaming continues to sell most on
the weekends.
Mid-week seems to be the best
time for Consumer Electronics.
14. What is the best time of day? (1 of 2)
Software
Best times seem to be the core
business day PST.
Internet Security
Strong spike in the early morning
due to European sales.
15. What is the best time of day? (2 of 2)
Gaming
Stronger sales late night and early
morning than other verticles.
Consumer Electronics
Best times seem to be the core
business day PST.