Email Marketing Trends, Tools And Tactics For eCommerce Business

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Email marketing has always been an immense part of the digital marketing strategy of any eCommerce Business. But to carry out it efficiently, you need to know effective strategies and trends, also you need to take the help of tools available for it. So let us look at few trends, strategies, and tools that helps you in your email marketing strategy.

Email Marketing Trends, Tools, And
Tactics
For eCommerce Business
MakeWebBetter
1

Email Marketing is one of
the important pillars of
digital marketing
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2

But still few businesses
are missing the important
thing
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3

If you are one of them,
you should stay here and
be with us till the end
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4

First, let's have a look into
a few Email Marketing
trends.
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5

1.
Minimalist email design:
Be simple, be generic
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6

2.
Hyper-personalised
automated campaigns:
Personalised mail is the
next big thing
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7

3.
Mobile-first optimisation:
Increase Click-Through
rates with the mobile
optimisation
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8

Forecast number of mobile users
worldwide from 2019 to 2023(in billions)
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2019 2020 2021 2022
20
15
10
5
0
Source:Statista
9

4.
Social media integration:
Give them other ways to
connect with you and
influence their buying
decisions
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10

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78% of consumers say companies’ social
media posts impact their purchases.
Source:Forbes
11

Some interesting facts
about email behaviour
according to device
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12

Most of the people check their email in
every few hours
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N
ever
Every
Few
H
ours
Every
H
our
M
ultiple
Tim
es
PerH
our
C
onstantly
100
75
50
25
0
Source:Statista
13

According to 73% of company respondents
email marketing as the best marketing channel
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Source:eConsultancy.com
14

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Source: Litmus email client market stats 2019
15

Now let us check what
are few tools that going to
help you in your email
marketing
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16

Create, personalize
and optimise Your
marketing emails
with HubSpot
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18

Mautic that allows you to
develop customized
newsletters, build landing
pages, develop streamlined
workflows
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20

ConvertKit is a software tool
designed to automate and
manage subscriber lists and
email campaigns
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22

Promote your company
with Mailchimp through
email, media, landing
pages, shoppable
landing pages,
postcards — all from a
single platform.
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24

Now you have list of
tools that helps you in
your email marketing
strategy
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25

But it is not enough if
you don't have a clue
about the effective
stratgeis of email
marketing
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26

So let's have a look into a
few predominant
strategies to help you
out in your email
marketing.
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27

Character or 7 words subject line have
higher open rate
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Source : Marketo
29

2.
Time of sending
mail
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30

Mail sent and 11:00 Am EST have higher
open rate
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Source : HubSpot
31

Emails with 75 – 100 words had the highest
response rate at 51 percent.
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Source : Boomerang’s
33

3.
Setting the Email
Marketing Goals
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34

It helps to guide the
direction of your
campaigns and
makes it easier to
measure the success
of your efforts
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35

5.
Segmentation based
triggered Email
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36

Personalised email
subject lines boost
open rates by 50 per
cent
Source : yesmarketing
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37

6.
Advantage of
user-generated
content
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38

85 % of people say
UGC helps them to
convinced more for
buying a product
Source:Adweek
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39

7.
Track behavior with
help of anlaytics
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40

Tracking user
behaviour helps you
to get an idea about
how your strategy is
performing
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41

Here we are wrapping
this slides and hope to
see you guys soon
around
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If you any queries,
do let us know in the
comment section
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Show your love
towards us and do like
and share
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Do follow us for our more
interesting updates
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Thanks For Reading
https://makewebbetter.com/

Actionable insights and tactics to improve open and click through rates of your email marketing. We delve into the valuable insights in the IBM Watson Marketing 2018 Marketing Benchmark Report that analyzed email and mobile marketing messages deployed by several thousand IBM Watson Marketing clients located in more than 40 countries. WE GO BEYOND THE STATS to actionable tips and strategies you can put into practice immediately, like: Quick adjustments you can make to improve your data-management practices that will improve audience engagement. The subject lines that will get you the opens. Tweaks you can make to improve your click-through rate. AND MUCH MORE!

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