Ken Fenyo, Consumer Markets Lead, Fuel by McKinsey & Co.
Matt Nichols, General Partner, Commerce Ventures
David Anderton-Yang, Researcher, MIT Media Lab
Ashwin Ramasamy, Co-Founder and Chief Marketing Officer, PipeCandy
Moments that matter - Harnessing the power of meaningful in-person shopping e...National Retail Federation
Karen Voelker, Global Lead, Customer Innovation Network, Accenture
Megan Berry, Founder and CEO, by REVEAL
Matt Corey, Chief Marketing Officer, PGA TOUR Superstore
Retail Media Insights - Digital Retail Media Measurement & Metricsretailmediainsights
In this session, John Morgan covers the fundamentals of how advertising affects consumers' thoughts, intentions and behaviors, how each stage in the advertising process can be measured, and how media and campaign metrics can be applied to digital retail media.
Highlights include:
• Digital Retail Media Defined
• Value Propositions for Consumers, Retailers and Advertisers
• Digital Retail Media Measurement
• Measuring Advertising Campaign Effectiveness
About the Presenter:
John Morgan is the founder of Retail Media Insights and is a leading expert in media network marketing strategy and consumer insights. For more than 20 years, he has provided research expertise to clients in the advertising, media, retail and technology industries. Network operators, retailers and advertisers wanting to increase consumer engagement, ad revenue and ROI seek RMI's in-depth knowledge of placed based media. In addition, validation of revenue models is provided for the investment community through market research and campaign analytics.
Ken Fenyo, Consumer Markets Lead, Fuel by McKinsey & Co.
Matt Nichols, General Partner, Commerce Ventures
David Anderton-Yang, Researcher, MIT Media Lab
Ashwin Ramasamy, Co-Founder and Chief Marketing Officer, PipeCandy
Moments that matter - Harnessing the power of meaningful in-person shopping e...National Retail Federation
Karen Voelker, Global Lead, Customer Innovation Network, Accenture
Megan Berry, Founder and CEO, by REVEAL
Matt Corey, Chief Marketing Officer, PGA TOUR Superstore
Retail Media Insights - Digital Retail Media Measurement & Metricsretailmediainsights
In this session, John Morgan covers the fundamentals of how advertising affects consumers' thoughts, intentions and behaviors, how each stage in the advertising process can be measured, and how media and campaign metrics can be applied to digital retail media.
Highlights include:
• Digital Retail Media Defined
• Value Propositions for Consumers, Retailers and Advertisers
• Digital Retail Media Measurement
• Measuring Advertising Campaign Effectiveness
About the Presenter:
John Morgan is the founder of Retail Media Insights and is a leading expert in media network marketing strategy and consumer insights. For more than 20 years, he has provided research expertise to clients in the advertising, media, retail and technology industries. Network operators, retailers and advertisers wanting to increase consumer engagement, ad revenue and ROI seek RMI's in-depth knowledge of placed based media. In addition, validation of revenue models is provided for the investment community through market research and campaign analytics.
Presentation from NRF 2019 Retail's Big Show
Seth Webb, Managing Director, Tusk Ventures
Al Gerrie, Co-Founder and CEO, ZigZag Global
Mike Oitzman, VP or Marketing & Product , IceCream Labs
Sara Whiffen, Founder and CEO, rohvi
Mike Futch, President, Tompkins Robotics
Erhan Ark, Founder and CEO, Pick 'n' Watch
Bridging The Gap Between Online and OfflineAgilOne
In this webinar, you’ll learn methods for merging the physical and digital identities of your customers for an accurate view of behavior across channels, what information is critical to enabling omni-channel success, and how to align marketing with consumer expectations throughout their lifecycle.
To succeed on Amazon, brands need a nuanced understanding of their target audience, consumer behaviors, and purchasing priorities. Join us to learn how No Cow Bars and Tinuiti partnered together to implement winning strategies during COVID-19 while maintaining sufficient inventory to keep up with the demand. Learn from the best Amazon advertising experts to uncover which Amazon advertising strategies have been the most successful throughout the pandemic.
The pace of commerce is ever accelerating. How can companies anticipate trends, stay ahead of the competition, and exceed customer expectations? Watch the demo at http://ibm.co/1VLM75j
With limited budget and a lean staff, trying to get 3,000 people to attend an annual conference can seem overwhelming since traditional marketing plans don’t typically account for variability. Learn how some associations have thrown out the traditional DIY model in favor of an omni-channel strategy (automated marketing) that leverages marketing platforms. Learn how even a marketing staff as small as three can still deliver results and exceed expectations. Create a framework for your own omni-channel conference marketing plan that creatively combines a social media strategy supplemented by digital advertising.
The 2019 Direct to Consumer Omnichannel Growth SummitTinuiti
In 2018 the ecommerce landscape was flipped on its head disrupted by direct to consumer (D2C) brands from Warby Parker to Moon Juice. This Summit will provide brands with cutting-edge D2C strategies to accelerate brand growth in 2019.
Whether an aspiring D2Cbrand or optimizing your current strategy, hear from seasoned marketing experts on how to best set your brand up for success this new year. Join our free full-day virtual conference and hear 4 back-to-back expert sessions all while from the comfort of your home or office.
NRF 2019 has confirmed that online and offline experiences are becoming one, putting the consumer at the center of all retail practices. In this report, we decode the main takeaways from NRF 2019.
Discover what the Retail industry will look like in years to come!
Psfk webinar notes future of retail 2021Joan Braatz
Retail Merchandising Notes from attending psfk sponsored "The Future of Retail 2021" exploring the impacts from COVID-19 in retail.
Mech/ Merchandise /Revenue/Gross Profit/Margin/Dollars/Data/Ecommerce/Omnichannel/Retail
Read through this second annual predictive marketing survey, covering collected 2014 data in the marketing and analytics arenas and trends that can help you look forward to techniques to use in 2015 and beyond.
Omnichannel Commerce & The Customer Experience - Featuring Don PeppersMargot Heiligman
In this presentation content, Don is taking the topic of omnichannel commerce and customer experience right to the core of their essence. What should businesses and management pay attention to in order to successfully transform their business digitally? And what is a good customer experience really about? Access the content now.
Visit "The Future of Customer Engagement and Commerce" by SAP Hybris to get more valuable content around commerce, marketing, and customer engagement here: http://www.the-future-of-commerce.com/
Email marketers face increasing customer expectations with consumers' instant access to information and the ability to connect from anywhere. The top challenges for marketers are also their biggest opportunity. During this session we will dive into Salesforce recently released, State of Marketing Report to learn more about the key marketing trends that will help brands own their customer experience in the year ahead.
eMarketer Webinar: Programmatic Advertising—Rising Investment and New RealitieseMarketer
Programmatic advertising already accounts for a majority of all digital display spending in the US, and that share is rising thanks to a number of influences. Topics in this webinar include: Why programmatic ad spending isn’t plateauing yet; How much of programmatic’s continued growth is coming from social and mobile channels; Why more spending continues to shift to private marketplaces and programmatic direct; How cross-screen advertising efforts are contributing to the growth of programmatic video.
Connect Direct Mail With Marketing Automation - New WhitepaperDennis Kelly
Download our new PURL Marketing Whitepaper and learn how recent advances let you easily connect inbound marketing automation with outbound direct mail to maximize campaign results. Direct marketing is best at finding new leads quickly. Marketing Automation is best at nurturing leads for higher close rates. This PURL Marketing Whitepaper dives into the ways to make these two, previously disconnected efforts, work together for better marketing results.
2016 Lead Nurturing Report In Partnership With Salesforce PardotVeena Glover
Lead nurturing is a powerful marketing strategy and it is evident that marketers would like to continue reaping the rewards of their nurturing programs by setting a variety of objectives that revolve around this indispensable tool.
emedia and Pardot set out to discover the latest and greatest lead nurturing strategies currently deployed by the top tier marketers to drive their prospects through the buying cycle.
This report draws its conclusions from a 2016 survey that polled a large sample of B2B marketers based in EMEA and US/NA.
Insight into the mind of your peers: Discover the benefits that marketers have reaped, challenges they've faced and the future goals that they're now aspiring to.
You'll find top tips on numerous topics including segmenting data, personalising programs and marketing automation. This report will fuel your future plans and help you to design and implement successful lead nurturing campaigns.
Presentation from NRF 2019 Retail's Big Show
Seth Webb, Managing Director, Tusk Ventures
Al Gerrie, Co-Founder and CEO, ZigZag Global
Mike Oitzman, VP or Marketing & Product , IceCream Labs
Sara Whiffen, Founder and CEO, rohvi
Mike Futch, President, Tompkins Robotics
Erhan Ark, Founder and CEO, Pick 'n' Watch
Bridging The Gap Between Online and OfflineAgilOne
In this webinar, you’ll learn methods for merging the physical and digital identities of your customers for an accurate view of behavior across channels, what information is critical to enabling omni-channel success, and how to align marketing with consumer expectations throughout their lifecycle.
To succeed on Amazon, brands need a nuanced understanding of their target audience, consumer behaviors, and purchasing priorities. Join us to learn how No Cow Bars and Tinuiti partnered together to implement winning strategies during COVID-19 while maintaining sufficient inventory to keep up with the demand. Learn from the best Amazon advertising experts to uncover which Amazon advertising strategies have been the most successful throughout the pandemic.
The pace of commerce is ever accelerating. How can companies anticipate trends, stay ahead of the competition, and exceed customer expectations? Watch the demo at http://ibm.co/1VLM75j
With limited budget and a lean staff, trying to get 3,000 people to attend an annual conference can seem overwhelming since traditional marketing plans don’t typically account for variability. Learn how some associations have thrown out the traditional DIY model in favor of an omni-channel strategy (automated marketing) that leverages marketing platforms. Learn how even a marketing staff as small as three can still deliver results and exceed expectations. Create a framework for your own omni-channel conference marketing plan that creatively combines a social media strategy supplemented by digital advertising.
The 2019 Direct to Consumer Omnichannel Growth SummitTinuiti
In 2018 the ecommerce landscape was flipped on its head disrupted by direct to consumer (D2C) brands from Warby Parker to Moon Juice. This Summit will provide brands with cutting-edge D2C strategies to accelerate brand growth in 2019.
Whether an aspiring D2Cbrand or optimizing your current strategy, hear from seasoned marketing experts on how to best set your brand up for success this new year. Join our free full-day virtual conference and hear 4 back-to-back expert sessions all while from the comfort of your home or office.
NRF 2019 has confirmed that online and offline experiences are becoming one, putting the consumer at the center of all retail practices. In this report, we decode the main takeaways from NRF 2019.
Discover what the Retail industry will look like in years to come!
Psfk webinar notes future of retail 2021Joan Braatz
Retail Merchandising Notes from attending psfk sponsored "The Future of Retail 2021" exploring the impacts from COVID-19 in retail.
Mech/ Merchandise /Revenue/Gross Profit/Margin/Dollars/Data/Ecommerce/Omnichannel/Retail
Read through this second annual predictive marketing survey, covering collected 2014 data in the marketing and analytics arenas and trends that can help you look forward to techniques to use in 2015 and beyond.
Omnichannel Commerce & The Customer Experience - Featuring Don PeppersMargot Heiligman
In this presentation content, Don is taking the topic of omnichannel commerce and customer experience right to the core of their essence. What should businesses and management pay attention to in order to successfully transform their business digitally? And what is a good customer experience really about? Access the content now.
Visit "The Future of Customer Engagement and Commerce" by SAP Hybris to get more valuable content around commerce, marketing, and customer engagement here: http://www.the-future-of-commerce.com/
Email marketers face increasing customer expectations with consumers' instant access to information and the ability to connect from anywhere. The top challenges for marketers are also their biggest opportunity. During this session we will dive into Salesforce recently released, State of Marketing Report to learn more about the key marketing trends that will help brands own their customer experience in the year ahead.
eMarketer Webinar: Programmatic Advertising—Rising Investment and New RealitieseMarketer
Programmatic advertising already accounts for a majority of all digital display spending in the US, and that share is rising thanks to a number of influences. Topics in this webinar include: Why programmatic ad spending isn’t plateauing yet; How much of programmatic’s continued growth is coming from social and mobile channels; Why more spending continues to shift to private marketplaces and programmatic direct; How cross-screen advertising efforts are contributing to the growth of programmatic video.
Connect Direct Mail With Marketing Automation - New WhitepaperDennis Kelly
Download our new PURL Marketing Whitepaper and learn how recent advances let you easily connect inbound marketing automation with outbound direct mail to maximize campaign results. Direct marketing is best at finding new leads quickly. Marketing Automation is best at nurturing leads for higher close rates. This PURL Marketing Whitepaper dives into the ways to make these two, previously disconnected efforts, work together for better marketing results.
2016 Lead Nurturing Report In Partnership With Salesforce PardotVeena Glover
Lead nurturing is a powerful marketing strategy and it is evident that marketers would like to continue reaping the rewards of their nurturing programs by setting a variety of objectives that revolve around this indispensable tool.
emedia and Pardot set out to discover the latest and greatest lead nurturing strategies currently deployed by the top tier marketers to drive their prospects through the buying cycle.
This report draws its conclusions from a 2016 survey that polled a large sample of B2B marketers based in EMEA and US/NA.
Insight into the mind of your peers: Discover the benefits that marketers have reaped, challenges they've faced and the future goals that they're now aspiring to.
You'll find top tips on numerous topics including segmenting data, personalising programs and marketing automation. This report will fuel your future plans and help you to design and implement successful lead nurturing campaigns.
PSE has over 25 years worth of experience within the offline marketing sector. As we are a marketing agency who specialise in offline marketing, we thought who better to write The Ultimate Guide to Offline Marketing than us?
STEP BY STEP GUIDE
In this step by step guide, we delve into every stage of the campaign from planning to reviewing and everything in between including categories like:
What is offline marketing
Planning your offline marketing campaign
Sourcing and cleansing data
Creating and Designing
Postage
Campaign circle of life
Tips from over 25 years of experience in offline marketing
And much much more………
This in-depth over 77-page guide will be your partner when running a Direct Mail, Door Drop, Partially Addressed Mail, Insert or Programmatic Mail campaign.
How Data, Relevance and Content are transforming B2B marketingMarketing Graham
This presentation is in 3 sections. How will data drive B2B marketing campaigns in the future? What's the impact of relevance based marketing? Why content will be essential in lead nurture and long sales cycles.
Do you know the average life expectancy of today's CMO is a little over a year and a half? Shocking? Not really when you consider the current economic climate. Marketing as a practice is evolving and so are the strategies and technologies available.
Changes over the last decade and the recent economic situations have led businesses to new directions. Marketers and Small Business Owners are being charged with doing more for less and generating greater results than ever before. The internet has forever changed the way we interact with and market to customers.
Although it has been around for years, Email Marketing is still one of the most personal, measurable and cost-effective digital channels available. Even as consumers expand the channels they go to for information, email continues to be the glue that holds it all together. However, email suffers from not being shiny and new, and unfortunately it’s the consumers that are being affected.
Benefits of Email Marketing. Targeted email marketing. Cost comparison between an email campaign vs. direct mail. When you would use an email marketing campaign and best practices.
Database Marketing Essentials For Your Business Anthony Viviani
Database Marketing has the highest return of any digital marketing channel. Start leveraging that database of emails that are currently doing nothing for you. This simple and cost-effective strategy creates top of mind awareness and referral business.
Discovering new drive for Business Growth: Digital MarketingLee Myeongho
Learn how to reach, engage and convert your target audience into customers. The talk is aimed at promoting the value of digital marketing and discussing how you can improve your marketing capability by following the step-by-step process that brings your business to the next level.
Building The Legacy of Sustainable Data-Driven Marketing.pdfCognitiveCreators
This presentation was part
of a webinar Cognitive Creators hosted on data-driven marketing.
Check out the video for more details: youtu.be/r2CZHvq5lNk
Description:
Spending more and more on paid advertisement isn’t sustainable. Neither from a financial perspective or a data perspective. What are we planning to do when platforms like Google, Meta, or TikTok would suddenly stop providing any data? If you think about Google’s third-party cookie ban, this concept is not even as distant as first seen.
That’s why the time has come when we as leaders consider new ways of reaching our target audience and escape the dependency trap set by these mammoths.
In our webinar, we reveal a path we can step on to fill in the data gaps by ourselves: the path of sustainable digital marketing through mindful use of data.
Besides collecting just as much relevant information on our potential customers as needed, we aim to create value with the data at our disposal without spending more and more.
Because the essence of marketing should always be about building trust and lasting relationships with the customers.
Interruptive ads are declining in effectiveness and savvy marketers are investing more in content marketing. ScribbleLive offers marketers an easy way to engage their customers and increase the top of their marketing funnel.
Whole-Brained Marketing -- Blending Data Science with Creativity & ActionAileen Cahill
Breakthrough Marketing Begins With Data
Size Doesn’t Matter! “Big-Data” or small, Customer Relationship Marketing (CRM) all begins with data. And, it’s how you use that data that will set you apart from your competition; driving customer loyalty and your profits.
There’s truly gold in that data and mining it for customer insights is the first step toward marketing with much greater impact and return on investment. From precision targeting, to more relevant messaging and having the omnichannel insights customers and consumers expect, integrating and mining data is where breakthrough marketing begins.
Customer’s and consumers are in the driver’s seat! With complete information at their fingertips and numerous choices, “one size fits all” marketing has gone the way of the dinosaur. The technology for capturing, integrating and harnessing the data is prevalent. “Addressability at Scale” and personalization are the new marketing mantra.
Retail CRM, AI-driven customer engagement, automated personalized campaigns, offers, and services to help you acquire, retain, grow, and expand your customer base.
Retail experts from World Retail Congress, Retail Week and Loqate discuss the technology, online capabilities and strategies needed to strengthen your international ecommerce store.
Over 75% of retailers plan to implement cross-border strategies within the next year. But how does a retailer successfully expand into a new market without risking money or reputation?
How much revenue does your organisation throw away because of inaccurate data?
And sometimes, it's even not your fault - customers don't realise that mistakenly providing incorrect details is a huge part of the problem. This often means that consumers channel their frustration with missing orders towards the retailer, damaging their reputation and causing lost sales further down the line.
But what if this could be easily avoided?This research looks into the far reaching implications of failed deliveries.
This live webinar features UX optimisation and data strategies for ecommerce success for the world's leading ecommerce experts including guest speakers from Salecycle and Giffgaff. The webinar recaps what trends shaped the golden quarter of 2017, who did it best, as well as key UX, personalisation and data quality strategies ecommerce merchants should be focusing on for the year ahead.
Webinar: How to increase your eCommerce conversions in the run-up to ChristmasLoqate, a GBG Solution
Take your eCommerce site from good to great ahead of the peak trading period
Each year the festive season starts earlier, lasts for longer and grows exponentially. According to eMarketer, retail eCommerce sales rose by 17.8% over the 2016 golden quarter, and this year it is expected to increase by another 15.8%.
The Christmas season can attribute up to 20-40% of your annual revenue, so it's critical to get it right. Is your site ready to cash in on this opportunity?
In this webinar, you'll learn key, yet simple-to-implement actions to improve checkout user experience and form conversion rates:
- Hardware and software performance checks to make now
- Why you need to pay close attention to your online user experience ahead of Black Friday, Cyber Monday and the Christmas run-up
- Best practice for collecting and displaying customer reviews
- Top tips for conversion rate optimisation
Prefer to watch the recording? Find this on-demand webinar here: http://contenthub.pcapredict.com/on-demand-webinar-recording-increase-ecommerce-conversions-christmas
At PCA Predict, we monitor ecommerce insights and major events in online retail, including all the latest on Black Friday, via our Ecommerce Trends page. Which channel was the most popular for online shoppers this Black Friday? Which parts of the UK showed the most online activity? How did Black Friday compare to an average day in 2016? Here are the main Black Friday 2016 stats.
ZIP Codes have become part of everyday life for US citizens but how much do you really know about them? We found 15 fun and fascinating facts to test your postal knowledge.
A comprehensive review of the retail trends, both in-store and online over the festive period. Featuring ecommerce expert, James Gurd and Marketing Insights Director at Springboard Research, Diane Wehrle.
The customer experiences that drive sales, profits and importantly, repeat business— include a seamless journey through checkout and beyond—all the way through to when the order arrives at the customer’s door.
Learn tips and best practices in this webinar recording Hosted by Don Davis, Internet Retailer Editor in Chief, with keynote speakers Donald Yee, VP of Boston Retail Partners and John Cooney, Enterprise Account Director at PCA Predict.
Performing millions of address lookups every day for over 9,000 customers is no small feat. UK-based ecommerce company, Postcode Anywhere, is up for the challenge. Hear from CTO Jamie Turner on how they do it using Elasticsearch in conjunction with Cassandra, Spark, and Kafka in a .NET environment.
We've gathered together a panel of experts to look at the impact of Black Friday 2014 on the retail landscape.
* Black Friday -should retailers focus all their attention on one day? We will be revealing some of the online and offline shopping stats and trends.
* Should retailers focus all their attention on one day?
* Who were the online winners & losers this Christmas? And what have we learnt?
* iStreet vs High street – how did the two blend together in 2014?
* Click and collect - what consumers want and how retailers can take advantage.
* Top tips for success in 2015
Guest panelists - ecommerce expert, James Gurd and retail analyst Diane Wehrle.
Postcode Anywhere presentation from PushON Magento Event February 2013Loqate, a GBG Solution
PushON, one of Postcode Anywhere's partners, kindly organised and hosted a Magento event in Manchester. Here is the presentation that two of the team presented. They covered the top tips for improving the customer journey on an ecommerce website.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
1. Best Practice:
Email Marketing 101
Insight and best practice advice for both quick win and long-term
strategies that will help you improve your email marketing initiatives.
4. Why data is
key to higher
engagement
Your goal is to send the right message to the right person
in the right channel at the right time.
To gain higher engagement levels it's important to ask:
When is the right time?
What is the best content?
It all comes down to knowing your audience. And you
can only do that with data.
5. Why data is
key to higher
engagement
Data is the fundamental building block for modern marketing.
Without it, you can’t have a good understanding of your customers,
which means you won’t know what to send them and when.
Technology People
Data
6. Thedatachallenge
Over the last two years alone 90 percent of the data in the world was generated
There are so many touchpoints that your customers have (or can have) with your brand, meaning your
customers’ data can become fragmented and incomplete, and often in many different data sources / siloes.
Try to get the RIGHT data for
your customers i.e. data
which is useful to you, is
complete and is up-to-date.
Try to make sense of it and
what to do with it.
7. The data
opportunity Data-driven marketing campaigns have a higher
chance of success.
They help you deliver relevant messaging at the perfect
time to your customers, showing them you understand
them and at the same time will help improve your
relationship with them.
Once you can understand your audience better, you
can run highly exciting and engaging campaigns.
9. What is
data-driven
marketing?
A marketing technique that is based on a
response to a measurable change in customer
behaviour, a specific customer action or an
event that influences a customer response.
These ‘changes’ can be described as Events -
"Event-driven marketing".
10. Thepowerofeventdata
Managed successfully, event-driven marketing (EDM) can deliver spectacular results; in some cases
a 15-fold response increase rate can be achieved compared to conventional direct campaigns.
96% of customers rate EDM
contact as positive, whereas
only 16% rated normal
campaign contact as positive.
EDM delivers an
average increase of 18%
in net promoter score.
Using event data, the outbound
telephony team for a GBG
energy utility company doubled
retention rates from 30% to 60%.
21% of all UK upholstery sales
result directly from people
moving house – a total
annual value of £173 million.
96% 18%
30% 60%
21%
11. Thethreemainareasofeventdata
Calendar events
E.g. Black Friday, Royal
Weddings, end of tax year,
school holidays, etc.
External events
External to your brand, these
are events taking place in your
customers' lives. E.g. birthdays,
births, marriages, moving
house – or even a purchase
with your competitor.
Internal events
Events which take place 'inside of
the relationship' between your
customer and your brand. For
example downloading brochures,
cart abandonment or even
marketing activity triggered by
geofencing technology.
All the below are conversation starters for the right customer, at the right time in the buying cycle.
If this data sits outside your team, find out how you can get it, analyse it and use it.
Just make sure it's fully compliant with the data legislation in your country and that of the customers'.
15. Loqate
consumer
survey results
We surveyed over 3000 global
consumers to find out their attitudes
towards email marketing
Read the full survey results by visiting the blog at loqate.com
16. What can you do
to improve email
data quality?
Rather than risk overestimating your data quality, a good
idea is to follow the 1-10-100 rule.
Phase one - 1 - the costs to verify data in the first instance. The
cheapest and most effective way of capturing accurate data.
Phase two - 10 - signifies the increased cost to rectify incorrect data
further down the line.
Final phase - 100 - represents the amount of money businesses pay
after doing nothing at all to clean their data.
19. Howbehavioural
emailmarketinghas
transformed
Lakelandresults
Who:
As one of the UK's home shopping pioneers with 68 stores
across the UK and nearly half a century of experience under
their belts, Lakeland offer an unrivalled collection of
creative kitchenware, practical ideas for the home and
garden, and inspiring gifts from all over the world.
IBM customer for over five years and in March 2019
celebrate 15 years with Loqate using address verification.
Objective:
Aiming to increase profits and revenues in tough retail
environment. Move from batch email campaigns to
automated and behavioral triggered activity.
20. Originalsetup
Weekly Newsletter (3x)
Welcome journey, not working on all sign ups
Birthday campaign
No targeting on email behaviour, or web behaviours
No dynamic content
Little automated campaigns
21. Now
Cart abandonment, post purchase survey, browse abandonment, welcome, nurture.
Market leading open rates & click thru rates
Consistent growth in ROI
Behaviour driven campaigns:
23. Keyactions
Know your customer
Key to knowing your customer
is knowing your data.
Data quality
Using an email validation tool
(batch or real-time) allows
you to validate each newly
acquired email address, or
identify old or incorrect
addresses and remove them
before your next campaign.
Behavioural marketing
Helps to drive multi-channel
campaigns to the right customer,
at the right time.
24. To learn more about email
validation from Loqate visit
Loqate.com/email-validation