This document provides an overview of Delhi Land and Finance (DLF), India's largest real estate developer. It includes sections on the company's introduction and history, financial statements like balance sheets and profit/loss statements from 2008-2012, economic ratios for evaluating financial performance, and analyses using Porter's 5 Forces and SWOT models. DLF was founded in 1946 and has grown to become a major developer in Delhi and Gurgaon, with the chairman listed as one of the world's richest people. The document examines DLF's financials, competitive environment, strengths in brand and market share, and opportunities for geographic expansion.

1. Delhi Land and Finance

2. CONTENTS
 Introduction
 History
 Balance Sheet
 Profit and Loss Statements
 Economic Ratios
 Financial Statistics and Analysis
 Porter’s 5 Forces Model Analysis
 SWOT Analysis
 Gallery

3. INTRODUCTION
 DLF- Delhi Land And Finance
 India’s biggest real estate developer
 BUILDING INDIA- Mission and vision of company
 Founded as Raisina Cold Storage and Ice Company
 Current chairman- Mr. Kushal Pal Singh – world’s richest
property developer- world’s 98th richest man according to
forbes

4. HISTORY
 Founder- Mr.Raghuvendra Singh on 16 March 1946
 Starting developments in Delhi like Krishna Nagar,
Greater Kailash
 Company acquire land on outskirts like Gurgoan
Awards
 Most diversified real estate developer award by CNBC –
2007
 Most trusted brand By reader’s digest- 2008
 Most respected real estate company – Business World 2011

5. Major milestones

6. Balance Sheet
Source of Funds Mar '12 Mar '11 Mar '10 Mar '09 Mar '08
Shareholders 14496.6 13810.5 12830 12374.8 11269.2
Loan funds 11975.1 15059.6 12637.9 9614.97 8386.4
Application of
Funds
Fixed Asset 4166.26 3942.35 3447.52 3473.26 3256.17
Investments 7046.65 7037.24 6558.88 2956.32 1839.83
Current assets,
loans and
advances
24855.1 24251.8 18944.5 18718.6 18345.9
Less : Current
liabilities and
provisions
9596.33 6361.36 3483.03 3158.39 3786.37
Net Current
Assets
15258.8 17890.4 15461.5 15560.2 14559.6

7. Profit & Loss Account
Profit & Loss Mar '12 Mar '11 Mar '10 Mar '09 Mar '08
INCOME
4582.7 4151.6 3215.6 3832.5 6051.8
EXPENDITURE
1381.4 1136.2 1262 1064.5 2418.9
Profit before Tax 1500.5 1578.7 940.91 1839.2 3118.2
Tax Expense 458.77 309.05 175.71 261 543.52
Net Profit 1041.8 1269.6 765.06 1547.8 2574.4
Earnings Per Share 6.13 7.48 4.51 9.12 15.1

8. Economic Ratios
RATIOS Mar '12 Mar '11 Mar '10 Mar '09 Mar '08
Current Ratio 1.74 3.51 5.03 2.96 2.34
Quick Ratio 1.74 2.49 3.56 3.83 3.28
Debt Equity Ratio 0.83 1.09 0.99 0.78 0.74
Inventory
Turnover Ratio
0.43 -- -- -- --
Debtors Turnover
Ratio
8.84 6.64 5.62 4.95 9.96
Earnings Per Share 6.13 7.48 4.51 9.12 15.1
Fixed Assets
Turnover Ratio
1.46 -- -- -- --
Dividend Per
Share
2 2 2 2 4
Operating Profit
Per Share (Rs)
12.42 10.48 6.16 10.39 18.02
Net Operating
Profit Per Share
(Rs)
20.56 17.18 13.59 16.66 32.24

9. Liquidity Ratio
0
1
2
3
4
5
6
Mar '12 Mar '11 Mar '10 Mar '09 Mar '08
Current Ratio
Quick Ratio

10. Market value ratios
0
2
4
6
8
10
12
14
16
Mar '12 Mar '11 Mar '10 Mar '09 Mar '08
Earnings Per Share
Earnings Per Share

11. Market Capital
Name Last Price Market Cap. Sales Net Profit Total Assets
(Rs. cr.) Turnover
DLF 237.85 40,404.03 3,491.32 1,041.78 26,471.67
Oberoi Realty 252.7 8,294.45 595.05 327.47 2,245.06
Prestige Estate 170.4 5,964.00 745.47 129.07 3,243.86
Godrej Prop 601.15 4,691.74 368.94 81.36 2,518.47
Sobha
Developer 399.25 3,915.20 1,397.50 200.8 2,222.26
Indiabulls Real 70.65 2,995.64 354.86 268.56 6,610.93

12. 61%12%
9%
7%
6% 5%
Market Cap. (Rs. cr.)
DLF Oberoi Realty Prestige Estate
Godrej Prop Sobha Developer Indiabulls Real

13. Intra-Industry
Rivalry
Strategic Business Unit
Bargaining
Power
of Buyers
Bargaining
Power
of Suppliers
Substitute
Products
and Services
Potential
New Entrants
Porter’s 5 Forces Model Analysis

14. Threat of new entrants
 Decrease in profitability due to increase in number of
entrants.
 Real Estate Sector needs high working capital.
 This results in high entry barriers.
 Existing firm has an edge over the others due to more
industrial experience.

15. Threat Of Established Rivals
 DLF has 61% of the Market share in the Real Estate
Sector.
 High competition in the sector.
 Established rivals are a threat to upcoming players.
 DLF , Oberoi and Prestige are the major players in this
sector.

16. Bargaining Power Of Suppliers
 Bargaining power of suppliers is low.
 Supplier’s margins have been stagnant despite strong
growth in volumes.
 Large number of suppliers are available
 This leads to shift of contracts when a supplier tries to
increases the price.

17. Bargaining Power of Buyers
 Bargaining power of the buyers is low.
 Difficult to predict the direction and magnitude of
price movement on real estate.
 Forces of demand and supply would always apply
 Price movement would follow accordingly

18. Threat Of Substitute Product
 No substitutes to the basic product
So,
 No threat of substitute products.

19. SWOT Analysis
Strength Weakness
Opportunities Threats

20. Strength
 DLF has a very good market share of about 61%
 Brand Value
 Huge supplier base ensures a fixed raw material cost
 A well established and firm base in north India

21. Weakness
 Little or no projects in the other parts of India
 No parallel products to support during times of bad
economy

22. Opportunities
 Expansion of business in other parts of India
 It can invest more in Power generation projects like
Hydroelectric or Wind power
 Investment in raw material – Backward Vertical
Integration

23. Threats
 Competitors may try to get more market share through
improved techniques

24. DLF Constructions

25. DLF Gateway Tower
Gurgaon

26. SkyLine
Gurgaon

27. SkyLine
New Delhi

28. Thank You