DLF is one of the largest commercial real estate developers in India, founded in 1946. It develops residential colonies, offices, retail properties, hotels, and infrastructure. DLF is the largest real estate company in India in terms of revenue, earnings, market capitalization and developable area. It has 266 million square feet of developed and under development projects. DLF's vision is to become the world's most valuable real estate company by building world-class real estate across six business lines.

1. DLFBUILDING INDIA
SUBMITTED TO :-
RAVINDRA RAWAT SINGH
SUBMITTED BY:-
SAGUN SARAWAGI ,
SACHIN RANGHAR,
SANDEEP DHAMI,
S. DEVYANI,
SACHIN RAJVYANSHI

2. DLF Limited ( Delhi Land & Finance ) is one of the largest commercial real
estate developers in India. It was founded by Chaudhary Raghvendra Singh in
1946 and is New Delhi, India based. DLF developed residential colonies, office,
and retail properties. In mid 1970s, the company started developing their DLF
city project like hotels, infrastructure and special economic zones in Guragaon.
The company is headed by Kushal Pal Singh

3. DLF is India largest real estate company in terms of revenues, earnings,
market capitalisation and developable area, it is the largest real estate
developer in India with 266 millions square feet worth of developed and
under development projects.
The business of DLF is organised on a SBU basis. The Homes SBU to 3
segments of the residential market- Super Luxury, Luxury & Mid Income

4. DLF Vision
 To contribute significantly to building the new India and become the
world’s most valuable real estate company.
DLF Mission
 To build world-class real-estate concepts across six business lines with
the highest standards of professionalism, ethics, quality and customer
service.

5. CAPITAL EXPENDITURE OF THE COMPANY-
 DLF plans $800 million Capex in hotel properties over the next 7 years
 Company invest up to Rs. 3000 cr. Over the next 5 years to develop shopping malls
ANNUAL TURNOVER MAR’ 15 (in Crores)
 Net Sales Turnover - 3016.69
 Other Income - 1045.19
NETWORTH OF THE COMPANY (in Crores)
 Mar 2015- 29168.09
 Mar 2014- 29194.09
BALANCE SHEET OF MARCH’15 & MARCH’14

6. LISTING IN NSE & BSE DETAILS :
 Key Dates
 Year ending month Sep
 AGM date (month) Aug
 Book Closure Date Aug
 Listing Information
 Face Value of Equity Shares 2
 Market Lot of Equity Shares 1
 BSE Code 532868
 NSE Code DLF
 BSE Group A
Listed On- The Stock Exchange, Mumbai, National Stock Exchange of India Ltd.

7.  Commenced
India on
1 Sep. 2008
 It is a joint venture of
realty major DLF &
US-based Prudential
International
Insurance
OTHER INSURANCE
PRODUCTS:
 Family Income Plan
 Offer customers regular monthly
income to their families
in the event of their untimely death.
 Wealth+
 A mix of investment
opportunity and
death protection
 Offers several advantages and
flexibilities to help take care
of our customers retirement-
related financial worries
 Supports retirement planning
& wealth creation by crediting
up to 200% of regular
premium to their funds over
the term of the policy

8.  REALTY PLAYER
Launch
Next few months
5 to 6 Million Square Feet GOLF COURSE REGION.
Projects

9. DLFBUILDING INDIA
LOGO:- Pyramid symbol & mission line 'Building India'
DESIGN:-The company's name is represented in black
capital letters. It represents:
 Solidity of the enterprise
 Accountability
 Responsibility
The pyramid depicts nine smaller pyramids each composes
itself into a larger pyramid. It represents:
 Interdependence
 Support and Foundation
 To Achieve Greater Heights
TAGLINE:- BUILDING INDIA

10. Agenda:
 Industry Overview
 Company Overview
 DLF’s Core Business
 DLF’s Business Model
 Current Track of Business
 Current Strategies of DLF
 Strategies adopted by DLF at Different Phases
 Financial Analysis of DLF
 Legal Issues
 Ups and Downs seen by DLF in Current Years
 Competition Profiling
 Competitive Analysis
 Strategies Adopted by Competitors & their Impact
 Financial Analysis of Competitors

11. CURRENT/UPCOMING RESIDENTIAL PROJECTS:
DLF Regal Gardens The Primus Capital GreensThe Camellias
CURRENT / UPCOMING COMMERCIAL PROJECTS:
DLF Corporate GreensDLF Prime Towers DLF Towers
DLF South Court South Point Mall
Horizon Centre
CURRENT / UPCOMING RETAIL SHOPS PROJECTS:
DLF Galleria South Point Mall

12. Oberoi Realty Limited
• It is the world’s highest rated luxury hotel brand.
Godrej Properties Limited
DB Realty Limited

13. SWOT stands for Strength, Weakness, Opportunity, Threat
STRENGTH
 Largest Real Estate Co.
 Its exposure across businesses & geographic
reduces the impact of Economic cycles.
 Strong Management Team
WEAKNESS
 Affected due to lack of Regulations & Effective
Policies
 Present only in India & Limited Global
Exposure
OPPORTUNITY
 Reduction in Interest Rates
 Tax Incentives For Housing Investments
 Shortage of Houses in Urban Areas
THREATS
 Increasing Interest Rates
 Economic Downturn
 Volatility in Financial Markets