Tanisha Gupta, Director of Marketing at app analytics company Distimo, presented findings on trends in the global app market. Key points include: - Asia is leading in app revenue, with China, Japan, and South Korea generating the most. Google Play is seeing strong growth in Asia. - Freemium is the most successful business model globally, driving the majority of app revenue. - Top earning categories and trends vary between Apple's App Store and Google Play. Games remain the largest category. - Amazon is emerging as another influential app store, though still much smaller than Google Play.

1. Tanisha Gupta
Director of Marketing, Distimo
@tanz0906
STATE OF THE APP INDUSTRY
An in-depth look at the driving trends in the app ecosystem

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Let’s Get Started
• What country has the most lucrative App market right
now?
• What % of global revenue are different markets
generating?
• What business model is driving the most success in
terms for revenue?

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About Distimo
Global leader in App Store Data
Offices in Amsterdam, San Francisco, New York, London,Tokyo, Seoul
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Table of Contents
1. Global Perspective
2. Market Growth
3. Business Models
4. App Store Categories
5. Amazon

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A Global View
Utilizing AppIQ Data

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Mobile App Revenue on Apple and Google
Play

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Apple rules the Western Market

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Asia In the Lead –App Revenue By Region
March, 2014

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Revenue Growth in Asia

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Google Play Leads in Asia

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Market Growth
Utilizing AppIQ Data

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Apple and Google Play –Market Growth, 2013

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Apple vs. Google Play Revenue Development
Analysis based on revenue generated in 34 countries
October 2013 –March 2014

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Business Models
Utilizing AppIQ Data

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Globally Aggregated Revenue - Top 200 Grossing
Top 200 Grossing charts - 2013

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Business Models Distribution –US vs. Japan
Top 200 Grossing Apps –March 2014

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Asia Votes Freemium

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Business Models by Categories
Top 10 Categories by Largest Revenue, Apple App Store–November, 2013

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Categories
Utilizing AppIQ Data

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Categories on Apple and Google Play

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Revenue Trends in Categories –Apple

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Revenue Trends in Categories –Google Play

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Sports Apps –February

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App Store Highlight:
Amazon

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Amazon App Store
• The top 200 free apps had a total of fifteen million downloads in
March 2014, U.S.
• The most downloaded apps were Games
• In terms of downloads for free apps, Google Play is approximately
14 times bigger than the Amazon Appstore
– For paid apps, Google Play is 2 times bigger

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Amazon Top Apps

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Review
• Asia is leading in App Revenues
• Google Play is seeing a lot of growth in Asia
• Most of the revenue growth in Asia is being driven by a hand full
of countries
• All markets in 2013 showed positive revenue growth
• Freemium is the business model of choice –with the exception of
some categories like productivity and navigation
• Amazon is emerging as an influential app store for developers

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29. THANK YOU
Get in touch: tanisha@distimo.com