This document summarizes a proposal for AthensBreak, a platform that creates tailor-made Athens city break packages for tourists based on their preferences. It provides value for both businesses and tourists by promoting businesses to potential European customers and helping tourists plan their Athens visits without wasting time. The platform aims to increase business for stores and attractions by encouraging city breaks year-round. It will connect businesses and tourists through a free-to-use platform and mobile app, generating revenue when users select businesses to learn more about. The team is seeking 10,000 euros to build the official platform and 1,000 euros for initial social media marketing.

1. Experience Athens in a tailor-made
proposal city break just for you!
AthensBreak

2. Value proposition
Business Value
• We are offering a promotion of your business,
building awareness around Europe, aiming to your
business in the amount you can afford on a year-
time basis.
• Creating an online profile in our platform with low
costs, you have access to a wide range of potential
customers
Tourist Value
• Do not waste your time and money to find your
perfect city break visit. You do not have to feel lost
in a foreign city, just submit your preferences and
we will create a tailor made program for your
Athens City Break for free.

3. The problem
• Business Pains
Decreased income in winter period
High cost of advertising
No time to promote their own businesses
- they are doing almost everything by
themselves
• Travelers Pains
No time to waste in searching
No proper info for places to visit
according preferences

4. The solution
• We bring together, through our
platform, Businesses and City
Breakers
• We encourage city break all year
long
• We create tailor made user profiles &
Athens-experience packages

5. Market
1 out of 2
tourists in Athens
are Europeanmore than
3,3 million,
tourists in Athens in 2014
tourists stay in Athens
3-4 days
531.039
small businesses in
Greece

6. Business Model
• 1st
step: Free access to users, to
create a community.
• 2nd
step: Free input for businesses
to have choices to suggest to our
users
• 3rd
step : Charge by click when our
user selects to see a business’s
profile (interest to visit)

7. Competition
Our difference:
• Orientated on city break not just
vacation
• Perfectly tailor made per user
• Free for users - innovative business
model

8. Marketing strategy
Viral marketing
Content Marketing
Social and display Ads
Trade Shows
Pre-events
Community Building
Existing platforms

9. Traction
Measurements
• Research
• Site beta version
• Social media impact

10. Needs
Within the next 3 months we need to:
• Create the official platform = 10.000,00 €
•Run a social media campaign = 1.000,00 €

11. Team
Gatsapostoli Zoe -
Customer Service
Thank you!
Tsirigotis
Christos
Sales
Michalitsianou
Marianna
Marketing
Lamprou
Sofia
Sales
Koutsoukou
Georgia
Customer Service
Kavvatha
Panagiota
Marketing
Zagkas
Dionisis
Customer
Service
athens-break.launchrock.com