Disney was founded in 1923 by brothers Walt and Roy Disney. It provides quality, trustworthy entertainment for families. After the founders' deaths, Disney struggled but recovered in the 1980s. Today, Disney consists of five business segments and has made 21 acquisitions. Its biggest challenge is maintaining its 90-year heritage while innovating. Disney aims to delight consumers by focusing on quality and innovation. It has segmented itself well across movies, theme parks, TV, toys and more.