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CRITIQUE & THE DESIGN PROCESS
facilitating better feedback
@aaroni #HOWLive
Conversations can hurt.
@aaroni #HOWLive
@aaroni #HOWLive
It’s laid out too much like [popular service]. We should be different.
We’ve never done it that way before.
No. That won’t work. What if we do it
this way...
That looks like angry fruit salad!
The wireframes are still not answering our problem and are not
providing enough an easier solution for the page.
Change the order of the screens so that the 3rd
and first one are switched.
"My nephew who is in design school said he didn't like it."
I just want it to feel bigger
We're disappointed in this solution. We're going to have
our own designers come up with one.
Looks ugly. Make it pretty.
What. The hell. Is this?
I would never use this. I don’t like the layout.
We should add parallax to this.
None of this is what I asked for.
This is terrible.
I like the paper form better.
I'm just not feeling it. I don't know what, but it isn't right
yet. Just needs to be more innovative.
Make it look more like SharePoint.
That looks like ass.
@aaroni #HOWLive
It’s laid out too much like [popular service]. We should be different.
We’ve never done it that way before.
No. That won’t work. What if we do it
this way...
That looks like angry fruit salad!
The wireframes are still not answering our problem and are not
providing enough an easier solution for the page.
Change the order of the screens so that the 3rd
and first one are switched.
"My nephew who is in design school said he didn't like it."
I just want it to feel bigger
We're disappointed in this solution. We're going to have
our own designers come up with one.
Looks ugly. Make it pretty.
What. The hell. Is this?
I would never use this. I don’t like the layout.
We should add parallax to this.
None of this is what I asked for.
This is terrible.
I like the paper form better.
I'm just not feeling it. I don't know what, but it isn't right
yet. Just needs to be more innovative.
Make it look more like SharePoint.
That looks like ass.
@aaroni #HOWLive
It’s laid out too much like [popular service]. We should be different.
No. That won’t work. What if we do it
this way...
The wireframes are still not answering our problem and are not
providing enough an easier solution for the page.
Change the order of the screens so that the 3rd
and first one are switched.
What. The hell. Is this?
I would never use this. I don’t like the layout.
We should add parallax to this.
That looks like ass.
@aaroni #HOWLive
feedback
@aaroni #HOWLive
@aaroni #HOWLive
Reaction
@aaroni #HOWLive
“Good lord! That looks like someone vomited 1996
internet all over everything!
Reaction
@aaroni #HOWLive
“Good lord! That looks like someone vomited 1996
internet all over everything!
Reaction
Direction
@aaroni #HOWLive
“Good lord! That looks like someone vomited 1996
internet all over everything!
“You should have made all of those radio buttons a
drop down [,because…]
Reaction
Direction
@aaroni #HOWLive
criticalthinking
@aaroni #HOWLive
critique
@aaroni #HOWLive
“Good lord! That looks like someone vomited 1996
internet all over everything!
“You should have made all of those radio buttons a
drop down [,because…]
Reaction
Direction
@aaroni #HOWLive
Critique
“Good lord! That looks like someone vomited 1996
internet all over everything!
“You should have made all of those radio buttons a
drop down [,because…]
Reaction
Direction
@aaroni #HOWLive
“If the objective is for users to seriously consider
the impact to their bank balance before making a
purchase, placing the balance at the bottom of
the screen at the same size as all the other
numbers isn’t effective because it get’s lost in all
of the other the information.
Critique
“Good lord! That looks like someone vomited 1996
internet all over everything!
“You should have made all of those radio buttons a
drop down [,because…]
Reaction
Direction
@aaroni #HOWLive
Creative Direction vs. Critique
@aaroni #HOWLive
Critique - is a form of feedback meant to provide
guidance by identifying concerns and insights about
the work being presented. It is up to the designer(s)
to take the insights and make decisions about
progressing the design.
Direction - is a more “direct” form of feedback that
identifies specific things that need to be changed in
a design. This feedback is less open to designer
interpretation.
@aaroni #HOWLive
At their foundation is intent.
There are two facets to critique,
giving and receiving…
@aaroni #HOWLive
Giving critique with the wrong intent
is self focused.
@aaroni #HOWLive
Giving critique with the right intent
is objective focused.
@aaroni #HOWLive
When giving critique...
Use a filter.
Gather initial thoughts and reactions. Revisit them in the right context.
@aaroni #HOWLive
When giving critique...
Don’t assume.
Find out the reason behind thinking, constraints, or other variables.
@aaroni #HOWLive
When giving critique...
Don’t invite yourself.
Get in touch and ask to chat about the design.
@aaroni #HOWLive
When giving critique...
Lead with questions.
Show an interest in their process and learn more about their objectives.
@aaroni #HOWLive
When giving critique...
Talk about strengths.
Critique isn’t just about the things that aren’t working.
@aaroni #HOWLive
Receiving critique
with the right
intent takes
humility &
restraint.
@aaroni #HOWLive
Receiving critique
with the right
intent takes
humility &
restraint.
@aaroni #HOWLive
When receiving critique...
Remember the purpose.
Critique is about understanding and improvement, not judgement.
@aaroni #HOWLive
When receiving critique...
Think before responding.
Do you understand what the critics are saying?
@aaroni #HOWLive
When receiving critique...
Participate.
Analyze your proposed solution alongside everyone else.
@aaroni #HOWLive
When receiving critique...
Set the foundation.
Use prior agreements and objectives to get everyone on the same page.
@aaroni #HOWLive
We need tools, and a plan.
@aaroni #HOWLive
@aaroni #HOWLive
What are the objectives for the design?
@aaroni #HOWLive
What are the objectives for the design?
@aaroni #HOWLive
What are the objectives for the design?
What are the related design elements?
@aaroni #HOWLive
What are the objectives for the design?
What are the related design elements?
@aaroni #HOWLive
What are the objectives for the design?
What are the related design elements?
Are they effective at achieving the objectives?
@aaroni #HOWLive
What are the objectives for the design?
What are the related design elements?
Are they effective at achieving the objectives?
@aaroni #HOWLive
Why are or aren’t they effective?
What are the objectives for the design?
What are the related design elements?
Are they effective at achieving the objectives?
@aaroni #HOWLive
@aaroni #HOWLive
@aaroni #HOWLive
@aaroni #HOWLive
@aaroni #HOWLive
@aaroni #HOWLive
@aaroni #HOWLive
@aaroni #HOWLive
Too Soon
@aaroni #HOWLive
Too Soon
@aaroni #HOWLive
Too Soon Too Late*
@aaroni #HOWLive
Too Soon Too Late*Just Right
@aaroni #HOWLive
Critique is a skill. You need to practice.
Keep in mind…
@aaroni #HOWLive
Critique is a skill. You need to practice.
Start small.
Keep in mind…
@aaroni #HOWLive
Critique is a skill. You need to practice.
Think before you speak.
Start small.
Keep in mind…
@aaroni #HOWLive
Critique is a skill. You need to practice.
Choose who you critique with carefully.
Think before you speak.
Start small.
Keep in mind…
@aaroni #HOWLive
Rules of critique
@aaroni #HOWLive
Avoid problem solving.
Rules of critique
@aaroni #HOWLive
Avoid problem solving.
Everyone is equal.
Rules of critique
@aaroni #HOWLive
Avoid problem solving.
Everyone is equal.
Everyone is a critic.
Rules of critique
Avoid problem solving.
Everyone is equal.
Everyone is a critic.
Give the team time to review the feedback and follow up
with questions.
@aaroni #HOWLive
Set the right foundation.
@aaroni #HOWLive
Set your foundation with…
Personas
User archetypes that describe their average behaviors, goals, expectations,
knowledge, etc.
@aaroni #HOWLive
Set your foundation with…
Goals
Desired, measurable outcomes of the user interacting with the product or
service. Can be user oriented, business oriented or both.
@aaroni #HOWLive
Set your foundation with…
Principles
Statements, often worded as rules, that capture the desired qualities or
characteristics of the final solution.
@aaroni #HOWLive
Set your foundation with…
Scenarios
Short narratives that the describe the desired behaviors, thoughts, emotions,
etc. of the user as they move through a use case.
@aaroni #HOWLive
Critique is about iteration and improvement.
So long as you’re looking to improve on
whatever it is you’re doing, you’ve got an
opportunity for critique.
@aaroni #HOWLive
Who should we invite?
@aaroni #HOWLive
Start things off on the right foot.
@aaroni #HOWLive
Facilitating critique
Critique Goals
@aaroni #HOWLive
Facilitating critique
Critique Goals
Active Listening
@aaroni #HOWLive
Facilitating critique
Critique Goals
Round Robin & Quotas
Active Listening
@aaroni #HOWLive
Facilitating critique
Critique Goals
Round Robin & Quotas
Direct Inquiry
Active Listening
@aaroni #HOWLive
Facilitating critique
Critique Goals
Round Robin & Quotas
Direct Inquiry
Six Thinking HatsActive Listening
@aaroni #HOWLive
Facilitating critique
Critique Goals
Round Robin & Quotas
Direct Inquiry
Six Thinking Hats
Facilitators
Active Listening
@aaroni #HOWLive
Yes, you will have to deal with difficult people.
@aaroni #HOWLive
Keeping the process alive.
@aaroni #HOWLive
What about things like Brainstorms?
@aaroni #HOWLive
Critique and remote teams.
@aaroni #HOWLive
Tips for critiquing with remote teams
@aaroni #HOWLive
Tips for critiquing with remote teams
Sight, sound, patience.
@aaroni #HOWLive
Tips for critiquing with remote teams
Sight, sound, patience.
Be open to use whatever tools work.
@aaroni #HOWLive
Tips for critiquing with remote teams
Sight, sound, patience.
Be open to use whatever tools work.
Be ready to ask a lot of questions, especially
after you get an answer.
@aaroni #HOWLive
Tips for critiquing with remote teams
Sight, sound, patience.
Be open to use whatever tools work.
Be ready to ask a lot of questions, especially
after you get an answer.
Be prepared, really prepared.
@aaroni #HOWLive
Tools for critiquing with remote teams
Zoom
GoTo Meeting
Slack
Google Hangouts
iPevo camera
@aaroni #HOWLive
There will be challenges establishing
a healthy critique practice.
@aaroni #HOWLive
There will be challenges establishing
a healthy critique practice.
@aaroni #HOWLive
It is up to us to find, share, and/or
pave the path to better conversations
Aaron Irizarry
Head of Design Commercial Card, Capital One
@aaroni #HOWLive
oreilly.com
Use code “AUTH5” to get 50% off.
Amazon.com

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Facilitating Better Design Critique & Feedback

  • 1. CRITIQUE & THE DESIGN PROCESS facilitating better feedback @aaroni #HOWLive
  • 4. It’s laid out too much like [popular service]. We should be different. We’ve never done it that way before. No. That won’t work. What if we do it this way... That looks like angry fruit salad! The wireframes are still not answering our problem and are not providing enough an easier solution for the page. Change the order of the screens so that the 3rd and first one are switched. "My nephew who is in design school said he didn't like it." I just want it to feel bigger We're disappointed in this solution. We're going to have our own designers come up with one. Looks ugly. Make it pretty. What. The hell. Is this? I would never use this. I don’t like the layout. We should add parallax to this. None of this is what I asked for. This is terrible. I like the paper form better. I'm just not feeling it. I don't know what, but it isn't right yet. Just needs to be more innovative. Make it look more like SharePoint. That looks like ass. @aaroni #HOWLive
  • 5. It’s laid out too much like [popular service]. We should be different. We’ve never done it that way before. No. That won’t work. What if we do it this way... That looks like angry fruit salad! The wireframes are still not answering our problem and are not providing enough an easier solution for the page. Change the order of the screens so that the 3rd and first one are switched. "My nephew who is in design school said he didn't like it." I just want it to feel bigger We're disappointed in this solution. We're going to have our own designers come up with one. Looks ugly. Make it pretty. What. The hell. Is this? I would never use this. I don’t like the layout. We should add parallax to this. None of this is what I asked for. This is terrible. I like the paper form better. I'm just not feeling it. I don't know what, but it isn't right yet. Just needs to be more innovative. Make it look more like SharePoint. That looks like ass. @aaroni #HOWLive
  • 6. It’s laid out too much like [popular service]. We should be different. No. That won’t work. What if we do it this way... The wireframes are still not answering our problem and are not providing enough an easier solution for the page. Change the order of the screens so that the 3rd and first one are switched. What. The hell. Is this? I would never use this. I don’t like the layout. We should add parallax to this. That looks like ass. @aaroni #HOWLive
  • 10. “Good lord! That looks like someone vomited 1996 internet all over everything! Reaction @aaroni #HOWLive
  • 11. “Good lord! That looks like someone vomited 1996 internet all over everything! Reaction Direction @aaroni #HOWLive
  • 12. “Good lord! That looks like someone vomited 1996 internet all over everything! “You should have made all of those radio buttons a drop down [,because…] Reaction Direction @aaroni #HOWLive
  • 15. “Good lord! That looks like someone vomited 1996 internet all over everything! “You should have made all of those radio buttons a drop down [,because…] Reaction Direction @aaroni #HOWLive
  • 16. Critique “Good lord! That looks like someone vomited 1996 internet all over everything! “You should have made all of those radio buttons a drop down [,because…] Reaction Direction @aaroni #HOWLive
  • 17. “If the objective is for users to seriously consider the impact to their bank balance before making a purchase, placing the balance at the bottom of the screen at the same size as all the other numbers isn’t effective because it get’s lost in all of the other the information. Critique “Good lord! That looks like someone vomited 1996 internet all over everything! “You should have made all of those radio buttons a drop down [,because…] Reaction Direction @aaroni #HOWLive
  • 18. Creative Direction vs. Critique @aaroni #HOWLive
  • 19. Critique - is a form of feedback meant to provide guidance by identifying concerns and insights about the work being presented. It is up to the designer(s) to take the insights and make decisions about progressing the design. Direction - is a more “direct” form of feedback that identifies specific things that need to be changed in a design. This feedback is less open to designer interpretation. @aaroni #HOWLive
  • 20. At their foundation is intent. There are two facets to critique, giving and receiving… @aaroni #HOWLive
  • 21. Giving critique with the wrong intent is self focused. @aaroni #HOWLive
  • 22. Giving critique with the right intent is objective focused. @aaroni #HOWLive
  • 23. When giving critique... Use a filter. Gather initial thoughts and reactions. Revisit them in the right context. @aaroni #HOWLive
  • 24. When giving critique... Don’t assume. Find out the reason behind thinking, constraints, or other variables. @aaroni #HOWLive
  • 25. When giving critique... Don’t invite yourself. Get in touch and ask to chat about the design. @aaroni #HOWLive
  • 26. When giving critique... Lead with questions. Show an interest in their process and learn more about their objectives. @aaroni #HOWLive
  • 27. When giving critique... Talk about strengths. Critique isn’t just about the things that aren’t working. @aaroni #HOWLive
  • 28. Receiving critique with the right intent takes humility & restraint. @aaroni #HOWLive
  • 29. Receiving critique with the right intent takes humility & restraint. @aaroni #HOWLive
  • 30. When receiving critique... Remember the purpose. Critique is about understanding and improvement, not judgement. @aaroni #HOWLive
  • 31. When receiving critique... Think before responding. Do you understand what the critics are saying? @aaroni #HOWLive
  • 32. When receiving critique... Participate. Analyze your proposed solution alongside everyone else. @aaroni #HOWLive
  • 33. When receiving critique... Set the foundation. Use prior agreements and objectives to get everyone on the same page. @aaroni #HOWLive
  • 34. We need tools, and a plan. @aaroni #HOWLive
  • 36. What are the objectives for the design? @aaroni #HOWLive
  • 37. What are the objectives for the design? @aaroni #HOWLive
  • 38. What are the objectives for the design? What are the related design elements? @aaroni #HOWLive
  • 39. What are the objectives for the design? What are the related design elements? @aaroni #HOWLive
  • 40. What are the objectives for the design? What are the related design elements? Are they effective at achieving the objectives? @aaroni #HOWLive
  • 41. What are the objectives for the design? What are the related design elements? Are they effective at achieving the objectives? @aaroni #HOWLive
  • 42. Why are or aren’t they effective? What are the objectives for the design? What are the related design elements? Are they effective at achieving the objectives? @aaroni #HOWLive
  • 52. Too Soon Too Late* @aaroni #HOWLive
  • 53. Too Soon Too Late*Just Right @aaroni #HOWLive
  • 54. Critique is a skill. You need to practice. Keep in mind… @aaroni #HOWLive
  • 55. Critique is a skill. You need to practice. Start small. Keep in mind… @aaroni #HOWLive
  • 56. Critique is a skill. You need to practice. Think before you speak. Start small. Keep in mind… @aaroni #HOWLive
  • 57. Critique is a skill. You need to practice. Choose who you critique with carefully. Think before you speak. Start small. Keep in mind… @aaroni #HOWLive
  • 58. Rules of critique @aaroni #HOWLive Avoid problem solving.
  • 59. Rules of critique @aaroni #HOWLive Avoid problem solving. Everyone is equal.
  • 60. Rules of critique @aaroni #HOWLive Avoid problem solving. Everyone is equal. Everyone is a critic.
  • 61. Rules of critique Avoid problem solving. Everyone is equal. Everyone is a critic. Give the team time to review the feedback and follow up with questions. @aaroni #HOWLive
  • 62. Set the right foundation. @aaroni #HOWLive
  • 63. Set your foundation with… Personas User archetypes that describe their average behaviors, goals, expectations, knowledge, etc. @aaroni #HOWLive
  • 64. Set your foundation with… Goals Desired, measurable outcomes of the user interacting with the product or service. Can be user oriented, business oriented or both. @aaroni #HOWLive
  • 65. Set your foundation with… Principles Statements, often worded as rules, that capture the desired qualities or characteristics of the final solution. @aaroni #HOWLive
  • 66. Set your foundation with… Scenarios Short narratives that the describe the desired behaviors, thoughts, emotions, etc. of the user as they move through a use case. @aaroni #HOWLive
  • 67. Critique is about iteration and improvement. So long as you’re looking to improve on whatever it is you’re doing, you’ve got an opportunity for critique. @aaroni #HOWLive
  • 68. Who should we invite? @aaroni #HOWLive
  • 69. Start things off on the right foot. @aaroni #HOWLive
  • 71. Facilitating critique Critique Goals Active Listening @aaroni #HOWLive
  • 72. Facilitating critique Critique Goals Round Robin & Quotas Active Listening @aaroni #HOWLive
  • 73. Facilitating critique Critique Goals Round Robin & Quotas Direct Inquiry Active Listening @aaroni #HOWLive
  • 74. Facilitating critique Critique Goals Round Robin & Quotas Direct Inquiry Six Thinking HatsActive Listening @aaroni #HOWLive
  • 75. Facilitating critique Critique Goals Round Robin & Quotas Direct Inquiry Six Thinking Hats Facilitators Active Listening @aaroni #HOWLive
  • 76. Yes, you will have to deal with difficult people. @aaroni #HOWLive
  • 77. Keeping the process alive. @aaroni #HOWLive
  • 78. What about things like Brainstorms? @aaroni #HOWLive
  • 79. Critique and remote teams. @aaroni #HOWLive
  • 80. Tips for critiquing with remote teams @aaroni #HOWLive
  • 81. Tips for critiquing with remote teams Sight, sound, patience. @aaroni #HOWLive
  • 82. Tips for critiquing with remote teams Sight, sound, patience. Be open to use whatever tools work. @aaroni #HOWLive
  • 83. Tips for critiquing with remote teams Sight, sound, patience. Be open to use whatever tools work. Be ready to ask a lot of questions, especially after you get an answer. @aaroni #HOWLive
  • 84. Tips for critiquing with remote teams Sight, sound, patience. Be open to use whatever tools work. Be ready to ask a lot of questions, especially after you get an answer. Be prepared, really prepared. @aaroni #HOWLive
  • 85. Tools for critiquing with remote teams Zoom GoTo Meeting Slack Google Hangouts iPevo camera @aaroni #HOWLive
  • 86. There will be challenges establishing a healthy critique practice. @aaroni #HOWLive
  • 87. There will be challenges establishing a healthy critique practice. @aaroni #HOWLive It is up to us to find, share, and/or pave the path to better conversations
  • 88. Aaron Irizarry Head of Design Commercial Card, Capital One @aaroni #HOWLive oreilly.com Use code “AUTH5” to get 50% off. Amazon.com