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Saturday, February 9, 13
When there is not a common       understanding of terms,       goals, and expected customer       experience, there will n...
The Struggle       Understanding IA, Design, UX, etc.       Understanding their value       Lack of resources to execute.S...
Beware of design idealism...    There is what is ideal, and there    is what is real.Saturday, February 9, 13
The Challenge     The challenge for us as IAs, designers, content     strategists, and unicorns is to continually find ways...
The Tools, and the Approach       Have a plan.       Come prepared.       Visualization.       Collaborative exercises.Sat...
Have a plan.     “ Tailor your approach to how you present your     recommendations,so its aligned with how people     mak...
Come prepared.     Do your research, be prepared to present findings     from your own research, blogs, books, any source  ...
Visualization     Use sketching, white boarding, anything that help     help stakeholders visualize what you are trying to...
Collaborative Exercises     Use workshops with teams to help build a shared     understanding.Saturday, February 9, 13
It is not going to be easy...                           But it is going to be worth it.Saturday, February 9, 13
Thank you.                                   aaron irizarry                                       @aaroni                 ...
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Communicating IA

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A 20 minute presentation for World IA Day touching on the challenge for IA's, designers, content strategists, and unicorns to continually find ways to communicate the value of our practice to those with little or no understanding of it.

Published in: Design
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Communicating IA

  1. 1. Saturday, February 9, 13
  2. 2. When there is not a common understanding of terms, goals, and expected customer experience, there will not be a common valuing of design.Saturday, February 9, 13
  3. 3. The Struggle Understanding IA, Design, UX, etc. Understanding their value Lack of resources to execute.Saturday, February 9, 13
  4. 4. Beware of design idealism... There is what is ideal, and there is what is real.Saturday, February 9, 13
  5. 5. The Challenge The challenge for us as IAs, designers, content strategists, and unicorns is to continually find ways to communicate the value of our practice to those with little to no true understanding of it.Saturday, February 9, 13
  6. 6. The Tools, and the Approach Have a plan. Come prepared. Visualization. Collaborative exercises.Saturday, February 9, 13
  7. 7. Have a plan. “ Tailor your approach to how you present your recommendations,so its aligned with how people make decisions.” ~ Karen McGraneSaturday, February 9, 13
  8. 8. Come prepared. Do your research, be prepared to present findings from your own research, blogs, books, any source that backs up what you are trying to communicate.Saturday, February 9, 13
  9. 9. Visualization Use sketching, white boarding, anything that help help stakeholders visualize what you are trying to communicate and educate.Saturday, February 9, 13
  10. 10. Collaborative Exercises Use workshops with teams to help build a shared understanding.Saturday, February 9, 13
  11. 11. It is not going to be easy... But it is going to be worth it.Saturday, February 9, 13
  12. 12. Thank you. aaron irizarry @aaroni thisisaaronslife.com discussingdesign.comSaturday, February 9, 13

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