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Saturday, February 9, 13
When there is not a common
       understanding of terms,
       goals, and expected customer
       experience, there will not be
       a common valuing of design.



Saturday, February 9, 13
The Struggle
       Understanding IA, Design, UX, etc.


       Understanding their value


       Lack of resources to execute.




Saturday, February 9, 13
Beware of design idealism...

    There is what is ideal, and there
    is what is real.




Saturday, February 9, 13
The Challenge
     The challenge for us as IA's, designers, content
     strategists, and unicorns is to continually find ways
     to communicate the value of our practice to those
     with little to no true understanding of it.




Saturday, February 9, 13
The Tools, and the Approach
       Have a plan.

       Come prepared.


       Visualization.

       Collaborative exercises.



Saturday, February 9, 13
Have a plan.
     “ Tailor your approach to how you present your
     recommendations,so it's aligned with how people
     make decisions.” ~ Karen McGrane




Saturday, February 9, 13
Come prepared.
     Do your research, be prepared to present findings
     from your own research, blogs, books, any source
     that backs up what you are trying to communicate.




Saturday, February 9, 13
Visualization
     Use sketching, white boarding, anything that help
     help stakeholders visualize what you are trying to
     communicate and educate.




Saturday, February 9, 13
Collaborative Exercises
     Use workshops with teams to help build a shared
     understanding.




Saturday, February 9, 13
It is not going to be easy...
                           But it is going to be worth it.




Saturday, February 9, 13
Thank you.


                                   aaron irizarry
                                       @aaroni

                             thisisaaronslife.com
                           discussingdesign.com
Saturday, February 9, 13

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Communicating Value of UX Design to Stakeholders

  • 2. When there is not a common understanding of terms, goals, and expected customer experience, there will not be a common valuing of design. Saturday, February 9, 13
  • 3. The Struggle Understanding IA, Design, UX, etc. Understanding their value Lack of resources to execute. Saturday, February 9, 13
  • 4. Beware of design idealism... There is what is ideal, and there is what is real. Saturday, February 9, 13
  • 5. The Challenge The challenge for us as IA's, designers, content strategists, and unicorns is to continually find ways to communicate the value of our practice to those with little to no true understanding of it. Saturday, February 9, 13
  • 6. The Tools, and the Approach Have a plan. Come prepared. Visualization. Collaborative exercises. Saturday, February 9, 13
  • 7. Have a plan. “ Tailor your approach to how you present your recommendations,so it's aligned with how people make decisions.” ~ Karen McGrane Saturday, February 9, 13
  • 8. Come prepared. Do your research, be prepared to present findings from your own research, blogs, books, any source that backs up what you are trying to communicate. Saturday, February 9, 13
  • 9. Visualization Use sketching, white boarding, anything that help help stakeholders visualize what you are trying to communicate and educate. Saturday, February 9, 13
  • 10. Collaborative Exercises Use workshops with teams to help build a shared understanding. Saturday, February 9, 13
  • 11. It is not going to be easy... But it is going to be worth it. Saturday, February 9, 13
  • 12. Thank you. aaron irizarry @aaroni thisisaaronslife.com discussingdesign.com Saturday, February 9, 13