What is Lean?

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What is Lean?

  1. 1. What Is Lean? Jonathan Irwin Managing Director & Advisor Neo San Francisco jonathan.irwin@neo.com @jonathanirwin Thursday, January 30, 14
  2. 2. is 83 people. 43 engineers. 15 designers. 10 product leaders (like me). and some overhead. We advise. And we build products. Thursday, January 30, 14
  3. 3. So, what is Lean? Thursday, January 30, 14
  4. 4. stematically the se s, and sy write hypo ssumptions te st our a scientific data-driven customer-centric process for finding product/market fit. for reducing uncertainty. for continuous learning. for building the right thing. Lean is a measure ever y thing talk to our customers aste time you don’t w g thing so the wron building ed by nform omer ays i cust e a l w t he we’r so because building things people don’t want or use sucks! Thursday, January 30, 14 products customers ill adopt & w pay for
  5. 5. Le ad with v ision. But te st assumptions ruthle ssly. Lean is not but it’s ok ay to take on debt in order to le arn not che ap. ef f icient it’s actually ver y dif f icult Agile ild it the If you bu Thursday, January 30, 14 Waterfall will come y a replacement for vision. permission to make crap. cheap. easy. the only way to make stuff.
  6. 6. Examples. Thursday, January 30, 14
  7. 7. Price Test Landing Page Thursday, January 30, 14
  8. 8. Price Test Landing Page Thursday, January 30, 14
  9. 9. Price Test Landing Page Thursday, January 30, 14
  10. 10. Wizard of Oz Thursday, January 30, 14
  11. 11. Demo Video Thursday, January 30, 14
  12. 12. Concierge Thursday, January 30, 14
  13. 13. Pre-Sales Thursday, January 30, 14
  14. 14. Pre-Sales Thursday, January 30, 14 limited time!
  15. 15. for le arning The MVP is not only a product, it’s a process. Thursday, January 30, 14
  16. 16. In all these cases, the product teams learned market size about adoption ...from actual customers. pricing scope better ideas they didn’t ...BEFORE building the whole have themselves. thing. Thursday, January 30, 14
  17. 17. The question is NOT, “Can you build it?” Thursday, January 30, 14
  18. 18. The question is, “Should you build it?” Thursday, January 30, 14
  19. 19. Where do we start? Thursday, January 30, 14
  20. 20. Lean Principles 1. Solve real, painful problems that exist in a reachable market. 2. Enable & measure progress around outcomes vs. outputs. 3. Value making over analysis. 4. Create an environment of continuous learning. 5. Encourage failing fast. 6. Work on cross-functional, dedicated teams. 7. Increase shared understanding by externalizing your work. 8. Remove waste from deliverables and process. 9. When uncertainty is high, reduce complexity. Thursday, January 30, 14
  21. 21. Thursday, January 30, 14
  22. 22. How do we do it? Thursday, January 30, 14
  23. 23. Tactics 1.Declare your assumptions. 2.Identify the riskiest assumptions. 3.Write a hypothesis to test your assumption. 4.Run an experiment (interview, MVP, etc.) 5.Measure the outcomes. 6.Synthesize the learnings, and do it again. Thursday, January 30, 14
  24. 24. Now you’re dangerous. Thursday, January 30, 14

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