Introduction to Global Bridges -- Richard D. Hurt, M.D.Global Bridges
Presentation by Richard D. Hurt, M.D., chair of Global Bridges and founding director of the Mayo Clinic Nicotine Dependence Center, at the Global Bridges Preconference at the 15th World Conference on Tobacco OR Health in Singapore.
A taster of the results from IAB & MMA supported research into the UK mobile advertising market (June 2009).
If you want to buy the full report then contact James Cameron on james@camerjam.com
Introduction to Global Bridges -- Richard D. Hurt, M.D.Global Bridges
Presentation by Richard D. Hurt, M.D., chair of Global Bridges and founding director of the Mayo Clinic Nicotine Dependence Center, at the Global Bridges Preconference at the 15th World Conference on Tobacco OR Health in Singapore.
A taster of the results from IAB & MMA supported research into the UK mobile advertising market (June 2009).
If you want to buy the full report then contact James Cameron on james@camerjam.com
Contingent Labor White Paper May 2011 Linked Intbokowy
Contingent labor is one of the most overlooked and mismanaged resources. Companies that are effective in managing contingent labor have a more flexible workforce, pay markup rates half the industry average, and have fewer suppliers to manage. Many organizations lack the ability to manage this category across business units and regions due to lack of visibility, clear reporting and leadership. To address this opportunity, Cost & Capital Partners has published a category sourcing guide to provide an overview of how companies can gain control over contingent labor and unlock the benefits promised.
ES el. komercijos statistiniai duomenys, 2011 m.Saulius Dackys
Pateikiame ES institucijų, renginiui Digital Agenda Assembly 2012, surinktus statistinius duomenis apie bandrą situaciją el. komercijos rinkoje. Juose puikiai matosi kokioje vietoje yra el. komercija Lietuvoje. Džiugu tai, kad turime kur dirbti.
Life Insurance industry has been witnessing low persistency (a policy's ability to be active and sustained premium payment)rate hence the proactive need for customer retention and maximizing renewal premium collection and need for monitoring the performance of intermediaries and agents could gain immense value from deriving highly usable recommendations.
The need for such inferences, importantly in a timely basis can't be more important than now as the rightful and the revised guidelines by the regulator ensures the need to minimize wrong selling, increased persistency and performance of all the stakeholders in Life Insurance to make business a flourishing one.
How did the evolving need of the industry coupled with constant change in market and competitive landscape was married and focused approaches were espoused through with tangible benefits on Customer Value Retention and Maximization & agent's performance improvement were met.
What are the recommendations from Sameer to individuals & enterprises who intend to devise their Analytical Vision for their respective organization, what are the areas to be considered before embarking such a journey
.
Print Power Italy commissioned Lorien Consulting to carry out research on the Italian market, on stakeholders and influencers, investors, companies and media centers with the goal of mapping the perception and effectiveness of different media, identifying criteria and reasons for communication and marketing planning choices which underline the values linked to printed media.
Contingent Labor White Paper May 2011 Linked Intbokowy
Contingent labor is one of the most overlooked and mismanaged resources. Companies that are effective in managing contingent labor have a more flexible workforce, pay markup rates half the industry average, and have fewer suppliers to manage. Many organizations lack the ability to manage this category across business units and regions due to lack of visibility, clear reporting and leadership. To address this opportunity, Cost & Capital Partners has published a category sourcing guide to provide an overview of how companies can gain control over contingent labor and unlock the benefits promised.
ES el. komercijos statistiniai duomenys, 2011 m.Saulius Dackys
Pateikiame ES institucijų, renginiui Digital Agenda Assembly 2012, surinktus statistinius duomenis apie bandrą situaciją el. komercijos rinkoje. Juose puikiai matosi kokioje vietoje yra el. komercija Lietuvoje. Džiugu tai, kad turime kur dirbti.
Life Insurance industry has been witnessing low persistency (a policy's ability to be active and sustained premium payment)rate hence the proactive need for customer retention and maximizing renewal premium collection and need for monitoring the performance of intermediaries and agents could gain immense value from deriving highly usable recommendations.
The need for such inferences, importantly in a timely basis can't be more important than now as the rightful and the revised guidelines by the regulator ensures the need to minimize wrong selling, increased persistency and performance of all the stakeholders in Life Insurance to make business a flourishing one.
How did the evolving need of the industry coupled with constant change in market and competitive landscape was married and focused approaches were espoused through with tangible benefits on Customer Value Retention and Maximization & agent's performance improvement were met.
What are the recommendations from Sameer to individuals & enterprises who intend to devise their Analytical Vision for their respective organization, what are the areas to be considered before embarking such a journey
.
Print Power Italy commissioned Lorien Consulting to carry out research on the Italian market, on stakeholders and influencers, investors, companies and media centers with the goal of mapping the perception and effectiveness of different media, identifying criteria and reasons for communication and marketing planning choices which underline the values linked to printed media.
Ipsos MediaCT: Business Elite Breakfast SeminarIpsos UK
July 2011: View James Torr’s presentation at our recent Breakfast Seminar focused on the Business Elite, looking at the evolution of this hard to reach group since the first BE:Europe survey in 1973.
Games Passport: Taking advantage of the economic crisis: serving advertisemen...DevGAMM Conference
With the ever-increasing number of online casual players all around the world, the gaming market has become a very attractive source of traffic for advertisers, especially in these current times of economic crisis. At the same time, players are more then ever reluctant to pay for playing. As such, advertisement has become a very important revenue generator for game developers and publishers. In this session we will make the detailed analysis of this situation and will look into the main metrics and advertisement tools available.
Features major direct marketing and advertising trend with long term impact, details the 7 profit drivers for insurance direct marketing and explores Web 2.0 opportunities for direct marketers.
Presentation to the British Chamber of Commerce Thailand on May 13 2009 by Ian Fenwick (Advisor to Sasin, and co-author of DigiMarketing: The Essential Guide to New Marketing & Digital Media.
Looks at the reasons why digital is ideal for a downturn, and gives hands-on advice on how to start.
Hoe staat het er voor qua omzet en verdeling binnen affiliate marketing in Nederland? Het IAB heeft in samenwerking met Deloitte een onderzoek gedaan en zal de resultaten traditioneel op de Affiliate Dag bekend maken!
The world has changed, but marketing is still applying the principles I learned in business school. This needs to change and this presentation is an "open source" call to help achieve this change.
I have given it on April 23, 2009 in Helsinki at the F Word event. It is an unfinished piece of work in which we don't have all the answers either. So I invite you to join us at www.futurelab.net to help make it better.
The world has changed, but marketing is still applying the principles I learned in business school. This needs to change and this presentation is an "open source" call to help achieve this change.
I have given it on April 23, 2009 in Helsinki at the F Word event. It is an unfinished piece of work in which we don't have all the answers either. So I invite you to join us at www.futurelab.net to help make it better.
Champion League - Presentation by Ilker Baydar, General Manager of Hepsiburada.com at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.
The necessity to recruit new donors in times of economic recession - Fundrais...bpost
The economic recession has resulted in donors that quit donating, or donate less. You could desinvest, or invest to create new donors. Find out how Direct Mail can help
bpost test eerstdaags in Mechelen en regio Verviers de gebundelde postbestelling voor gezinnen uit. Op zowat 17.000 adressen zullen de postbodes alle brieven en ongeadresseerd drukwerk in een open bedrukte map bestellen. De nieuwe werkwijze zal gebaseerd zijn op geavanceerde technologie en bpost is daarmee een voorloper in de internationale postwereld. In zijn processen, producten en diensten past bpost systematisch spitstechnologie toe, maar technologie zal nooit de postbode vervangen.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
3. DM Discovery 7: No campaign without DM
Discovery 1:
Growing your Business with DM
(2006)
Discovery 2/3:
Get the Max out of your mix
(2007)
Discovery 4/5:
DM brand relationship (2007)
Discovery 6:
P loves E (2008)
Discovery 7:
No campaign without DM (2009)
2
4. Increasing shift to interactive, one-to-one, proximity media
Total Marketing & Communication Expenditure (full costing)
- Belgium 2007: € 7.40 billion
Unaddresssed mail,
6%
Other, 18% Direct Mail, 12% € 2.86 bn.
€ 1.35 bn.
Direct Marketing
Online (e-mail;
internet; paid search) ,
represents 39 %
8% of total media
investments
Telemarketing, 6%
Classic media, 50%
Classic media, 43% Clasic media with
response mechanism,
€ 3.18 bn. 7%
Data: All values in € bn - those costs include both external and internal costs
Base: All companies with a turnover of at least € 0.25m /year: Universe: 128,376 companies (n=1,027)
Source: IPC survey – 2008 – 1027 interviewed companies (IPSOS)
3
5. Despite the crisis, DM investments have increased in the 1st
Semester ‘09 by 2,4% compared to 1st Semester ‘08
Gross investments (in mio eur, 2008)
1800 -4,1%
1600
1400
1200
1000
800
600
400 +2,4%
1st Semester 2008
200
1st Semester 2009
0
Mass Media DM
Source: DM pige-Mediaxim (Direct Mail); Cim-MDB, Mediaxim (other media)
4
6. Advertisers consider Direct Mail as the most efficient media
mainly for short-term sales and retention
Retention
80%
60%
40%
Short-term Sales Acquisition
20%
0%
Product Advertising Brand Image
E-Mail Marketing Addressed Direct Mail Internet Site
Print with response Unaddressed Mail TV with response
Data: All values in %
Base: All companies using the specific direct marketing medium
Source: IPC Direct Marketing Intelligence 2008 – IPSOS 1027 belgian companies
5
7. DM scores among customers as the preferred informative
communication channel in most sectors.
Which communication channel do you prefer?
%
100 1 1 3 3 4 3 4
1 1 2 5 3
9 2 10
7 4 5
1 2 8
4 3
4 7 5 5 7 8
80 1 2 2
4 4 2
12 6
15
13 11 13
10
60 8 11
15 22 13 13
5 11 11
7 14 13
40
45 43 42
20 39 36 36
0
Mail order sales Beauty products Banks & Insurances Home equipment: Automotive (n=158) Press (n=165)
(n=171) (n=120) (n=184) furniture, DIY, garden
(n=127)
DM Print D2D TV Radio POS Internet E-mail SMS none dk
6
8. Retailer and Mail order are already heavy users
Gross ATL media & DM investments in retail (in mio eur, Total 2008)
354
Mail order:
286
273
215
172
160
109 105
73
57 53
36
8 9 4 9 5 5 2 2
Retailer Media Automotive Bank & Leisure, Telecom Publishing Tourism Care-pharma Public
Finance entertaining
Mass Media (source: Cim-MDB, Mediaxim) Direct Mail (source: DM pige-Mediaxim)
Sources: DM pige-Mediaxim (Direct Mail); Cim-MDB, Mediaxim (other media)
7
9. Retailer and Mail order are already heavy users
Gross ATL media & DM investments in retail (in mio eur, Total 2008)
354
RETAILER
286
273
215
172
160
109 105
73
57 53
36
8 9 4 9 5 5 2 2
Retailer Media Automotive Bank & Leisure, Telecom Publishing Tourism Care-pharma Public
Finance entertaining
Mass Media (source: Cim-MDB, Mediaxim) Direct Mail (source: DM pige-Mediaxim)
Sources: DM pige-Mediaxim (Direct Mail); Cim-MDB, Mediaxim (other media)
8
10. But DM is still a small player in most sectors
Gross ATL media & DM investments in Top 10 mass-media sectors
(in mio eur, Total 2008)
354
286
273
215
172
160
109 105
73
57 53
36
8 9 4 9 5 5 2 2
Retailer Media Automotive Bank & Leisure, Telecom Publishing Tourism Care-pharma Public
Finance entertaining
Mass Media (source: Cim-MDB, Mediaxim) Direct Mail (source: DM pige-Mediaxim)
Sources: DM pige-Mediaxim (Direct Mail); Cim-MDB, Mediaxim (other media)
9
11. The Post has run extensive research with > 45.000 interviews
(BtoB – BtoC)
Generic media surveys (e.g., Mail moment,
E loves P, How direct are women?)
20 Multi-media surveys
>40 DM impact surveys
> 250 response rates - benchmark data base
10
12. What are the most frequent barriers to the DM use?
Inspiration
I don’t know how/when to use it
Would my customers remember it?
My company is too small
Effectiveness
DM seems complicated
How does it work?
How to measure the effective impact?
DM takes time & resources
Database
My database isn’t qualitative enough
Where can I rent adresses?
11
14. Important criteria to consider when evaluating a Media Mix
Reach
Gross cost
per contact
IMPACT ON BRAND:
- Awareness
- Equity
- Loyalty
+
IMPACT ON SALES
ROMI
Source: DM Consultancy team analysis
13
15. Important criteria to consider when evaluating a Media Mix
Attention
Reach
Gross cost
per contact
IMPACT ON BRAND: Exposure
Duration / depth
- Awareness
- Equity
- Loyalty
+
IMPACT ON SALES
ROMI
Source: DM Consultancy team analysis
14
16. The Mail Moment remains unique
97%
opens mailbox Consumers
every day spend
1’52’’ per
mail
… but
receives
only 2
DM/ week
… and behind
every letterbox
78% is a unique
is person
opened you can target
15
17. Important criteria to consider when evaluating a Media Mix
Attention
Reach
Gross cost
per contact
IMPACT ON BRAND: Exposure
Duration / depth
- Awareness
- Equity
- Loyalty
+
IMPACT ON SALES
Saturation
ROMI
Source: DM Consultancy team analysis
16
18. Consumers don’t feel overwhelmed with Direct Mails
With regards to advertising in the following media, would you say there is …?
TV (n=1122) 1% 22% 77%
Internet (n=747) 3% 44% 54%
Door-to-door bundle 4% 44% 41% 11%
Radio (n=1058) 2% 59% 39%
Free press (n=991) 3% 61% 37%
Magazines (n=1046) 3% 62% 36%
Dailies (n=981) 3% 71% 26%
Cinema (n=678) 5% 70% 25%
E-Mails (Averages) 12% 68% 20%
Paper mail (averages) 8% 74% 18%
0% 20% 40% 60% 80% 100%
not enough enough too much No pub sticker
Source : “E loves P” study – 2007 – TNS Dimarso -1100 respondents
17
19. Important criteria to consider when evaluating a Media Mix
Attention
Reach
Gross cost
per contact
IMPACT ON BRAND: Exposure
Duration / depth
- Awareness
- Equity
- Loyalty
+
IMPACT ON SALES
Saturation
ROMI
Personnalisation
Source: DM Consultancy team analysis
18
21. Important criteria to consider when evaluating a Media Mix
Attention
Reach
Gross cost
per contact
IMPACT ON BRAND: Exposure
Duration / depth
- Awareness
- Equity
- Loyalty
+
IMPACT ON SALES
Saturation
ROMI
Involvement
Personnalisation
Source: DM Consultancy team analysis
20
22. Consumers feel closely involved when receiving Direct Mail
Avg.
This media can give me the
DM other
feeling of …..
media
… rewarding me as a customer 73% 19%
… being connected to the brand 63% 8%
… acknoweldgement / appreciation 57% 8%
… being important for that brand 57% 7%
… being unique 51% 7%
Source : Synovate Censydiam – DM Brand relationship model – fashion sector - 2007
21
23. Important criteria to consider when evaluating a Media Mix
Attention
Reach
Gross cost
per contact
IMPACT ON BRAND: Exposure
Duration / depth
- Awareness
- Equity
- Loyalty
+
Environmental
IMPACT ON SALES
Impact
Saturation
ROMI
Involvement
Personnalisation
Source: DM Consultancy team analysis
22
24. DM represents ONLY 2% of total consumption of paper in Belgium
The post “consumes” 0,08% (2.808
Global Belgian paper consumption = tons) of that for its own needs and
3.692.000 tons / year “transports” around 6% (around 220.000
tons) of the total paper produced yearly
in Belgium
the Post own
Other consumtion
93,97% 0.08%
Paper
transported
by the Post
5,96%
DM = about 1/3rd of the yearly paper tonnage transported by the Post
23
25. Direct Mail helps boosting ROI of most campaigns (UK)
Average RROI of Different Media
6.4
5.9 5.8
4.6 4.5
Average ROI
4.1
3.4 3.4
3.1 3.1
2.7 2.7
2.5
2.3 2.3
2.1
1.4
1.2
Retailer Media Automotive Bank & Leisure, Telecom Publishing Regional retail Tourism
Finance entertaining
Medium
With DM Without DM
Source: Omnicom UK – Brand Science 2008
24
26. Integrated to the Media Mix, DM boost ROI by min 20%
1 2 3 4
RECALL RATE BRAND PERCEPTION SALES ACTIVATION LOYALTY BUILDING
2->20 x higher > 50% 15 up to 200% > 25%
+ min. 20%
NET MARGIN ROI
SHORT TERM
on incremental
if integrated
sales into media mix
LONG TERM DM COSTS
on « lifetime » Database
sales
Creation
Production
Fulfilment
Source: Post – 15 DM pilot surveys N: > 25.000
25
27. Knowing that, would you imagine ….
User share of cross media campaign
Only 21% of 79
Belgian
advertisers 21
are “cross
media” Among them …
Internet + Print 9%
DM + Web 7%
DM + Print 7%
DM + Email 6%
Source: IPC survey – 2008 – 1027 interviewed companies (IPSOS)
26