This document provides an update on Direct Mail (DM) campaigns for Electrabel in Belgium. It summarizes DM investments and media mix from 2008-2010, showing Electrabel had the largest market share but this decreased in 2010. Competitor mailings from Luminus, Nuon, and others are displayed. Results of a DM "Carbon Meter" tool are presented, showing reductions in carbon emissions from using lighter-weight recycled paper and less ink. Surveys indicate green mailings had mixed effects on recall and response rates depending on language and target group (prospects vs. clients).
Vivo's net service revenue increased 5.8% in 1Q10 compared to 1Q09. EBITDA grew 3.8% but margins declined slightly. Net income increased 44.3% due to lower financial expenses. Vivo expanded its 3G network coverage and saw growth in data usage and value-added services, though ARPU and MOU declined. Cash flow was negative due to higher taxes paid and capex increased to expand the network. Gross and net debt declined with debt refinancing and amortization.
MTG operates pay-TV channels and platforms across Eastern Europe. In 2012, MTG aimed to protect growth in basic pay-TV, take advantage of satellite potential in Russia and Ukraine, develop premium offerings, and participate in online video. MTG saw continued growth opportunities in pay-TV across the region due to increasing penetration, the lead of satellite distribution, and developing premium markets like Russia. MTG operated platforms in the Baltics, Ukraine, and Russia, and saw subscriber growth across platforms through 2012.
The document discusses brands' use of Twitter and consumers' perceptions of brands on Twitter. Some key findings include:
- Most Twitter users are "passive" and tweet infrequently, using the platform as an information stream. Social search is beginning to gain popularity.
- Consumers are open to brands on Twitter but have total control over their access to brand content. Word of mouth has great potential for brands on Twitter.
- For brands to engage effectively on Twitter, they should give people a reason to follow by being entertaining and/or useful, and complement their marketing activities on other channels. Brands vary in their follower bases and messaging volumes on Twitter.
This document discusses a Wickes marketing campaign that used roadside outdoor panels and TV advertising to drive brand awareness and key metrics. It shows that the addition of outdoor advertising to the TV campaign amplified both brand and advertising awareness beyond what TV achieved alone. It also strengthened brand perceptions more in the region where outdoor was present compared to the TV-only region.
The document provides an overview of internet trends in Brazil and Latin America from November 2009. It finds that Brazil has the largest internet population in Latin America with over 30 million users, and users spend significant time online at over 26 hours per month on average. The internet audience in Brazil skews young, with 65% under 35 years old. Heavy internet users account for more page views than in other markets. Social networking, particularly Orkut, is very popular among Brazilian internet users.
- The document discusses Veolia Environnement's 2010 annual shareholders' meeting and 2009 financial results.
- In 2009, Veolia's revenue declined 1.7% to €34.55 billion due to falling waste volumes and prices. However, operating cash flow margin was maintained at 11.5%.
- Veolia's waste division revenue fell 9.2% in 2009 but cost cutting measures improved profitability throughout the year, with operating cash flow margin reaching 13.2%.
B2B Social Media Marketing presentation outlines key strategies, tactics and stats for success in social media for B2B brands. Includes examples of great B2B social media executions.
Summary of digital marketing and advertising terms, techniques and trends. Great way for those new to the industry to get ramped up for a career in digital.
Vivo's net service revenue increased 5.8% in 1Q10 compared to 1Q09. EBITDA grew 3.8% but margins declined slightly. Net income increased 44.3% due to lower financial expenses. Vivo expanded its 3G network coverage and saw growth in data usage and value-added services, though ARPU and MOU declined. Cash flow was negative due to higher taxes paid and capex increased to expand the network. Gross and net debt declined with debt refinancing and amortization.
MTG operates pay-TV channels and platforms across Eastern Europe. In 2012, MTG aimed to protect growth in basic pay-TV, take advantage of satellite potential in Russia and Ukraine, develop premium offerings, and participate in online video. MTG saw continued growth opportunities in pay-TV across the region due to increasing penetration, the lead of satellite distribution, and developing premium markets like Russia. MTG operated platforms in the Baltics, Ukraine, and Russia, and saw subscriber growth across platforms through 2012.
The document discusses brands' use of Twitter and consumers' perceptions of brands on Twitter. Some key findings include:
- Most Twitter users are "passive" and tweet infrequently, using the platform as an information stream. Social search is beginning to gain popularity.
- Consumers are open to brands on Twitter but have total control over their access to brand content. Word of mouth has great potential for brands on Twitter.
- For brands to engage effectively on Twitter, they should give people a reason to follow by being entertaining and/or useful, and complement their marketing activities on other channels. Brands vary in their follower bases and messaging volumes on Twitter.
This document discusses a Wickes marketing campaign that used roadside outdoor panels and TV advertising to drive brand awareness and key metrics. It shows that the addition of outdoor advertising to the TV campaign amplified both brand and advertising awareness beyond what TV achieved alone. It also strengthened brand perceptions more in the region where outdoor was present compared to the TV-only region.
The document provides an overview of internet trends in Brazil and Latin America from November 2009. It finds that Brazil has the largest internet population in Latin America with over 30 million users, and users spend significant time online at over 26 hours per month on average. The internet audience in Brazil skews young, with 65% under 35 years old. Heavy internet users account for more page views than in other markets. Social networking, particularly Orkut, is very popular among Brazilian internet users.
- The document discusses Veolia Environnement's 2010 annual shareholders' meeting and 2009 financial results.
- In 2009, Veolia's revenue declined 1.7% to €34.55 billion due to falling waste volumes and prices. However, operating cash flow margin was maintained at 11.5%.
- Veolia's waste division revenue fell 9.2% in 2009 but cost cutting measures improved profitability throughout the year, with operating cash flow margin reaching 13.2%.
B2B Social Media Marketing presentation outlines key strategies, tactics and stats for success in social media for B2B brands. Includes examples of great B2B social media executions.
Summary of digital marketing and advertising terms, techniques and trends. Great way for those new to the industry to get ramped up for a career in digital.
The document discusses Bulgaria's targets for 2020 related to renewable energy sources and reducing CO2 emissions. It analyzes different scenarios for meeting renewable energy consumption targets and the capacity needed from various renewable sources like wind, solar, biomass and hydro. Meeting renewable targets could require 3,000-7,600 MW of additional renewable capacity at an estimated total cost of $36-113 billion. Government actions like long-term contracts and increased involvement in grid development are recommended to stimulate growth in renewables.
1) Voice calls and SMS/MMS were the most common activities that led smartphone users to choose their main phone, chosen by 64% and 60% of users respectively.
2) Microbrowsing, listening to music, and using GPS/navigation services have increased in popularity over the past quarter as phone activities that influenced choice of device.
3) Over 6.5 million mobile phone users in Italy accessed mobile internet services like instant messaging, email, browsing, and social networks in the past 30 days, a 7% increase over the previous quarter.
The document summarizes Mexico's growing macroeconomic environment and its potential for business opportunities.
Mexico has experienced strong GDP growth in recent years and will surpass many developed nations. There is a large presence of medium and small sized companies that are favorable for new business concepts. Mexico also has compelling demographic dynamics with a young population and fast growing middle class that will increase the potential customer base. Internet usage in Mexico is among one of the fastest growing globally which opens opportunities for e-commerce.
Session Title: Building a Cohesive Marketing / Development Partnership for your Nonprofit - [177]
Join us for a discussion on how to improve your fundraising efforts through integrated marketing. It’s important to understand the changes taking place today in both disciplines, and how these shifts are reshaping the way we approach both fundraising and marketing. In this workshop, a seasoned veteran with 15+ years experience as a nonprofit leader and business executive will outline exactly what you need to do to be successful at both.
Suzano's 3Q11 results were primarily impacted by foreign exchange rate variations between the Brazilian real and the US dollar, which negatively affected the company's net results but did not represent a cash impact. Pulp sales volumes were in line with 2Q11 levels and paper sales grew 11.3% year-over-year. Gross debt increased from foreign exchange impacts on dollar-denominated debt but the company maintains a strong financial position with low leverage and ample liquidity.
Suzano's 2Q11 results were impacted by maintenance downtimes, higher operational costs, and appreciation of the Brazilian real against the US dollar. Pulp and paper sales volumes were flat or increased compared to the previous quarter. Cash production costs increased due to higher wood, chemical and fixed costs. EBITDA and net income declined compared to the previous quarter and the prior year period, while EBITDA margins decreased. The company continues to focus on increasing productivity and efficiency to offset cost pressures.
Ways to Change - Insight on How to Succeed in the Digital Future of Magazine ...jackgriffinesa
This document discusses ways for magazines to succeed in the digital future. It notes that digital media is growing rapidly and will dominate the future. The mobile world is always connected and growing. Print circulation is declining as more transition to digital. Tablets are a major disruptor for print publishing. To transform, magazines must embrace perpetual change, have content on every platform, and develop new digital roles and skills. Success requires a commitment to ongoing adaptation and evolution.
Analýza výdavkov na reklamu, Ján Havelka (GroupM), LOTE 2011hnkonferencie
Global ad spending is projected to grow 5.9% in 2010 and 5.8% in 2011, with 65% of new investment going to digital media like the Internet. Television remains the largest segment but Internet spending is growing rapidly, especially in developing markets. Central and Eastern Europe is seeing slower growth than past years, though Poland is outperforming other countries in the region. Slovakia's recovery is also weaker than peers, with Internet advertising still lower than average.
- The document analyzes the economic situation in the Eurozone, with a focus on issues like the risks facing the currency union, the sluggish economic recovery, and concerns around Spain's growth outlook.
- It argues that while a breakup of the Eurozone would threaten another Great Depression, current proposals only address symptoms rather than underlying issues and a long-term political solution is needed.
- Spain has managed to differentiate itself from other peripheral economies, but its growth outlook remains clouded by weak global demand, and adhering to its fiscal consolidation plan is paramount.
Telecentre Europe recently released an infografic on Digital Inclusion. The document is based on Eurostat data and provides useful data about the usage of internet around Europe. http://www.telecentre-europe.org/
Ehip1 caring through-sharing the-e health-landscape dirk de langhe veronique ...imec.archive
The document discusses trends in healthcare and the potential for eHealth to help address challenges in the industry. It notes that the world population is growing and aging, placing more demands on healthcare systems. New technologies are needed to help improve quality of care, access, and efficiency. eHealth aims to transform healthcare through more integrated and collaborative systems that support prevention, early diagnosis, and targeted treatments. This can help move healthcare from a focus on treating late-stage disease to emphasizing early health and wellness. However, key issues around standards, funding, change management, privacy, and coordination of innovation still need to be addressed for eHealth to realize its full potential.
Miller - The Critical Role of Materials in the PV IndustryGW Solar Institute
Dave Miller, President of DuPont Electronics & Communications, presented at the GW Solar Institute Symposium on April 19, 2010. More information at solar.gwu.edu/Symposium.html
- The company achieved record production volumes of paper and pulp in the 4th quarter of 2009 and for the full year.
- Pulp sales volumes increased compared to the previous quarter and year, with the average net price also rising.
- Paper sales recovered in the Brazilian domestic market in the 4th quarter compared to the previous quarter.
- Overall financial results were positive, with higher revenues, EBITDA, net income and reduction in net debt compared to previous periods.
The document summarizes key trends from an interactive advertising conference in Riga, including the growth of internet advertising and how it will affect Baltic markets. It discusses topics like how the internet is becoming the main advertising platform, surpassing traditional media; the rise of mobile internet and how it is driving more targeted ads; and challenges for advertisers in using new metrics and targeting models to engage consumers in a participatory media environment.
Procontent.Ru: Andrew Bud (mBlox, MEF) presentation at VAS V ConferenceProcontent.Ru Magazine
The document discusses the mobile value-added services (VAS) industry in Europe and the Middle East and Africa region. It notes that while the mobile content industry has grown significantly, revenue from some categories like ringtones have declined in recent years. However, the penetration of 3G networks and smartphones is increasing in Europe and these developments are poised to drive new growth in the mobile VAS market through applications and mobile social networking.
Modern Times Group MTG AB is a media company operating across four segments: Free-TV Scandinavia, Pay-TV Nordic, Free-TV Emerging Markets, and Pay-TV Emerging Markets. Over the past decade, MTG has grown its revenues from SEK 8 billion to SEK 14 billion through organic growth and acquisitions. MTG has a balanced revenue mix between advertising sales and subscription revenues. Going forward, MTG aims to continue growing its premium pay-TV subscriber base and capturing new opportunities from technology changes in the media industry.
MTG is a leading international entertainment group focused on broadcasting and pay-TV. It operates 28 free-TV channels across 11 countries watched by over 100 million people and pay-TV platforms in 9 countries. In 2010, MTG had revenues of SEK 13.1 billion with an 18% EBIT margin. MTG is pursuing growth opportunities through digitalization, new channel launches, bundled pricing, and expanding its pay-TV platforms into new countries and technologies like online streaming.
Activities and sustainable development report - 2011 Electrabel, GDF SUEZ groupENGIE Electrabel
This document is Electrabel's 2011 Activities and Sustainable Development Report. It provides an overview of Electrabel's key facts and figures for 2011, including having 10,262 MW of generating capacity, 7,063 employees, and producing 5.0% of electricity from renewable sources. It also discusses Electrabel's "Together for Less CO2" sustainable development plan and its focus on priority sustainable development issues.
This document outlines an employer branding and recruitment strategy for Electrabel. It discusses targeting different candidate profiles through segmented approaches. It emphasizes developing an aligned employer value proposition across internal and external branding. The strategy involves using multiple sourcing channels appropriate for different candidate types, including partnerships, internships, social media, and internal mobility. It recommends monitoring social media to understand reputation, then interacting and using social platforms like LinkedIn, Facebook and Twitter for both branding and recruitment. The goal is to efficiently reach both active and latent job seekers through differentiated messaging and sustainable long-term relationships.
Reggie & Maxine’s 9-wk-old daughter, Nasirah, visited IPX International Systems during her first trip to the Washington D.C. area. She came in running the show ...
El documento habla sobre emprendimiento e innovación en el ámbito de la energía. Brevemente describe algunas startups como Nest y Phillips HUE que están resolviendo problemas relacionados con el consumo de energía de forma amigable y casi automática. Luego presenta inversores solares modernos que actúan como centros de datos para la casa y permiten comprar o vender energía a la red. Finalmente introduce a ENGIE Factory como un incubador híbrido para apoyar emprendimientos en áreas de interés para ENGIE como energías renovables y eficiencia energé
The document discusses Bulgaria's targets for 2020 related to renewable energy sources and reducing CO2 emissions. It analyzes different scenarios for meeting renewable energy consumption targets and the capacity needed from various renewable sources like wind, solar, biomass and hydro. Meeting renewable targets could require 3,000-7,600 MW of additional renewable capacity at an estimated total cost of $36-113 billion. Government actions like long-term contracts and increased involvement in grid development are recommended to stimulate growth in renewables.
1) Voice calls and SMS/MMS were the most common activities that led smartphone users to choose their main phone, chosen by 64% and 60% of users respectively.
2) Microbrowsing, listening to music, and using GPS/navigation services have increased in popularity over the past quarter as phone activities that influenced choice of device.
3) Over 6.5 million mobile phone users in Italy accessed mobile internet services like instant messaging, email, browsing, and social networks in the past 30 days, a 7% increase over the previous quarter.
The document summarizes Mexico's growing macroeconomic environment and its potential for business opportunities.
Mexico has experienced strong GDP growth in recent years and will surpass many developed nations. There is a large presence of medium and small sized companies that are favorable for new business concepts. Mexico also has compelling demographic dynamics with a young population and fast growing middle class that will increase the potential customer base. Internet usage in Mexico is among one of the fastest growing globally which opens opportunities for e-commerce.
Session Title: Building a Cohesive Marketing / Development Partnership for your Nonprofit - [177]
Join us for a discussion on how to improve your fundraising efforts through integrated marketing. It’s important to understand the changes taking place today in both disciplines, and how these shifts are reshaping the way we approach both fundraising and marketing. In this workshop, a seasoned veteran with 15+ years experience as a nonprofit leader and business executive will outline exactly what you need to do to be successful at both.
Suzano's 3Q11 results were primarily impacted by foreign exchange rate variations between the Brazilian real and the US dollar, which negatively affected the company's net results but did not represent a cash impact. Pulp sales volumes were in line with 2Q11 levels and paper sales grew 11.3% year-over-year. Gross debt increased from foreign exchange impacts on dollar-denominated debt but the company maintains a strong financial position with low leverage and ample liquidity.
Suzano's 2Q11 results were impacted by maintenance downtimes, higher operational costs, and appreciation of the Brazilian real against the US dollar. Pulp and paper sales volumes were flat or increased compared to the previous quarter. Cash production costs increased due to higher wood, chemical and fixed costs. EBITDA and net income declined compared to the previous quarter and the prior year period, while EBITDA margins decreased. The company continues to focus on increasing productivity and efficiency to offset cost pressures.
Ways to Change - Insight on How to Succeed in the Digital Future of Magazine ...jackgriffinesa
This document discusses ways for magazines to succeed in the digital future. It notes that digital media is growing rapidly and will dominate the future. The mobile world is always connected and growing. Print circulation is declining as more transition to digital. Tablets are a major disruptor for print publishing. To transform, magazines must embrace perpetual change, have content on every platform, and develop new digital roles and skills. Success requires a commitment to ongoing adaptation and evolution.
Analýza výdavkov na reklamu, Ján Havelka (GroupM), LOTE 2011hnkonferencie
Global ad spending is projected to grow 5.9% in 2010 and 5.8% in 2011, with 65% of new investment going to digital media like the Internet. Television remains the largest segment but Internet spending is growing rapidly, especially in developing markets. Central and Eastern Europe is seeing slower growth than past years, though Poland is outperforming other countries in the region. Slovakia's recovery is also weaker than peers, with Internet advertising still lower than average.
- The document analyzes the economic situation in the Eurozone, with a focus on issues like the risks facing the currency union, the sluggish economic recovery, and concerns around Spain's growth outlook.
- It argues that while a breakup of the Eurozone would threaten another Great Depression, current proposals only address symptoms rather than underlying issues and a long-term political solution is needed.
- Spain has managed to differentiate itself from other peripheral economies, but its growth outlook remains clouded by weak global demand, and adhering to its fiscal consolidation plan is paramount.
Telecentre Europe recently released an infografic on Digital Inclusion. The document is based on Eurostat data and provides useful data about the usage of internet around Europe. http://www.telecentre-europe.org/
Ehip1 caring through-sharing the-e health-landscape dirk de langhe veronique ...imec.archive
The document discusses trends in healthcare and the potential for eHealth to help address challenges in the industry. It notes that the world population is growing and aging, placing more demands on healthcare systems. New technologies are needed to help improve quality of care, access, and efficiency. eHealth aims to transform healthcare through more integrated and collaborative systems that support prevention, early diagnosis, and targeted treatments. This can help move healthcare from a focus on treating late-stage disease to emphasizing early health and wellness. However, key issues around standards, funding, change management, privacy, and coordination of innovation still need to be addressed for eHealth to realize its full potential.
Miller - The Critical Role of Materials in the PV IndustryGW Solar Institute
Dave Miller, President of DuPont Electronics & Communications, presented at the GW Solar Institute Symposium on April 19, 2010. More information at solar.gwu.edu/Symposium.html
- The company achieved record production volumes of paper and pulp in the 4th quarter of 2009 and for the full year.
- Pulp sales volumes increased compared to the previous quarter and year, with the average net price also rising.
- Paper sales recovered in the Brazilian domestic market in the 4th quarter compared to the previous quarter.
- Overall financial results were positive, with higher revenues, EBITDA, net income and reduction in net debt compared to previous periods.
The document summarizes key trends from an interactive advertising conference in Riga, including the growth of internet advertising and how it will affect Baltic markets. It discusses topics like how the internet is becoming the main advertising platform, surpassing traditional media; the rise of mobile internet and how it is driving more targeted ads; and challenges for advertisers in using new metrics and targeting models to engage consumers in a participatory media environment.
Procontent.Ru: Andrew Bud (mBlox, MEF) presentation at VAS V ConferenceProcontent.Ru Magazine
The document discusses the mobile value-added services (VAS) industry in Europe and the Middle East and Africa region. It notes that while the mobile content industry has grown significantly, revenue from some categories like ringtones have declined in recent years. However, the penetration of 3G networks and smartphones is increasing in Europe and these developments are poised to drive new growth in the mobile VAS market through applications and mobile social networking.
Modern Times Group MTG AB is a media company operating across four segments: Free-TV Scandinavia, Pay-TV Nordic, Free-TV Emerging Markets, and Pay-TV Emerging Markets. Over the past decade, MTG has grown its revenues from SEK 8 billion to SEK 14 billion through organic growth and acquisitions. MTG has a balanced revenue mix between advertising sales and subscription revenues. Going forward, MTG aims to continue growing its premium pay-TV subscriber base and capturing new opportunities from technology changes in the media industry.
MTG is a leading international entertainment group focused on broadcasting and pay-TV. It operates 28 free-TV channels across 11 countries watched by over 100 million people and pay-TV platforms in 9 countries. In 2010, MTG had revenues of SEK 13.1 billion with an 18% EBIT margin. MTG is pursuing growth opportunities through digitalization, new channel launches, bundled pricing, and expanding its pay-TV platforms into new countries and technologies like online streaming.
Activities and sustainable development report - 2011 Electrabel, GDF SUEZ groupENGIE Electrabel
This document is Electrabel's 2011 Activities and Sustainable Development Report. It provides an overview of Electrabel's key facts and figures for 2011, including having 10,262 MW of generating capacity, 7,063 employees, and producing 5.0% of electricity from renewable sources. It also discusses Electrabel's "Together for Less CO2" sustainable development plan and its focus on priority sustainable development issues.
This document outlines an employer branding and recruitment strategy for Electrabel. It discusses targeting different candidate profiles through segmented approaches. It emphasizes developing an aligned employer value proposition across internal and external branding. The strategy involves using multiple sourcing channels appropriate for different candidate types, including partnerships, internships, social media, and internal mobility. It recommends monitoring social media to understand reputation, then interacting and using social platforms like LinkedIn, Facebook and Twitter for both branding and recruitment. The goal is to efficiently reach both active and latent job seekers through differentiated messaging and sustainable long-term relationships.
Reggie & Maxine’s 9-wk-old daughter, Nasirah, visited IPX International Systems during her first trip to the Washington D.C. area. She came in running the show ...
El documento habla sobre emprendimiento e innovación en el ámbito de la energía. Brevemente describe algunas startups como Nest y Phillips HUE que están resolviendo problemas relacionados con el consumo de energía de forma amigable y casi automática. Luego presenta inversores solares modernos que actúan como centros de datos para la casa y permiten comprar o vender energía a la red. Finalmente introduce a ENGIE Factory como un incubador híbrido para apoyar emprendimientos en áreas de interés para ENGIE como energías renovables y eficiencia energé
This presentation discusses Electrabel, a Belgian energy company that produces and supplies energy with over a century of experience. It provides an overview of Electrabel's activities such as energy management, natural gas, electricity generation, and energy sales. The presentation encourages investing in Electrabel and includes financial information about the company's sales and operations in neighboring countries.
Loic de Fontaubert, Rassembleurs d’énergies - ENGIEWAME
ENGIE Rassembleurs d'Energies aims to promote access to sustainable energy for all through subsidy, technical assistance, and investment. It has established an impact investment fund and works with ENGIE's business units and foundations to support enterprises providing decentralized energy access solutions. The fund has made 13 investments totaling over 8 countries and 4 continents in technologies like solar home systems, mini-grids, and biogas. It focuses on existing solutions that can be scaled up, such as individual solar home systems, micro-grids, mini power plants, and biogas, to electrify remote areas and provide clean cooking solutions.
C Suite Media Consumption Habits: Business Elite 2012 results Mark Treacy
The IPSOS MediaCT BE: Europe 2012 Study surveyed over 444,000 senior business executives across nearly 60,000 companies in 17 European countries. It measured their responsibilities, media consumption, and usage of digital platforms like websites, smartphones, and tablets. LinkedIn reached the most business executives across platforms, at 42.7%, slightly ahead of the BBC. Specifically, LinkedIn reached over 97,000 C-level executives monthly and over 43,000 daily, more than any other site. 30.5% of LinkedIn visitors accessed it via mobile devices. The study identifies eligible companies from business directories then calls them to verify and obtain executive names and job functions to survey.
What Are Our Prospects Are Thinking Right Now Michael Starke, Vp Of Researchmichaelstarke
This presentation addresses the impact of the economy on the senior housing consumer and is based on telephone surveys completed in March of 2008 and 2009 and 42 focus groups completed in the 12 months between the two surveys. I\'d be interested in your thoughts and feedback.
TIM Fiber provides TIM Brasil with opportunities to accelerate growth in several areas: 1) mobile data business acceleration by providing higher speeds and capacity; 2) launching a residential broadband business in an underserved market; and 3) accelerating the corporate segment by providing fiber connectivity. TIM Fiber leverages TIM's existing fiber network of over 40,000 km to provide broadband connectivity in a capital efficient manner with marginal incremental capex required. This fiber network strengthens TIM's network and allows opportunities to increase revenue and shareholder value.
Ipsos MediaCT: Business Elite Breakfast SeminarIpsos UK
This document summarizes a breakfast seminar on understanding the business elite. The seminar included presentations on how the business elite have evolved since the 1970s and remain influential leaders of large companies who are early adopters of new technologies. While their media consumption and wealth have increased, they also face challenges relating to volatile markets and attracting top talent. The business elite were discussed from an ethnographic perspective, noting their broad knowledge skills and efficient use of information for business purposes.
The document summarizes internet usage trends in Vietnam based on a survey of over 5,800 people across 12 urban centers. It finds that internet penetration has grown significantly beyond just men in major cities and higher income groups. Specifically:
1) Over half (58%) of Vietnam's urban population is now online, including 50% of women and those in smaller tier 2 cities and lower socioeconomic classes.
2) Mobile internet usage is growing rapidly, surpassing desktop computers, and will drive further expansion beyond major cities as mobile allows for smaller screens and on-the-go access.
3) Marketers need to engage users across more diverse demographics through mobile and social networks to capture Vietnam's expanding digital
The document summarizes internet usage trends in Vietnam based on a 2012 survey of over 5,800 Vietnamese internet users. Some key findings:
1. Internet penetration has grown significantly, with over 35% of Vietnam's population now online.
2. Usage has expanded beyond just men in major cities - over half of women and those in smaller cities are now online.
3. Mobile internet access is growing rapidly, and will likely allow users in rural areas to skip owning a PC and go straight to mobile access.
The document summarizes internet usage trends in Vietnam based on a survey of over 5,800 people across 12 urban centers. It finds that internet penetration has grown significantly beyond just men in major cities and higher income groups. Specifically:
1) Over half (58%) of Vietnam's population is now online, including 50% of women and those in smaller tier 2 cities and lower socioeconomic classes.
2) Mobile internet usage is growing rapidly, surpassing desktop computers, and will allow rural users to skip personal computers and access the internet directly on their phones.
3) As mobile devices become the primary way people in Vietnam go online, companies need to engage consumers on social networks and through location-based mobile
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
Vietnam internet users usage survey cimigo-net citizens-2012Vu Hung Nguyen
The document summarizes internet usage trends in Vietnam based on a survey of over 5,800 people across 12 urban centers. It finds that internet penetration has grown significantly beyond just men in major cities and higher income groups. Specifically:
1) Over half (58%) of Vietnam's population is now online, including 50% of women and those in smaller tier 2 cities and lower socioeconomic classes.
2) Mobile internet usage is growing rapidly, surpassing desktop computers, and will drive further expansion beyond major cities as mobile allows for smaller screens and on-the-go access.
3) Marketers need to engage users across more diverse demographics through mobile and social networks to capture Vietnam's expanding digital audience
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
[Cimigo VN] Net citizens Việt Nam -2012Thuy-Vy Pham
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
The document summarizes internet usage trends in Vietnam based on a survey of over 5,800 people across 12 urban centers. It finds that internet penetration has grown beyond just men in major cities and higher income groups, reaching 58% of the overall population in 2011. Mobile internet usage is growing rapidly and expected to further expand access to lesser cities and rural areas, allowing many users to leapfrog the personal computer experience. The increasing ubiquity of smartphones and mobile connectivity is shifting how people engage with the internet, especially among youth.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
2. Recap from last meeting
(May 2010)
• Communication challenges within utilities sector
• Simplify
• Trust
• Involvement
• Not released yet: CARE programme
• Proposals
• 121 Lab (example: Lampiris)
• Green DM Barometer
• Discussion: Energiek
1
3. On the Menu today
• Update DM Pige
• Results impact study DM Carbon Meter
• Latest DM insights
• Very soon: DM beta coefficient
• DM Workshop?
• Mass Post Centre – Brussel X
• Together with agencies?
• Around Specific theme
• Care?
• Building communication consistency in DM
• DM Green in practice?
• New cross-media pilots?
2
6. In 2009, 22,5% boost in DM supported a 11,9% increase in total
media. However, Direct Mail spendings dropped down in 2010
compared to 2009.
Gross media investments in ENERGY (Mio €)
Evolution Media investments 2008-2009 Media investments Q1 to Q3 2008/2009/2010
2008 2009 2010
2008 2009
2,2
2,7 3,6
4 +22,5% 4,9 11,9%
18,8 21
33,9 34,9 22,4
ECT: ENERGY
+3,2%
SCT: ENERGY
SSCT: ENERGY
Mass Media (CIM) Direct Mail (DM pige)
Mass Media (CIM) Direct Mail (DM pige)
mio eur mio eur
5
Important note: Figures are calculated through combination of 2 sources: Cim-MDB (Mass Media) and DM pige (DM). DM pige is relatively comparable but is not CIM compliant
7. TV decreased of more than a half from 2008 to 2009. In 2010, TV
remained stable. Dailies and DM decreased. Radio and Internet
increased.
Media mix evolution Q1 to Q3 2008/2009/2010
21,5 26 23,2 mio eur
100%
TV
27% 27%
Radio 80%
50%
Dailies
12%
60% 23%
Magazines
Internet 24%
8%
13%
Cinema 40%
4% 5%
21%
Postering 9%
17%
20% 5% 10%
Direct Mail
3% 2%
1%
3%
12,4% 13,8%
9,6%
0%
2008 2009 2010
6
Important note: % are calculated through combination of 2 sources: Cim-MDB (Mass Media) and DM pige (DM). DM pige is relatively comparable but is not CIM Compliant
8. In 2008 and 2009, Electrabel was by far SoV leader in Mass
Media and DM. Luminus was second, with a large increase in
Mass Media.
Top 10 investors 2008 – 2009 in Mass Media en Direct Mail
Mass Media (Cim MDB) Direct Mail (DM pige)
45,6% 63,6%
ELECTRABEL 46,0% ELECTRABEL 68,8%
10,1% 24,1%
LUMINUS 22,1% LUMINUS 21,3%
9,4% 3,9%
GDF - SUEZ 5,2% NUON 3,0%
6,0% 1,4%
NUON 7,9% EANDIS 2,0%
11,7% 1,4%
EANDIS 1,0% GDF - SUEZ 0,6%
ELIA SYSTEM 5,7% 0,7%
OPERATOR 5,4% ECOPOWER 0,9%
2,5% 1,0%
ESSENT 4,1% PBE 0,6%
1,9% 1,6%
ECO VISION 1,6% ESSENT
3,3%
SUEZ TOTAL 2008 = 33,9 mio € ORES 0,9%
TOTAL 2008 = 3,9 mio €
TOTAL 2009 = 34,9 mio € 2008 0,8% TOTAL 2009 = 4,9 mio €
SUNSWITCH SUEZ
0,9% 2009 7
9. Share of Electrabel decreased in 2010, especially in Mass Media.
More players are appearing in Mass Media. In DM, Luminus
remained the only relevant challenger of Electrabel.
Top 10 investors Q1 to Q3 2008/2009/ 2010 in Mass Media en Direct Mail
Mass Media (Cim MDB) Direct Mail (DM pige)
34,5% 60,1%
ELECTRABEL 47,0%
ELECTRABEL
75,6%
23,5% 57,60%
15,3% 29,0%
LUMINUS 26,2%
LUMINUS
16,6%
32,1% 26,90%
14,5% 3,6%
EANDIS 4,4%
NUON 2,1%
0,8% 3,90%
ELIA SYSTEM 5,0% 1,7%
4,7% 1,1%
OPERATOR 4,6% EANDIS 2,30%
14,9% 0,6%
GDF - SUEZ ECOPOWER
1,0%
0,80%
NUON 5,9%
ORES 0,7%
7,2% 1,60%
1,5% 0,9%
LAMPIRIS PBE 0,7%
8,1% 0,50%
3,1% 1,4%
ESSENT 2,5%
ESSENT
1,6%
SUEZ
6,0% TOTAL 2008 = 18,8 mio € TOTAL 2008 = 2,6 mio €
LAMPIRIS 1,30%
TOTAL 2009 = 22,4 mio € 2008 TOTAL 2009 = 3,6 mio €
1,2%
ECO VISION
2,0%
2,3% TOTAL 2010 = 21 mio € 2009 TOTAL 2010 = 2,2 mio €
SUEZ
2010 8
10. In 2010, Luminus invested more than Electrabel. However,
Electrabel had a higher DM share. The DM investments of other
players remained marginal.
Media mix comparison Q1 to Q3 2010
mio eur
7,3 6,2 1,7 1,6 0,97 0,75 0,7 0,43 0,34 0,33
100% 3%
21%
TV
35% 37%
80% 40%
43%
Radio
61%
65%
Dailies 60% 38%
85% 84%
17%
25%
Magazines 100%
6%
40% 4%
Internet 8% 3% 46%
1,80% 16%
57%
11%
Cinema 20%
20% 25% 39%
Postering 26% 7%
3,60% 21%
12% 13%
8% 5% 9%
0% 2% 2%
Direct Mail
ELIA SYSTEM
LARIG
U
INERG SUN
PIRIS
ELECTRABEL
N
INUS
ENEL
ESSENT
R
PO ER 4 YO
NUO
PERATO
LUM
Y
LAM
TILE
SO
W
O
TW
9
Important note: % are calculated through combination of 2 sources: Cim-MDB (Mass Media) and DM pige (DM). DM pige is relatively comparable but is not CIM Compliant
42. The enveloppe
Regular
Normal paper
170grs
Full coloured
Green
FSC paper
115grs
50% coloured
43. The letter
Regular
FSC paper
150grs
Full coloured
44. The letter
La réalisation de ce courrier bénéficie d’un impact C02 réduit.
Emission unitaire de C02: 135g, soit moins de 40%
Par rapport aux courriers précédents.
Imprimé à l’encre végétale sur du papier recyclé à 50%
et d’un poids réduit de 32%.
Green
50% recycled paper
100grs
50% coloured
+ PPS
45. Less colour has negative impact
Recall having Opened it Read it Recall Intent to act Intent to use
received it content coupons
“Do you “What did you “Can you “Do you have “Do you have the
remember do with the describe the the intention intention to use the
receiving a DM?” DM?” to react?” coupons?”
DM?”
Regular
Regular
100 100 100 100 100 100 100
Index = 100
Index = 100
Green
Green
103 92 98 97 93 89 89
Index = green/regular
Index = green/regular
Lost in Lost in
Response
opening Intention
rates
at the end
all respondents having children of 5-7 months
46. French speaking seems more sensitive
to colour
Recall having Opened it Read it Recall Intent to act Intent to use
received it content coupons
“Do you “What did you “Can you “Do you have “Do you have the
remember do with the describe the the intention intention to use the
receiving a DM?” DM?” to react?” coupons?”
DM?”
Regular NL
Regular NL
100 100 100 100 100 100
Index = 100
Index = 100
Green NL
Green NL
110 95 90 94 97 95
Index = Green/regular
Index = Green/regular
Regular FR
Regular FR
100 100 100 100 100 100
Index = 100
Index = 100
Green FR
Green FR
97 81 107 99 94 76
Index = Green/regular
Index = Green/regular
The higest
Negative
Influence is FR
47. The green mailing has a
better reading score
What have you done after opening the DM?
Opened DM
Read
carefully & Regular 100
with Green 200 BETTER READ
Not read /
interest
threw away
25%
25%
Skimmed Read
through it 25%
25%
48. Flemish people are more
sensitive towards green items
I’m concerned about environment
NL 65% FR 58%
It’s a positive trend that the environment
gets attention in the media
NL 65% FR 41%
Nestlé pays attention to its C02 emission
REGULAR 38% GREEN 40%
49. Even a short sentence in PS is
read by 1/3 readers
Did you notice that Nestlé Did you notice a difference
tried to reduce the CO2 impact with the previous mailings that
of the mailing to the you received from Nestlé?
maximum?
YES: 31% YES: 21%
51. Green version as a real positive
impact on prospects, not on clients
Recall having Opened it Read it Recall Intent to act
received it content
“Do you “What did you “Can you “Do you have
remember do with the describe the the intention
receiving a DM?” DM?” to react?”
DM?”
100 100 100 100 100 100
Prospects Regular
89 102 116 87 338 200
Prospects Green*
100 100 100 100 100 100
Clients Regular
113 90 93 97 98 100
Clients Green*
Not same Letter
*Index = GreenRegular
effect Content !
52. Prospects see Van Helden more as
a green actor than clients
Van Helden plays a positive role in the protection of the
environment
regular 15% green 19%
Van Helden is a company preoccupied with the subject
prospects 24% clients 1 3%
Van Helden pays attention to its C02 emission
prospects 26% clients 10%
53. Green: 26% have seen the letter
21% the prospects have read it
Description of content DM
+
Did you notice that Van Helden tried to reduce the CO2 impact of the
mailing to the maximum?
YES: 19%
PROSPECTS: 21%
CLIENTS: 17%
54. FSC isn’t known at all!
Do you know what FSC means ?
Never heard about it
NESTLE – B2C: 20%
VAN HELDEN - B2B: 25%
Do not know
NESTLE – B2C: 72%
VAN HELDEN - B2B: 56%
55. Some Conclusions…
• The power of DM : the envelop, the
colour and the letter, especially in FR
• ‘Green’ text gives a better and higher
reading rate
• NL more eco-sensitive than FR
• Weak understanding of the FSC
concept
• This doesn’t help positive perception
towards paper (one shot)
58. Active website users recall better a
magazine than others (fmcg case)
DM funnel
Received Recall Open Read
magazine magazine magazine magazine
“Did you receive "Did you open the "What did you do with the
the magazine'?" last issue of the last magazine you received
magazine you – Did you read it*?"
received?"
Magazine &
e-news & 100 85 85 92 78 88 69
85 92 88
visit site n=300
Magazine &
e-news n=300 70
70 86
86 91
91
100 70 61 55
Magazine &
no e-newsn=300
50
50 86
86 88
88
100 50 43 38
57
Source: Market research on 1200 customers, October 2009
59. 65% of the e active users still
prefers the paper magazine
“To what extent do you think the following statements apply to the internetsite?”
Rating on a scale 1 to 4*, % Certainly + somewhat (%1+2)
Magazine + e-newsletter + Magazine + e-newsletter + Magazine + no e-newsletter +
active on site not active on site not active on site
n=300 n=128 n=19
I use the website as an
addition to the paper 57% 73% 60%
magazine
The website is good
substitute to the 57% 69% 69%
magazine
I prefer the paper
65% 79%
magazine 60%
I prefer the website 49% 58%
55%
*1: Certainly, 2: Somewhat, 3: Not really, 4: Certainly not
58
Source: Market research on 1200 customers, October 2009 N = respondents having visited the website
60. Sending an e-newsletter together
with the magazine reinforces the
potential for tactical purposes
“Do you remember receiving a booklet with “Did you use some coupons or do you plan to
coupons together with the latest edition of the do so?"
magazine?”
Coupon recall Intention to use coupons
Magazine & e-
newsletter & 95
78 74
visit site
(n=300)
Magazine & e-
newsletter 64 97 61
(n=300)
Magazine & no 57 50
e-newsletter 88
(n=300)
conversion
rate from
recall to
usage
59
N = respondents having received magazine
Source: Market research on 1200 customers, October 2009
61. To read you need your maximum attention
The Βeta coefficient of DM
S n = 1 − (1 − β )
n
DM comes in second after cinema (70-75%)
60
65. Viral DM : the art of sequencing,
integrating social media
http://www.entrepreneur.com/magazine/entrepreneur/2010/july/207184.html
Like, push to social
media
Microsite including action
Personalized
DM including PURL
Or augmented reality
Segmentation based
Register
on profile
Response rate >200%
64
66. How can we help you
DM Workshop – tailor made
Comm. Targeting Developm. Franking Respons & Post
strategy Production Distribution Return mgt evaluation
DM Campaign coaching – DM Training – DM
Tekst
Process
DM DM DM Carbon Multimedia
Integrator Targeting meter Pilot
Recruitment DM DM
DM Pretest Barometer
Cross/ DM
DM
Upsell DM Response/
Checker
Benchmark
Loyalty
DM
DM ROI
Calculator
DM
Briefing 65