The State of the Internet in Latin America, by Francisco Riedel (comScore)
What are the prevailing trends in digital media usage in Latin America and the upcoming shifts in media consumption? Join Francisco Riedel, Sales Manager at comScore, Inc., as he provides a comprehensive view of the digital landscape in Latin America and explains the penetration and engagement of the online population through various content categories including news, information and retail. This presentation will include an overview of how Internet usage varies demographically and what key applications are used to communicate on the Web. Learn what type of content Latin America users consume and what brands are popular in the region, while obtaining valuable information on the use of social networking and entertainment sites, and how such usage varies by age and country.
The State of the Internet in Latin America, by Francisco Riedel (comScore)
What are the prevailing trends in digital media usage in Latin America and the upcoming shifts in media consumption? Join Francisco Riedel, Sales Manager at comScore, Inc., as he provides a comprehensive view of the digital landscape in Latin America and explains the penetration and engagement of the online population through various content categories including news, information and retail. This presentation will include an overview of how Internet usage varies demographically and what key applications are used to communicate on the Web. Learn what type of content Latin America users consume and what brands are popular in the region, while obtaining valuable information on the use of social networking and entertainment sites, and how such usage varies by age and country.
Sigurd Gryttens foredrag om Hvordan bygge omdรธmme gjennom sosiale medier, 14. desember 2012. Tall er hentet fra InSites Consultings undersรธkelse "Social Media Around The World 2011"
Developing online marketing strategy to the Rural Sector. NZ 2010Brent Williams
ย
Presentation, given at the 2010 'Marketing to the Rural Sector Conf.' in Auckland, NZ. Covers using inbound marketing, to develop online strategy for engagement of Farmers.
What highly influences a purchase decision is WOM suggestions from other loyal customers. At WOM labo, we call this loyal customer Brand Ambassador (BA). By making WOM by BAs accessible to potential targets through the WEB, it enables to speed-up a purchasing decision.
Presentations from the breakfast seminar organised by Munier-BBN, Ad Nova and the International Association of Business Communicators (IABC) France with:
Stephane Munier - Director, Munier-BBN
Yann Gourvennec - Head of Internet & Digital Media, Orange Business Services
Tom Scott - Communications Manager, GE Transportation
Xavier Guepet - Head of Multimedia, Veolia Environnement
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Sigurd Gryttens foredrag om Hvordan bygge omdรธmme gjennom sosiale medier, 14. desember 2012. Tall er hentet fra InSites Consultings undersรธkelse "Social Media Around The World 2011"
Developing online marketing strategy to the Rural Sector. NZ 2010Brent Williams
ย
Presentation, given at the 2010 'Marketing to the Rural Sector Conf.' in Auckland, NZ. Covers using inbound marketing, to develop online strategy for engagement of Farmers.
What highly influences a purchase decision is WOM suggestions from other loyal customers. At WOM labo, we call this loyal customer Brand Ambassador (BA). By making WOM by BAs accessible to potential targets through the WEB, it enables to speed-up a purchasing decision.
Presentations from the breakfast seminar organised by Munier-BBN, Ad Nova and the International Association of Business Communicators (IABC) France with:
Stephane Munier - Director, Munier-BBN
Yann Gourvennec - Head of Internet & Digital Media, Orange Business Services
Tom Scott - Communications Manager, GE Transportation
Xavier Guepet - Head of Multimedia, Veolia Environnement
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Members of the Content Marketing Association (CMA) have helped their clients migrate to tablet since their arrival. The CMA recently undertook research focusing on how businesses use tablets to consume news, business documents and corporate reports. For the first time, Patrick Fuller, CEO of the CMA, shares the findings with non-CMA members.
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Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
ย
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Improving profitability for small businessBen Wann
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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
ย
According to TechSci Research report, โIndia Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030โ, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
ย
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
ย
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
ย
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
ย
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
ย
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
ย
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
1. Real Marketing
How the Power Shifts to Consumers
(and what Marketeers Need to Understand)
Arndt C. Groth, CEO, PubliGroupe Ltd.
Zurich, 21.11.12
1
2. More Than Just Technology
For the First Time Consumers Are in the Driving Position
"In a few hundred years, when the history
of our time is written from a long-term
perspective, it is likely the most important
event historians will see is not technology,
but the unprecedented change in the
human condition. For the first time, people
have choices."
Peter F. Drucker
American management consultant, educator, and author,
whose writings contributed to the philosophical and practical foundations of the modern business corporation
2
3. Agenda
Business Talk with Arndt Groth Time Responsible
(hrs:mins)
1 Annual 16:30 - 17:00 All
2 Greeting and Introduction 17:00 - 17:30 Prof. Dr. Ch. Belz
3 Presentation PubliGroupe 17:30 - 18:15 Arndt C. Groth
4 Discussion 18:15 - 18:45 All
5 Apรฉro Riche / Networking 18:45 - 19:45 All
6 Closing 20:00 All
3
4. Agenda
3 Chapters
6 Backgrounds in Real Customer / Corporate Behavior and Business Environment
1
- #1 Background: Massive Change in Media Usage
- #2 Background: Negative Impact to Classic (Offline) Media
- #3 Background: Total Information Overload
- #4 Background: More and More Competitors in the Same Market
- #5 Background: Less USPโs โ Not Even A UAP
- #6 Background: New Ecosystems Emerge
6 Learnings for Real Marketing and Communication
2
- #1 Learning: Likes (in Social Media) Are Completely Overrated
- #2 Learning: Video โ The Next Big Thing
- #3 Learning: Think Mobile โ Act Mobile
- #4 Learning: ROI Optimization Is More Than Turn the Regulator
- #5 Learning: Real Marketing Needs Realtime Advertising
- #6 Learning: Deep Understanding of Customer Behaviors (Customer Journey)
4 Results for PubliGroupe
3
- #1 Result: Preparing for the New Digital Marketing World (Organisation)
- #2 Result: Orchestrate Profitable Growth (DSP โ SSP)
- #3 Result: Focus On Customers and Partners (Strategy)
- #4 Result: Walk As We Talk (6 Take Aways)
4
7. The Consumption of Media Is Shaped by Digital Media
Media Usage: ! Hours per Week
100
90
Games
80 ! 80h
Mobile
70
60 Digital Radio
Outdoor
50
40 Digital TV
Kino
30
Analog Radio
20 Analog TV
10 Internet
0
Print
1920 1940 1960 1980 2000 2020
7
Source: Microsoft
8. Online Usage in Competition to Traditional Media
Development of Usage by Reach in % in Switzerland
8
Source: WEMF, MACH Cinema Basic, NET-Metrix, Net-Metrix Profile
10. Background
02
Negative Impact
to Classic (Offline) Media
10
11. Massive Pressure on Print
The Latest Loss of Print Ad Revenues Went Beyond Expectations
Print ad-spend vs. GDP, Switzerland
Forecast
4.0%
2,487
-0.1% 2,369 2,406
2,294 2,299 -12.3% 550
543
527 533
2,302 516 517
497
1.3%
467 2.5%
455 0.1%
479 3.8% 2.3%
2,001
2.6%
2,004 -6.0%
1,915 1,884
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012e
1.โฏ GDP calculation based on production statistics GDP in CHF bn1 Ad spend Print in CHF m
11
Source: WEMF; Stiftung Werbestatistik Schweiz; IMF; SECO; OC&C analysis
12. Market Shares
by Media in 2011 in Switzerland
10%
Mediengattung Mio. CHF
Printmedien
Printmedien 2'288.892
7%
TV
TV 1'449.903
1%
Radio 183.855
4% Radio
Kino
Kino 28.996
48%
Teletext
Teletext 8.322
Internet
Internet 344.500
Plakat
Plakat 465.183
Digitale Werbeflรคchen
Digitale Werbeflaechen 11.859
30% Gesamt 4'782.500
Sofern bei Internet die Umsรคtze der Classified
Plattformen (Job-, Immo- und Auto) dazugerechnet
werden steigt das Volumen auf CHF 520.8 Mio.
Internet wรคre somit an 3. Stelle vor Plakat!
12
Source: MediaFocus, Brutto Werbeaufwendungen und Online-Werbestatiistik in Mio. CHF
13. Switzerland not in the Top 10
Share of Online by Media Mix in EU [Online spend as % of main media]
13
Source: WARC / IAB Europe / Screen Digest
14. But the High Potential is Still Not Identified
Time Spendings vs. Advertising Spendings
! $ 50B
50% Global Opportunity
45% Internet Ad Mobile Ad
= $30B = $1.6B
43%
42%
40%
39%
35%
30% 31%
28%
25% 26% 26% ! $ 20B
25%
Opportunity in USA
22%
20%
15% 16%
15%
13%
12%
10% 11%
10%
9%
7%
5%
0%
1%
Print Radio TV Internet Mobile
Time Spent 2010 Time Spent 2011 Ad Spend 2010 Ad Spend 2011
14
Source: Morgen Stanley 16. Nov. 2010 / KPCB "Internet Trends 2012"
23. New Players with New Biz Models Enter the Market
iTunes As Worldwide the Biggest Distributor for Digital Content
24
24. How Can We Help Advertisers and Publishers?
To Reduce Complexity?
Where Stand Alone
to or
Buy? Cooperation?
ROI?
Optimized
Budget?
What About
Free, Social Media?
Freemium
or Premium?
Quantity Who's the
or Typical
Quality? User?
25
26. The New Engagement Paradigm
From 4 P's to 4 I's
Involvement Influence
I feel involved with I would recommend
this brand this brand
Brand
Engagement
Intimacy Interaction
This brand is very much This brand stimulates
present in my daily life interaction with itself
27
Source: Butterfly Media
28. Online Video Will Soon Overtake Broadcast TV
Hours:Mins spent Watching Video per Week
> 72 h = Video-Upload on YouTube per Minute!
> 3 h = Video-Upload on YouTube per Minute with Mobile Devices
29
Source: TDB / iBusiness, 14.05.2010
31. Not Technology But User Experience in the Focus
Responsive Design for the Same Content On Every Digital Channel
32
Source: Namics
32. Learning
04
ROI Optimization Is More
Than Turn the Regulator
33
33. The CPM-Based Pricing Model Is Not Dead
But Performance-Based Models Tends to Create More Transparency
Marketing Goals
Awareness Interest Desire Action
Contacts
Visitor / User Sales
Reach
CPM CPC CPS
Cost per Mille Cost per Click Cost per Sale
Display / Brand Search Performance
Advertising Advertising Advertising
User Advertising Performance Models
Performance Modelle
Banner Ads
Cost per Lead
Cost per Click
Text Ads
Cost per
Cost per
Action
CPO
Order
CPC
CPA
CPL
eMail
Contextual Ads
Keywords
34
34. Learning
05
Real Marketing Needs
Realtime Advertising
35
37. Learning
06
Deep Understanding
of Customer Behaviors
38
38. 360ยฐ View โ The Right Crossmedia Mix
Analysis for More Sales-Performance & Positive Brand-Association
๏
The right clients (and non-clients, employees, stakeholder) โฆ
to initiative and manage the right marketing processes for
acquisitions, customer retention and branding
know of a particular brand
๏
to invest in the right touchpoints
for the relevant target audience
๏
39
Source: Accelerom
39. KPIโs in 360ยฐ Controlling
Aggregated in an Integrated Reporting
40
Source: Namics
40. Big Data โ The New Oil
Analytics of All Kind of Insights (Product, Service, Customer โฆ)
41
Source: SAS
41. Do You Know the Value of Your Touchpoints?
The Customer Journey and the Performance of Various Touchpoints
42
42. Attribution Modeling - Audience plus Performance
Data Improves the Relevance of the Advertising Delivery
43
Source: Quisma
43. Result
01
Preparing for the New Digital
Marketing World
44
44. Performance-Oriented Full-Service Provider
Organized into 3 Segments, Emplying State-of-the-Art Data Tools
Media Sales Search & Find Digital & Marketing
Services
Portfolio of leading international
Producer and seller of media
marketing and technology service
products facilitating the search for
companies, helping brand owners
Preferred partner for media owners persons, companies, products
to spend
and advertisers worldwide, using and services focusing on local
marketing budgets more effectively.
effective advertising solutions. markets.
45
45. PubliGroupe
Marketing.More.Effective.
โขโฏ PubliGroupe is a leading Swiss
-based provider of marketing and
media sales services, enabling
advertisers to spend their marketing
budgets more effectively and
allowing media owners to help
monetise their reach more
successfully.
โขโฏ Ultimate goal is to make marketing
processes more effective for their
clients, be it in traditional or digital
media.
46
47. Digital Ecosystems Remains Complex
PubliGroupe with Stakes Across the Entire Digital Display Ecosystem
Digital display ecosystem and selected Google & PubliGroupe investments
Ad
Exchange
ADVERTISER
AUDIENCE
Agency Demand- Supply-
Agency Trading Side Side Publisher
Desk Platform Platform
Ad
Network
+ acquisition of Wildfire interactive
for social media marketing solutions
48
Source: IAB; Google; Press
48. Online Revenues with Strong Growth
Good Progress with Consolidated and Associated Online Revenue
Online Revenues, in millions of CHF
โขโฏ Consolidated online revenue grows
by 15.5%; incl. participations growth PubliGroupe Associated companies
800
represents 18% at constant fx 710
700 657
โขโฏ Online revenue reaches 40% of total 600
493
business revenue; in terms of gross 500
margin, online represents 50% 548
400 517
300 380
โขโฏ Growth mostly from Zanox and Namics:
Zanox CAGR 29% since creation of the 200
joint venture in 2007; Namics with 14% 100 162
140
of continuous organic growth since 2004 113
0
2009 2010 2011
โขโฏ Media Sales with CHF 50 m online sales Total revenue
2009:
Total revenue
2010:
Total revenue
2011:
CHF 1โ898 m CHF 1โ906 m CHF 1โ775 m
(online 26%) (online 34%) (online 40%)
49
50. PubliGroupe
Customers and Partners
The group has more than 400โ000
customers:
โขโฏ Private persons
โขโฏ SME
โขโฏ National advertisers
โขโฏ International brands MSN
The group cooperates with:
โขโฏ Well-known media companies
โขโฏ Digital Media owners
โขโฏ Different types of websites
51