Firewrkz is a mobile advertising platform that optimizes campaigns by targeting users based on their interests and location, offering detailed insights into advertising performance with minimal wastage. The service promises increased revenue through precise audience targeting and advanced technology to analyze consumer behavior. Advertisers receive actionable data analytics that enhance campaign effectiveness and social media outreach.

1. 5 Reasons why you should advertise with
FIREWRKZ
“We promise we will only take 15 minutes of your coffee break”
--Firewrkz

2. 1 Network
Tapping on the mobile

3. “We Literally Can’t Live Without Our iPhones”
--- Research done by University of Missouri researchers

4. 688,607,654 Active Mobile Subscriptions,
with a 109% mobile penetration,
SEA Market, Jan 2014
109% Mobile Penetration
“
”--- Adapted from wearesocial.sg
To marketers, the prospect of reaching shoppers
through their smartphones is tantalizing

5. Firewrkz, a mobile APP that locates
the “BEST” Deal for users, according to:
User’s Interests
Location of user
Time of the Day
E.g.
Alex
is
in
Bugis
Junc0on
and
would
like
to
have
a
beer.
When
he
starts
Firewrkz
app,
Firewrkz
will
show
the
“Best”
beer
deal
near
Bugis
with
the
most
discount.

6. 2 Gives You More
Firewrkz Advertising

7. We Provide MORE Insights To The Advertising
Dollar Spent

8. Usually when you advertise, do you ponder…
“Where did my Advertising $$ go?”
The usual reports are giving you number of clicks, impressions, but
what it all means?

9. We Provide The BIG DATA to You.

10. Click-through Rate : 23%
No. of Impressions : 180,000
No. of Unique Clicks : 2,800
Pie Charts, Graphs of Gender %, Age % etc
Better than “Usual” Reports You Get
Customer profile attracted to the
Campaign are ladies, aged 35-55,
staying in Bugis with interests in….
Ladies purchased 95%. We
recommend to tweak your creative to
cater to the ladies group.
18% went to your shop but did not
redeem. Average time spent in shop
was 3mins. We recommend to …..FIREWRKZ
ALL “OTHER” REPORTS

11. In Simple Terms…
From
this

12. We Track Your Advertising Dollars.

13. Customer
Profile
Customer Profile
Location / Time?
Customer profile
Location / Time?
Saved or Shared?
Which
platforms
Customer profile
Location? Time? Path Took?
Duration
Duration to purchase?
With redemption?
Left Shop without buying? Why?

14. We Promise Minimum Wastage.
Advertisement Gets Spread Out Fast to Your Relevant Audience.

15. Target ONLY the Relevant Community
Target your ads to specific gender, age, income and location

16. Targeted
Message
Advertiser’s Target:
Women, Age 18-30, Stays in Bugis, Interested in Beauty and Fitness

17. 3 Technology
Firewrkz uses advanced

18. Firewrkz Technology capture consumer behaviour in stores

19. Independent and Encrypted Data Servers
High-precision arithmetical data models

20. 4 Advantage
Gain Your Competitive

21. Target audience
By Location
-Precise Location up to 0.5m
-16X more accurate
- Our Tech + GPS
Target
By Interests
-Customized,
push deals to
interested
audience.
Data
Analytics
- Get insights of
your consumer
Social Media
Viral effect
- Fast
widespread of
advertising
message
Competitive Advantage

22. 5 Revenues
Increase Your

23. We
track
and
analyze
how
much
your
sales
has
increased
with
your
adver0sing
spent
Revenues

24.
1. Getting data and insights on your customer
2. Target the right audience from the data analysis
3. Target by interests, locations, and demographics
4. Spread the word fast with social media platforms
All these with Firewrkz Advertising!
See your revenues increasing

25. Need
the
contact
details?
(65)
6809
5197
angelacai@nfit.com.sg
12
Marina
Boulevard,
Marina
Bay
Financial
Centre
Tower
3,
#17-­‐01
NFIT,
Singapore
018982