Zoniz is a proximity marketing platform that uses mobile devices and location data to engage customers within physical retail stores. It allows retailers to send targeted messages, offers, and interactive content to shoppers based on their location inside the store. The platform's tools include loyalty programs, contests, surveys and more to enhance the in-store shopping experience. Zoniz provides analytics to help retailers understand customer behavior and plan future marketing campaigns.
Omnichannel marketing: From Dream to RealityGaurav Gupta
The holy grail of marketing to today's information rich & attention poor consumers is reaching out to the right person, at the right moment, with the right message, or else, settle for sub par-business results; And we have, for far too long. "Omnichannel marketing" will be is that all-power "Infinity Gauntlet" that can answer this and is primed to be the next revolution. Brace for impact!
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A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
Omnichannel marketing: From Dream to RealityGaurav Gupta
The holy grail of marketing to today's information rich & attention poor consumers is reaching out to the right person, at the right moment, with the right message, or else, settle for sub par-business results; And we have, for far too long. "Omnichannel marketing" will be is that all-power "Infinity Gauntlet" that can answer this and is primed to be the next revolution. Brace for impact!
Advanced digital marketing for Retail for Omnichannel businessesChakrapani Anumula
Advanced digital marketing for Retail for Omnichannel businesses By Dyvik Chenna - Product Marketing Manager (Head) at Clevert
6th Annual Digital Marketing Summit 16th December , 2018. Conducted by iDoneSEO
mCommerce - A Frsh Look At Why It Matters Doug Robinson
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
How Smartphones Are Shaping Future Of Mobile Marketingspocto
Marketers and Advertisers across the globe have realized that the future of digital marketing lies in mobile. The digital marketers are finding tremendous success in reaching the target consumers on the small screen. Its time to build your brands around the customers by integrating the power of mobile advertising in your digital marketing strategy.
Retail Media Insights - Digital Retail Media Measurement & Metricsretailmediainsights
In this session, John Morgan covers the fundamentals of how advertising affects consumers' thoughts, intentions and behaviors, how each stage in the advertising process can be measured, and how media and campaign metrics can be applied to digital retail media.
Highlights include:
• Digital Retail Media Defined
• Value Propositions for Consumers, Retailers and Advertisers
• Digital Retail Media Measurement
• Measuring Advertising Campaign Effectiveness
About the Presenter:
John Morgan is the founder of Retail Media Insights and is a leading expert in media network marketing strategy and consumer insights. For more than 20 years, he has provided research expertise to clients in the advertising, media, retail and technology industries. Network operators, retailers and advertisers wanting to increase consumer engagement, ad revenue and ROI seek RMI's in-depth knowledge of placed based media. In addition, validation of revenue models is provided for the investment community through market research and campaign analytics.
Evolve Your Social Commerce Strategy: Thinking Beyond FacebookCatalyst
Are you looking to step up your social commerce strategy? A best in class social commerce strategy leaves no stone unturned. Catalyst’s webinar slides are available so you can learn how to expand your social commerce strategy beyond traditional tactics on Facebook and Instagram. You’ll discover innovative ways to leverage additional platforms, like Pinterest and Snapchat, to unlock niche audiences and drive more sales for your business.
Key Takeaways:
• Purchase Drivers vs. Purchase Influencers: Discover what social platforms drive purchase vs. influence purchase and how each can have a key role in your commerce strategy.
• Budget Fluidity: Learn about the importance of budget fluidity when it comes to a multi-platform social commerce strategy and how budget fluidity can impact campaign efficiency and consumer touch points.
• Pinterest Opportunities: Explore audience propensity and the commerce opportunity on Pinterest, including Standard Pins, Shop the Look Pins, & Product Pins
• Snapchat Opportunities: Explore audience propensity and commerce opportunity on Snapchat, including Snap Ads, Story Ads, Collection Ads, & AR Len
Reveal mobile Infographic growth in geofencing geotargeting and location-base...Reveal mobile
The majority of shoppers visit a retail store after getting notified by a location-based alert. With digital targeting becoming more oriented towards locations and demography, businesses are investing in ad spends like social media and OTT marketing for geofencing advertisements. Looking at key metrics for geofencing marketing, firms must decide on modifying their ad spend budgets to drive increased foot traffic to stores. https://revealmobile.com/compare-visit-products/visit-local/
Руководство для маркетологов по созданию эффективных рекламных кампаний. Помимо ценных советов, в нем содержатся успешные кейсы ведущих мировых брендов.
Combining offline and online data to drive performance - ArabNet Riyadh 2015ArabNet ME
Speaker: Subra Krishnan, SVP Products and Marketing, Vizury, @subrakrishnan
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كلمة: تتبع المستخدمين والتحويلات في عالم غير متصل، فيزوري
المتحدث: صوبرا كريشنان، نائب رئيس المنتجات والتسويق، فيزوري @subrakrishnan
How are marketers combining their offline data with online data? How are they using it to drive performance and a stronger customer experience? What results are they seeing?
As a brand seller, you have 3 seconds to inspire a consumer. Do you have the tools to engage with your demanding audience? Symphony Analytics (www.symphony-analytics.com) has solutions.
Today's consumer has a short attention span and the retailer must be ready at all times to respond to an indication of interest with the right information within 3 seconds.
Driving Growth With Omnichannel Marketing MoEngage Inc.
Today’s consumers live in a hyper-connected world. They switch between mobiles, desktops, using multiple channels and platforms. This presentation covers the strategies and best practices to implement omni-channel user engagement to drive growth for your company in 2019.
Programmatic : a brand marketer's guide - Google - 2015Romain Fonnier
Google publie un livre blanc intitulé «Programmatic: a Brand Marketer's Guide». A travers 94 pages, l’étude détaille le programmatique au sein de plusieurs marchés européens et se compose de 5 parties principales, qui représentent les étapes à suivre pour un marketer :
1 - Organiser les insights d’audience
2 - Concevoir des créations pour tous les canaux, notamment avec du HTML5
3 - Exécuter en intégrant la technologie
4 - Atteindre les audiences à travers tous les écrans
5 - Mesurer l’impact
Le livre blanc compile également plusieurs études et reprend des cases studies tirés des solutions technologiques de Google pour toutes les étapes à suivre. «Il s’agit d’avoir une vision globale sur les enseignements que l’on observe un peu partout et d’accompagner les annonceurs dans leur réfléxion, avec une dimension à échelle locale», indique Grégoire Peiron, Head of Media Buying Solutions de DoubleClick.
[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Googleyann le gigan
>>[white paper] «Programmatic: a Brand Marketer's Guide»
[Doubleclik by Google 23.04.15]
https://storage.googleapis.com/think-emea/docs/article/Programmatic_Guide_Brands.pdf
How Smartphones Are Shaping Future Of Mobile Marketingspocto
Marketers and Advertisers across the globe have realized that the future of digital marketing lies in mobile. The digital marketers are finding tremendous success in reaching the target consumers on the small screen. Its time to build your brands around the customers by integrating the power of mobile advertising in your digital marketing strategy.
Retail Media Insights - Digital Retail Media Measurement & Metricsretailmediainsights
In this session, John Morgan covers the fundamentals of how advertising affects consumers' thoughts, intentions and behaviors, how each stage in the advertising process can be measured, and how media and campaign metrics can be applied to digital retail media.
Highlights include:
• Digital Retail Media Defined
• Value Propositions for Consumers, Retailers and Advertisers
• Digital Retail Media Measurement
• Measuring Advertising Campaign Effectiveness
About the Presenter:
John Morgan is the founder of Retail Media Insights and is a leading expert in media network marketing strategy and consumer insights. For more than 20 years, he has provided research expertise to clients in the advertising, media, retail and technology industries. Network operators, retailers and advertisers wanting to increase consumer engagement, ad revenue and ROI seek RMI's in-depth knowledge of placed based media. In addition, validation of revenue models is provided for the investment community through market research and campaign analytics.
Evolve Your Social Commerce Strategy: Thinking Beyond FacebookCatalyst
Are you looking to step up your social commerce strategy? A best in class social commerce strategy leaves no stone unturned. Catalyst’s webinar slides are available so you can learn how to expand your social commerce strategy beyond traditional tactics on Facebook and Instagram. You’ll discover innovative ways to leverage additional platforms, like Pinterest and Snapchat, to unlock niche audiences and drive more sales for your business.
Key Takeaways:
• Purchase Drivers vs. Purchase Influencers: Discover what social platforms drive purchase vs. influence purchase and how each can have a key role in your commerce strategy.
• Budget Fluidity: Learn about the importance of budget fluidity when it comes to a multi-platform social commerce strategy and how budget fluidity can impact campaign efficiency and consumer touch points.
• Pinterest Opportunities: Explore audience propensity and the commerce opportunity on Pinterest, including Standard Pins, Shop the Look Pins, & Product Pins
• Snapchat Opportunities: Explore audience propensity and commerce opportunity on Snapchat, including Snap Ads, Story Ads, Collection Ads, & AR Len
Reveal mobile Infographic growth in geofencing geotargeting and location-base...Reveal mobile
The majority of shoppers visit a retail store after getting notified by a location-based alert. With digital targeting becoming more oriented towards locations and demography, businesses are investing in ad spends like social media and OTT marketing for geofencing advertisements. Looking at key metrics for geofencing marketing, firms must decide on modifying their ad spend budgets to drive increased foot traffic to stores. https://revealmobile.com/compare-visit-products/visit-local/
Руководство для маркетологов по созданию эффективных рекламных кампаний. Помимо ценных советов, в нем содержатся успешные кейсы ведущих мировых брендов.
Combining offline and online data to drive performance - ArabNet Riyadh 2015ArabNet ME
Speaker: Subra Krishnan, SVP Products and Marketing, Vizury, @subrakrishnan
Talk by Vizury; Combining offline and online data to drive performance
كلمة: تتبع المستخدمين والتحويلات في عالم غير متصل، فيزوري
المتحدث: صوبرا كريشنان، نائب رئيس المنتجات والتسويق، فيزوري @subrakrishnan
How are marketers combining their offline data with online data? How are they using it to drive performance and a stronger customer experience? What results are they seeing?
As a brand seller, you have 3 seconds to inspire a consumer. Do you have the tools to engage with your demanding audience? Symphony Analytics (www.symphony-analytics.com) has solutions.
Today's consumer has a short attention span and the retailer must be ready at all times to respond to an indication of interest with the right information within 3 seconds.
Driving Growth With Omnichannel Marketing MoEngage Inc.
Today’s consumers live in a hyper-connected world. They switch between mobiles, desktops, using multiple channels and platforms. This presentation covers the strategies and best practices to implement omni-channel user engagement to drive growth for your company in 2019.
Programmatic : a brand marketer's guide - Google - 2015Romain Fonnier
Google publie un livre blanc intitulé «Programmatic: a Brand Marketer's Guide». A travers 94 pages, l’étude détaille le programmatique au sein de plusieurs marchés européens et se compose de 5 parties principales, qui représentent les étapes à suivre pour un marketer :
1 - Organiser les insights d’audience
2 - Concevoir des créations pour tous les canaux, notamment avec du HTML5
3 - Exécuter en intégrant la technologie
4 - Atteindre les audiences à travers tous les écrans
5 - Mesurer l’impact
Le livre blanc compile également plusieurs études et reprend des cases studies tirés des solutions technologiques de Google pour toutes les étapes à suivre. «Il s’agit d’avoir une vision globale sur les enseignements que l’on observe un peu partout et d’accompagner les annonceurs dans leur réfléxion, avec une dimension à échelle locale», indique Grégoire Peiron, Head of Media Buying Solutions de DoubleClick.
[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Googleyann le gigan
>>[white paper] «Programmatic: a Brand Marketer's Guide»
[Doubleclik by Google 23.04.15]
https://storage.googleapis.com/think-emea/docs/article/Programmatic_Guide_Brands.pdf
Talent Acquisition and Recruitment for Healthcare HR Departments | ats MobilePurplegator
The old fashioned ways of promoting your healthcare jobs simply don't work any more. That's why more and more savvy healthcare talent acquisition personnel are using a mobile first approach to digital marketing for recruitment.
Learn more about recruitment for healthcare and hospitals from ATS Mobile (http://www.atsMobile.com) and Purple Gator (http://www.purplegator.com).
5 Reasons Why Proximity Marketing is Better Than Traditional MarketingJuly Systems
Proximity Marketing has been consistently evolving over the past few years. It is a powerful way to engage and connect with people in a specific area and is emerging as one of the most compelling marketing strategies with several advantages over traditional marketing.
Synerise AI Growth Cloud, solution overviewSynerise
Synerise provides an "AI Growth Cloud", a platform based on Artificial Intelligence that automates business processes, increases customer loyalty and boosts revenues. Find out how we can help your company to grow.
Your one stop shop for all things innovative, Laudco provides the ideas, insight and inspiration to help make your business more creative and profitable.
We’ve been around since 2011 and have worked across Asia Pacific bringing Fortune 500 company brands to life!
We love all things digital, print and social. Aligned to your objectives. Whatever the requirement.
Want to advertise with us? Email us at marketing@laudco.com
The presentation aims at providing insights into the current state of Customer Services and what it is expected to be in the future. It provides analytics driven information in the world of Customer Service, while highlighting the key areas, for leaders and IT decision makers to focus on.
2. 3
Proximity Engagement Gaining Ground
In the context of retail stores losing customers constantly due to online sales,
more and more physical stores choose to implement mobile proximity mar-
keting solutions. Proximity platforms leverage GPS, WiFi and Bluetooth Low
Energy (BLE) to transmit location triggered information on mobile devices and
improve communication between brands or stores and their customers.
Proximity marketing is not only for large scale retailers!
Mobile Marketing in Numbers
2
Apps account for 89% of mobile media time, with the other 11% spent on web-
sites. (Smart Insights)
68% of companies have integrated mobile marketing into their overall marketing
strategy. (Salesforce)
By 2019, mobile advertising is expected to represent 72% of all U.S. digital ad
spending. (MarketingLand)
Average smartphone conversion rates are up 64% compared to the average
desktop conversion rates. (CMS Report)
Mobile Offers are Redeemed 10x More Frequently Than Print Offers. (eMarketer)
3. 5
Benefits
Upgrades the communication strategy and helps stores keep up with the online
shopping advantages, such as quick access to information, loyalty etc. Enables
brands to run proximity marketingcampaigns.
For malls and supermarkets
A digital marketing solution with high conversion rates and an interactive way to
influence customer purchase decision and generate social media exposure.
For stores and brands
Personalised contextual experiences relevant to the location
they are in and access to engaging digital content delivered
directly to their mobile devices.
For customers
Zoniz Proximity Engagement Platform
4
Zoniz is an out-of-the-box omni channel solution meant to facilitate proximity
engagement between brick and mortar stores and shoppers.
Using Zoniz open platform you can create and deliver interactive mobile expe-
riences that help your business to understand customers’ behaviour.
Zoniz is the perfect solution for contextual engagement for shopping malls,
department stores, supermarkets and other types of venues and happenings:
festivals, sport events, conferences etc. Zoniz unique technical approach
makes it very adaptable and allows you to quickly adapt and implement new
types of engagement.
4. Guidelines for Successful Proximity Marketing Campaigns
7
Be relevant
Interact with customers directly on
their smartphones and on digital
screens near them, at the right
place, at the right time. Let custom-
ers set their preferences to receive
content that is relevant to them.
Mobile engagement will grant you
access to the customers’ behavior,
thus helping you obtain a more
comprehensive view about your
targeted audience.
Generate valuable content
Create favorable circumstances
for the customer to engage with
your campaigns in an innovative
manner.
Offer your customers the possi-
bility to interact with your store or
brand in ingenious ways and give
them attractive rewards.
Guidelines for Successful Proximity Marketing Campaigns
6
You can set up greeting messages, fun campaigns, offers that attract customers
into stores and satisfy their demand for mobile tools and interactive content.
In The Digital Marketing Trends Report conducted by Adobe and Econsultacy,
“Customer Experience” was rated as top business opportunity for the next year
(2019). By choosing a proximity platform such as Zoniz, you grant customers all
the top 5 features that most companies picked as beneficial for their business
growth.
Most exciting Business Opportunities in 2019
Create experiences
Customer
Experience
Content
Marketing
Mobile Personalization Social
22% 15% 13% 11% 7%
5. Ways to Enhance in-Store Experience Using Mobile Proximity Engagement
9
Ways to Enhance in-Store Experience Using Mobile Proximity Engagement
8
Proximity engagement platforms connect the physical stores to the digital envi-
ronment and grant easy access to valuable information both for retailers/brands
and for shoppers. Keep in mind some simple principles when it comes to creat-
ing quality customer-brand interaction and give your customers the best shop-
ping experience yet.
6. Zoniz Voucher
Discard Prints and Go Digital
Less printed vouchers and brochures mean less wasted paper. Choose a digital
solution and your customers will appreciate it.
Promotional discounts and coupons
offered in proximity are more effective,
people having the possibility to act on
the promotion.
1110
Zoniz Video
Enable Interactive Content
Animate your communication by adding videos*. Studies show that
people respond better to videos than to plain text or images, so upgrade
your strategy and start broadcasting
videos to your targeted audience.
*48% of millennials view video exclusively
on their mobile device. So if you're target-
ing the modern shopper, make sure to
use video content in your mobile market-
ing.
7. 13
Zoniz Scratch Ticket
Use Gamification to Increase Footfall
Choose interactive ways to reward your customers with random gifts.
Create digital scratch tickets where the
prizes or the discounts can be discovered
by the customer by sliding its finger over
the phone's screen.
Create a treasure hunt, an engaging circuit
to keep the shopper entertained longer
with a series of hidden virtual clues and
interactive campaigns.
12
Acknowledge Your Most Loyal Customers
Building long-term customer relationships is the key for a store to prosper. Make
sure customers come back over and over again by personalizing messages and
rewarding your customers with small tokens of
appreciation.
Zoniz provides an out-of-the-box flexible and
integration-ready loyalty program.
Zoniz Loyalty
8. 15
Zoniz Poll
Get Feedback from Your Customers
Get to know your weaknesses and base your marketing decisions on objec-
tive information.
Customers satisfaction surveys are an
important tool when it comes to improv-
ing your brand image. With Zoniz you can
conduct the surveys on your customers
phone with precise timing and position-
ing. Offer rewards and discounts as as an
expression of your gratitude to the cus-
tomer that took the time to answer your
questions.
14
Transform Customers into
Brand Ambassadors
Zoniz Contest
Engage your customers with a fun photo contest or reward them in
exchange for being creative and uploading pictures from their mobiles.
Organize contests or prize draws and pick win-
ners randomly or manually directly from the
platform with no other additional programs
needed.
9. The end-user receives the content in the mobile
app, on the web and on the digital screens in
your store.
17
Get real-time statistics with campaign results
and audience behavioral data.
3.The end-user receives the content in the mobile
app, on the web and on the digital screens in
your store.
16
How Zoniz Works
Access Zoniz content management system to
create proximity marketing campaigns using
predefined engagement templates.
1. 2.
10. 19
Audience and Statistics
Know your audience
Evaluate data in order to determine and assess future marketing and business
trends, boost profits and streamline resource management (sales revenue,
products, costs and incomes).
Plan ahead
Take advantage of the Zoniz analytics module to determine the outcomes of
your campaigns and guide decisions for future investments and retargeting. The
analytics module provides information regarding demographic studies, custom-
er segmentation and much more.
Content Management Web Application
18
Easy to use
Zoniz Content Management System allows you to create and modify digital con-
tent that is sent to your customers in real time. It is highly responsive and it
comes with out-of-the-box templates and flows for your marketing campaigns.
11. 2120
Mobile App
Enhance in-store customer experience by providing access to engaging con-
tent depending on your visitors’ location and preferences. You can choose to
use the Zoniz app as an out-of-the-box tool or we can rebrand the app to
match your brand’s image so you can use it as your very own personal service
(SDK and whitelabel available).
-
-
-
-
-
Proximity content
Categories of interest
Indoor navigation
Social media integration
Customizable notifications
The App features:
12. Let’s get in touch!
23
We constantly evaluate and develop our engagement mechanisms based on the
feedback we receive and the latest technological capabilities.
If you wish to set up your own proximity campaign or to request a demo,
do not hesitate to contact us:
+46 73-999 79 20
contact@zoniz.com
22