We believe that data-driven marketing shouldn’t be confusing. Every company should know what works for their campaigns in order to make more ROI-driven decisions. At Directive, we not only craft customized campaigns for your unique marketing objectives - we exceed those objectives and truly revolutionize your digital presence.
Talley Digital Media SEO slide deck for business owners in the South Florida area. Boca Raton, Palm Beach, Delray Beach, Florida. Digital Media Powerpoint Presentation by Bret Talley.
B2B Content Marketing 2018 - Benchmarks, Budgets & Trends - North America MarketingProfs
Our annual content marketing research with new insights useful for 2018 budget planning and benchmarketing. This new report focuses on business-to-business (B2B) marketers and their content marketing benchmarks, budgets, and trends.
A new and improved edition of our introductory services for law firms. The Benchmark Report is our basic site audit and competitive analysis and provides the client with a comprehensive strategy to improve your online legal marketing.
A few practice areas where we have helped attorneys grow their business include:
-Corporate Litigation
-Real Estate
-Energy
-Finance
-Patent Law
-Regulatory
-Class Action
-Immigration
*Members of the Southern California and New York City chapters of the Legal Marketing Association. We are invited to speak at conferences like the LMA because of our excellent reputation for online legal marketing.
The PPC Essentials for Successful Lead Generation - Hero Conf Philly 2016AdStage
This session will walk through PPC strategies for driving new leads, including types of content, channels, and ad targeting strategies. Learn how to design and optimize for conversion by examining examples of ads and lead generation strategies for your landing pages. Additionally, you'll discover the importance of and tactics for conversion tracking. In this session, you'll learn:
- PPC must-haves for lead generation
- Landing page design and optimization
- How to implement conversion tracking
Speaker:
Sahil Jain
CEO, AdStage
@Sahilio
Skyword and TrackMaven Join Forces: Webinar with the Founders Tom Gerace and ...Skyword Inc.
The combination of Skyword and TrackMaven integrates insights into the content planning, creation, and activation process. It combines best-in-class analytics with best-in-class content marketing. No more unanswered questions. No more guesswork. Just stories that stand out and drive results, and the ability to demonstrate that you are delivering best-in-class performance.
Talley Digital Media SEO slide deck for business owners in the South Florida area. Boca Raton, Palm Beach, Delray Beach, Florida. Digital Media Powerpoint Presentation by Bret Talley.
B2B Content Marketing 2018 - Benchmarks, Budgets & Trends - North America MarketingProfs
Our annual content marketing research with new insights useful for 2018 budget planning and benchmarketing. This new report focuses on business-to-business (B2B) marketers and their content marketing benchmarks, budgets, and trends.
A new and improved edition of our introductory services for law firms. The Benchmark Report is our basic site audit and competitive analysis and provides the client with a comprehensive strategy to improve your online legal marketing.
A few practice areas where we have helped attorneys grow their business include:
-Corporate Litigation
-Real Estate
-Energy
-Finance
-Patent Law
-Regulatory
-Class Action
-Immigration
*Members of the Southern California and New York City chapters of the Legal Marketing Association. We are invited to speak at conferences like the LMA because of our excellent reputation for online legal marketing.
The PPC Essentials for Successful Lead Generation - Hero Conf Philly 2016AdStage
This session will walk through PPC strategies for driving new leads, including types of content, channels, and ad targeting strategies. Learn how to design and optimize for conversion by examining examples of ads and lead generation strategies for your landing pages. Additionally, you'll discover the importance of and tactics for conversion tracking. In this session, you'll learn:
- PPC must-haves for lead generation
- Landing page design and optimization
- How to implement conversion tracking
Speaker:
Sahil Jain
CEO, AdStage
@Sahilio
Skyword and TrackMaven Join Forces: Webinar with the Founders Tom Gerace and ...Skyword Inc.
The combination of Skyword and TrackMaven integrates insights into the content planning, creation, and activation process. It combines best-in-class analytics with best-in-class content marketing. No more unanswered questions. No more guesswork. Just stories that stand out and drive results, and the ability to demonstrate that you are delivering best-in-class performance.
For small to mid-sized businesses, it's better to create a last-minute marketing plan than never create one at all. Learn which five core components a B2B marketing plan must include to kick off a successful year.
Robert Phillips - SMX Fitur 2009 - 10 Passos Para Exito en Internet Marketing...Robert Phillips
Robert Phillips - SMX Fitur 2009 - 10 Passos Para Exito en Internet Marketing - SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing)
Google Analytics Konferenz 2019_Audience Management_Emma Crawford-Prajapati (...e-dialog GmbH
Wie man Audiences mit Google Analytics und Big Query bildet und bewertet, diese in DV360 nutzt und mit weiteren Daten kombiniert. Sehen Sie Best Practices für Audiences und Creatives von den Experten sowie einen Praxiscase zu Audience Management im E-Commerce.
Smarter Digital Marketing is the best advertising agency Glasgow that offers effective advertising strategies and SEO services which promote your business and brand.
On behalf of the advertising agency Mediacom, my team and I have put together a programmatic advertising proposal for Anheuser-Busch In Bev's flagship beer brands - Elysian and Blue Point Brewery.
Search Engine Marketing Digital Readiness Training V4Martin Walsh
This is a training presentation deck I developed for educating our internal marketers and external agencies on Search Engine Marketing (SEO and SEA etc).
Long gone are the days when the marketing landscape encompassed only traditional, interruptive methods for engaging
with prospects. Today, leaders are shifting the marketing mix faster as inbound and digital continue to represent a huge
opportunity for driving demand. This recent study shows that global organizations—regardless of size—are integrating
more omni-channel and modern marketing techniques to help drive business forward.
Download this complimentary report to uncover the most challenging obstacles facing inbound marketing success and how SMB and enterprise marketers plan to overcome them in the year ahead. (Research conducted by Ascend2, in partnership with Marketing Advocate.)
How One Enterprise Took Digital Demand Gen by the Horns & Won: Real-Life ...Courtney Caldwell, MBA
Digital marketers, both seasoned and novice, continue to search for the Holy Grail of marketing: how to engage with the right audience at the right time using the right medium in order to progress prospects further down the sales funnel. In this informative session, digital strategist Courtney Wiley will share one formula for success she cultivated while working at a global tech enterprise. Learn which digital elements worked, which didn\'t, and how to complement your traditional marketing efforts with the right digital mix. Walk away with a proven, best-practices framework that will help you get started and justify your digital demand gen investment.
SiriusDecisions Summit 2014 | Smart Data Management Case Study with ZoomInfoCourtney Caldwell, MBA
Smart Data Management: How Marketing Advocate Eclipsed Its Lead-to-Revenue Conversions with ZoomInfo
Is your sales and marketing staff spending hours hunting for target accounts, then even more time identifying the correct contact at the company? Well, no more! Smart data management tools can help you engage your target audience faster and accelerate your demand generation engine. By leveraging our relationship with ZoomInfo, our team at Marketing Advocate was able to generate more pipeline, decrease our cycle close time, increase the average deal size, and triple the number of MQLs generated via email. Join us for this informative session to learn where we succeeded and failed and how we eventually eclipsed our previous lead-to-revenue conversion rates by keeping our company’s database accurate and actionable.
Key takeaways:
• Accurate business data is important to the bottom line
• Tracking lead source helps justify spend on successful campaigns.
• Pinpoint your target audience to leverage conversion data and repeat success
Lisa Weichselbaum & Siegfried Stepke (e-dialog) Die Google Marketing Platfor...e-dialog GmbH
Die Google Marketing Platform deckt alle digitalen Touchpoints wie keine andere Lösung ab. Fragen die bei diesem Vortrag beantwortet wurden:
- Was können die einzelnen Module?
- Wie spielen sie zusammen?
- Womit startet man am besten?
- Was sind die Vorteile der 360 vs der Free-Varianten?
- Wie können damit große Setups und Integrationen profitieren?
Local Business SEO Services Boosts Online Visibility by 379% (case study)Online Visibility Pros
Local business SEO services company, Online Visibility Pros, designed and developed a new responsive website that is now represented the on all device sizes.
The proven on-page SEO strategies implemented by OVP has pointed the website pages in the best possible direction. Along with Direct Response Advertising best practices implemented the new site is now leveraged to increase conversion opportunities.
Branding and SEO foundation setup outside of website including a complete Social Media branding and optimization package with Google My Business optimization and much more.
Local search engine optimization campaigns were launched – focusing specifically on Maps and Organic SEO – to drive laser-targeted traffic to the most important pages on the website. Organic traffic increased by 378.88% year-over-year.
The client now has peace of mind knowing that every customer will receive a review request from their company. This was huge for the business owner who now has new 5-star reviews consistently come in for all 4 of the company’s store locations. Pay-Per-Click (PPC) campaign rebuilt and optimized and leveraged for targeted supplemental traffic.
If you want similar results for your local service business, schedule a Strategy Call with Online Visibility Pros here: https://onlinevisibilitypros.com/schedule/
For small to mid-sized businesses, it's better to create a last-minute marketing plan than never create one at all. Learn which five core components a B2B marketing plan must include to kick off a successful year.
Robert Phillips - SMX Fitur 2009 - 10 Passos Para Exito en Internet Marketing...Robert Phillips
Robert Phillips - SMX Fitur 2009 - 10 Passos Para Exito en Internet Marketing - SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing)
Google Analytics Konferenz 2019_Audience Management_Emma Crawford-Prajapati (...e-dialog GmbH
Wie man Audiences mit Google Analytics und Big Query bildet und bewertet, diese in DV360 nutzt und mit weiteren Daten kombiniert. Sehen Sie Best Practices für Audiences und Creatives von den Experten sowie einen Praxiscase zu Audience Management im E-Commerce.
Smarter Digital Marketing is the best advertising agency Glasgow that offers effective advertising strategies and SEO services which promote your business and brand.
On behalf of the advertising agency Mediacom, my team and I have put together a programmatic advertising proposal for Anheuser-Busch In Bev's flagship beer brands - Elysian and Blue Point Brewery.
Search Engine Marketing Digital Readiness Training V4Martin Walsh
This is a training presentation deck I developed for educating our internal marketers and external agencies on Search Engine Marketing (SEO and SEA etc).
Long gone are the days when the marketing landscape encompassed only traditional, interruptive methods for engaging
with prospects. Today, leaders are shifting the marketing mix faster as inbound and digital continue to represent a huge
opportunity for driving demand. This recent study shows that global organizations—regardless of size—are integrating
more omni-channel and modern marketing techniques to help drive business forward.
Download this complimentary report to uncover the most challenging obstacles facing inbound marketing success and how SMB and enterprise marketers plan to overcome them in the year ahead. (Research conducted by Ascend2, in partnership with Marketing Advocate.)
How One Enterprise Took Digital Demand Gen by the Horns & Won: Real-Life ...Courtney Caldwell, MBA
Digital marketers, both seasoned and novice, continue to search for the Holy Grail of marketing: how to engage with the right audience at the right time using the right medium in order to progress prospects further down the sales funnel. In this informative session, digital strategist Courtney Wiley will share one formula for success she cultivated while working at a global tech enterprise. Learn which digital elements worked, which didn\'t, and how to complement your traditional marketing efforts with the right digital mix. Walk away with a proven, best-practices framework that will help you get started and justify your digital demand gen investment.
SiriusDecisions Summit 2014 | Smart Data Management Case Study with ZoomInfoCourtney Caldwell, MBA
Smart Data Management: How Marketing Advocate Eclipsed Its Lead-to-Revenue Conversions with ZoomInfo
Is your sales and marketing staff spending hours hunting for target accounts, then even more time identifying the correct contact at the company? Well, no more! Smart data management tools can help you engage your target audience faster and accelerate your demand generation engine. By leveraging our relationship with ZoomInfo, our team at Marketing Advocate was able to generate more pipeline, decrease our cycle close time, increase the average deal size, and triple the number of MQLs generated via email. Join us for this informative session to learn where we succeeded and failed and how we eventually eclipsed our previous lead-to-revenue conversion rates by keeping our company’s database accurate and actionable.
Key takeaways:
• Accurate business data is important to the bottom line
• Tracking lead source helps justify spend on successful campaigns.
• Pinpoint your target audience to leverage conversion data and repeat success
Lisa Weichselbaum & Siegfried Stepke (e-dialog) Die Google Marketing Platfor...e-dialog GmbH
Die Google Marketing Platform deckt alle digitalen Touchpoints wie keine andere Lösung ab. Fragen die bei diesem Vortrag beantwortet wurden:
- Was können die einzelnen Module?
- Wie spielen sie zusammen?
- Womit startet man am besten?
- Was sind die Vorteile der 360 vs der Free-Varianten?
- Wie können damit große Setups und Integrationen profitieren?
Local Business SEO Services Boosts Online Visibility by 379% (case study)Online Visibility Pros
Local business SEO services company, Online Visibility Pros, designed and developed a new responsive website that is now represented the on all device sizes.
The proven on-page SEO strategies implemented by OVP has pointed the website pages in the best possible direction. Along with Direct Response Advertising best practices implemented the new site is now leveraged to increase conversion opportunities.
Branding and SEO foundation setup outside of website including a complete Social Media branding and optimization package with Google My Business optimization and much more.
Local search engine optimization campaigns were launched – focusing specifically on Maps and Organic SEO – to drive laser-targeted traffic to the most important pages on the website. Organic traffic increased by 378.88% year-over-year.
The client now has peace of mind knowing that every customer will receive a review request from their company. This was huge for the business owner who now has new 5-star reviews consistently come in for all 4 of the company’s store locations. Pay-Per-Click (PPC) campaign rebuilt and optimized and leveraged for targeted supplemental traffic.
If you want similar results for your local service business, schedule a Strategy Call with Online Visibility Pros here: https://onlinevisibilitypros.com/schedule/
How to leverage market insights for winning Digital StrategiesMel Tomas
Key Take Aways:
How Marketing intelligence helps you understand customer behaviour, map your competition & create winning digital strategies
How to leverage competitive intelligence to fine tune your digital marketing: SEO, paid media, campaigns, web & mobile channels
Success Story: How Ibibo gets it right
Insights driven marketing: Use cases across industries
Our Digital Marketing service has helped a lot of companies to alleviate their business procedures and reach. From Adword PPC campaigns to search engine optimization, and social media marketing to online reputation marketing, our digital marketing service has a wide array of options for you.
Branded Facebook Advertising Proposal for Organo GoldKevin James
Here is a Facebook advertising proposal that I produced for Organo Gold, one of the largest and fastest growing MLM/Direct Sales companies of the decade. The proposal was accepted and successfully launched.
Comprehensive SEO Strategy & Implementationnadeemsayed13
Our SEO proposal and scope of work outline a tailored strategy to enhance your online visibility, drive organic traffic, and boost search engine rankings. We begin with a comprehensive website audit, identifying key areas for improvement. Our on-page optimization includes keyword research, content optimization, and technical SEO enhancements.
Off-page strategies encompass high-quality link building, social media integration, and online reputation management. We prioritize user experience, ensuring your site is mobile-friendly and optimized for speed. Monthly performance reports and analytics tracking will keep you informed of progress.
Our team is committed to transparent communication, timely deliverables, and continuous adaptation to evolving search engine algorithms. Elevate your digital presence with our proven SEO methodology, designed to propel your business ahead of the competition.
Why Marketing is Broken, and how Time to Value fixes it!edynamic
Time to Value is a methodology to increase measurable business revenue using Sitecore in under 30 days. Business demands positive results, Marketers who don’t shift the needle, and who are not data driven simply won’t survive the customer experience revolution.
Optimize Digital Marketing Success with Your Site Launch or RedesignPerficient, Inc.
Designing a new website, launching international sites, or even starting from scratch in the digital space, are all common challenges facing our customers. Often, budgets are spent crafting the ideal user experience without much attention to maintaining traffic and retaining customers after the project goes live. We covered our best practices for addressing these common challenges and showed you how to look like a rock star within months after launch. The digital marketing ecosystem is complex with many factors impacting site speed, search engine optimization (SEO), paid search effectiveness, advertising, and conversion rates.
We broke down these factors with a 9-step approach to digital marketing success through a redesign that enables you to make the smartest and most cost-effective decisions.
Seeking to hire Digital Marketing Agency in Noida?? we are at PegaLogics, offering various Digital Marketing Service Like SEO, SMO, PPC to rank your business 1st page. Get Pegalogics Business Plan and here!!! https://www.pegalogics.com/
Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
3. RESULTS SPEAK FOR THEMSELVES
We believe that data-driven marketing shouldn’t be confusing. Every company
should know what works for their campaigns in order to make more ROI-driven
decisions. At Directive, we not only craft customized campaigns for your unique
marketing objectives - we exceed those objectives and truly revolutionize your
digital presence.
We pride ourselves on the comprehensive and in-depth nature of the campaigns we build.
From the outset - we prioritize transparent and accurate tracking to get the best picture of how campaigns
are performing. Then we develop a custom strategy to address any existing pain points and improve
moving forward.
From technical optimization and keyword research, to lead generation and content calendars - we mean
it when we say “comprehensive search campaigns for industry leading B2B firms.”
Garrett Mehrguth
CEO & Co-Founder
Directive Consulting
01 Introduction
5. GPS Trackit is a sub-company of Global Tracking
Communications, Inc. They own, write, and operate
software aimed at providing ways to optimize business.
The hardware and software are designed to streamline
fleet management and GPS tracking for delivery and
distribution businesses looking for a more granular picture
of their drivers and routes.
04 Hardware
SERVICE: SEO, PPC, Content
STRATEGY: Restructuring Site Architecture for Ranking & Conv,
Build Long-Term Resource Hub, Custom Landing Pages
GOAL: Drive ROI via SEO and PPC
6. ORGANICTRAFFICVALUE
INCREASE IN ORGANIC TRAFFIC VALUE
546%
$17,000
Organic Traffic Value represents how much you would have to pay in Google Adwords to
show up for a set of keywords. You want this number as high as possible for relevant
searches, as it shows you how much people are willing to pay to generate the traffic you
are getting for free. We drastically increased this metric for GPS Trackit.
START OF DIRECTIVE’S WORK
$2,636
$4,504
JAN 16’ MAY 16’ MAR 17’
7. THE APPROACH
RESTRUCTURING SITE ARCHITECTURE FOR RANKING & CONV.
We restructured their site architecture to improve keyword rankings and create a
user experience that encourages conversion.
BUILDING ON COMPETITIVE ADVANTAGE WITH COMPREHENSIVE
SEARCH CAMPAIGNS
By improving keyword performance for their most profitable search queries, as
well as targeting those same queries with paid ads, we generated initial traction
with early stage leads.
MULTI-CHANNEL CONTENT MARKETING STRATEGY FOR LEAD
GENERATION
We developed a multi-channel content marketing strategy to post and promote
content organically and via social media to generate demand.
SEO
• Perform extensive keyword
research
• Fix technical SEO issues
• Optimize on-page SEO
PPC
• Restructure Adwords account
structure
• Build custom landing pages
based on top Ad groups
• Unique keyword targeting
CONTENT
• Rebuild resource hub
• Create 6 relevant pieces of
content
• Promote content via social media
channels
06 Hardware
8. INCREASE IN
PAGES RANK IN
TOP 3
+50
INCREASE IN
ORGANIC VISITS
78%
INCREASE IN
TOTAL LEADS
+ 245%
“Our ranking has been increasing steadily after the site launch, which
was again surprising to us. Usually, at this point in the relationship with
an SEO company, there comes a period of excuses and requests to wait
for 3 months before seeing any kinds of results. Instead, Directive has
been great in terms of communication. “
Kursti Martinsen
Director of Marketing
RESULTS
9. SOFTWARE AS A SERVICE (SaaS)
eSUB Construction Software
08 SaaS
10. eSUB Construction Software is a cloud-based project
management software-as-a-service company specializing
in software apps that streamline field-to-office
communication. They help subcontractors in the
construction industry manage time-cards, daily reports,
information requests, annotated image sharing, and
corporate reporting.
10 SaaS
SERVICE: SEO, PPC, Content
STRATEGY: Keyword Research, Link Building, Dedicated
Landing Pages, Retargeting on Social Platforms
GOAL: Increase MQLs via SEO and PPC
11. #OFKEYWORDSRANKED
KEYWORDS RANKED IN THE TOP 3
POSITIONS ON GOOGLE SEARCH
50+
The Top 3 Organic positions on any given SERP (search engine results page) generate the majority of clicks and traffic. You want to rank as
many of your pages as possible in the top 3 positions on the SERP for your most profitable keywords. Through detailed keyword research
and exceptional content marketing, we were able to drastically improve their organic market share and drive pipeline growth.
JAN 16’ JULY 16’ MAR 17’
50 Keywords
START OF DIRECTIVE’S WORK
19 Keywords
9 Keywords
12. THE APPROACH
KEYWORD RESEARCH AND LINK BUILDING TO CORE PAGES
We optimized their most profitable pages by targeting keywords that were further
along in the buyer's journey. From there, we built backlinks to build page
authority and increase rankings.
OPTIMIZATION OF PAID CAMPAIGNS WITH CUSTOM LANDING
PAGES
We used third-person ad copy to increase conversions from paid ads and
decrease the perception of self-promotional advertisements.
ROI DRIVEN RETARGETING TO INCREASE DIGITAL PRESENCE
By increasing their digital presence via advanced retargeting campaigns, we
were able to earn a 1:1 ROI, generating drastic sales growth.
SEO
• Fix technical SEO issues
• Optimize title tags/H1
• Decrease load speed
PPC
• Gmail Ad campaigns
• A/B Test call to action
• Remarketing Ad
• Capterra campaigns
CONTENT
• Rebuild resource hub
• Promote content via social media
channels
• Link building
12 SaaS
13. “Over the last month, we’ve reached new levels of organic traffic on
our website, and we’re starting to see higher conversion rates from our
pay-per-click and landing page efforts. We’ve also closed a deal with
one business as a result of increasing our rankings on our 2 landing
pages. In terms of organic results, we’ve generated the highest number
of demo requests of all time during last month. It was a 20-30%
increase which has resulted in more business. From a marketing
standpoint, we’re exceeding our numbers.“
RESULTS
INCREASE IN NUMBER
OF DEMOS SCHEDULED
+34%
INCREASE IN
ORGANIC TRAFFIC
+84%
INCREASE IN MQL’S
(MARKETING
QUALIFIED LEADS)
+ 192%
Tyler Riddell
Director of Marketing
15. SentinelOne is shaping the future of endpoint security with an integrated
platform that unifies the detection, prevention, and remediation of threats
initiated by nation states, terrorists, and organized crime. The unique
approach is based on the deep inspection of all system processes
combined with innovative machine learning to isolate malicious behaviors
quickly, protecting devices against advanced, targeted threats in real time.
16 SaaS
SERVICE: SEO, PPC, Content
STRATEGY: Create Keyword Research Strategy,
Optimize Core Pages, Craft Custom Landing Pages,
Create Sharable Content Pieces
GOAL: Drive PPC Leads and Increase Brand Awareness
16. NUMBER OF NEW MARKETING QUALIFIED LEADS
1000+
Leads come in all shapes and sizes. Some are low-level leads that may be researching a service that aren't quite ready to purchase
just yet. Then there are MQLs and SQLs - marketing and sales qualified leads. Marketing qualified leads are leads that have been
judged as more likely to become a customer based on certain lead-scoring analytics. You don't just want random traffic and low-
level leads visiting your site. We found where their ideal buyer was searching and drove new leads for their sales team. SentinelOne
recently raised 70 million in funding. We like to think we played a part.
#OFMQL’S
JAN 16’ JUNE 16’ MAR 17’
1,259 Leads
START OF DIRECTIVE’S WORK
103 Leads76 Leads
17. THE APPROACH
CONTENT FOR RANKING & LEAD GENERATION
We developed a content strategy that targeted recent news events to generate
traffic related to new viruses, cyber threats, and other trending topics.
IMPROVE NUMBER/QUALITY OF PAID LEADS
We built custom, individual landing pages for unique ad campaigns and
leveraged their third party reports to drastically increase conversion rates.
TARGETED KEYWORD RESEARCH STRATEGY
By targeting niche audiences via high-engagement blogs, we were able to
identify their audience’s content expectations and back our way into developing
a research driven content strategy.
18 SaaS
PPC
• Unique keyword research
• Gated content
• Custom landing pages
• Digital placements
SEO + CONTENT
• Audience discovery
• A/B Testing of primary keywords
• Consult topics for relevant content
pieces.
18. “Due to Directive’s work, SentinelOne went from ranking for 8
keywords in the top 10 positions to ranking for 51 keywords, according
to data we receive from SEMRush. When comparing organic users from
Q3 and Q4 of 2016 to Q3 and Q4 of 2015, we saw a 128% increase
with 51,707 users compared to 22,647 the year before.“
Sarah Vanier
Sr. Director of America’s Marketing
RESULTS
DECREASE IN
BOUNCE RATE
-12%
INCREASE IN
ORGANIC
TRAFFIC
+159%
INCREASE IN
DIGITAL LEADS
1000+
20. Total Phase manufactures test and measurement equipment, namely
devices that monitor signals on wired protocol buses. They work with
standards like I2C, USB, and others. These are things that a normal,
everyday consumer wouldn’t know about, even though they’re found in
everyday life. Total Phase sells products directly to electrical engineers.
The market is highly technical, with less than one million people
worldwide.
22 eCommerce
SERVICE: SEO, PPC, Content, Social
STRATEGY: Create Keyword Research Strategy,
Rebuild Adwords Account Structure, Improve Conv
Rates for Product Pages
GOAL: Optimize Paid Search Channels to Increase Sales
21. DECREASE IN COST PER AQUISITIONS WHILE INCREASING TRANSACTIONS
50%
Your CPA (cost per acquisition) shows you how much you are paying - on average - for every transaction/sale that your online
campaigns generate. The more you can decrease your CPA, the more efficiently your paid eCommerce campaigns will run and the
more sales you can generate from the same ad budget. We were able to drastically lower the CPA for TotalPhase while also
increasing their total number of transactions. We are now exploring other paid channels and focusing on sales from organic as well.
2015 2016
Cost Per Aquisition
# of Transactions
$343 AVG CPA
$169 AVG CPA
482 TRANSACTIONS
560 TRANSACTIONS
CPA VS. TOTAL TRANSACTIONS YoY
22. THE APPROACH
24 eCommerce
CONTENT
• Formulate content strategy via
Facebook/LinkedIn/Twitter
• Create 3 relevant pieces of
content
• Content consulation of in-house
team
PPC
• Restructure Adwords account
structure
• Build landing pages based on top
Ad groups
• Setup analytics tracking
SEO
• Identify ideal audience
• Fix technical SEO issues
• Earn links and increase page
authority
INCREASE VOLUME/IMPROVE QUALITY OF ORGANIC TRAFFIC
By improving and optimizing their organic campaigns through technical
optimization and intensive keyword research, we were able to better target niche
audiences.
OPTIMIZE & STREAMLINE EXISTING ADWORDS ACCOUNTS
We restructured their paid accounts and developed new dedicated ad groups
with custom landing pages to streamline the buyer’s journey and increase quality
conversions.
CONTENT DEVELOPMENT AND SOCIAL PROMOTION STRATEGY
We developed original, keyword oriented content for their site and then used
CRM data to formulate a custom content strategy across Facebook, LinkedIn,
and Twitter.
23. “During the last month, Total Phase received 20,000 organic visits,
which is 15% better than any other month before that. On the pay per
click side, the CPC has been driven down by well over 50%. I think that
this is quite remarkable and due to Directive’s work.
SEO, pay per click, social media work, ghost writing blogs, and
assessing our technology has all been handled very well by Directive.“
RESULTS
INCREASE IN
ORGANIC
TRAFFIC
+15%
DECREASE IN
CPC (COST PER
CONVERSION)
-50%
INCREASE IN YOY
CONVERSION
RATE
+300%
Gil Ben-Dov
CEO
24. Founded in 1997 by two manufacturing engineers, Aegis
develops enterprise level MES (Marketing Execution
System) Software for discrete manufacturing. They
develop, market, sell, and support their solution on a
global scale with offices in the US, UK, Germany, and
China.
28 Software
SERVICE: SEO, PPC
STRATEGY: On-Page Technical Optimization, Targeting SERP
through Integrated Paid+Organic Campaigns, Build Lookalike
Audience
GOAL: Drive Quality Leads and Expand into Europe + Asia
25. CUMULATIVE LEADS YoY
INCREASE IN MONTHLY PAID LEADS
148%
In today's digital market of multi-channel marketing interactions, leads can come in from multiple sources across a
variety of campaigns. Depending on how you segment your tracking, you can analyze which leads come from
organic search results, paid advertisements, social media channels and more. By taking a comprehensive approach
to their campaigns, we were able to increase leads across multiple channels and capture lost revenue across each
campaign.
2015
2016
840 Total Leads
1127 Total Leads
26. THE APPROACH
DRASTICALLY INCREASE ROAS VIA RETARGETING
To increase ROAS (Return on Ad spend) we built detailed lists of visitors
and their interactions with the website. We then segmented their visitors
by buying stage and targeted them with relevant copy across the
correct channel.
TARGETING MARKET SHARE BY INTEGRATING PPC & SEO
We took up SERP market share for their most profitable keywords through on-
page technical SEO coupled with targeted PPC ads to take up more market
share on high-traffic SERPs.
ON-PAGE TECHNICAL OPTIMIZATION TO INCREASE TRAFFIC
Drastic increase in organic traffic by improving the query targeting and
technical optimization of title tags, header tags, and descriptions to improve
organic ranking and click-through-rates.
PPC
• Unique keyword research
• Unique remarketing tactics
• Custom landing pages
• Search + display Ads
SEO + CONTENT
• CTR (click-through-rate)
optimization
• Improve quality of existing content
• Promote content via social media
channels
30 Software
27. “From the get-go, I could tell that they were really out for my best
interest, and they wanted to establish a long-term relationship that was
going to be beneficial to both of us
We track a whole slew of metrics, and they are almost all up because
of Directive’s work. We’ve built fairly comprehensive web trackers that
track the whole of KPIs (key performance indicators) relative to historical
performance.“
Shaun Black
Aegis Software
RESULTS
INCREASE
GOOGLE SEARCH
CONVERSIONS
+457%
LOWER CPA
(COST PER
AQUISITION)
-147%
INCREASE IN
MONTHLY PAID
LEADS
+ 148%
29. ATG is a manufacturer of LED lighting, working with distributors and
contractors. Founded in 2001 by a group of visionary engineers in
California, ATG is one of the most recognized brands in the world for
retrofitting conventional lights with LEDs. They pride themselves on
delivering great value to their customers, helping save energy, and
protecting the environment.
34 Manufacturing
SERVICE: SEO, PPC, Content
STRATEGY: Optimize Core Pages, Design Custom
Landing Pages, A/B Testing, Link Building
GOAL: Drive Market Qualified Leads and Increase
Online Presence
30. INCREASE IN THE NUMBER OF TOTAL MQL’S
770%
We understood that ATG has a very specific buyer. We asked detailed questions and built a unique buyer persona. From that persona, we
identified how and where their target market searched online. Then, with careful ad targeting and an exceptional SEO project, we were able to
take more Share of SERP across their most profitable queries and drastically increase MQLs.
#OFMQL’S
MAR 16’ AUG 16’ FEB 17’
202 Leads
START OF DIRECTIVE’S WORK
26 Leads28 Leads
31. THE APPROACH
PPC
• Unique keyword research
• Gated content
• Custom landing pages
• Retargeting campaigns
36 Manufacturing
CONVERSION CENTRIC DESIGN WITH NEW CALL TO ACTIONS
By strengthening their user experience to be more conversion centric, we
improved their conversion rate and better monetized existing traffic.
AUDITING COPY FOR SALES PIPELINE ENHANCEMENT
We optimized existing campaigns by taking a thorough audit of their pipeline.
From that audit, we identified what their top prospects desired and rewrote our
content to better align with their target market’s needs.
SEO + CONTENT
• Create long-term strategy
• A/B Testing of primary keywords
• Build new links
HOME PAGE OPTIMIZATION VIA ON-PAGE SEO + LINK BUILDING
We identified and optimized their core pages to target their most profitable
queries. In addition, we built up their page authority via targeted outreach and
manual link building.
32. “We’ve seen a lot of growth from what Directive has been doing. The
majority of the leads we generate are over the phone. From Directive’s
work alone we’ve seen an increase by at least 20% in the
number of phone leads we’ve generated. And that’s only phone
leads. Overall we have seen our number of leads doubled, as
well as our organic search traffic coming up by a large
percentage. “
RESULTS
Tom Ni
Marketing Coordinator
INCREASE IN
LEADS ON THE
WEBSITE
+160
INCREASE ORGANIC
SEARCH TRAFFIC
+40%
INCREASE IN
AMOUNT OF
LEADS
2X
34. Basis 365 isn’t your typical accounting firm. They are not a public
accounting firm at all. They are an outsourced accounting company that’s
flipped the traditional business model on its head. They create streamlined
systems using cloud-based technology to give business owners peace of
mind and easy access to their numbers in real-time. Their services have
been tailored for agencies, eCommerce businesses, and the service
industry.
40 Professional Services
SERVICE: SEO, PPC, Content, Social
STRATEGY: Create Keyword Research Strategy,
Rebuild Adwords Account Structure
GOAL: Drive Leads via SEM
35. MONTHLY ORGANIC TRAFFIC
INCREASE IN MONTHLY ORGANIC TRAFFIC
108%
Monthly organic traffic shows you how many users/month searched for your keyword via Google, found your organic listing on
the SERP, and clicked through your link to visit your page and/or site. Quality traffic makes for quality leads, fuller pipelines, and
a more robust ROI. We knew that, for Basis 365, the quality of the visitor was just as important as the quantity. We did careful
research and positioned them for success by ranking them #1 for “outsourced accounting”.
PAGESESSIONS
SEP 16’ OCT 16’
1108 Visits
531 Visits
36. THE APPROACH
42 Professional Services
CONTENT
• Formulate content strategy via
Facebook/LinkedIn/Twitter
• Craft long-form content and case
studies
• Content consulation of in-house
team
PPC
• Segment copy and creative per
vertical
• Build segmented landing pages
• Perform detailed analytics
SEO
• Identify most profitable queries
• Improve CTRs
• Optimize title tags/H1
TARGETING LARGER POTENTIAL CLIENTS TO INCREASE REVENUE
We re-strategized their keyword targeting to go after more qualified traffic
resulting in higher value conversions and more revenue.
LEVERAGING SEASONAL CYCLES TO BOOST CONVERSIONS
We learned their cycles and targeted the tax extension time period to promote
and advertise content to boost traffic, brand awareness, and radically increase
conversions.
TARGETED PPC AND PAID SOCIAL ADVERTISING
By segmenting their different verticals and building unique audiences on social
media, we were able to control our messaging, increase awareness, and drive
pipeline growth.
37. “There have been increases leads coming in through all channels. In
terms of appearing on the first page of a Google SERP (twice), I can see
lots of improvement. We’ve had more leads, and we are just starting to
see the benefits of analytics behind the leads, which tells us useful
information about potential customers. We plan to discuss and plan
analytics going into the future.”
Rhett Molitor
Co-founder
RESULTS
INCREASE IN
MONTHLY
CONVERSIONS
+275%
INCREASE IN
NEW SITE
SESSIONS
+20%
DROP IN COST PER
CONVERSION
-75%