This document discusses search engine optimization (SEO) and its benefits for businesses. SEO involves optimizing websites to improve their rankings on search engines like Google through on-page elements, content generation, link building, and more. The summary discusses how SEO can improve visibility, increase traffic, leads, and sales over time. It also recommends businesses seek SEO services to gain these benefits and stay ahead of competitors who are also using SEO.

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Searchengineoptimizationis theprocessof improvingtherankingof your webpagesonsearchengines'
organic orunpaidsearchresults pages(suchasonGoogle, YahooandBing)for searchqueriesrelatedto
your business, brand, product or service.
Didyouknowthat SEOincreasestraffic,
leadsandsales?
SEO=MoreWebsiteVisitors
MoreTraffic =MoreLeads
MoreLeads=MoreSales
WithGoogleastheleadingsearchengineat 66%of market share, effectiveSEOinvolvesadeepunderstandingof
Google's intricate algorithmsandrankingfactors. Thesearecontinuously developingto displaythemost relevant
searchresults to searchers. Astheleadingsearchengine, it is critical to alignwithGoogle's best practicesandthis
alsomeansexceedingthestandardsof BingandYahoo.
What is

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Improvevisibility &rankings, increasetraffic, leads&sales
- Internet WorldStats, PEWInternet
TheInternet hasgrown
significantly over thelast
12years. 91%usesearch
enginesfrequently, with
Googlehavinga66.80%market
share.
Sincepeopleareusingsearch
enginesto findproductsand
services,
SEOis important for your
businessto befoundby
customersonline.

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Improvevisibility &rankings, increasetraffic, leads&sales
SERP = searchengineresultspage
Rank = thepositionyourwebpagedisplayedonSERPs
Impressions = thenumberoftimesyourwebpageappearonSERPstousersfor
relatedsearchqueries
Visits = whenuserslandonyourwebpageafter theyclickonasearchresult
becausetheyfindit relevant
CTR = clickthroughrate=clicksdividedbyimpressions
Conversion = desiredactionfulfilledbyyourvisitor (maybesignupstoa
newsletter oranonlinepurchase)
SEOperformedproperlyresultsin higherrankingsfor yourwebsite onrelevant searcheswith theultimategoal of
achievingthenumber1positiononthefirst pageof Google. Thehigheryoursite is rankingonsearchengineresults
pages, thehighertheclickthroughrate(CTR)andsothegreater thenumberof visits to yoursite. Clickthroughrate is
thenumberoftimespeopleclickonthesearchengineresultsto goto yoursite overthenumberof timesyour site
appearsto them(impressions) onsearchresults.
SEOinvolvestheapplicationof thoroughguidelinesandproficient techniquesin thedesign, architecture, coding,
content, promotion, linking, localization, personalizationandsocializationof yourwebsite.
In anutshell, if youaresellingcaraccessoriessuchassteeringwheels, andwehaveidentified"car steeringwheels for
sale" asagoodtarget keywordorkeyphrasefor you, thenyourwebpagesshouldstart rankinghighonsearchengines
whenpeopletypein "car steeringwheelsfor sale" asasearchquery(or someclosevariationsof it).

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WhyDoYouNeedSEO? DoingSEOmeansincreasingfreetargetedtraffic orvisitorsto your
websiteasopposedto gettinginstant, butpaid, traffic throughsearch
engineadvertising.
Havingawebsite is not enough. SEOmeanslettingpeopleandsearch
enginesknowthat yourwebsite exists.
It is worth repeatingthat:
Improvevisibility &rankings, increasetraffic, leads&sales
Trial Phase: Little ornoprior SEOimplementation/ Initial SEOtesting.
Transitional Phase: ROIor ROIpotential is seen/ Willingto invest moreresources/ Continuedtestingwithspecific measurablegoalsin mind.
StrategicPhase:ROIis realized/ Resourcesareallocatedfor continuousoptimizationto maintain positionandfor expansion/ Continuoustestingof
additional tactics andadditional keywordsfor diversekeywordrankingsto growtraffic, leadsandconversions.
- MarketingSherpa, ComScore, Nielsen
SEOis aGreat SourceofLeads

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SEOdominatesastheonline
marketingimplementationof choice
for leadgenerationin termsof general
importanceaswell asin B2B,B2Candmixed
B2B/B2Ccategories.
- MarketingSherpa
LongtermSEOundergoingincremental or continuous
improvementsfromthetrial phase, transitional phase, upto
theadvancedor strategicphase, addupto moregains.
Improvevisibility &rankings, increasetraffic, leads&sales
WhatareYourCompetitorsDoing?
Improvevisibility &rankings, increasetraffic, leads&sales
Thesenumberswill continueto growasnewly
formedbusinesses, aswell aslateadopterswill
eventually get into SEOto reapits benefits.
Toattain andto keepahighpositiononsearch
engines, it is recommendedfor businessesto
maintain SEOefforts in thelongtermorbe
pusheddownbycompetitors.
SEOwill remainasapotent online
marketingarsenal for many, manyyears.
It will remainasabasicnecessaryingredient
to successful onlinemarketingevenas
technologiescontinueto evolveanddevelop
newonlinemarketingchannels. In fact, the
expansionoflocal searchandthebirth of
local buzzservicesis anextensionof SEO.
Theearlier wedoSEOfor you,
thefaster andthebetter youwill be
positionedagainst yourcompetitors.
It's nevertoolate to implement SEO,
thebest timetodoit is nowto harvest
its benefits monthsafter andbeyond.
TheFuture

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WhyChooseUs?
Choosingusputsyouaheadof thecurve. RatherthandoSEObyyourself ororganizeandtrain ateamto doit in-houseandfind
your wayasyougo–whichis goingto bebothtimeconsumingandexpensive–allowingusto doyourSEOplacesyouon, or
fast forwardsyouto, astrategicSEOphase.
SEOis alongtermeffort andit will not produceimmediatehigh-impact results. Thinkof SEOservicesin termsof puttinggasin
your car; doyouonlyhaveto fill upyourtankonceandthenexpect to driveit forever?
Wewill not andcannot promiseyoutheskyandthemoonin 1month. Thesuccessof SEOreliesoncontinuousimplementation
andcontinuousadjustmentsdueto manyfactors, including, for example, yourcompetition.
However, somebasicresults canbefelt immediately, for example: searchenginesindexingyourwebsite's pagesfor
considerationto bedisplayedonsearchresults.
Thekeyto startingwiththeright SEOstrategyis withthoroughresearchandanalysisto makesurethat noeffort is put to waste
andthat youget morepositive net effect for everySEOactivity weperform.Withourin-depthconsultationandexperience, you
arepoisedto gainmoreROIfromourSEOservices.
Improvevisibility &rankings, increasetraffic, leads&sales
In-depthConsultation
Forusto deliver exceptional SEOservicesto generateimpact
onyourmarketing, wetakethetimeto understandyour
objectivesandfactor theseinto ourSEOstrategy. Wethen
recommendaplanfor you. Weneedinformationfromyou
about yourbusiness, product orservice, yourtarget market,
yourpast andcurrent marketingactivitiesto giveusaclearer
andbiggerpictureof howto helpyouandsoensurethat we
providevaluewithourSEOservices.
Wefollowacycle beginningwithin-depthconsultationto identify
yourneedsandsodeterminethebest strategyandimplement
themost suitable solutions. Wethenmeasureandanalyzethe
resultsandlistento yourfeedbacksowecanapplycontinuous
improvementsto yourcampaignin orderto makeyourSEO
marketingsuccessful.
Improvevisibility &rankings, increasetraffic, leads&sales
SummaryofWhatWeDo
On-pageWebsiteOptimization
Weperformoptimizationofall on-pageelements, includingpagetitlesandmetatags, headertags, content; keywordusagein content,
linksandanchortexts; aswell asURLsandnavigation, andXMLsite maps. Wealsointegrate andinstall GoogleWebmastersand
GoogleAnalytics.
AccountSetups
Wesetupyoursocial mediaaccountsaswell
asoff-siteblogaccountsfor strongsocial signals,
aswell ascontent andfreshnesssignals.
KeywordandOn-pageSEOResearchandAnalysis
Wemakesurethat theeffort weput into yourSEOcampaignis focusedonreturningoptimal results, andsoweidentify target keywords
byperformingkeywordresearchandanalysis. Thiswill alsoincludeanalysis ofyourcurrent rankings, aswell asthat ofyourcompetitors,
usingspecializedsoftwareandmanual assessment.
CompetitiveLinkBuilding
Combiningbothmanual andsoftwareintelligence, wewill
examineyourcompetitors' backlinks. Thesebacklinkswill
undergoanalysis to determinethequality andprobability oflink
buildingopportunities.includeanalysis of yourcurrent ran
WebsiteSpeedOptimizationandSecurity
This includespageload, image, static content cache,global content deliverynetworkandmobile useroptimization. Security measures
includestatic content up-timesecurity, SSLencryptionandoptimization, commentspam,malwareandcontent scrapingprotection.
ContentGenerationandOptimization
Weprovideon-pageandoff-pagecontent generationsuchas, pressreleasewriting, companyupdates, industry news,couponpromotion,
andcustomcontent; optimizedwiththecorrect applicationof links, anchortexts andkeywordusage.Userslikevaluablecontent andso
searchenginesput muchweight oncontent in their algorithms.Themoreuseful thecontent youhaveonyourwebpages, thehigheryour
webpageswill rankonsearchengines.
ContentDistribution
Wedistributegeneratedcontent throughsocial networkingand
social sharingplatforms, off-site blogsandpressrelease
publicationsif applicable.
BusinessDirectoryandPressReleaseSitesSetup
Welist youto thetopbusinessdirectoriesandpress
releasesitesfor morevisibility andquality backlinks.
On-siteBlogandAuthorshipConfiguration
WesetupyourG+authorshipandpublisher markuptagswith yourblogsfor goodG+signals. Weuploadblogarticlesfromyou,
categorizeandtagthemaspart ofoptimizationto ensurethat if yourcontent is everduplicated, youwill notbepenalizedbyGoogle.
Improvevisibility &rankings, increasetraffic, leads&sales
Whatis theNext Step?
Sendusanemail orgiveusacall toscheduleanappointment.
Improvevisibility &rankings, increasetraffic, leads&salesAswehaveshownyou, thedataandtrendssuggest that employingSEOwill benefit yourbusinessin termsof visibility onsearch
engines, improvedrankings, andincreasedtraffic, quality leads, andultimately, sales.
Weareconstantly engagedin researchandanalysis onmarket trendsandtechnologiesto developSEOstrategiesandtactics to
provideyouwith exceptional servicesthat aregearedto provideyouwithanexcellent ROI.
Aswewantyouandyourbusinessto benefit fromourservices, yourinvolvementis verymuchwelcomeandhighly encouraged
duringourin-depthconsultationsessions. Youmaychoosephone,email, chat oractual physical meetings. Nobodyknowsyour
businessmorethanyoudo—let aloneyourmarketingobjectivesandgoals.
RightnowastutebusinessesarereapingtherewardsoflongtermSEOandyoutoocanjoin the clubofbusinessownerswhose
websitesareonthefirst pageofGoogle. Asidefromnewdirect business, youcanalsogainmorebusinessconnectionsto growyour
network, aswell asgeneratingreferrals for yourproducts andservices.
Giventhefacts, thebest timeto doSEOorto rampupSEOfor yourbusinessis right now.Catchupwithyourcompetition, orkeepthemat bay
andgrowyourbusinessto newheights. Weareheretohelpyoumakethat happen.Goaheadandsendusanemail orgiveusacall toscheduleanappointment.