Directing is a key management function that involves guiding subordinates towards organizational goals. It includes activities like leading people and inspiring them to achieve desired results through supervision. The document defines directing as determining course of action, giving instructions, and providing leadership. It discusses the characteristics of directing such as dealing with people, helping achieve coordination, and being a continuing activity. The principles of directing include harmony of objectives between subordinates and the organization, maximizing individual contributions, having a single line of authority, and effective motivation. The document also outlines techniques like consultative, free-rein and autocratic directing and elements such as delegation, supervision, leadership, motivation, communication and coordination.

1. DIRECTING
C.Lalramdini
Asst.Prof
CON ,RIPANS

2. Introduction
Directing/Direction is a
function of management
performed by top level
management in order to
achieve organizational goals.
It is very important and
necessary function of
management.
Management has to undertake
various activities like, guide
people, inspired and lead them
as well as supervision of their
activity is required in order to
achieve desired results.
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3. Meaning and Definition
Direction is a complex
function that includes all
those activities that are
designed to encourage
subordinates to work
effectively and efficiently in
both the short and long run-
Koontz and O’Donnel.
“Directing involves
determining the course, giving
order and instruction and
providing dynamic leadership”
– Marshall
“Activating means and moving into action- supplying simulative
power to the group”- G.R Terry
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4. 1.
CHARACTERISTICS OF
DIRECTION
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5. The nature and characteristics of direction can be
summed up as follows:
▷ Direction is considered the essence of management.
▷ It deals exclusively with people/Human efforts.
▷ Helps in achieving coordination among the various operations of the
enterprise..
▷ Achievement of purpose of planning, organizing and staffing.
▷ Role of a manager & it exist at every level of management.
▷ Continuing activity.
▷ Direction stimulates the staff to execute the desired plans.
▷ It motivates command.
▷ Provides necessary Leadership
▷ Facilitates securing the cooperation of employees. 5

6. 2.
PRINCIPLES OF DIRECTION
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7. © Freeology.com
PRINCIPLES OF DIRECTION.
HARMONY OF OBJECTIVE
MAXIMUN INDIVIDUAL CONTRIBUTION
UNITY OF COMMAND
DIRECT SUPERVISION
FLOW OF INFORMATION
APPROPRIATE TECHNIQUE
EFFICIENCY OF DIRECTION
COMPREHENSION
EFFECTIVE LEADERSHIP
EFFECTIVE MOTIVATION
FOLLOW-THROUGH

8. 1.Harmony of objective:
The management should
bring about coordination of
individual objectives of the
subordinates working in the
organisation with those of
the enterprise.Directing
should be such that it would
make subordinates identify
themselves with the company
and intergrate their
objectives with those of the
company.
2.Maximum individual
contribution:
The technique of direction
adopted by the management
should be such that it is in a
position to inspire employees
to contribute their maximum
for the achievement of the
enterprise objectives.
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9. 3.Unity of command:
The principles require that
the employees shoud receive
orders and instructions only
from one superior.The
violation of this principle may
lead to disorder, confusion
and indiscipline, which may
effect the effieciency of the
business.
4.Direct Supervision:
Every superior must maintain
direct contact with his/her
subordinates. Personal contact
and face to face
communicating with the
subordinates ensures
successful direction. Further,
direct supervision also
develops feedback
information.
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10. 5.Flow of information:
Effective direction is largely
dependent upon the flow of
information and the
efficeincy with which it is
desiminated among
subirdinates.The
management may be helped if
it uses both formal and
informal channels of
communication.
▷ 6.Appropriateness of
direction technique:
▷ The techniques that is used by
the management for direction
should be appropriate so as to
ensure effective direction
such as:
▷ Consultative
▷ Free-rein
▷ Autocratic
Which should be selected
according to circumstances.
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11. 7.Efficiency of direction:
The principles require that
there should be an effective
network of communication,
effective supervision,far-
sighted leadership and good
motivation for ensuing the
success of direction.
8.Comprehension:
As per the principles, how
much information is accurately
understood by the
subordinates is more
important than what is said and
how it is said. This principles
can be honored only if the
management builds provision
for a right feedback system of
communication.
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12. 9.Effective leadership:
It is necessary for the boss to
possess the qualities of a good
leader for getting the work
done by subordinates who
would also be happy if they get
effective leadership from their
boss.
The boss should guide and
councel the workers not only
on work problems but also on
personal problems of his/her
subordinates.
10.Effective motivation:
The workers, if they are
properly induced and
motivated, will volunteer
themselves towards
accomplishing the desired
goals.
Hence direction should be such
that it inspires the workers to
contribute their maximum with
enthusiasm for the purpose of
the organization.
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13. 11.Follow through:
Direction not only tells
subordinates what they
should do but also see to it
that they do it in the desired
way. This requires the
management to provide
continuous guidance ,
supervision, advice and help
to the subordinates in their
activities.
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14. 3.
TECHNIQUES OF DIRECTION
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15. Consultative
direction
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16. Techniques of Direction:
Consultative direction
Under this method, the
executive takes a decision
and issues a direction
only after consulting
his/her subordinates
regarding the feasibility
and workability of a
solution.One advantage
of this method is that as
the subordinates has also
been consulted, his/her
full cooperation and
ethusiasm can beensured.
Free-rein direction
Under this method, the subordinate
is encouraged and enabled to show
his/her own initiative and give
independent thought to the solution
of the problem.The manager assigns
the task in general terms and not in a
specific way.The subordinate must
take the initiative and find a solution
to the task assigned and carry it
out.The technique of direction may
be profitably used only if the
subordinate is highly educated ,
efficient and sincere.
Autocratic
direction
Under this
method,
subordinates
are not allowed
to take any
initiative in
solving the
problem.
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17. 4.
ELEMENTS OF DIRECTION
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18. ELEMENTS
OF
DIRECTION
DELEGATION
SUPERVISION
LEADERSHIP
MOTIVATION
COMMUNICATION
COORDINATION

19. Delegation
▷ Delegation is the process by which the manager assigns
specific tasks/duties to a worker with commensurate
authority to perform the job.
▷ Delegation is an important method of organising and also a
skill required in a manager.
▷ By deviding the work and sharing the reponsibilities the
manager can work smoothly and effectively.
▷ By delegating well –defined tasks and responsibility the
nurse manager can have free time that can be well spent on
planning and evaluating nursing programs and activities. 19

20. Supervision
▷ Supervision is working together to achieve the organisation
goal.
▷ It can be defined as the process by which the subordinates
make the best use of their abilities, under the direction of
their immediate superiors,so as to do their jobs efficiently
and effectively, to their and the organisations satisfaction.
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21. Leadership
▷ Leadership represent an abstract quality in a man.
▷ It is a psychological process of influencing followers or
subordinates and providing guidance to them.
▷ Leadership is an activity to persuade others to seek defined
objectives enthusiastically.
▷ It is also a human factor which binds a group together and
motivates it towards the predetermined goals.
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22. Motivation
▷ Motivation means inspiring the subordinates with zeal to do
work for the accomplishment of the organisational
objectives.
▷ It is an effective instrument in the hand of the management
for inspiring and creating confidence in the workforce so
that they are capable of achieving good results.
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23. Communication
▷ Communication is the process of passing information and
understanding from one person to another.
▷ To become successful a manager should develop an effective
system of communication so that he/she may issue
instructions, received the reactions of the subordinates and
motivate them.
▷ Communication is the basic element of human interactions.
▷ It is one of the most vital components of nursing practice.
▷ A great deal of nursing practice involves interpersonal
communication skills. 23

24. Coordination
▷ It is the synchronizing of people and their activities so that
they function smoothly in the achievement of
organisational objectives.
▷ Coordination is more important in the health services
organisation, because functionally they are
departmentalized.
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25. Importance of direction
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Direction initiates
action
It attempt to get
maximum out of
the individuals
It makes it possible to achieve the
mission and objectives of the
organisation.
It integrates the efforts
of the members of the
groups
It facilitates healthy
changes in the
organisation
It is the heart of
administration

26. Conclusion
To conclude , it can be said that
direction is the guidance, the
inspiration, the leadership of men
and women that constitutes the
real core of managment
process.The function of direction is
to keep administrative wheels oiled
and moving. For effective direction,
it is essential that managers should
have the adminstrative knowledge
of leadership, motivation,
communication and supervision.
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27. Are you good at directing?
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28. So!
I am Didini Chenkual
I am here because I love to give
presentations.
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29. Thanks!
Any questions?
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