This document discusses consumers' attitudes towards mobile marketing. It examines how mobile marketing can impact consumers' attitudes and purchase intentions. Key topics covered include how mobile marketing relates to consumer satisfaction, trust, perceived value and brand perception. The document outlines advantages of mobile marketing in reaching certain demographic groups and also highlights some disadvantages. It concludes by emphasizing creating a positive attitude and embracing challenges to achieve success with mobile marketing.

1. Consumers Attitude Towards Mobile Marketing
Presented by :
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Ashish Ku. Panda
Popun Patro

2. ATM .APM @CA
2
2

3. KEY POINTS -:
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




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Mobile Marketing
Customer Attitudes
Customer Satisfaction
Customer Trust
value and the utility
Brand of the products
Advantages & Disadvantages
Discussion
conclusion

4. INTRODUCTION
Mobile marketing is marketing on or with a mobile device,
such as a smart phone.
Mobile marketing can provide customers with time and
location sensitive, personalized information that promotes
goods, services and ideas.
• The aim of this presentation is to examine the impact of
mobile marketing on consumers' attitudes and purchase
intentions.

5. Consumer
Trust
Consumer
Satisfaction
Brand Of the
Products
Consumers
Attitude
Value &
Utility

6. CUSTOMERS ATTITUDE -:
An attitude is a general evaluation of something it has knowledge
of that something, liking or disliking and the strength of the
feelings, attitude towards a product, attitude towards company,
attitude towards the brand & attitude towards website.
There exist a positive relationship between perceived usefulness,
perceived entertainment and intention to participate and
purchase intention as well as negative perception.

7. CUSTOMER SATISFACTION -:
Customer satisfaction can be defined as overall evaluation
based on the total purchase and consumption experience
with a good or service over time through mobile marketing.

8. CUSTOMER TRUST-:
Trust will be defined as the degree of confidence customers
have in online exchanges, or in the online exchange channel by
the process of mobile marketing.

9. VALUE &
UTILITY
-:
The customer perceived value of a product is the difference
between the prospective customer’s evaluation of all the benefits
and all the costs of an offering, in comparison to the perceived
alternatives.
Value = Benefits / Cost
Utility is usefulness, the ability of something to satisfy needs or
wants because total satisfaction received from consuming a good
or service by the customer through mobile marketing.

10. BRAND OF THE PRODUCTS -:
 A brand as: A name, term, sign, symbol, or design, or a
combination of them, intended to identify the goods or services of
one seller or group of sellers and to differentiate them from those
of competitors.
 Brand is necessary for mobile marketing for customers to select
the right quality of product.

11. ADVANTAGES -:
 Consumers like SMS advertisements.
 Day to day the mobile users are increase rapidly, so it is
a great chance to mobile marketing.
 Consumers are attracted very much for missed call
alerts, balance offers, etc which is good sign for mobile
marketing.
 Male respondents typically more likely to respond to
mobile channels so it is a great chance for motivating
consumer towards mobile marketing.
 Most responsive to SMS style marketing over mobile was
18-34 years old.

12. DISADVANTAGES -:
 The market of Telecommunication is too vast and it is not
possible to cover each and every dealer, manufacturer and
seller in the available short span of time.
 Consumers hate fake advertisement.
 Mobile marketing is difficult for some person.
 Female consumers
television…!!!
may
not
like
mobile
ads
due
to

14. CONCLUSION
S - See your goal.
U - Understand the obstacles for an effective mobile marketing.
C - Create a positive mental picture towards consumer attitude.
C - Clear your mind of self doubt about mobile marketing.
E - Embrace the challenge.
S - Stay on track, never give up.
S - Show the world you can do mobile marketing.

15. RFERENCES :-
www.marketingmobilewatch.com,
International journal of business management.