Download as PDF, PPTX
Uploaded byErgoGroup
Din mobile framtid, john strand
The document discusses the integration of IT and telecommunications. It notes that the telecommunications market is evolving from buying connectivity to buying access to multiple networks and service platforms. Integrating IT and telecommunications can increase service levels, efficiency, availability, and flexibility while reducing costs. Opportunities include higher customer satisfaction through faster response times, constant access to updated data, ability to connect anytime anywhere, geographic independence, smaller and cheaper devices, and cost savings through paperless processes and error minimization.
![[JAM 2.0] CTIA 2011: Mobile Business (Evgeny Kaziak)](https://cdn.slidesharecdn.com/ss_thumbnails/ctia-111113025036-phpapp02-thumbnail.jpg?width=640&height=640&fit=bounds)
Din mobile framtid, john strand
- 1. Strand Consults –De nyeste mobile..… John W. Strand www.strandreports.com Strand Consult
- 2. Hvad er denstørste udfordring…. Mange taler om mobile løsninger, den mobilitet vi oplever med lanceringen af UMTS og LTE, mulighederne inden for Mobile Workforce, M to M, Mobile Helth Care etc. etc. men hvor er de største udfordringer, er de teknologiske eller er de relaterede til de mennesker der skal bruge dem…. Strand Consult
- 3. The techoloigy movesfast…… 500 Mbps 1 Gbps 300 Mbps 1 Optical distribution frame Strand Consult
- 4. More devices –more acces technologies…. NFC ADSL2+ LTE VDSL2 HSPA FTTC Wimax FTTH DVB-T VSAT Docsis3 4
- 5. A new valuechain...… ? Strand Consult
- 6. TDC: Unlimited musicdownloads included….. Strand Consult
- 7. The PC vsThe Mobile world – a huge diference…. PC world Mobile world DSL, Coax, FTH 3G – UMTS/LTE Unlimited data Data cap High bandith Low but increasing bandwith Webbaserede services Mobile services Strand Consult
- 8. This is howdata is used – PC vs Smartphones… PC data usage Smartphone data usage Always on Discounts important My line Our line My capasity Our capasity Web page – 2-3 mb Mobile web page – 60-100 Kb Large screen Small screen Low pr MB price High pr MB price No roaming Roaming challenges Strand Consult
- 9. Dongels vs. Smartphones– data consumption… 1-5 GB data 100-250 MB data Strand Consult
- 10. ARPU vs. Dataconsumption ….. Smartphones DSL substitution ARPU M to M E-Books / Surfboards Data forbrug Strand Consult
- 11. Case Spring Wireless– Brazil….. Strand Consult
- 12. A mobile businesssolution requires a broad set of components… MNO 1 Data desktop/files Center Sales MNO 2 ERP MNO 3 SCM Business Business CRM Application Application Services Technical Wireless Technical Systems Platform Connectivity Platform Integration Mobile device Data Center Web content Executives Professional Services (project) e-mail/PIM Managed Services (production)
- 13. Case Spring Wireless– First in Brazil….. SCM, ERP, CRM CDMA 1xRTT 1xEV-DO Desktop Files GSM GPRS EDGE Web Content Legacy iDEN Software Connectivity TDMA E-mail Infrastructure Services PIM Wi-Fi ... Strand Consult
- 14. AmBev – thelargest wireless field sales project in Latin America Evolução do número de conexões 70000 60000 50000 40000 30000 20000 10000 0 abr/02 mai/02 jun/02 jul/02 ago/02 set/02 out/02 nov/02 pilot roll-out • Scalability: from 30 to 2.500 sales reps in 5 months without compromising the initial infrastructure • Adoption: +4.000 sales reps in Brazil, and roll-outs to others countries in Latin America • Transaction volume: 200.000 sales order per day • Service level: 98,7% in the whole solution (end-to-end) • Performance: less than 1 minute per connection • Reliability: in 3 years, no single sales order was lost Strand Consult
- 15. Much talk aboutApp Stores …. Strand Consult
- 16. Global Non-Voice CellularEnd User Revenues - USD Billions, 2007 to 2013 Total Revenues 2007 2008 2009 2010 2011 2012 2013 Total revenues 2008 $81,7 $92,3 $102, $110, $117, $124, $130, Games $3,75 P2P Messaging 1 7 75 92 72 07 44 Other Messaging $5,52 $6,08 $6,71 $7,33 $7,96 $8,60 $9,23 Images $2,55 $11,0 $12,7 $14,8 $17,3 $20,4 Service Event Revenues Music $7,85 $9,39 Gambling $0,15 5 8 1 5 4 Games $3,15 $3,75 $4,38 $5,00 $5,61 $6,28 $6,99 LBS $0,54 Images $2,18 $2,55 $2,91 $3,22 $3,52 $3,84 $4,15 TV $0,71 $1,37 $2,34 $3,41 $4,29 $4,93 $5,27 Social Networking $0,40 Video $1,45 $1,93 $2,48 $3,12 $3,92 $4,91 $6,08 Gambling $0,12 $0,15 $0,19 $0,24 $0,29 $0,35 $0,42 LBS $0,31 $0,54 $0,87 $1,37 $2,12 $3,12 $4,32 Social Networking $0,26 $0,40 $0,55 $0,73 $0,97 $1,26 $1,59 Mobile $0,88 Mobile Payments/Banking Payments/Bankin $0,61 $0,88 $1,30 $1,91 $2,84 $4,35 $7,02 g Enterprise $0,18 $0,32 $0,53 $0,80 $1,18 $1,67 $2,19 Enterprise $0,32 Mobile Internet $43,2 $54,3 $64,4 $74,8 $86,8 $101, $116, Access 9 0 7 0 3 06 83 Total $8,60 Portable Internet $12,2 $17,2 $23,4 $31,3 $41,5 $5,43 $8,14 Access 5 4 4 1 1 $152, $182, $212, $242, $275, $313, $356, Total 75 19 78 86 49 08 47 Strand Consult Source: Informa/Mobile Entertainment Forum and Strand Consult
- 17. Status Apple Appstore after 3 years…. 5 billion downloads Total sales in 3 years 1,425 billion $ US Payout to apps developers 1 billion $ US ASP - 0,285 $ US Market share of the total Apps market 3-4% SOV in the media 95% Strand Consult
- 18. Flash light foremobile – year 2004….. Strand Consult
- 19. The large challengesis convergens… From laptops using mobile broadband to access the internet and when cloud based services becomes mobile solutions which encourages customers to be always on with their smartphones… Strand Consult
- 20. When are youa business customer and… Business solutions Consumer solutions Gmail… Strand Consult
- 21. BMW with aSIM card from T-Mobile… Strand Consult
- 22. Case: Bus &train tickets in Copenhagen…. Business case SMS XHTML / WAP Client Normal billing cost 5% Operator share 6% Operatar cost – 11-18% Strand Consult The business model dont add up …
- 23. Audi - Bang& Olufsen – Where is the music.. Strand Consult
- 24. Nike Running –How much traffic can it generate … Strand Consult
- 25. Me and mybicycle and my SIM card…. Strand Consult
- 26. Recon Instruments –GPS goggles… Strand Consult
- 27. The importance ofsales in the future telco market… Services POS Coustomers One stop shop Service Strand Consult Aggregation
- 28. Modern payment Models… Operator centralised Financial centralised Operators have maintained strong Micro payment is the preferred payment system and customer relations the financial institutions have strong customer relations Media centralised User centralised Strand Consult Customers have control – no providers have a Services accessible from portals monopoly on customer access to services
- 29. TDC’s IP-billing –implementing BCAP With the current implementation works only with mobile broadband Strand Consult Source: TDC
- 30. TDC’s IP-billing –implementing BCAP The end user can pay in three different ways - credit cards, SMS and mobile Strand Consult broadband Source: TDC
- 31. Elisa QoS -What it offers •Finnish mobile operator Elisa have they introduced the first QoS for their end users •It is marketed as a flexible option for their end users •It allows you to prioritize the individual end-user traffic in the network Strand Consult
- 32. Oportunities with QoSPlatform •There may be different priorities for different user segments - Corporate customers can have higher priority •Possibility of differentiated end-user prices - computer players or companies may be willing to pay for guaranteed speed and latency •Chance of tiered pricing, depending on what kind of data being transferred - e-mail, IP telephony, video telephony etc •Priority depending on network load •Priority depending on geographical location •Reduces need to invest in networks to handle peak loads Strand Consult
- 33. The big question–IP or not to IP….… What is the value of a network IP Centric What is the value of infrastructure What is the value of a customer What is the value of traffic What is the value of a Telco brand Regional presence Network Centric Global presence Strand Consult If the future services are IP based….
- 34. The road forwardis simple – One API combined with billing.. • All Major European Operators, plus major Asian Operators • Enterprise and SDP Vendors • Developer involvement via portal • Liaisons/collaboration with OMA and OMTP BONDI (for united industry front)
- 35. OneAPI is thetelco industry’s Lego… 1. "Common" – alle definitioner genbruges på tværs af alle Parlay-xspecifikationer. 2. "Third Party Call" – Håndterer opkald foretaget af en applikation. Sikrer, at alle applikationer kan foretage opkald uafhængigt af underliggende netværk. 3. "Call Notification" – Håndterer opkald foretaget af abonnenter på netværket. 4. "Short Messaging" – Modtager og sender sms’er og modtagerkvitteringer. 5. "Multimedia Messaging" – Modtager og sender MMS’er. 6. "Payment" – Håndterer betalingsreserveringer, både pre-paid og post-paid. 7. "Account Management" – kontoforespørgsler, direkte optankning eller via taletidskort. 8. "Terminal Status" – Til at vise status på mobiltelefonerne, ie. om den har netværksforbindelse, om den anvendes til samtaler etc. 9. "Terminal Location" – Stedbestemmelse af en mobiltelefon. 10. "Call Handling" – Specificerer hvordan opkald håndteres for et specifikt telefonnummer. Der er ingen interaktion under opkald, som i ”Call Notification”. 11. "Audio Call" – Giver mms-funktionalitet og håndterer medierne, samtalepartnerne anvender ved opkald. 12. "Multimedia Conference" – Opstarter en multimediekonference og håndterer de involverede konferencedeltagere. 13. "Address List Management" – håndterer grupper af abonnenter. 14. "Presence" – information om status med hensyn til opkald etc. til instance messaging. 15. “Message Broadcast” – Sender beskeder til alle fastnet- eller mobiltelefoner i et afgrænset område. 16. “Geocoding” – giver lokationen af en abonnent, i.e. land, by og adresse. 17. “Application-driven QoS” – Tilpasser QoS i forhold til slutbrugerens netværksforbindelse. 18. "Device Capabilities and Configuration" – Giver information om mobiltelefonens funktionalitet og mulighed for at pushe konfigurationen til en mobiltelefon. 19. “Multimedia Streaming Control” – Håndterer streaming af multimedia til en slutbruger. 20. “Multimedia Multicast Session – Håndterer en multicast-session Strand Consult
- 36. Telenor Playground Playground has685 registered users, of which 401 are Telenor operators, 76 are hopeful developers and 195 are external users. In October 2008, Playground had 2002 hits, of which 1071 were unique. Up to October 2008, almost 240 services had been uploaded by hopeful developers. Of these, 60 had been accepted and were running in the Playground environment, 16 were being evaluated and 126 had been rejected. 12 services were being used by operators, including: Facebook MyMobiLife - a Facebook application that converges Facebook with the mobile phone, while at the same time being a viral marketing platform. The application uses the operator’s platforms for calculating the location of your friends on Facebook and for sending them SMS messages. Users can additionally see what others have downloaded and download the same things themselves and recommend the service to others - viral marketing. Strand Consult
- 37. Telekommunikation er somen Schweizer kniv… Kommunikation Tilgængelighed Information Interaktion Dialog – mennesker / maskiner Effektivisering Miljø Strand Consult
- 38. Telekommunikations markedet gennemgåren evolution… Vi går fra at købe conectivity til at købe en kombination af adgang til forskellige netværk samt adgang til forskellige service platforme som ikke blot kan integrere men også gære vor IT & tele ydelser mere intelligente…. Strand Consult
- 39. Hvorfor integrere IT& Tele…. Højere serviceniveau og kundetilfredshed – Kortere reaktionstid – beslutningsdygtig Øget effektivitet og produktivitet – Altid opdateret og adgang til data Tilgængelighed – Kan kontaktes og kontakte hvem som helst – når som helst Fleksibilitet – Geografisk uafhængig Omkostningsbesparende – Mindre og billigere enheder – ”den lette løsning” – fejlminimering ved papir processer
- 40. Muligheder i relationtil Norge…. Større tilgængelighed for erhvervslivet Kvalitets løft på en række områder Udvikling af hele IT området Udvikling af sundhedssektoren Udvikling af uddannelses sektoren Udvikling af medie sektoren Mulighed for at gennemføre private / public projekter Strand Consult Det drejer sig om samfundsudvikling
- 41. It’s about 44things.... Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models Business models…. Strand Consult
- 42. For more information- Strandreports.com Strand Consult