Straight Talk to Customer Value Journey Audit by Natalia Nicholson
The goal of this lesson is to give you a scalable plan for transforming strangers into rabid buyers and raving super-fans... profitably and predictably.
This document provides an overview of Sebastian Behar's professional background and skills as a marketer with technology enabled expertise. It highlights that marketing is becoming highly technology dependent and combines information technology, data analytics, and marketing knowledge. Behar has experience in digital marketing, integrated marketing, data analytics, sales operations, and CRM management, as well as technical skills to support technology enabled marketing.
The document outlines a 6-step process for digital marketing and business growth: 1) Identify target keywords and topics, 2) Define products/services to address customer needs, 3) Build a basic website, 4) Drive initial traffic, 5) Refine offers and content based on metrics and feedback, 6) Address bottlenecks and scale through offline and joint venture opportunities. The steps guide the reader through market research, offer development, launching a website and basic advertising, ongoing optimization, and pursuing larger growth avenues.
What Does Your Web Presence Say About You?Susan Merlo
This session will show you how to ensure you're making the best impression possible, how to position your business as "the" leader in its industry, and how to remain "top-of-mind" with your prospects when they're ready to buy, and after the sale.
Presented at the Spring 2014 APIC Conference in Scottsdale, Arizona, to teams of executives in the wholesale distribution industry. For more information about the APIC Conference, visit http://www.APICConference.com. For more information about Susan Merlo visit http://www.SusanMerlo.com
A business plan can still be an invaluable tool for your nonprofit. Even a short nonprofit business plan pushes you to do research, crystallize your purpose, and polish your messaging.
Furthermore, without a nonprofit business plan, you’ll have a harder time obtaining loans and grants, attracting corporate donors, meeting qualified board members, and keeping your nonprofit on track.
To help you get started we’ve created a nonprofit business plan template. It will work as a framework regardless of your nonprofit’s area of focus.
Price will ALWAYS seem high if value is perceived as low!
Customers don’t want cheap, they want BEST Value for their dollar.
You will lose in long run when focus on price comes from:
Poor Product Knowledge
Poor Client Knowledge
Poor Sales Skills
This document provides information on selling a small business and succession planning. It discusses determining if a business should be sold or closed and factors to consider such as reason for selling, assessing saleability, and valuation methods. It also covers the selling process including preparing for sale, finding buyers, and negotiating the deal. For succession planning, it discusses finding and training a successor and addressing tax exposure. It emphasizes starting the planning process early.
This document provides guidance on effective marketing. It discusses that marketing involves understanding customers to create processes that add value. Key aspects include identifying the target customer, creating a customer avatar with descriptors, determining what keeps them up at night, developing a hypothesis and plan to test it. The document stresses focusing on producing value customers want through solving problems and delivering what they need. It also emphasizes selecting the right advertising medium based on where customers currently buy things and hang out. Finally, the document proposes creating a marketing plan mastermind to save time, get feedback, stay accountable, and achieve results through implementing a strategic marketing plan.
This document provides an overview of Sebastian Behar's professional background and skills as a marketer with technology enabled expertise. It highlights that marketing is becoming highly technology dependent and combines information technology, data analytics, and marketing knowledge. Behar has experience in digital marketing, integrated marketing, data analytics, sales operations, and CRM management, as well as technical skills to support technology enabled marketing.
The document outlines a 6-step process for digital marketing and business growth: 1) Identify target keywords and topics, 2) Define products/services to address customer needs, 3) Build a basic website, 4) Drive initial traffic, 5) Refine offers and content based on metrics and feedback, 6) Address bottlenecks and scale through offline and joint venture opportunities. The steps guide the reader through market research, offer development, launching a website and basic advertising, ongoing optimization, and pursuing larger growth avenues.
What Does Your Web Presence Say About You?Susan Merlo
This session will show you how to ensure you're making the best impression possible, how to position your business as "the" leader in its industry, and how to remain "top-of-mind" with your prospects when they're ready to buy, and after the sale.
Presented at the Spring 2014 APIC Conference in Scottsdale, Arizona, to teams of executives in the wholesale distribution industry. For more information about the APIC Conference, visit http://www.APICConference.com. For more information about Susan Merlo visit http://www.SusanMerlo.com
A business plan can still be an invaluable tool for your nonprofit. Even a short nonprofit business plan pushes you to do research, crystallize your purpose, and polish your messaging.
Furthermore, without a nonprofit business plan, you’ll have a harder time obtaining loans and grants, attracting corporate donors, meeting qualified board members, and keeping your nonprofit on track.
To help you get started we’ve created a nonprofit business plan template. It will work as a framework regardless of your nonprofit’s area of focus.
Price will ALWAYS seem high if value is perceived as low!
Customers don’t want cheap, they want BEST Value for their dollar.
You will lose in long run when focus on price comes from:
Poor Product Knowledge
Poor Client Knowledge
Poor Sales Skills
This document provides information on selling a small business and succession planning. It discusses determining if a business should be sold or closed and factors to consider such as reason for selling, assessing saleability, and valuation methods. It also covers the selling process including preparing for sale, finding buyers, and negotiating the deal. For succession planning, it discusses finding and training a successor and addressing tax exposure. It emphasizes starting the planning process early.
This document provides guidance on effective marketing. It discusses that marketing involves understanding customers to create processes that add value. Key aspects include identifying the target customer, creating a customer avatar with descriptors, determining what keeps them up at night, developing a hypothesis and plan to test it. The document stresses focusing on producing value customers want through solving problems and delivering what they need. It also emphasizes selecting the right advertising medium based on where customers currently buy things and hang out. Finally, the document proposes creating a marketing plan mastermind to save time, get feedback, stay accountable, and achieve results through implementing a strategic marketing plan.
The presentation is for Coldwell Banker Elite agents in Fredericksburg Virginia. Each agent is given the opportunity to develop their career plan and budget to encourage their success. For more information email Careers@ColdwellBankerElite.com
Why Brand Positioning Matters and How to Develop ItME Consulting
Brand positioning underpins your marketing and sales. It tells prospects and customers what you do, who you serve, how you're unique, and why what you do matters.
Here are the key components of a strategic plan for online marketing:
- Website: Professional, clean, easy to navigate with calls to action and works on all devices. Incorporate keywords and tracking.
- Blog: Integrated with website, provides timely and relevant content, easy to share on social media with calls to action on each post and easy email subscription. Regularly updated content.
- Email Marketing: Drives people back to website with consistent branding, timely delivery that complements blog and promotes offerings/events. Trackable.
- Offers: Valuable downloads/content relative to customer needs at each stage, original or repurposed from blog with landing pages, descriptions and calls to action.
This document discusses how to brand yourself as a trainer through various marketing strategies. It emphasizes using content marketing through social media, blogging, and other online platforms to promote yourself and stand out. The document provides tips for trainers on branding themselves, participating in industry organizations, using key social media hubs, and leveraging free and low-cost marketing methods.
Here's your epic Personality Marketing Workbook. This workbook is designed for those who have taken the Personality Marketing Course at www.totalgamechange.com I hope you've enjoyed the course; now Take Massive Action and Do the work!
Clients purchase the value we provide, not the time we spend. Learn how to shift your law practice from the inefficient and opaque billable hour to a profitable alternative aligned with your client's goals. Learn more at www.adifferentpractice.com
The document provides an overview of a marketing class for small business owners. It discusses the importance of having a business plan and marketing strategy. The class will help attendees write the business and marketing sections of their plans by identifying their target market and competitors, developing a positioning statement, and choosing appropriate marketing tactics. Attendees will learn how to clearly describe their business and communicate its value to potential customers.
The document provides advice on various business and marketing strategies. It emphasizes developing a clear understanding of customer needs, effective communication, focusing marketing efforts, and having confidence in technical abilities matched to market opportunities for venture success. It also stresses selling the invisible benefits and concentrating efforts on high potential clients and decision makers to improve sales.
IS20G13 - Amplifying the Consumer Experience to Increase Conversion - Jason W...Sean Bradley
The document discusses how dealers can amplify the consumer vehicle shopping experience to increase sales conversions. It notes that consumer trust in dealers is important but the shopping process causes consumers to seek information from multiple sources. It recommends that dealers align their processes with the consumer journey, stand out from competitors, and partner with vendors aligned with their strategy. Specifically, dealers should respond to consumer inquiries quickly with helpful options and pricing to improve engagement and visits. Integrating consistent marketing messages across touchpoints can shorten the path to dealers' websites and drive more connections.
The document provides guidelines for avoiding common mistakes during the executive hiring process. It outlines steps like establishing clear timelines, checking references, understanding the hiring manager's needs, communicating with candidates, and ensuring a good culture fit. Mistakes include not taking enough time, not asking the right questions, and not properly explaining expectations. The guidelines recommend preparing thoroughly, communicating effectively with all parties, and anticipating issues that could arise.
Engage & Listen: Activating Your Brand Across Digital TouchpointsOne North
Collaborative. Responsive. Client-focused. Innovative. These are some of the most commonly used go-to-market messages for B2B organizations. Nearly identical value propositions like these create a dangerous "sea of sameness" for this industry.
As marketers, we must dig deeper. We need to find a point of view that is authentic to the character of our organization and unique to our competitive set and vertical. Without this, it's impossible to separate from the pack and present your clients and customers with a brand experience that is more than just your snappy color palette or slick logo.
John Simpson (CEO & Founder) and Ryan Schulz (Director, Brand) discuss how to differentiate your brand, avoid the sea of sameness and activate Brand across all of your digital touchpoints.
How to Think Product Analytics in PM Interviews by Amazon Sr PMProduct School
Main takeaways:
- Knowing what metrics to measure and how to measure them are key skills for a Product Manager. Interviewers are always going to gauge this aspect.
- How should we think about setting Product Metrics for every situation? How should we think about measuring these?
- What are the strengths and limitations of A/B testing. When can you use it and when should you rely on other methods? What are the different methods for measuring metrics and when to employ those.
The document summarizes an expo called Thrive Past 55 that targets retirees. The expo offers organizations opportunities to promote their products and services to retirees through sponsorships, booths, and virtual services. It provides two types of return on investment: educated consumers and increased revenue. The expo aims to help organizations establish influence and earn interest from the growing retiree population.
How to Improve Your Website and Gain More CustomersMyles English
The document provides best practices for improving a website to gain more customers. It recommends including key elements above the fold such as the value proposition, headlines, benefits, call-to-action, hero shot, and social proof. These elements should quickly communicate how the business solves customer problems, persuade visitors to take desired actions, and build credibility through proof points like testimonials and reviews. Implementing these design principles can significantly increase a website's conversion rate and ultimately drive more sales and revenue for the business.
Marimedia is one of the fastest growing global advertising networks, focusing on performance, branding, and ROI. They offer CPA, CPL, CPM, and other pricing models across display, video, mobile, and other formats. Marimedia prides itself on white glove treatment, communication, and optimizing campaigns through personal account management.
The document discusses various strategies for managing customer relationships and profitability. It emphasizes the importance of understanding your most valuable clients, investing time in their needs, and monitoring client relationships and projects to ensure they remain profitable. Evaluating clients regularly is presented as key to maintaining strong, mutually beneficial relationships that contribute to business success over the long term.
The document discusses the problems with relying on "vanity metrics" like social media followers and page views for digital marketing. It argues that vanity metrics do not provide useful information for business decisions and can be easily manipulated. Instead, marketers should focus on actionable metrics that track customer acquisition and revenue, like customer lifetime value, cost to acquire customers, and return on investment. Tracking these more meaningful metrics will provide a clearer picture of business performance and allow optimization of marketing strategies.
This document discusses using Net Promoter Score (NPS) to measure customer experience and drive business growth. It provides an overview of NPS, including how to calculate the score by categorizing customers as Promoters, Passives, or Detractors. The summary also outlines a simple 3-step process accountants can follow to use NPS: 1) survey clients, 2) analyze results to determine NPS, and 3) identify actions to improve the experience for Promoters, Passives, and Detractors. Implementing this process can help accountants strengthen relationships with clients and increase revenue over time.
If you like sports, you’ll love this session. Even if you hate sports…You’ll still love this session
Whether its multiple bowl games, including the BCS National Championship game, the New Orleans Hornets kicking off the NBA season or the “Who Dat?” Saints run into the playoffs, New Orleans certainly loves its sports.
In this session we’ll see how the need to perform at the highest level in sports relates to the real estate industry. Just like sports teams and athletes want to build a loyal fan base, real estate agents need to build a “cult-like following” of fans if they wish to be a champion. They also need a vision, strategy and game plan to achieve true success.
We’ll focus on having fun and playing for the “love of the game,” understanding how to create a sound business model, connect to a customer base using "permission based" marketing and maintain high levels of service before, during and after a real estate transaction.
If you want the ball in your hands at crunch time, attend this session.
"Cold Call Campaigns Success visually represent data and information related to the effectiveness of cold calling in sales and marketing strategies. These graphics use a combination of charts, graphs, and illustrations to convey key insights and statistics in a concise and engaging manner.
The infographics may include data on conversion rates, lead generation, call-to-sale ratios, and other metrics to showcase the impact of cold calling on business growth. They can also highlight best practices, tips, and strategies for optimizing cold call campaigns to improve success rates.
By presenting complex information in a visually appealing format, these infographics make it easier for viewers to understand and digest the content quickly. This makes them an effective tool for businesses looking to communicate the benefits of cold calling and its role in driving sales success.
Overall, infographics on Cold Call Campaigns Success serve as a valuable resource for sales professionals, marketers, and business owners seeking to enhance their cold calling strategies and achieve greater success in their campaigns.
More Related Content
Similar to Straight Talk to Customer Value Journey Audit
The presentation is for Coldwell Banker Elite agents in Fredericksburg Virginia. Each agent is given the opportunity to develop their career plan and budget to encourage their success. For more information email Careers@ColdwellBankerElite.com
Why Brand Positioning Matters and How to Develop ItME Consulting
Brand positioning underpins your marketing and sales. It tells prospects and customers what you do, who you serve, how you're unique, and why what you do matters.
Here are the key components of a strategic plan for online marketing:
- Website: Professional, clean, easy to navigate with calls to action and works on all devices. Incorporate keywords and tracking.
- Blog: Integrated with website, provides timely and relevant content, easy to share on social media with calls to action on each post and easy email subscription. Regularly updated content.
- Email Marketing: Drives people back to website with consistent branding, timely delivery that complements blog and promotes offerings/events. Trackable.
- Offers: Valuable downloads/content relative to customer needs at each stage, original or repurposed from blog with landing pages, descriptions and calls to action.
This document discusses how to brand yourself as a trainer through various marketing strategies. It emphasizes using content marketing through social media, blogging, and other online platforms to promote yourself and stand out. The document provides tips for trainers on branding themselves, participating in industry organizations, using key social media hubs, and leveraging free and low-cost marketing methods.
Here's your epic Personality Marketing Workbook. This workbook is designed for those who have taken the Personality Marketing Course at www.totalgamechange.com I hope you've enjoyed the course; now Take Massive Action and Do the work!
Clients purchase the value we provide, not the time we spend. Learn how to shift your law practice from the inefficient and opaque billable hour to a profitable alternative aligned with your client's goals. Learn more at www.adifferentpractice.com
The document provides an overview of a marketing class for small business owners. It discusses the importance of having a business plan and marketing strategy. The class will help attendees write the business and marketing sections of their plans by identifying their target market and competitors, developing a positioning statement, and choosing appropriate marketing tactics. Attendees will learn how to clearly describe their business and communicate its value to potential customers.
The document provides advice on various business and marketing strategies. It emphasizes developing a clear understanding of customer needs, effective communication, focusing marketing efforts, and having confidence in technical abilities matched to market opportunities for venture success. It also stresses selling the invisible benefits and concentrating efforts on high potential clients and decision makers to improve sales.
IS20G13 - Amplifying the Consumer Experience to Increase Conversion - Jason W...Sean Bradley
The document discusses how dealers can amplify the consumer vehicle shopping experience to increase sales conversions. It notes that consumer trust in dealers is important but the shopping process causes consumers to seek information from multiple sources. It recommends that dealers align their processes with the consumer journey, stand out from competitors, and partner with vendors aligned with their strategy. Specifically, dealers should respond to consumer inquiries quickly with helpful options and pricing to improve engagement and visits. Integrating consistent marketing messages across touchpoints can shorten the path to dealers' websites and drive more connections.
The document provides guidelines for avoiding common mistakes during the executive hiring process. It outlines steps like establishing clear timelines, checking references, understanding the hiring manager's needs, communicating with candidates, and ensuring a good culture fit. Mistakes include not taking enough time, not asking the right questions, and not properly explaining expectations. The guidelines recommend preparing thoroughly, communicating effectively with all parties, and anticipating issues that could arise.
Engage & Listen: Activating Your Brand Across Digital TouchpointsOne North
Collaborative. Responsive. Client-focused. Innovative. These are some of the most commonly used go-to-market messages for B2B organizations. Nearly identical value propositions like these create a dangerous "sea of sameness" for this industry.
As marketers, we must dig deeper. We need to find a point of view that is authentic to the character of our organization and unique to our competitive set and vertical. Without this, it's impossible to separate from the pack and present your clients and customers with a brand experience that is more than just your snappy color palette or slick logo.
John Simpson (CEO & Founder) and Ryan Schulz (Director, Brand) discuss how to differentiate your brand, avoid the sea of sameness and activate Brand across all of your digital touchpoints.
How to Think Product Analytics in PM Interviews by Amazon Sr PMProduct School
Main takeaways:
- Knowing what metrics to measure and how to measure them are key skills for a Product Manager. Interviewers are always going to gauge this aspect.
- How should we think about setting Product Metrics for every situation? How should we think about measuring these?
- What are the strengths and limitations of A/B testing. When can you use it and when should you rely on other methods? What are the different methods for measuring metrics and when to employ those.
The document summarizes an expo called Thrive Past 55 that targets retirees. The expo offers organizations opportunities to promote their products and services to retirees through sponsorships, booths, and virtual services. It provides two types of return on investment: educated consumers and increased revenue. The expo aims to help organizations establish influence and earn interest from the growing retiree population.
How to Improve Your Website and Gain More CustomersMyles English
The document provides best practices for improving a website to gain more customers. It recommends including key elements above the fold such as the value proposition, headlines, benefits, call-to-action, hero shot, and social proof. These elements should quickly communicate how the business solves customer problems, persuade visitors to take desired actions, and build credibility through proof points like testimonials and reviews. Implementing these design principles can significantly increase a website's conversion rate and ultimately drive more sales and revenue for the business.
Marimedia is one of the fastest growing global advertising networks, focusing on performance, branding, and ROI. They offer CPA, CPL, CPM, and other pricing models across display, video, mobile, and other formats. Marimedia prides itself on white glove treatment, communication, and optimizing campaigns through personal account management.
The document discusses various strategies for managing customer relationships and profitability. It emphasizes the importance of understanding your most valuable clients, investing time in their needs, and monitoring client relationships and projects to ensure they remain profitable. Evaluating clients regularly is presented as key to maintaining strong, mutually beneficial relationships that contribute to business success over the long term.
The document discusses the problems with relying on "vanity metrics" like social media followers and page views for digital marketing. It argues that vanity metrics do not provide useful information for business decisions and can be easily manipulated. Instead, marketers should focus on actionable metrics that track customer acquisition and revenue, like customer lifetime value, cost to acquire customers, and return on investment. Tracking these more meaningful metrics will provide a clearer picture of business performance and allow optimization of marketing strategies.
This document discusses using Net Promoter Score (NPS) to measure customer experience and drive business growth. It provides an overview of NPS, including how to calculate the score by categorizing customers as Promoters, Passives, or Detractors. The summary also outlines a simple 3-step process accountants can follow to use NPS: 1) survey clients, 2) analyze results to determine NPS, and 3) identify actions to improve the experience for Promoters, Passives, and Detractors. Implementing this process can help accountants strengthen relationships with clients and increase revenue over time.
If you like sports, you’ll love this session. Even if you hate sports…You’ll still love this session
Whether its multiple bowl games, including the BCS National Championship game, the New Orleans Hornets kicking off the NBA season or the “Who Dat?” Saints run into the playoffs, New Orleans certainly loves its sports.
In this session we’ll see how the need to perform at the highest level in sports relates to the real estate industry. Just like sports teams and athletes want to build a loyal fan base, real estate agents need to build a “cult-like following” of fans if they wish to be a champion. They also need a vision, strategy and game plan to achieve true success.
We’ll focus on having fun and playing for the “love of the game,” understanding how to create a sound business model, connect to a customer base using "permission based" marketing and maintain high levels of service before, during and after a real estate transaction.
If you want the ball in your hands at crunch time, attend this session.
Similar to Straight Talk to Customer Value Journey Audit (20)
"Cold Call Campaigns Success visually represent data and information related to the effectiveness of cold calling in sales and marketing strategies. These graphics use a combination of charts, graphs, and illustrations to convey key insights and statistics in a concise and engaging manner.
The infographics may include data on conversion rates, lead generation, call-to-sale ratios, and other metrics to showcase the impact of cold calling on business growth. They can also highlight best practices, tips, and strategies for optimizing cold call campaigns to improve success rates.
By presenting complex information in a visually appealing format, these infographics make it easier for viewers to understand and digest the content quickly. This makes them an effective tool for businesses looking to communicate the benefits of cold calling and its role in driving sales success.
Overall, infographics on Cold Call Campaigns Success serve as a valuable resource for sales professionals, marketers, and business owners seeking to enhance their cold calling strategies and achieve greater success in their campaigns.
4. LET’S DISCUSS WHAT IS NOT
THE PROBLEM…
• Awareness is NOT the problem
(we can get you all you want)
• Market demand is NOT the problem
(you clearly have something people want
and need)
• Your product is NOT the problem
11. How far along the sales process a B2B customer
is before they engage with a sales person.
SOURCE: https://www.cebglobal.com/blogs/b2b-sales-and-marketing-two-numbers-you-should-care-about/
13. While 97% of purchasing decisions are
starting on the Internet...less than 6%
are happening on the Internet.”
Spencer Spinnell
Director of Emerging Platforms, Google
“
14. So yes, sales and marketing have
changed, but one thing hasn’t…
18. 1. Eye to body
2. Eye to eye
3. Voice to voice
4. Hand to hand
5. Arm to shoulder
6. Arm to waist/back (a.k.a. hug)
12 STAGES OF INTIMACY
7. Mouth to mouth
8. Hand to head
9. Hand to body
10. Mouth to body
11. Hand to ________
12. Ultimate Intimacy
21. WHAT DO WE KNOW?
A REVIEW OF YOUR EXISTING VALUE JOURNEY
22. HOW ARE YOU MAKING YOUR
CUSTOMERS AWARE OF YOU?
____________________________
_________
____________________________
_________
____________________________
_________
____________________________
_________
23. HOW ARE YOU MAKING YOUR
CUSTOMERS ENGAGE WITH YOU?
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
24. HOW DO YOU GET YOUR CUSTOMERS TO
SUBSCRIBE TO YOU?
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
25. HOW DO YOU GET YOUR CUSTOMERS TO
CONVERT?
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
26. HOW DO YOU EXCITE YOUR
CUSTOMERS?
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
27. HOW DO YOU GET YOUR CUSTOMER TO
ASCEND?
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
28. HOW DO YOU GET YOU CUSTOMERS TO
ADVOCATE YOU?
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
29. HOW DO YOU GET YOUR CUSTOMERS TO
PROMOTE YOU?
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
32. VALUE JOURNEY CANVAS - [COMPANY NAME]
Prospect sees an ad,
finds you in search,
hears about you via
referral, etc.
Prospect reads a blog
post, engages on
social media, watches
a video, etc.
Prospects opts in to
receive gated content
Prospect makes a
small
purchase/schedules
demo
Customer gets actual
value from the initial
transaction
Core Offer
Successful customer
gives a
testimonial/case study
Successful customer
tells friends and
colleagues about your
brand
Upsell #1
Upsell #2
Upsell #…
33. HOW DO WE GROW?
QUICK WINS AND OPPORTUNITIES FOR OPTIMIZATION
34. OPTIMIZATION
OPPORTUNITIES AND QUICK
WINS
• List opportunity here, for example…
• Expand into additional channels such as [list possible
channels] to increase traffic to the existing offer.
• Optimize the Lead Magnet and landing page to capture
more leads from the traffic you’re already receiving.
• Deploy an automated follow-up “machine” to increase
sales from the leads you’re already receiving.
• QUICK WIN: List a simple thing they can do right away
that would deliver a result (builds belief and offers value in
advance)
36. RECOMMENDED ACTIONS AND
NEXT STEPS…
• List first recommended service
• List second recommended service
• List another recommended service
• And another…
• Close with the most important thing that they
would be totally crazy if they didn’t do…