Presentation2 120908190636-phpapp02
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This document provides guidance on effective marketing. It discusses that marketing involves understanding customers to create processes that add value. Key aspects include identifying the target customer, creating a customer avatar with descriptors, determining what keeps them up at night, developing a hypothesis and plan to test it. The document stresses focusing on producing value customers want through solving problems and delivering what they need. It also emphasizes selecting the right advertising medium based on where customers currently buy things and hang out. Finally, the document proposes creating a marketing plan mastermind to save time, get feedback, stay accountable, and achieve results through implementing a strategic marketing plan.
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Presentation2 120908190636-phpapp02
- 1. Make Your Marketing Effortless
- 3. What is Marketing? Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007) American Marketing Association Board of Directors.
- 4. Who Am I? Entrepreneur Failed 3 times Quality Assurance Engineer Business Consultant
- 5. Marketing is not a Game of Darts
- 6. Is it Hard? Not if you know the secret
- 9. There's Only Understanding the customers To create a set of processes To add value to the customers This slide is grammatically incorrect
- 11. • __________________________________________ • _________________________________________ • _________________________________________ • __________________________________________ • __________________________________________ • __________________________________________
- 12. Why Bother? Create products people want to buy Stop wasting Money on channels that don't work Sell more to existing customers Know exactly where to find your customers Make more money Make a difference
- 13. Who is Your Customer?
- 14. Think of Key Descriptors Senior Bank Executive? College student? Single Mom? DJ? Newly Married?
- 15. Customers are Complex They don't just fit into one "bucket" But, they fill each bucket slightly differently College student might spend more time on humor sites while a mom might spend more time on recipe sites
- 16. Your Product May Have Different Types of Customers
- 17. Exercise Create a Customer Avatar Who am I? What do I spend most of my time doing? Where do I hang out?
- 19. What keeps me up at night? This is the most important question you need to ask yourself
- 20. • - • - • - • -
- 21. We are mostly wrong The key is to not waste too much time or money being wrong
- 22. Your Hypothesis I think ______________ I will ____________ I will measure __________
- 23. • I think: • I need to: • I will measure:
- 25. Compete on Value
- 26. Produce Value that Customers Want
- 27. • Solve • Save • Provide • Deliver • Supply • De-stress
- 28. • - • - • -
- 29. • Only the work that adds value to ___________ is actually productive work
- 30. Selecting the Right Advertising Medium Where does _________ hang out? How do they currently buy things they need?
- 31. • - • - • -
- 32. Exercise Where would you advertise if you wanted to market to you?
- 33. Now, Make your Marketing Effortless Use what you have created today to put together your marketing plan Execute your marketing plan
- 34. Marketing Plan Mastermind Save time Get feedback Use my experience Use your peers' expertise Stay accountable Achieve your results
- 35. Marketing Plan Mastermind 7 one hour training sessions Assignments and feedback Peer assistance and networking Strategic marketing plan Execution help and accountability Marketing plan implementation
- 36. ActionableBusinessTraining.com/mastermind Thank you for attending!
- 37. Questions?