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Presentation2 120908190636-phpapp02
This document provides guidance on effective marketing. It discusses that marketing involves understanding customers to create processes that add value. Key aspects include identifying the target customer, creating a customer avatar with descriptors, determining what keeps them up at night, developing a hypothesis and plan to test it. The document stresses focusing on producing value customers want through solving problems and delivering what they need. It also emphasizes selecting the right advertising medium based on where customers currently buy things and hang out. Finally, the document proposes creating a marketing plan mastermind to save time, get feedback, stay accountable, and achieve results through implementing a strategic marketing plan.
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Presentation2 120908190636-phpapp02
- 1. Make Your MarketingEffortless
- 2.
- 3. What is Marketing? Marketingis the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007) American Marketing Association Board of Directors.
- 4. Who Am I? Entrepreneur Failed3 times Quality Assurance Engineer Business Consultant
- 5. Marketing is nota Game of Darts
- 6. Is it Hard? Notif you know the secret
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- 9. There's Only Understanding thecustomers To create a set of processes To add value to the customers This slide is grammatically incorrect
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- 11. • __________________________________________ • _________________________________________ •_________________________________________ • __________________________________________ • __________________________________________ • __________________________________________
- 12. Why Bother? Create productspeople want to buy Stop wasting Money on channels that don't work Sell more to existing customers Know exactly where to find your customers Make more money Make a difference
- 13. Who is YourCustomer?
- 14. Think of KeyDescriptors Senior Bank Executive? College student? Single Mom? DJ? Newly Married?
- 15. Customers are Complex Theydon't just fit into one "bucket" But, they fill each bucket slightly differently College student might spend more time on humor sites while a mom might spend more time on recipe sites
- 16. Your Product MayHave Different Types of Customers
- 17. Exercise Create a CustomerAvatar Who am I? What do I spend most of my time doing? Where do I hang out?
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- 19. What keeps meup at night? This is the most important question you need to ask yourself
- 20. • - •- • - • -
- 21. We are mostlywrong The key is to not waste too much time or money being wrong
- 22. Your Hypothesis I think______________ I will ____________ I will measure __________
- 23. • I think: •I need to: • I will measure:
- 25.
- 26.
- 27. • Solve • Save •Provide • Deliver • Supply • De-stress
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- 29. • Only thework that adds value to ___________ is actually productive work
- 30. Selecting the Right AdvertisingMedium Where does _________ hang out? How do they currently buy things they need?
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- 32. Exercise Where would youadvertise if you wanted to market to you?
- 33. Now, Make your MarketingEffortless Use what you have created today to put together your marketing plan Execute your marketing plan
- 34. Marketing Plan Mastermind Save time Getfeedback Use my experience Use your peers' expertise Stay accountable Achieve your results
- 35. Marketing Plan Mastermind 7 onehour training sessions Assignments and feedback Peer assistance and networking Strategic marketing plan Execution help and accountability Marketing plan implementation
- 36.
- 37.